Wednesday, July 20, 2022 | TALKERS magazine - talk media trade : TALKERS magazine – “The bible of talk media.”

Wednesday, July 20, 2022

| July 20, 2022

Michael La Crosse to Lead Programming at iHeartMedia Sacramento. Programming pro Michael La Crosse is named SVP of programming for iHeartMedia’s Sacramento station group that includes news/talk outlets KFBK and KSTE and five music outlets. La Crosse will continue to oversee the iHeartMedia Portland market as vice president of programming and will serve as program director for adult contemporary KBEB “92.5 The Breeze.” iHeartMedia National Programming Group EVP Maynard says, “Michael is an outstanding programmer and human. He has worked closely with Sacramento and many other iHeartMedia markets over the past few years and I couldn’t be more excited to formally expand his leadership responsibilities and influence.” La Crosse comments, “I’m very humbled to get the chance to work with the amazing team in Sacramento. With a brand-new station like ‘KISS 107.9’ and a station like NewsRadio KFBK, that is celebrating its 100th anniversary, our stations are as diverse as Sacramento itself.”

Ernie Brown Moves to Morning Drive on WBAP, Dallas-Fort Worth. News and talk radio pro Ernie Brown moves from his late morning daypart to morning drive on Cumulus Media’s news/talk WBAP, Dallas-Fort Worth. Brown joins Hal Jay as co-host of “WBAP’s Morning News” from 5:00 am to 9:00 am. WBAP program director Bruce Collins says, “Ernie is exactly what we were looking for. He’s the ultimate professional broadcaster that knows how to relate to the audience and understands the biggest stories of the day that resonate with our target audience. We’re excited to have him as our new morning show leader.” Brown comments, “We’ll talk about the issues that matter to WBAP listeners: inflation, gas prices, grocery prices, supply chain shortages, your money, covid, and of course the Cowboys! I’ve worked at great stations and organizations all over the country including KOGO in San Diego, ‘America’s Radio News’ in Washington, D.C., Western Journal – Phoenix, and KOMO in Seattle and hosted a national late night talk show called ‘America at Night.’ This is an incredible opportunity to get to work with Hal Jay and the talented WBAP morning team. I want to thank Cumulus DFW RVP/market manager Dan Bennett and PD Bruce Collins.”

Podtrac Announces Top Podcast Publishers for June 2022. The ranking of top podcast publishers for June of this year from Podtrac based on unique monthly audience (UMA) has been released and iHeartRadio holds down the top spot with a U.S. unique monthly audience of 30.3 million. At #2 is Wondery with a UMA of 23.8 million. NPR follows at #3 (UMA 18 million), The New York Times is #4 (UMA 11 million), and NBC News is #5 (UMA 9.1 million). You can see the complete ranking of the top 20 here.

Audacy Unveils Updates to App and Website. The company announces that it has begun to make updates to its digital platform in the form of new features on the Audacy app and website. The company says, “We’ll be rolling out these enhancements over the coming weeks and months, with each release focused on positively impacting Audacy’s digital, podcasting, data, analytics, and ad tech capabilities. At the heart of these updates lives truly interactive radio. We’re giving our listeners even more control over streaming radio with additional interactivity to both live and on-demand content. We’re also improving the discovery and curation of our radio and podcast content, presented seamlessly together within an evolved interface and user experience.” Initial updates include: 1) enhanced rewind in which listeners can rewind live news, sports, and news/talk stations and hear it all again; 2) curated discovery of content in which listeners are immersed into a personalized, interactive experience that is customizable, based not just on their favorite stations or podcasts, but also on their topical interests across news, sports and music; and 3) enriched podcast listening giving listeners access to nearly 3 million podcasts plus exclusive binging of Audacy Originals. The app also now presents radio and podcast content together, allowing listeners to consume the latest content from the shows they love along with the topics they’re interested in.

