Sales

Pending Business: You Only Know What You Know

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — That’s what happens when most of your sales or management life is spent at one station or in one market.

On the one hand, you know your station and market inside out. You are the tour guide who can navigate the advertiser through every fork in the road. You are proud of your station’s heritage and conversant with the demographics, psychographics, and socioeconomic profile of the population that resides in your coverage area. Rates, packages, program lineups, and historical revenue figures are at the tip of your tongue. Any out of the ordinary question is answered with a fast access, “Let me get back to you.” All are important traits that are critical components for top sellers and managers.

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Advice

Monday Memo: Repeat After Me

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — The Redfin TV ad ends: “Sell for more than the home next door.” Write local retailers’ commercial copy that communicates a consumer benefit that succinctly – and repeat it and repeat it — and your clients will renew.
QUICK QUIZ, from the auto insurance battle-royal:

Fifteen minutes could save you fifteen percent or more on car insurance.”

Geico…slugging-it-out with…

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Front Page News Industry News

Friday, May 13, 2022

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled, “Musky and Murky,” looks back at this past week of 5/9 to 5/13. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERSDerek Hunter, talk show host WCBM, Baltimore/Talk Media NetworkDr. Daliah Wachs, physician/talk show host, Genesis Communications NetworkClaire Carter, talk show host/founder, Good For You RadioMartha Zoller, talk show host, WDUN, Gainesville, GA; and Dr. Murray Sabrin, emeritus professor of finance, Ramapo College, NJ/libertarian scholar. The show airs weekends on WONK-FM, Washington, DC; WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; SuperTalk 99.7 WTN, Nashville; KMZQ, Las Vegas;  WTPL, Manchester, NH; WEMJ, Laconia, NH; WTSN, Dover-Portsmouth, NH; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; the Virginia Talk Radio NetworkCRN Digital Talk Radio NetworkPodcast Radio UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

 

Bill O’Reilly’s Killing the Killers Debuts at #1. This new book is the 11th in the “Killing” series and it’s the 11th to be a #1 New York Times bestseller. Sales in this series are roughly 19 million copies worldwide and have spent close to 340 weeks on the New York Times bestseller list. In the new book, Killing the Killers – The Secret War Against Terrorists (2022 St. Martin’s Press) Bill O’Reilly and Martin Dugard report on America’s intense global war and manhunt against terrorist extremists who both masterminded the horrific 9/11 attacks as well as executed hundreds of others on American and international soil. They trace America’s efforts to defeat Al Qaeda and ISIS worldwide. O’Reilly and Dugard gained access to top secret national security documents as well as interviewed the highest national security officials in the U.S. The publisher says that primed with deeply sourced information, detailed maps and revealing photographs, O’Reilly and Dugard have created a riveting account that has never been reported to this scope and depth. Bill O’Reilly’s radio programs – including the new, national daily one-hour “No Spin News,” show – are syndicated by Key Networks.

 

Salem: 2000 Mules is Most Successful Political Documentary in a Decade. The new film, 2000 Mules, from director Dinesh D’Souza and executive producer Salem Media Group is being billed by Salem as “the most successful political documentary in a decade.” Salem says that 1 million people have seen the movie – available for download and DVD purchase on SalemNOW.com – and has become a huge hit on Rumble and its Locals platform. D’Souza says, “The movie is a success financially for sure, but also it is successful in its political and cultural influence. It’s the most-talked-about movie out there right now, making headlines in multiple publications, and is trending extremely high on social media.” The film purports to provide proof of illegal ballot harvesting, both in geo-targeting of cell phone data, and in actual video surveillance of the many unmanned ballot boxes in the five key battleground states. The movie’s conclusion of illegal ballot harvesting is based on research by True The Vote. It features five Salem radio talk show hosts as they walk through the process of learning what the evidence shows, and then discussing what this means for the American belief in free and fair elections. Salem says those hosts, Dennis Prager, Sebastian Gorka, Charlie Kirk, Eric Metaxas and Larry Elder, all came away disturbed at what they learned really happened to hand the election victory to Joe Biden.

