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Category: Advice

Monday Memo: Is “On-Air” now “Old School?”

| July 26, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI – In the summer of 1974, there were two slogans on the WPRO/Providence studio whiteboard:

  • “The Station That Reaches The Beaches,” the legacy liner with which long-ago PD Al Herskovitz bludgeoned high-band directional AM format competitor WICE; and
  • “The Greatest Summer of Your Life,” by then-PD Jay Clark. And for me it sure was. He hired me for Saturday and Sunday nights, $2.50 an hour, and I would have paid him. That gig was my career turning point.

As Jay showed me around the station that day, he pointed to the whiteboard, and said – winking as he took the pipe out of his mouth – “Keep saying those two lines.” And he had us walking-the-talk, showing-up everywhere, creating our own events and hijacking others. Delivering experiences.

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Monday Memo: Selling the Sorehead Show

| July 19, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Last week’s column dealt with the product aspect of talk radio’s negativity problem. This week, about sales.

Face facts:

  • We live in a divided America. Many are dug-into “rigged election” and similar grievance mantras.
  • Say “talk radio,” and you conjure a caricature. A decade ago Rush Limbaugh’s Sandra Fluke faux pas scared-away major advertisers who never came back.

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Monday Memo: But, What If…?

| July 12, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — My most recent column seems to have hit a nerve. I do appreciate hearing from station owners and radio’s remaining programmers and local hosts who were irked that I’ve called-out political talk radio as a daily downer.

Remember focus groups?

The research radio used to fund is now sorely needed to explain how we sound.

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Monday Memo: Quoting Sgt. Hulka

| June 28, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — When Donald Trump was inaugurated, “it’s like someone flipped-a-switch,” a conservative pundit crowed on my TV show in 2017.

Fast-forward to January 20, 2021. It’s like someone flipped-a-switch. The very same radio righties and FOX News commentators who spent four years telling us how each day was even happier than the day before now sulk that tomorrow will be even worse than today. Our grandchildren are screwed.

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Monday Memo: Podcasters, Tell the World

| June 21, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — It is, after all, what we used to call “a Worldwide Web.”

  • Broadcasting techniques I recommend are proven to extend Time Spend Listening (“TSL” in radio lingo); and they can earn you more-loyal listeners, and the friends they share your podcast to.
  • But your mission is different than – and arguably more-opportune than – broadcasters:’ Unlike AM/FM radio, you’re not just local.

Your road map to success…

…might well have been written by Wired magazine co-founder Kevin Kelly: “1000 True Fans.”

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