NAB Reveals 2022 Marconi Award Finalists. The finalists for the NAB’s 2022 Marconi Awards in numerous categories have been revealed. In the category of Legendary Station of the Year, three spoken-word stations made the cut: Audacy’s all-news KCBS-AM, San Francisco; Audacy’s all-news KRLD-AM, Dallas; and Bonneville’s news/talk KTAR-FM, Phoenix. Network/Syndicated Personality of the Year nominees include: Ramsey Media’s Dave Ramsey, Premiere NetworksGeorge Noory, and Premiere’s Dan Patrick. News/talk and sports talk personalities making the finalist round include, in the Major Market Personallity of the Year category: Mike Felger and Tony Massorotti, WBZ-FM, Boston; Greg Hill, WEEI-FM, Boston; and Danny Parkins and Matt Spiegel, WSCR-AM, Chicago. In the Large Market Personality of the Year category, finalists include: C4 and Bryan Nehman, WBAL-AM, Baltimore and Tony Katz, WIBC-FM, Indianapolis. In the Medium Market Personality of the Year category, finalists include: Harlen the Sports Guy & Pigskin Bob, KYKX-FM, Tyler, Texas and Kevin Miller, KIDO-AM, Boise, Idaho. The five finalists in the News/Talk Station of the Year category are: Audacy’s KNX-AM, Los Angeles; Hubbard Radio’s KTMY-FM, Minneapolis-St. Paul; Townsquare Media’s WKXW-FM, Trenton; iHeartMedia’s WLW-AM, Cincinnati; and Cox Media Group’s WSB-AM, Atlanta. And the five finalists in the Sports Station of the Year category are: Cumulus Media’s KNBR-AM, San Francisco; Beasley Media Group’s WBZ-FM, Boston; Audacy’s WIP-FM, Philadelphia; WMFS-FM, Memphis; and WXYT-FM, Detroit.

Mike Missanelli to Co-Host Eagles Postgame Show. The Philadelphia Inquirer reports that longtime Philadelphia sports media personality Mike Missanelli, who exited Beasley Media Group’s WPEN-FM “97.5 The Fanatic” in May of this year, is working with JAKIB Media Partners to co-host a Philadelphia Eagles post-game show beginning this fall. The paper says that Missanelli and former NBC Sports Philadelphia analyst Seth Joyner are joining Derrick Gunn and Devan Kaney on JAKIB’s YouTube channel. The program will stream after each Eagles game this fall. As the Inquirer notes in its story, JAKIB Sports streams three daily live programs including “Birds 365,” hosted by John McMullen and WIP host Jody McDonald; “Sports Take,” hosted by Gunn, Barrett Brooks, and Rob Ellis; and “The National Football Show” hosted by Dan Sileo.

Audacy: Study Confirms Ad Engagement Increases with Each Audio Exposure. The results of an audio study conducted by independent market research consultancy Alter Agents in partnership with Audacy and media agency Spark Foundry, show that ad engagement climbs with each audio exposure across industry categories, audio platforms and genres. Audacy says that this distinctive content peak study shows that “exposing audiences to audio messages consistently offers resounding benefits in brand equity and sales. Audio seizes attention and builds intention, frequency after frequency. It offers brands opportunities for engagement and impact throughout the life of a campaign.” Audacy and Spark Foundry devised a custom neuroscience study in partnership with Alter Agents to gauge audiences’ second-by-second engagement (i.e., Immersion) with audio content and advertising, across advertiser categories, audio platforms, and genres. Spark Foundry provided samples of its clients’ advertisements in the retail, financial services and QSR industries. Over the course of a week, participants (national sample of P18-54) were exposed to a randomized rotation of audio content and advertisements up to 15 times. The team measured brand KPIs (e.g., brand opinion and intention to purchase) through a follow-up survey. Audacy SVP of research and insights Idil Cakim says, “The study, based on an incredibly rigorous design that combines neuroscience and survey methodologies, proves the strength of audio in the media mix. Audio’s ability to scale its effect through higher frequencies shows its unique ability to engage and drive value.”

Squad SCOTUS Protest, January 6 Hearings/Georgia Probe/Bannon Trial, Biden Approval Ratings, Midterms/2024 Race, The Economy, House Same-Sex Marriage Bill, COVID-19, Russia-Ukraine War, and Heatwave/Climate Change Among Top News/Talk Stories Yesterday (7/19). The Supreme Court Roe v Wade protest at which U.S. Rep. Alexandra Ocasio-Cortez and others were arrested; the ongoing January 6 hearings, the investigation into former President Donald Trump’s alleged attempt to change Georgia’s 2020 election results, and the contempt of congress trial of former White House strategist Steve Bannon; President Joe Biden’s low approval ratings; the November midterm elections and speculation about the 2024 presidential nominees; the state of the U.S. economy as inflation and falling financial markets affect Americans; the U.S. House passes a bill protecting same-sex marriages; the rising rate of BA.5 subvariant COVID-19 cases; Russia’s ongoing invasion of Ukraine; and the record-setting European heatwave were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

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Category: Front Page News, Industry News