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Pending Business: Be Thankful

| November 22, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. —  With some COVID-consciousness, this the time of year we pause and give thanks. For many of us, food, family, friends and maybe football will dominate Thanksgiving Day.

To all the heroes and their families who protect our health, safety and freedom let’s all start this holiday with a collective Thank You.

As our post-pandemic lives recover, off we go to the shopping races on line or on location. The numbers crunchers will be ready with the results of the first U.S. post-pandemic recovery Black Friday. Now there’s a mouthful! Where will the consumer show up, pre-pandemic levels, recovery moderate, or post pandemic all clear, all out performance?  Let the spin begin, it’s all waiting for you on every news and business channel as well as your station hourly newscasts. The beauty of the news and talk format is we always have something topical to say, a reason for listeners to log in and connect to share good news or bad. So let’s take a moment and look at what makes this post-pandemic Thanksgiving different and better. Some thought starters for your next sales call, sales meeting, and sales planning session:

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November 2017 PPM Analysis:
NBA Flagships

| December 11, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — This time last month, we did our first-ever PPM-era assessment of National Football League radio flagships.

As a follow-up, here is the initial overview of radio flagships of National Basketball Association franchises.

The following is comprised of the performance of (certain, English-language) NBA radio flagships in the November 2017 sweep.

Several stations listed below serve as key stations for multiple big league teams.

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Holland Cooke: Choose Your Words Carefully

| January 18, 2017


Holland Cooke – Choose Your Words Carefully

| January 9, 2017

Listeners Expect To Be Heard

| November 15, 2016