 

iHeartMedia Names Jorge Lopez VP of Sales for Hispanic Brands in Tampa and Jacksonville.  Sales and marketing pro Jorge Lopez is promoted to vice president of sales for iHeartMedia’s Tampa and Jacksonville Hispanic brands that include broadcast and digital brands encompassing more than 10 music, talk, and news formats. iHeartMedia operates the Spanish news outlets WHNZ-AM/W290BJ, Tampa “Acción 1250 & 105.9” and WFXJ-AM/W247CF, Jacksonville “Acción 97.3.” Lopez says, “I am very grateful for this new role in my career. I’ve been with iHeartMedia for more than six years and I think it’s great to have this distinguished opportunity where I contribute with my experience and skills to the expansion and growth of the brand. With the continuing growth of the Hispanic population in Florida it is very important that we serve our community with an authentic voice and a compelling product.”

 

Abortion Rights Top News/Talk Story for Week of May 9-13. The fallout from the leak of the Supreme Court’s draft decision to overturn Roe v Wade, including the protests at justices’ residences, was the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was the Russia-Ukraine war tied with the larger topic of U.S. foreign policy, followed by the economy, including inflation, supply chain woes, the financial markets and recession fears at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Front Page News Industry News

Thursday, May 12, 2022

Michele Tafoya Joins Salem Podcast Network. National sports media figure Michele Tafoya is joining Salem Media Group’s Salem Podcast Network to host a new podcast titled, “Sideline Sanity.” The former NBC Sports sideline reporter’s new show – focusing “life, politics, and world news” will be produced four times per week, beginning on May 23. Tafoya’s broadcasting career includes a lot of radio in addition to her TV work. She served with iHeartMedia’s sports talk “KFAN,” hosted afternoon drive on Audacy’s WCCO-AM, and worked alongside morning star Tom Barnard at Cumulus Media’s KQRS-FM. She says, “I’m thrilled to launch my first podcast with the Salem Podcast Network. It’s exciting to join the chorus of talented Salem voices discussing the historic issues facing America and the world.” Salem Twin Cities general manager Nic Anderson comments, “I cannot wait for the rest of the country to get to know Minnesota’s own Michele Tafoya beyond her successful years of reporting from the sidelines. She’s full of insight, passionate about her platform, and she’s ready to speak her mind. And Salem Media-Twin Cities is eager to help as we produce her podcast for a national audience and look forward to working with her locally as opportunities arise.” Tafoya announced her retirement from NBC Sports in February of this year and has joined the campaign of Republican Minnesota gubernatorial candidate Kendall Qualls as campaign co-chair.

 

David ‘Mad Dog’ DeMarco to Exit ‘The Game’ in Lansing After 26 Years. Sports talk personality David “Mad Dog” DeMarco is leaving his role as afternoon drive host on Townsquare Media’s WVFN, Lansing, Michigan after tomorrow’s program, capping a 26-year sports talk career in the market. According to a story in the Lansing State Journal, DeMarco began his sports talk gig in 1996 as part of “The Sports Guys” on WVFN. For four years in the early aughts, the “Mad Dog & Company” show aired on crosstown WQTX-FM, returning to WVFN in 2007. For the past 12 years, DeMarco has been selling for the station, as well. He says, “I had to be like Clark Kent and then go into sales mode and hit the streets as a salesman. That’s what a lot of people don’t understand. They just think that I did the show for three hours and I go home and smoke cigarettes and get high and stuff. I had to really buckle down and be disciplined that I was going to do this. And I did. It’s not even ratings anymore. It’s how much money that you can bring in. It’s like the mafia — you’re an earner is what you are. And if you can’t earn, you’re not going to be around.”

 

Edison: Comedy Top Podcast Genre for First Quarter of 2022. According to data from Edison Research’s Edison Podcast Metrics, the top podcast genre in the U.S. during the first quarter of 2022 was comedy. This list of podcast genres is based on weekly audience size. (Nineteen genres are identified as having at least one percent reach among those in the U.S. age 18+.) The list of the Top 10 Genres for Q1 2022 is: 1) Comedy, 2) News, 3) Society and Culture, 4) True Crime, 5) Sports, 6) TV and Film, 7) Business, 8) Arts, 9) Religion and Spirituality, and 10) Education. Edison Research SVP Melissa Kiesche comments, “As advertisers increasingly seek to target podcast listeners, it becomes more important to understand the appeal of various genres in the space.”

 

TALKERS News Notes. There’s special programming available from ABC Audio for the coming Memorial Day weekend. ABC News Radio will present, “Honor, Hope and Healing,” hosted by correspondents Aaron Katersky and Alex Stone. The program reports on America’s heroes, including those who lost their lives serving their country and individuals performing good deeds at home. It features Katersky’s interviews with Gold Star families who lost loved ones last summer in Afghanistan as the U.S. withdrew its troops. The special also shines a light on COVID-19’s toll on the country as well as the resilience of Americans trying to emerge from the pandemic and recover from the past two years…..WNYC Studios announces that Kenya Young is appointed to the newly created position of SVP, WNYC Studios – part of New York Public Radio. In this position, Young will oversee a portfolio that includes “The New Yorker Radio Hour,” “The Takeaway with Melissa Harris-Perry,” “The United States of Anxiety with Kai Wright,” “Death, Sex and Money with Anna Sale,” “La Brega: Stories of the Puerto Rican Experience,” and the “Blindspot” series co-produced with HISTORY. Young was most recently managing editor for collaborative journalism at NPR. Young will be responsible for setting the strategic direction for WNYC Studios’ portfolio of podcasts, and leading and supporting the teams developing and producing shows. In partnership with Emily Botein, VP, original programming, she will manage and grow current Studios productions and build out WNYC Studios new documentary unit devoted to producing longform nonfiction audio works…..Stephanie Miller’s Sexy Liberal “Save Democracy” Tour 2022  will make a Los Angeles appearance at The Saban Theatre in Beverly Hills. Joining Miller will be Hal Sparks, Frangela, and John Fugelsang on Saturday, October 22 at 8:00 pm for an evening of standup comedy and special guests. Miller says, “We have a lot of work ahead of us supporting the Democratic agenda that moves all of America forward by delivering an even bigger majority to Capitol Hill.”…..“The Regular Joe Show,” hosted by Joe Giganti and syndicated by Genesis Communications Network, adds two new stations to its roster of affiliates. Pan American Broadcasting’s KDAZ-AM/K245CD, Albuquerque adds the program to air from 7:00 am to 10:00 am and WPA Radio LLC’s KTLR-AM/K279CR, Oklahoma City is now airing two hours of the program daily. Giganti says, “These are exciting opportunities to bring our upbeat, witty take on some of the most pressing and challenging issues of the day. I think it’s so important to maintain your ability to laugh and have a little fun, especially when tackling some of the heavier hot topics – perhaps now, more than ever.”

 

The Economy, Russia-Ukraine War, Midterms/Trump & the GOP, Roe v Wade, COVID-19, Elon Musk & Twitter, and Western Drought/Wildfires Among Top News/Talk Stories Yesterday (5/11). The high cost of food and gasoline, the roiling stock market & plunging value of cryptocurrency, and concerns about a recession; Russia’s invasion of Ukraine, rumors of Vladimir Putin’s poor health, and Putin’s warning to Finland over plans to joins NATO; the Trump-approved primary candidates for the November midterms and Trump’s influence over the GOP; the protests over the leaked draft of a Supreme Court decision to overturn Roe v Wade; the rate of COVID-19 cases in the U.S., concerns about new variants, and the Chinese zero-COVID policy; the controversial attempt by Elon Musk to acquire Twitter; and the drought and wildfires affecting the U.S. West were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Wednesday, May 11, 2022

Salem Media Group First Quarter Revenue Rises 5.5%. Reporting financial data for the first quarter of 2022, Salem Media Group says total revenue was $62.6 million, an increase of 5.5% over the same period in 2021. Operating income was $5 million, up 14.2% from the same period a year ago. Salem posted net income of $1.7 million in Q1 of this year compared to the net income of $0.3 million reported for the same quarter in 2021. Breaking down the company’s data by segment, net broadcast revenue increased 10% to $48.4 million from $44 million in 2021, while digital media revenue increased 7.1% to $10.3 million from $9.6 million, and publishing revenue decreased 31.8% to $3.9 million from $5.7 million. Looking ahead, Salem Media Group says that for the second quarter of 2022, it is projecting total revenue to increase between 6% and 8% from second quarter 2021 total revenue of $63.8 million.

