Category: Analysis

August 2020 PPM Analysis: News/Talk

| September 15, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  A comprehensive news/talk recap – including a complete section of cume data – concludes our three-part series of August 2020 ratings summaries.

Posted last week were full reviews of the news format (Thursday, 9/10) and MLB flagships (Friday, 9/11).

This detailed synopsis highlights all commercial, English-language news/talk outlets (including online streams, if applicable) that appeared with at least a .5 (6+) in any of Nielsen Audio’s 48 PPM-markets during the August 2020 ratings period (July 16 – August 12).

Unless otherwise noted, information for each news/talk station and stream was factored into all of our highlighted charts.

The percentage of news/talkers recording August 2019 – August 2020 growth (64%) remains remarkably consistent with July 2019 – July 2020’s 65% and June 2019 – June 2020’s 68%.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services.

Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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August 2020 PPM Analysis:
Major League Baseball Flagships

| September 11, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — To say this has been the wackiest baseball season on record – and perhaps the strangest, most challenging year, in general, in our lifetime – would be the height of understatement.

Yes, we’ve previously witnessed MLB strikes that cancelled games (1972 and 1982).

One in 1994 actually wiped out the post-season, including that year’s World Series.

Lockouts have occurred in 1973, 1976, and 1990.

Owing to the coronavirus pandemic, however, 2020’s entire 162-game season was whittled down to just 60 games.

Fingers remain crossed, but there’s no guarantee that reduced slate will be fulfilled.

Moreover, games are being played with no fans in the stands.

Preceded by two games on (Thursday) July 23, MLB teams gave it a go on (Friday) July 24 and their respective radio flagships returned to action as well, although some broadcast teams are doing play-by-play from remote studios.

With that as a backdrop, we present our exceptionally tardy first-of-the-year overview of MLB flagships.

As usual, this analysis comes with some unique ground rules and fine-print.

Leading off, the following scoreboards are for an MLB team’s English-language, Nielsen Audio subscribing key station during the August 2020 sweep (July 16 – August 12).

Some MLB teams have an AM and FM flagship and/or an emergency alternative (backup); however, our lineup card only shows one “designated hitter” per team.

In cases where the multiple flagships include music FMs, we have selected the spoken-word station. If both flagships are from the spoken-word arena, the sports talk outlet gets the nod.

Mirroring the one-station-per-team model, MLB flagships listed here have ratings data from one Nielsen Audio metro.

For example, information is limited for the flagships of the Mets (news WCBS-AM) and Yankees (sports talk WFAN) to their home market of New York City, even though they may appear in Nassau-Suffolk (Long Island) and/or Middlesex-Somerset-Union.

Likewise, key stations for the Giants (sports talk KNBR) and A’s (business news KNEW-AM in its first-year) appear in San Francisco and San Jose, but only the San Francisco data is used here.

The primary flagship for the Los Angeles Angels, (sports talk) KLAA, is unlisted (August 2020) in both the Los Angeles and Riverside-San Bernardino-Ontario reports. Therefore, we are using the team’s secondary outlet, (sports talk) KSPN, throughout this entire overview.

No ratings information is available/shown for the main outlet of the American League East’s Toronto Blue Jays (sports talk CJCL).

Data cited here is not limited to any specific day-part. All stats are full-week, Monday – Sunday, 6:00 am – 12:00 midnight (6+).

Since the season was delayed from late-March until July 23 – 24, we are foregoing our usual year-to-year comparisons; however, we are adding cume as a new component.

Spoiler Alert: So, how did fans react after being in lockdown mode in the ongoing COVID-19 crisis with no baseball as a diversion?

Did they miss MLB on radio, or have they moved on and lost interest in our “National Pastime?”

In results reminiscent of how adult contemporary outlets obliterate the competition when they play all-Christmas music, not one of our MLB flagships showed July 2020 – August 2020 erosion (90% improved/10% were unchanged).

If not even more so, cume results are equally as impressive – as every MLB key station registers a month-to-month cume uptick.

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August 2020 PPM Analysis:
The News Format

| September 10, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our thorough series of August 2020 ratings summaries kicks off with an overview of news stations and includes our first-ever incorporation of cume figures into a main format analysis.

The following scoreboards are comprised of news operations that rank in the top 20 (6+) in any of the 48 PPM-markets during the August 2020 ratings period (July 16 – August 12).

Half our news stations experience (6+) month-to-month improvement; three-quarters (75%) notch year-to-year gains.

Debuting as news panelists are WQLL, Baltimore and WNOH, Norfolk – affiliates of iHeartMedia’s Black Information Network (BIN), which bowed just over two months ago (6/30).

