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Category: Advice

Monday Memo: We’re Late

| November 29, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Like those network spots for “The Ben Ferguson Podcast” that air on many talk stations, TV networks are using their affiliates’ air to divert viewing to their own digital platforms. Some network-produced shows being promoted are only available on streams. “The Tonight Show with Jimmy Fallon” is shown on Peacock before it airs on NBC at 11:35 pm.

It gets worse. The extended Dish Network/Tegna stand-off over lucrative retransmission fees stations charge cable and satellite providers blacked-out CBS stations I tried to tune-into in hotel rooms in Washington and Texas in the last two weeks, in the middle of football season.

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Program a Talk Station Like a Music Station – Sort of

| November 23, 2021

By Jon Quick
Jon Q Consulting
President/Founder

 

CARMEL, Ind. — Just as a music programmer has a music playlist, smart programmers, producers and hosts will have a topics playlist.

The topics playlist will appeal to your target audience. The list will continue to change and evolve every day. Too often we play topics that the host alone is interested in. Consider audience first. Does it matter to them? If so, go for it.

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Monday Memo: The Pandemic Dividend

| November 22, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — As our lives were upended, advertising rose to the occasion, relating-to-and offering solutions-for–challenges imposed by the shutdown, and enduring change in The New Normal. For instance…

“New movies, every week, only on Netflix.”
NFLX stock nearly doubled in two years.

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Monday Memo: Split-Shift Success

| November 15, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Just reading about Gene Valicenti’s routine may exhaust you. In his 30th year on NBC10 Providence, he co-anchors the 6:00 pm weeknight TV newscast that sometimes beats the other stations combined. And in his 10th year on WPRO radio, his morning drive ratings hit #1 6+.

Begging-the-question: WHEN do you sleep? Gene chuckles “I take a nice nap during the day, and get to bed by 9.” And like many working remotely during the shutdown, he says “doing the show from home has been a blessing. More sleep, a later wake-up, and a more alert host!”

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Monday Memo: Ask the CVS Question

| November 8, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — “Supply chain” is something CNBC talks about all day and your listeners and advertisers suffer every day.

To be useful and relatable and relevant and SOUND LOCAL – and to have listeners quoting you to each other – ask the question the CVS clerk asks when you bring what you’re buying to the counter: “Did you find everything you’re looking for?”

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