Analysis | TALKERS magazine - “The bible of talk media.” : TALKERS magazine – “The bible of talk media.”

Category: Analysis

Moms and Media 2022

| May 6, 2022

Webinar notes by
consultant Holland Cooke

 

BLOCK ISLAND, RI — JUST in time to remind the otherwise-forgetful that Her special day is just yonder, “The Research Moms” at Edison Research update their annual report. You can download it – or watch a video of Thursday’s narrated presentation – at EdisonResearch.com.
This survey defines “Mom” as having a child 18 or younger at home. Her average age 41. And her media habits are changed since – and because of – the pandemic.

Read More

NAB2022: Employee Wellness and Mental Health

| April 28, 2022

By Holland Cooke
Consultant

 

LAS VEGAS — You could have heard a pin drop when TelevisaUnvision president/regional radio GM Sabina Widmann said “This pandemic was the earthquake, and now we’re living in a tsunami, the mental health crisis in America.”

Because “what we do in radio is SO much about the people, about connecting,” this Great Resignation we’ve been reporting-on hits home. In her experience, “money is not the end-all for most employees.” How they FEEL is Issue One. “If you ask someone how they are, they might answer ‘Not so good.’”

Read More

Sound Bites from NAB 2022

| April 27, 2022

By Holland Cooke
Consultant

 

LAS VEGAS — No matter how well-planned the agenda, I’ve always found that the most valuable part of a convention is…convening, catching-up with old friends and making new ones. And being the first NAB Show in three years, this year’s event was OH-so-quotable.

“I know what transformational moments feel like, and now we’re in one…on the cusp of the best era for radio and for audio.”

Read More

NAB2022: Don’t Blink

| April 26, 2022

By Holland Cooke
Consultant

 

LAS VEGAS — If you’re here this week, bear with me. I’m that guy in the row behind you, typing feverishly-enough to resemble the movie character racing the countdown readout to disarm a nuclear warhead about to detonate. If you’re not here, here’s why I am:

Megatrends in the U.S. Audio Listening Landscape

From Laura Ivey, Edison Research, with bullet points from the “Share of Ear” data her firm has been tracking since 2014:

Read More

Radio: Live On Air and Everywhere

| April 16, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Both programmers and sales reps – and retail advertisers you pitch – will find this NPR/Edison Research useful.

Based on 1,500 early-2021 online interviews with Persons 18+ who had listened to radio in the past week, weighted, it’s available for free download here. Included there: video interviews with some who were surveyed, which will make you long for the days when radio funded focus groups.

Read More