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Category: Opinions

The Nitty Gritty of Online Radio Listening

| April 23, 2020

By Phil Valentine
Talk Show Host
WWTN-FM

 

NASHVILLE — The talk radio world has been holding its collective breath as March numbers come in. I had to talk several colleagues off the ledge who thought ratings were going to take a nose dive. After all, they said, nobody’s in their cars. They’re all at home. Drive time, especially, is going to take a beating, I was told.

I had to explain that ratings come from the universe of people who are listening to the radio, not the population at large. Even if that universe is smaller, talk radio’s numbers should be higher, not lower. If you’re listening to the radio these days, odds are you’re listening for information and perspective. That’s where talk radio shines.

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Gen Z Is Excited About Radio

| December 12, 2019

By Chad Whittle
Lecturer
Georgia College

 

MILLEDGEVILLE, GA — I wanted to share some great news with all of you in the radio business: Generation Z is excited about radio! The articles stating the demise of radio is just around the corner are all greatly exaggerated.

This semester, I have had the honor and privilege of getting to teach a course on radio broadcasting to students ranging from freshmen to sophomores. In this course, multiple students are excited about learning more about the radio industry. I know because they told me last semester they were interested and eager to take the class.

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Fatherly Advice from Bob Lonsberry

| December 11, 2019

By Bob Lonsberry
Talk Show Host

 

ROCHESTER, NY — My son signs on today.

His own radio program.

A talk show.  In Salt Lake City.

And on his first day, he will have a bigger audience and a bigger paycheck than I have ever had.

And yet, it is the nature of the elder to lecture the younger, to tell them how the world was in hope that it relates to how the world will be.

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Siegel: Talk Radio Can Impact Regime Change in Iran

| July 22, 2019

By Mike Siegel
Talk Show Host
Genesis Communications Network

 

SEATTLE — There is great disagreement and even hostility among differing political factions in America.

One thing we can all agree on is our opposition to the murderous and barbaric regime in Iran which has killed 120,000 of its own citizens since taking over in 1979 and caused violent conflict throughout the Middle East in Libya, Yemen, Iraq, Syria and elsewhere in its attempts to take control of the entire Middle East under tyrannical and autocratic religious rule.

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Women in Talk: Is This an Issue?

| May 24, 2019

By Walter Sterling
Talk Show Host
Westwood One

 

NEW YORK — Take a look at real power.  The picture here shows the most powerful people in daytime radio in 1955.  Mary Margaret McBride (left) and Pegeen Fitzgerald (right).

Seven secretaries
It took seven secretaries to answer the mail received by Mary Margaret McBride. Her daily NBC/ABC network show, heard on stations like WOR New York, set the agenda for America’s conversation. She did not do a cooking show or a nice show.  She was the toughest interviewer in radio and scored the biggest guests.  They were afraid to not go on her show. The big guests also did whatever she told them to do.

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