M-10 Broadcasting’s WQLL had been classic hits-oldies, while iHeartMedia-owned WNOH transitioned from alternative.

Ratings stats in this exclusive analysis are limited to stations paying Nielsen Audio for its data.

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July 2020 PPM Analysis:
Number One Club

| August 26, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  Earlier in this space, we highlighted extensive format overviews of the news format (8/14); sports talk (8/17); and commercial, English-language news/talk (8/19).

Further assessing any significant impact of coronavirus-caused listening habits, we followed those analyses with an exhaustive market-by-market summary of spoken-word formats over the last three survey periods.

Our second “bonus” ratings feature shines the spotlight on stations reaching #1 in AQH share and cume (July 2020, 6+).

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July 2020 PPM Analysis: Ongoing Coronavirus Impact

| August 25, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Comprehensive overviews have been posted here for the news format (8/14); sports talk (8/17); and commercial, English-language news/talk (8/19).

Our augmented ratings coverage of spoken-word formats continues as we further gauge the impact (if any) of coronavirus-caused listening habits.

Noted below are news/talk stations that appear in any PPM-market with at least a .1 (July 2020, 6+).

Meanwhile, a top 20 ranking (July 2020, 6+) is the inclusion threshold for news; sports talk; and public radio news/talk facilities.

Nielsen Audio only releases audience estimates for stations subscribing to its services. As a result, ratings stats in this analysis are limited to outlets paying that company for its information.

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July 2020 PPM Analysis: News/Talk

| August 19, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  An all-encompassing news/talk recap concludes our four-part series of July 2020 ratings summaries.

Included in this detailed synopsis are all commercial, English-language news/talk outlets (including online streams, if applicable) that appeared in any of Nielsen Audio’s 48 PPM-markets during the July 2020 ratings period (June 18 – July 15).

Unless otherwise noted, information for each news/talk station and stream was factored into all of our highlighted charts.

The percentage of news/talkers recording July 2019July 2020 growth (65%) is virtually identical to the 68% experiencing June 2019 – June 2020 improvement.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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July 2020 PPM Analysis: Adult Hits

| August 18, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Having already addressed the news format and sports talk, we continue our four-part series of July 2020 ratings overviews with an in-depth examination of adult hits.

This analysis is comprised of PPM-market adult hits facilities that rank in the top 20 (6+) in the July 2020 sweep, a ratings period that covered June 18 through July 15.

When indexed against aforementioned news and sports talk, qualifying PPM-market adult hits properties in our sample claim the strongest 6+-share (5.24), outdistancing news (4.46, 6+) and sports talk (1.92, 6+).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats and information in the following charts are limited to stations that pay Nielsen Audio for its data.

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July 2020 PPM Analysis: Sports Talk

| August 17, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  The second in our four-part series of detailed July 2020 PPM overviews deals with sports talk.

The following scoreboards are comprised of sports talk facilities that rank in the top 20 (6+) in any of the 48 PPM-markets during the July 2020 ratings period, which covered June 18 – July 15.

After a lengthy coronavirus-related absence, Major League Baseball, the NBA, and NHL have resumed their respective seasons in various abbreviated fashions.

It would appear the NFL schedule is a work-in-progress, although the first regular season game is slated for (Thursday) September 10. There are 14 more contests scheduled for (Sunday) September 13, followed by two Monday night affairs (9/14).

Ratings information in this exclusive analysis is limited to sports talk properties that subscribe to Nielsen Audio’s audience estimates.

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July 2020 PPM Analysis:
The News Format

| August 14, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — An overview of news stations puts into motion our thorough four-part series of July 2020 ratings summaries.

For openers, precisely half our news stations experience erosion (6+), in back-to-back survey periods (May 2020 – June 2020/June 2020 – July 2020).

Entercom owns all but three stations listed in this format analysis.

Non-Entercom operations in this report are iHeartMedia Boston’s WBZ-AM (also listed in Providence); Hubbard Broadcasting Washington, DC’s WTOP-FM; and Sinclair Broadcast Group Seattle’s KOMO.

Ratings stats in this exclusive analysis are limited to stations paying Nielsen Audio for its data.

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June 2020 PPM Analysis: Cume
(Part Four, The #1 Club)

| July 27, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our three previous overviews of June 2020 cume results were spoken-word genre-specific: The news format (Tuesday, 7/21); sports talk (Wednesday, 7/22); and news/talk (Thursday, 7/23).

In the fourth and final installment, we address each PPM market’s top-cuming station.

Nielsen Audio only releases audience estimates for stations subscribing to its services.

As a result, ratings stats in this analysis are limited to outlets paying that company for its information.

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