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Category: Advice

Monday Memo: “Try to Sell Everybody You Talk to”

| November 1, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — The Guinness Book of World Records pronounced Joe Girard “The World’s Greatest Salesman.” He became the number one car and truck salesman in the world, “new ones, at retail, no fleet deals, one at a time, face to face,” 13,001 vehicles in 15 years. And in 1977 he sold me a book you should buy too: “How to Sell Anything to Anybody” changed my life. It’s on Amazon.

“If you’re in radio, you’re in sales”

When the late Gary Fries ran the Radio Advertising Bureau, that was his mantra. And smart hosts and DJs are very sales-involved. Some carry a list; but simply riding-along on calls with reps earns a client connection and product knowledge that make the talent part of the advertiser’s team.

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Monday Memo: Robots ARE Taking Over

| October 25, 2021

By Holland Cooke
Consultant

 

LAS VEGAS — Like so many of the big conferences only Las Vegas can host, this month’s NAB convention was canceled. But I went anyway. The trip turned into a mini-vacation, since my wife had taken a couple workdays off to join me here post-convention, and we had show tickets.

And what I am witnessing here is a profound glimpse into that New Normal we’ve been wondering about.

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And Now, the News

| October 21, 2021

By Jon Quick
Jon Q Consulting
President/Founder

 

CARMEL, Ind. — The world of radio news writing and presentation has changed over the decades.

For fun, let’s take a trip to the archives and hear some vintage news from circa 1950.  You’ll hear a local newscast from Billings, Montana, national broadcasts from CBS, the Mutual Broadcasting System, and others.

There certainly was a mix of real news and opinion in some of these excerpts. Listen here.

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Monday Memo: Speaking of Vaccine Mandates

| October 18, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — While the USA remains an embarrassing hot spot in the worldwide COVID pandemic – and until we can come up with something else to argue about – new evidence demonstrates the importance of choosing our words carefully.

In a recent CNBC interview, pollster Frank Luntz shared recommendations based on fresh research:

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Actions That Get You Booked

| October 11, 2021

By Walter Sterling
Syndicated Talk Show Host

 

SHAKER HEIGHTS, Oh — A compelling, appealing guest is very valuable to every radio show. It doesn’t matter if you are famous or have lived in the White House. To get booked on major radio shows requires a few fairly simple actions. Once a host “likes” you it won’t take long for you to quickly become a go-to guest

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