Category: Advice

Monday Memo: We Are Changed

| January 18, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Ryan Oliver, senior director for Twitter Next, summarizes analysis of “billions of tweets (yes, with a B)” into “10 Fresh Insights into People’s Changing Behaviors.” 

  1. It’s better together

“This new era of togetherness is reshaping the dynamics of cohabitation and family living.” 42% increase in tweets about parenting 2019-2020. 

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CES2021: Finally, You Can Attend!

| January 12, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — One year ago this week…and two…and 10…and 20 years ago this week, I’ve reported here and on radio and TV from the massive, mind-boggling Consumer Electronics Show in Las Vegas. Pre-pandemic, it was the biggest event of the year there, and after a week of what’s-new-and-what’s-next, I always left info-overloaded and jazzed and wishing the CES mojo on fellow broadcasters.

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Monday Memo: Own the Vaccine

| January 11, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, R.I. — Hopefully, COVID-19 is the story of our lifetime. Meaning let’s hope nothing worse happens.

Coronavirus has already killed more Americans than World War II. The virus claims a life – or two — every minute.

  • Ill-advised Christmas travel is spiking infections as-predictably as ill-advised Thanksgiving travel did, and that super-contagious UK mutant strain is now making its way across the USA.
  • Remember when hysterical voices warned of “death panels?” LA County ambulance crews have been told not to transport Coronavirus sufferers with little chance for survival. There’s just no room at hospitals, where parking lots have become makeshift Intensive Care Units.
  • Healthcare workers’ exhaustion has bid-up the price of nurses willing to travel to $10K per week.

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Save Time and Money in Public Affairs Programming

| January 7, 2021

By Shel Lustig
MediaTracks Communications
President

 

DES PLAINES, Ill. — Running any business during the COVID pandemic is challenging, but how can radio stations continue to engage, educate, and entertain their listeners and meet FCC requirements for public affairs programming? While it may not seem as easy as in “pre-pandemic” times, radio stations have a viable option.

Local radio stations have a time-and-money saving option for public affairs programming

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Monday Memo: Who Will Replace Rush?

| January 4, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — It’s talk radio FAQ #1. GMs – excuse me, “market managers,” overseeing more-stations-than-they-have-time-to-hear – are anxious, now forced to pay attention to 15 hours a week they’ve had on autopilot for decades.

Short answer: Nobody can

Thousands of our talk radio brothers and sisters will always owe him for leading the format that extended AM radio’s useful life. On my TV show I reminded Michael Harrison of a prediction he made at the TALKERS New York conference 20 years ago, that talk will eventually save FM, where music formats are now largely robotic and under assault from streaming and satellite competitors that users love. Many pay to subscribe.

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Monday Memo: “Oh the Weather Outside Is Frightful…”

| December 21, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — I wrote this during the first big blizzard of the season – not the last — and much of the East got whacked. Weather has been increasingly extreme most everywhere in recent years, and brutal hurricanes and raging wildfires and heat waves and floods and droughts will continue. What the heck, we’re probably mathematically overdue for an earthquake too.

Even wackier than the weather: The news. And don’t expect things to “settle down.” Though less-erratic, the incoming administration will be no less-newsworthy. Notwithstanding longer-term optimism over vaccines, the pandemic’s worst days lie just ahead; and the injured economy is as-directly impactful on listeners’ day-to-day survival. Repairs on President Joe Biden’s To-Do list are matters that transcend political arm-wrestling. Watch infrastructure (translation: “jobs”).

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Monday Memo: In 2021, What Does It Mean to Be Relevant?

| December 14, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Think 2020 was a bender?  Grab the arm rest!

Silver lining in this year-we’d-like-to-forget: It knocked us out of the business-as-usual mindset.

We know him, we love him. Until 2020, we could simply applaud his provocative take, then keep-doing-what-we’re-doing.

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Monday Memo: Podcasting’s Prime Time

| December 7, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Dawn Ostroff says “a lot of people recognize that this is the next big medium.” The former 20th Century Fox/Lifetime/UPN/CW/Condé Nast exec and TV and film producer is Spotify’s chief content officer & advertising business officer, and she keynoted the latest installment of CNBC’s Evolve webcast series: “The Evolution of Content & Consumption.”

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Monday Memo: Steal This Line

| November 30, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI –“COVID isn’t canceling the holidays, but how will it affect the season?” Big Four accounting and advisory firm Deloitte asked, in its 35th annual Holiday Retail Survey:

  • “COVID-19 is playing on shoppers’ psyches as they weigh its impact on their health and finances. But as we’ve seen with previous periods of recession, as well as those of growth, consumers are resilient and will adjust their habits to adapt.”
  • “Price, product, and convenience are still top considerations for consumers, and so is the desire to make the season special for friends, family, and pets, no matter the circumstances.”

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Monday Memo: Blue Christmas, Bleak January, Big Opportunity

| November 23, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Sad prediction: On Thursday, we will blow it. We, not The Grinch, will steal Christmas.

  • Dr. Fauci and the Biden transition team’s pandemic advisers and state governors are pleading with us to skip Thanksgiving this year. It doesn’t take a rally. Contact tracing pinpoints “small social gatherings” as significant spreader events. We’re begged to Zoom instead of hugging those we only get to hug once a year.
  • Predictably, we won’t. United Airlines alone added 1,400 flights. Then do the math. Figure 2-3 weeks, like after Easter/Passover, then after The Fourth, then after Justice Coney Barrett’s Rose Garden introduction. Hug grandparents on Thanksgiving and you might not be able to on Christmas.
  • Consensus forecasts: At present rates, another hundred thousand Americans will die before the Inauguration; and January will be worse than April was.

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