Category: Digital
New Tech Gives Hosts Control and Breeds Engagement
By Robin Lundberg
Stick-to-Sports
Host
NEW YORK — There are a lot of reasons we speak into the microphone or stand in front of the camera, but there is one thing that all of us in talk have in common (besides a large ego and a need to be heard). It’s the thing we build into our contracts. We lobby for it in editorial and production meetings. It is what we expect when our name is part of the title of the show.
We want…control.
It turns out that the nature of on-air control for television and new media is quickly evolving and the result is a dream come true for hosts.
Cooke: Will You Be Ready When On-Demand Content Is Rated?
Wake-Up Call: Nielsen will rate Netflix and other video on-demand
By Holland Cooke
Radio Consultant
BLOCK ISLAND, RI — With hits like “House of Cards” and “Orange is the New Black” re-defining television, it was inevitable.
How soon before Nielsen measures podcasts, streams, and non-transmitter-delivered audio? Hopefully, not before radio smells the coffee, and steps up on-demand delivery.
Most stations do on-demand all wrong, typically archiving on-air shows, deeper within the station website than many listeners will bother clicking. Too often, those who do get there find whole hours labeled only by date and time.
The Kinder Eggs Shocker
Six New Facts About Online Video
By Walter Sabo
Sabo Media
CEO
NEW YORK — Please take a moment to look at this video for Kinder Eggs. You only need to watch for a moment. There are other Kinder Egg videos in the Que with similar view counts of over 100,000,000.
Why do Kinder Eggs pull high view counts? The answer reveals a profound difference between online video platforms and TV or passive video platforms.
1. If a user types in “Airplane,” many videos featuring airplanes pop up. But, platform engines also push videos that share similar title spellings. Type “airplane” and “airplane” videos come up first, then “air show” “air balloon”, lots of “air.” Most marketers ignore the opportunities presented by the shared title spelling previews. For example: