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Category: Sports

Sports Radio and the Coronavirus Pandemic – Now What?

| March 31, 2020

By Andy Bloom
Andy Bloom Communications
President

 

MINNEAPOLIS — In the days leading up to MLB’s Opening Day, I advised sports radio clients regarding ideas to keep listeners interested in their stations and teams while live sports remains on hiatus due to the coronavirus.

The ideas require franchises and leagues to work with local broadcast rights holders. I didn’t have contact with any of the teams or leagues. I thought, however, it would be logical for these organizations and their local broadcast partners to help keep their brands pertinent during the pandemic. A Wall Street Journal article I read convinced me the teams and leagues will listen to the idea.

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April 2018 PPM Analysis: Major League Baseball Flagships

| May 24, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Proven to be an extremely popular feature over the years, our analysis of Major League Baseball flagships is accompanied by its share of caveats and our first such 2018 ratings synopsis is no exception.

The following April 2018 scoreboards are for an MLB team’s English-language, Nielsen Audio subscribing key station.

It is not uncommon for an MLB team to have an AM and FM flagship and/or an emergency alternative (backup); however, we are not showing multiple stations for a team.

Rather, there is only one “Designated Hitter” per team.

Mirroring the one-station-per-team model, MLB flagships listed here have ratings data from one Nielsen Audio metro.

Specifically, information for the flagships of the Mets (WOR) and Yankees (WFAN) is limited to their home market – New York City – even though they may appear as well in Nassau-Suffolk (Long Island) and Middlesex-Somerset-Union.

Key stations for the two Bay Area teams – the San Francisco Giants (KNBR) and Oakland A’s (KGMZ) – have San Francisco ratings info only (not San Jose).

Things though admittedly get especially thorny for ratings stats of the primary flagship for the Los Angeles Angels, as KLAA is unlisted (April 2018) in both the Los Angeles and Riverside-San Bernardino-Ontario reports. Therefore, “NA” (Not Available) is frequently displayed next to KLAA throughout this entire overview.

Tribune Media news/talk WGN succeeds Cumulus Media-owned news/talk WLS-AM as the flagship of the Chicago White Sox. In 2014, WGN concluded a 56-year run as radio home of the cross-town Cubs.

In its first year as the San Diego Padres’ principal radio outlet, Entercom sports talk KWFN “97.3 The Fan” was CHR KEGY “Energy 97.3” up until early-May (2018).

No ratings information is shown for the flagship for the American League East’s Toronto Blue Jays (CJCL).

Data cited here is full-week, Monday-Sunday, 6:00 am – 12:00 midnight (6+) – it is not limited to any specific day-part.

With the extensive fine print concluded, it’s time to throw out the first pitch for this exclusive April 2018 TALKERS overview of MLB flagships – “Play Ball!”

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October 2017 PPM Analysis: NFL Flagships

| November 9, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —Now might be the perfect time to do our first-ever PPM-era assessment of National Football League radio flagships.

While we will not address in any way the recent heated controversy surrounding certain NFL players (vis-à-vis the national anthem), it is worth mentioning that earlier this week, Bob Costas, who hosted “Football Night in America” on NBC-TV for more than a decade, said the decline of football, once “a cash machine,” is the most significant story in American sports.

The following analysis is comprised of the performance of (certain) NFL radio flagships in the October 2017 sweep, which covered September 14 – October 11.

Whereas Major League Baseball flagships deal with a 162-game regular season schedule that stretches over the course of six months, their NFL counterparts cover a team that (generally) plays once per week. This year’s NFL 16-game regular season schedule runs from early-September through the final day of 2017.

Moreover, unlike what we see throughout the vast majority of MLB, nearly half the NFL teams have multiple radio flagships, so highlighting one flagship per team is much more daunting with the NFL than MLB.

Add to that this full disclosure: In our trade paper arrangement with Nielsen Audio, we are strictly limited to use only 6+ Monday-Sunday 6:00 am – 12:00 midnight stats. Thus, we cannot isolate day-part or demo information for any station – or group of stations.

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The Future of Radio Play-By-Play

| October 5, 2017

Larry Stone
Stonecom Radio
President and General Manager

 

COOKEVILLE, Tenn. — As the radio world awaits word on the merger of Learfield and IMG, we must face a bigger issue.  Does radio play-by-play have a place in the media world of the future?

Today, we can watch any event on any device.  Outside of driving and watching TV (which technology will apparently soon fix as well), I no longer need radio for sports.

But the technology is only a small part of the issue.  We as radio broadcasters (including the two major producers of play-by-play) need to look long and hard at the product we are putting on the air. We, as an industry, are not making it fun or entertaining or, in many cases, even possible, to follow our favorite teams on the radio.

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July 2017 PPM Analysis: MLB Flagships

| August 23, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The second in our four-part series of July 2017 recaps is this year’s second ratings overview of Major League Baseball’s radio flagships.

More specifically, the following scoreboards are for each MLB team’s English-language, Nielsen Audio-subscribing key station.

While some MLB teams have a secondary outlet and/or an emergency alternative, we are showing one designated hitter per team.

Key outlets of the two New York franchises (Mets and Yankees) appear in three PPM-rated markets (New York, Long Island, and Middlesex); the Angels’ flagship is listed in Los Angeles and Riverside; and key stations of the San Francisco and Oakland franchises (Giants and A’s) appear in San Francisco and San Jose.

In these instances, ratings information is limited to New York City for the flagships of the Mets (WOR) and Yankees (WFAN); the only ratings stats used for the Angels’ key station (KLAA) is from the Los Angeles report; while flagships for the two Bay Area teams – Giants (KNBR) and A’s (KGMZ) – have San Francisco ratings info only.

No ratings information is shown for the flagship for the American League East’s Toronto Blue Jays (CJCL).

Full-week, Monday-Sunday, 6:00 am – 12:00 midnight (6+) is the ratings data cited here. It is not limited to a specific day-part.

The July 2017 ratings period covered June 22 – July 19.

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