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Category: Opinions

Nine Rules I Learned from Limbaugh

| October 20, 2020

By Scott Ryfun
WGIG-AM
Talk Show Host

 

BRUNSWICK, Ga. — It was the summer of 1991. I’d completed three years of college and was, to be completely honest, totally beaten down. When I first arrived at FSU in Tallahassee, I was a proud, independent conservative young man. But a relentless, 24/7 assault on my values had begun to take its toll. My first day in philosophy class, the professor showed us how to write formulas using logical notation. The formula he wrote? “Proof that there is no God,” he told us. I would go to bookstores and look for conservative reading material, but could find very few conservative books and maybe the occasional copy of National Review. I was dating a girl who was a radical leftist and we agreed that we wouldn’t discuss politics because it never ended well. Of course, the ban on political talk didn’t apply to her friends, who would continually try to insult and degrade me over my beliefs. Honoring our agreement meant I was unable to respond.

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My Cousin Brucie Problem

| September 8, 2020

By Walter Sterling
Talk Show Host

 

NEW YORK — Cousin Bruce Morrow started on WABC from 6:00 pm to 9:00 pm this past Saturday. He will be on every Saturday. It puts a sugar coating on the station, a brilliant decision by Chad Lopez, Dave LaBrozzi and owner John Catsimatidis. As you know, Bruce Morrow’s on-air energy and connection to the audience is unrivaled in American radio. On the WABC schedule my local, live just-for-WABC show comes on at 9:00 pm, after Bruce. How do I come on after Bruce?

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Convention Coverage Unlike Any in History

| August 3, 2020

By Tom Tradup
Salem Radio Network
V.P. News/Talk Programming

 

DALLAS — R.I.P. American political conventions. You had a good run, but now you’re toast.

2020 has presented talk radio with many challenges, including the COVID-19 pandemic — which has personally impacted many in our industry including the amazing infection-through-recovery story of John McConnell. We’ve also been asked to cover nationwide riots — oops, I mean “peaceful protests”— following the senseless killing of George Floyd by Minneapolis police, the contraction of the radio industry including layoffs and pay cuts, and operating day to day with masks and social distancing.

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KID-AM Owner Explains Morning Show’s Departure

| April 23, 2020

Editor’s Note: This piece follows up on TALKERS’ April 20 report on the exit of KID-AM, Idaho Falls morning team Neal Larson and Julie Mason.  In it, station owner Richard Mecham explains what happened leading up to their resignations. He presents the email he sent to the duo. 

By Richard Mecham
President
Rich Broadcasting

 

SALT LAKE CITY — I spent a lot of time monitoring KID-AM the week of April 13 from my office in Salt Lake City.  While listening to the station I heard the following comments:

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The Nitty Gritty of Online Radio Listening

| April 23, 2020

By Phil Valentine
Talk Show Host
WWTN-FM

 

NASHVILLE — The talk radio world has been holding its collective breath as March numbers come in. I had to talk several colleagues off the ledge who thought ratings were going to take a nose dive. After all, they said, nobody’s in their cars. They’re all at home. Drive time, especially, is going to take a beating, I was told.

I had to explain that ratings come from the universe of people who are listening to the radio, not the population at large. Even if that universe is smaller, talk radio’s numbers should be higher, not lower. If you’re listening to the radio these days, odds are you’re listening for information and perspective. That’s where talk radio shines.

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