Category: Analysis

CES2021: Technology Is Merely the Plumbing

| January 14, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Today wraps the (virtual) convention reporters are scolded for calling “the Consumer Electronics Show.” Years ago, the Consumer Electronics Association changed its name to Consumer Technology Association, as tech things became mere vessels for user experiences.

Radio first-timers I’ve nagged-into attending CES were, at first, intimidated. Even before the pandemic turned life upside-down, technology was changing our lives, every day, in almost every way. Then came 2020, and while many industries took a brutal hit, tech sales grew 5% last year, to $442 billion in retail value.

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CES2021: Listeners’ Mindset, Marketing Gold

| January 13, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — First things first: I MISS LAS VEGAS, although I often came home from the Consumer Electronics Show with a cold, after riding packed convention shuttle buses with a 150,000 other sets-of-germs from 100+ countries. So with COVID now surging after so much ill-advised holiday travel, I’m OK with virtual.

Another silver lining to the online version: more access. Rather than settling for which-of concurrent sessions to cover – and darting from one end of the sprawling Las Vegas Convention Center to the other between sessions – I appreciate well-organized live streams and on-demand replays. As media, you can register at CES.tech. ICYMI in yesterday’s column: How nimble manufacturers are tuning-into our listeners’ needs during the pandemic: http://www.talkers.com/2021/01/12/ces2021-finally-you-can-attend/

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Why Advertisers LOVE Podcasts

| December 9, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Until the pandemic travel kibosh, I spent lots of time in conference rooms and on sales calls with station reps. And attending the presentation for “Super Listeners 2020: Podcasting’s Best Customers,” I felt the same mojo, if virtual. The podcast pitch writes itself.

Super Listeners 2020: Podcasting’s Best Customers

This is the second annual survey by Edison Research, partnered with PodcastOne and sponsored by Ad Results Media.

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November 2020 PPM Analysis:
Sports Talk

| December 8, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —   A detailed analysis of sports talk concludes our three-part series of November 2020 PPM overviews.

The following scoreboards are comprised of sports talk facilities that rank in the top 20 (6+) in any of the 48 PPM-markets during the November 2020 ratings period, which covered October 8 through November 4.

Ratings information in this exclusive analysis is limited to sports talk properties that subscribe to Nielsen Audio’s audience estimates.

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Four… Less… Years

| December 7, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  Presidential elections happen every four years in the United States; however, owing to several extenuating circumstances – none more pronounced than a global pandemic – 2020’s just-concluded contest was indisputably unique.

Putting aside any apples to oranges assertions, we have nonetheless set back the calendar four years to gauge the state of news/talk in the most recent survey period (November 2020, which ended the day after Election Day) versus that of the comparable report in the last presidential year (November 2016).

In order for a news/talk station to be included in these contrasts, it needed to finish in the top twenty (6+) in the November 2020 sweep and be listed anywhere in that corresponding PPM-market in November 2016.

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November 2020 PPM Analysis: News/Talk

| December 4, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  The following summary highlights all commercial, English-language news/talk outlets that appeared in the top twenty (6+) of any Nielsen Audio PPM-market during the November 2020 ratings period (October 8 – November 4).

Unless otherwise noted, information for each news/talk station and stream was factored into all of our highlighted charts.

Owing to such obvious contributing factors as the presidential campaign (the final day of the November 2020 sweep was the day after Election Day) and a global pandemic, the format’s recent year-to-year upswings have been extremely noteworthy.

November 2019 – November 2020 is the strongest of the nine examples shown below, as nearly eight of every ten eligible news/talk outlets (78%) displayed year-to-year growth (6+).

  • November 2019 – November 2020, 78% (6+)
  • October 2019 – October 2020, 68% (6+)
  • September 2019 – September 2020, 71% (6+)
  • August 2019 – August 2020, 64% (6+)
  • July 2019 – July 2020, 65% (6+)
  • June 2019 – June 2020, 68% (6+)
  • May 2019 – May 2020, 65% (6+)
  • April 2019 – April 2020, 67% (6+)
  • March 2019 – March 2020, 64% (6+)

Nielsen Audio only releases audience estimates for facilities that subscribe to its services.

Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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PPM Analysis: All-News

| December 3, 2020

By Mike Kinosian
TALKERS magazine
Managing Editor

 

LOS ANGELES — Nielsen Audio’s November 2020 ratings period commenced on October 8 and ended (Wednesday) November 4 – one day after Election Day.

The following scoreboards are comprised of all-news operations that rank in the top 20 (6+) in any of the 48 PPM-markets during that very important sweep.

Year-to-year progression in this format has been consistent recently.

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October 2020 PPM Analysis: News/Talk

| November 5, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our three-part series of October 2020 ratings recaps concludes with a thorough news/talk analysis.

This detailed synopsis highlights all commercial, English-language news/talk outlets (including online streams, if applicable) that appeared with at least a .5 (6+) in any of Nielsen Audio’s 48 PPM-markets during the October 2020 ratings period (September 10 – October 7).

Unless otherwise noted, information for each news/talk station and stream was factored into all of our highlighted charts.

Owing to such obvious contributing factors as a presidential election campaign and a global pandemic, the format’s recent year-to-year upswings have been extremely strong/consistent:

  • October 2019 – October 2020, 68% (6+)
  • September 2019 – September 2020, 71% (6+)
  • August 2019 – August 2020, 64% (6+)
  • July 2019 – July 2020, 65% (6+)
  • June 2019 – June 2020, 68% (6+)
  • May 2019 – May 2020, 65% (6+)
  • April 2019 – April 2020, 67% (6+)
  • March 2019 – March 2020, 64% (6+)

Nielsen Audio only releases audience estimates for facilities that subscribe to its services.

Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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October 2020 PPM Analysis: Sports Talk

| November 4, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  Our three-part series of detailed October 2020 PPM overviews places sports talk in the spotlight.

The following scoreboards are comprised of sports talk facilities that rank in the top 20 (6+) in any of the 48 PPM-markets during the October 2020 ratings period, which covered September 10 – October 7.

To recap professional sports’ post-season in terms of PPM-ratings perspective:

  • Back on September 28, the Tampa Bay Lightning defeated the Dallas Stars to win the Stanley Cup four games to two.
  • The Los Angeles Lakers clinched the NBA title (10/11) by besting the Miami Heat in a series that went six games as well.
  • Six games was also the duration for this year’s World Series, as the Los Angeles Dodgers captured its first WS title since 1988 by edging the Tampa Bay Rays 3 – 1 in last Tuesday’s (10/27) game six.

As far as the NFL is concerned, the first regular season game was (Thursday) September 10, the very day the October 2020 sweep commenced.

Fourteen (14) more contests were played (Sunday) September 13, followed by two Monday night affairs (9/14).

Ratings information in this exclusive analysis is limited to sports talk properties that subscribe to Nielsen Audio’s audience estimates.

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October 2020 PPM Analysis: The News Format

| November 3, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — A thorough analysis of news stations initiates our three-part series of October 2020 ratings summaries.

The following scoreboards are comprised of news operations that rank in the top 20 (6+) in any of the 48 PPM-markets during the October 2020 ratings period (September 10 – October 7).

Similar to what we witnessed this time last month when 69% of our sample experienced September 2019 – September 2020 growth, 63% of news panelists chalk up October 2019 – October 2020 improvement.

Ratings stats in this exclusive analysis are limited to stations paying Nielsen Audio for its data.

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