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Category: Analysis

Radio: Live On Air and Everywhere

| April 16, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Both programmers and sales reps – and retail advertisers you pitch – will find this NPR/Edison Research useful.

Based on 1,500 early-2021 online interviews with Persons 18+ who had listened to radio in the past week, weighted, it’s available for free download here. Included there: video interviews with some who were surveyed, which will make you long for the days when radio funded focus groups.

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The Infinite Dial 2021

| March 12, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Applause to Edison Research for their “Infinite Dial” series, “the longest-running survey of digital media consumer behavior in America…tracking mobile behaviors, internet audio, podcasting, social media, smart speakers, and more.” “More” includes radio.

Here’s the whole thing: http://www.edisonresearch.com/wp-content/uploads/2021/03/The-Infinite-Dial-2021.pdf

As previous reports have, this national telephone survey of 1,507 Persons 12+ is a useful snapshot of what’s changing, and what isn’t-much.

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CES2021: Technology Is Merely the Plumbing

| January 14, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Today wraps the (virtual) convention reporters are scolded for calling “the Consumer Electronics Show.” Years ago, the Consumer Electronics Association changed its name to Consumer Technology Association, as tech things became mere vessels for user experiences.

Radio first-timers I’ve nagged-into attending CES were, at first, intimidated. Even before the pandemic turned life upside-down, technology was changing our lives, every day, in almost every way. Then came 2020, and while many industries took a brutal hit, tech sales grew 5% last year, to $442 billion in retail value.

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CES2021: Listeners’ Mindset, Marketing Gold

| January 13, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — First things first: I MISS LAS VEGAS, although I often came home from the Consumer Electronics Show with a cold, after riding packed convention shuttle buses with a 150,000 other sets-of-germs from 100+ countries. So with COVID now surging after so much ill-advised holiday travel, I’m OK with virtual.

Another silver lining to the online version: more access. Rather than settling for which-of concurrent sessions to cover – and darting from one end of the sprawling Las Vegas Convention Center to the other between sessions – I appreciate well-organized live streams and on-demand replays. As media, you can register at CES.tech. ICYMI in yesterday’s column: How nimble manufacturers are tuning-into our listeners’ needs during the pandemic: https://www.talkers.com/2021/01/12/ces2021-finally-you-can-attend/

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Why Advertisers LOVE Podcasts

| December 9, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Until the pandemic travel kibosh, I spent lots of time in conference rooms and on sales calls with station reps. And attending the presentation for “Super Listeners 2020: Podcasting’s Best Customers,” I felt the same mojo, if virtual. The podcast pitch writes itself.

Super Listeners 2020: Podcasting’s Best Customers

This is the second annual survey by Edison Research, partnered with PodcastOne and sponsored by Ad Results Media.

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