Category: Advice

Monday Memo: Broadcasters, Podcasting?

| July 13, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — If you saved back issues from when TALKERS was a print tabloid, dig-down about 20 years into the stack. A couple times a year beginning then, I was reporting from conferences then called The Podcast and New Media Expo, which later evolved into NMX and BlogWorld and other incarnations.

As I was typing-as-fast-as-I-could in the back row, I was hearing a new medium take shape.

Read More

Monday Memo: 1,000 True Fans

| July 6, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — I’m hearing from lots of podcasters reacting to “Mainstream Media, Redefined,” the TV segment I did with TALKERS publisher Michael Harrison. ICYMI: https://youtu.be/HpE_iwSvIYE

They’re enthused, but frustrated. A common concern is “How do I get more downloads?”

I tell them they’re asking the wrong question, for reasons broadcasters understand.

Read More

Monday Memo: Curing the Radio Advertising Pandemic

| June 29, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — If you’re reading this in Arizona, PLEASE be careful. As I file this week’s column on Sunday, the Active Infection rate there is 23%. Florida and Texas (14%) closed the bars, and other states that now seemed to have jumped the gun are slamming the brakes on re-opening. Wherever you are, you’re witnessing an ongoing challenge to public health…and advertiser-supported media.

“Local-Local-Local” has been the desperate plea of programmers, as corporate bloodletting whacked station staffs. Independent Texas owner Paul Gleiser, my longest-suffering client, weathered the coronavirus pandemic better than absentee-owned competitors because his sales strategy is so grassroots and focused on the service retailers deemed “essential” during the shutdown.

Read More

Monday Memo: ‘Mainstream Media’ Redefined

| June 22, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — For several decades, the term “Mainstream Media” has been weaponized, first by scrappy fringe voices railing against legacy networks and newspapers; more recently by FOX News Channel and Rush Limbaugh…ironic, since ratings qualify them as “mainstream.” But never has the obsolescence of the term been more painfully obvious than lately, especially during the George Floyd episode.

Read More

Monday Memo: Profiting from the Pandemic

| June 15, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — You know the story. You’ve probably told it for years. “WHO made money during the 1849 Gold Rush?” It was the guys who sold the maps and picks and shovels… and Levi Strauss.

I thought of Levi the other day when I was having some printing done at FedEx Office, where they sell “Social Distancing Floor Decals,” those big dots we stand on everywhere now. Next door at the gas station, a big sign between pumps: “Feel safe in your car,” with their viral disinfectant “Interior Fogging Service.”

Read More

Monday Memo: New Normal HR? NOT Normal

| June 8, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — If you’ve been broadcasting remotely during the shutdown, and are daydreaming about getting back to what was left of radio station camaraderie, I’ll quote Cher from “Moonstruck:” “SNAP OUT OF IT!”

First the Good News: The reason you’re working remotely is because you’re still working.

They’ve fired everyone else, and more cutbacks are on the way; the bigger the company you work for, the more brutal it’ll be.

Read More

Monday Memo: June? So Soon?

| June 1, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — I’d say “QUICK! What day is it?” But I just told you. Although by Wednesday many among us might need to double-check. Early March seems forever-ago, yet like yesterday. Life under quarantine has blurred the listener routines we need to be part of.

Waypoints were wiped-out.

Perennial occasions are life markers, except this year, when rites of spring were wronged.

Read More

Memo: Copy Copy Like This

| May 26, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — While listeners – whom your advertisers want to meet – have been disrupted, NOTHING resonates like empathy, succinctly conveyed. These examples are instructive to commercial copy we craft for local retailers, and station imaging:

“Thank you for making us part of your together.”
DQ ad, promoting drive-through service

“If you’re over mac & cheese and PB&J’s…”

Pizza Hut delivery TV commercial

Read More

Monday Memo: Weekend Warriors, Battling the Virus

| May 18, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — As the cooped-up are coping, talkers are listening. In last week’s column, a panel of weekday hosts describes the mood they’re monitoring.

This week, a panel of weekend ask-the-expert hosts describes how callers’ questions flesh-out listeners’ lives during the shutdown now easing in phases.

Read More

Monday Memo: Talkers, Listening

| May 11, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Larry King taught us that great talkers are good listeners. So I asked a quartet of our cohorts what they’re hearing.

I asked for ADJECTIVES…

… to describe listeners’ mood while we’ve all been hunkered-down.

  • Gene Valicenti gets it in both ears each day. After hosting morning drive on WPRO, Providence, he anchors top-rated NBC10 TV news at 6:00 pm. People are “in good humor,” he reckons, “but edging toward impatience.”
  • Frustrated. Suspicious” is what Westwood One’s Jim Bohannon hears. “And to a lesser extent I hear ‘determined’ (to gut it out).”
  • Understandably, “the mood is stunned and confused” in Las Vegas, hardest-hit by the shutdown. KMZQ’s Heidi Harris says people there “aren’t getting assurances on when it will end. Will they go back to work? Will their old jobs exist? No one has clear answers.”
  • Also surrounded by closed casinos, WPG, Atlantic City’s Harry Hurley describes folks there as “disgusted (with the stay-at-home order), ‘Anxious,’ ‘Depressed,’ ‘Scared’ (worried about becoming infected with coronavirus).” And like Las Vegans, “worried about whether or not they’ll be able to return to work.”

Read More

test