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Category: Analysis

November 2020 PPM Analysis:
Sports Talk

| December 8, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —   A detailed analysis of sports talk concludes our three-part series of November 2020 PPM overviews.

The following scoreboards are comprised of sports talk facilities that rank in the top 20 (6+) in any of the 48 PPM-markets during the November 2020 ratings period, which covered October 8 through November 4.

Ratings information in this exclusive analysis is limited to sports talk properties that subscribe to Nielsen Audio’s audience estimates.

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Four… Less… Years

| December 7, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  Presidential elections happen every four years in the United States; however, owing to several extenuating circumstances – none more pronounced than a global pandemic – 2020’s just-concluded contest was indisputably unique.

Putting aside any apples to oranges assertions, we have nonetheless set back the calendar four years to gauge the state of news/talk in the most recent survey period (November 2020, which ended the day after Election Day) versus that of the comparable report in the last presidential year (November 2016).

In order for a news/talk station to be included in these contrasts, it needed to finish in the top twenty (6+) in the November 2020 sweep and be listed anywhere in that corresponding PPM-market in November 2016.

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November 2020 PPM Analysis: News/Talk

| December 4, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  The following summary highlights all commercial, English-language news/talk outlets that appeared in the top twenty (6+) of any Nielsen Audio PPM-market during the November 2020 ratings period (October 8 – November 4).

Unless otherwise noted, information for each news/talk station and stream was factored into all of our highlighted charts.

Owing to such obvious contributing factors as the presidential campaign (the final day of the November 2020 sweep was the day after Election Day) and a global pandemic, the format’s recent year-to-year upswings have been extremely noteworthy.

November 2019 – November 2020 is the strongest of the nine examples shown below, as nearly eight of every ten eligible news/talk outlets (78%) displayed year-to-year growth (6+).

  • November 2019 – November 2020, 78% (6+)
  • October 2019 – October 2020, 68% (6+)
  • September 2019 – September 2020, 71% (6+)
  • August 2019 – August 2020, 64% (6+)
  • July 2019 – July 2020, 65% (6+)
  • June 2019 – June 2020, 68% (6+)
  • May 2019 – May 2020, 65% (6+)
  • April 2019 – April 2020, 67% (6+)
  • March 2019 – March 2020, 64% (6+)

Nielsen Audio only releases audience estimates for facilities that subscribe to its services.

Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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PPM Analysis: All-News

| December 3, 2020

By Mike Kinosian
TALKERS magazine
Managing Editor

 

LOS ANGELES — Nielsen Audio’s November 2020 ratings period commenced on October 8 and ended (Wednesday) November 4 – one day after Election Day.

The following scoreboards are comprised of all-news operations that rank in the top 20 (6+) in any of the 48 PPM-markets during that very important sweep.

Year-to-year progression in this format has been consistent recently.

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October 2020 PPM Analysis: News/Talk

| November 5, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our three-part series of October 2020 ratings recaps concludes with a thorough news/talk analysis.

This detailed synopsis highlights all commercial, English-language news/talk outlets (including online streams, if applicable) that appeared with at least a .5 (6+) in any of Nielsen Audio’s 48 PPM-markets during the October 2020 ratings period (September 10 – October 7).

Unless otherwise noted, information for each news/talk station and stream was factored into all of our highlighted charts.

Owing to such obvious contributing factors as a presidential election campaign and a global pandemic, the format’s recent year-to-year upswings have been extremely strong/consistent:

  • October 2019 – October 2020, 68% (6+)
  • September 2019 – September 2020, 71% (6+)
  • August 2019 – August 2020, 64% (6+)
  • July 2019 – July 2020, 65% (6+)
  • June 2019 – June 2020, 68% (6+)
  • May 2019 – May 2020, 65% (6+)
  • April 2019 – April 2020, 67% (6+)
  • March 2019 – March 2020, 64% (6+)

Nielsen Audio only releases audience estimates for facilities that subscribe to its services.

Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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