Category: Sales
Pending Business: Tips for Getting Through Down Days
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — As we close out the 2021 sales calendar, how do you feel?
Relieved? Optimistic? Defeated? Encouraged? Discouraged?
If you are in the sold-out-for-now cycle and selling as much as possible into Q1, life as a seller is good for now. Don’t look back, hands on the steering wheel, focus on the road ahead…you made it. If this recovery is just another uphill climb with no daylight in sight, don’t touch that dial.
Pending Business: Inspect What You Expect
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla — It’s still one of the foundations of sales, sales management, and beyond. How about in your personal sales work? Do you inspect what you expect of yourself?
Here’s a quick study guide in how the “better-change-more” works.
Start with a list of questions that breaks down the actionable areas of the sales process you would like to improve.
Pending Business: Be Thankful
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — With some COVID-consciousness, this the time of year we pause and give thanks. For many of us, food, family, friends and maybe football will dominate Thanksgiving Day.
To all the heroes and their families who protect our health, safety and freedom let’s all start this holiday with a collective Thank You.
As our post-pandemic lives recover, off we go to the shopping races on line or on location. The numbers crunchers will be ready with the results of the first U.S. post-pandemic recovery Black Friday. Now there’s a mouthful! Where will the consumer show up, pre-pandemic levels, recovery moderate, or post pandemic all clear, all out performance? Let the spin begin, it’s all waiting for you on every news and business channel as well as your station hourly newscasts. The beauty of the news and talk format is we always have something topical to say, a reason for listeners to log in and connect to share good news or bad. So let’s take a moment and look at what makes this post-pandemic Thanksgiving different and better. Some thought starters for your next sales call, sales meeting, and sales planning session: