This column originally appeared in RadioInfo.com on October 1, 2009
By Sean Ross
Ross on Radio
TAMPA — For a radio person of a certain age (mid 30s to mid 40s say), Jacor’s launch of “Power Pig” WFLZ Tampa, Fla., on Sept. 25, 1989 and its subsequent battle with WRBQ (Q105) is probably one of the formative events of their broadcast career. Not only was WFLZ a spectacularly successful attack on a heritage incumbent’s fortress, but WRBQ (Q105) became an example of how not to respond: it did nothing at first, then stunned the industry by deciding to engage for young-end listeners. A war of attrition ensued and although Q105 would actually pass WFLZ for a while, Q105’s true resurgence was when it went Country in 1993. Now the station is Oldies/Greatest Hits and invoking some of the legacy that was so damaging in 1988.