 

The Vastness of Night. “The two most effective, engaging forms of advertising are in-theatre and overnight radio,” says Walter Sterling. “Surrounded by darkness without distractions, the audience choses to receive the advertising message in the comfort of a bed, perfectly adjusted car seat, or reclining throne. Overnight radio is 25% of the broadcast day. Twenty-five percent. A locally hosted all-night show in a major city is a gift to listeners and advertisers.” You say you can’t afford an all-night talk radio host? Read more of what Walter Sterling has to say here.

 

Tom Millikan Upped to Assistant Brand Manager for WXYT-FM, Detroit. Executive producer Tom Millikan is promoted to assistant brand manager at Audacy’s sports talk WXYT-FM, Detroit “97.1 The Ticket.” He will continue in his executive producer role for “The Morning Show with Stoney and Jansen.” Audacy Detroit SVP and market manager Debbie Kenyon says, “Tom has done an outstanding job as an executive producer and has played a vital role in the success of the station. He is very deserving of this promotion and we look forward to even greater success with Tom in his new role.” Millikan comments, “Throughout my 20-plus years in radio, I’ve been blessed with countless memories of championships and pure joy. I’m living out a dream. I wanted to work in sports radio since the format exploded in the early 90s and I’ve been blessed by the tutelage of all of my co-workers and peers. I was born and raised in Detroit and Detroit sports are part of my DNA. Listeners might not agree with my opinions or show content all of the time, but I genuinely try to produce shows that Detroit sports fans want every single day.”

 

ABC Audio Promotes Liz Alesse to VP. Rising from the director and executive producer of podcast programming position to vice president of ABC Audio is Liz Alesse. In this role, Alesse will oversee the organization’s entire audio business, including ABC News Radio, podcasts, and the entertainment content service. ABC News senior vice president of streaming and digital content Reena Mehta says, “She has been instrumental in growing and re-organizing our award-winning podcast team, developing successful content and monetization strategies, and partnering closely within the news division and across The Walt Disney Company to promote our work. Liz oversaw the successful launches of new podcasts, including, ‘Life Out Loud with LZ Granderson,’ ‘Close Up’ and ‘The Book Case with Kate and Charlie Gibson.’ She also spearheaded creating the ‘GMA’ Channel on Apple Podcasts, which holds the new ‘Good Morning America’ podcast and ABC Audio’s growing library of lifestyle, culture and entertainment on-demand audio content. Under her leadership, the team received Webby Awards, a Gracie Award, GLAAD Special Recognition honors and more.”

 

Edison Research Q1 Top 50 Podcasts Chart; Controversy Has Not Hurt Joe Rogan. The Edison Podcast Metrics chart of the top 50 podcasts in the U.S. for the first quarter of 2022 has been released and the controversy surrounding Spotify’s “The Joe Rogan Experience” in 2021 has not harmed listening; in fact, it appears to have helped it. Edison Research director of research Gabriel Soto says, “Despite a turbulent and controversial ride for Joe Rogan at the beginning of the quarter, his show not only remains the most popular in the U.S., but it has increased in listenership – distancing itself from the number two spot.” This chart by Edison ranks the 50 biggest podcasts by audience size, based on Edison Podcast Metrics (formerly known as the Podcast Consumer Tracking Report). Edison says its list is “the only podcast measurement service that measures the relative audience size and demographics of all podcast networks in the U.S. and measures based on actual podcast listening, not downloads, and does not require an opt-in from podcast networks. Some of the other podcasts making the chart connected to radio-oriented companies include: #6 “Stuff You Should Know” (iHeartPodcasts), #9 “The Ben Shapiro Show” (The Daily Wire), #18 “The Dan Bongino Show” (Cumulus Podcast Network), #31 “The Dave Ramsey Show” (The Ramsey Network), and #39 “The Mark Levin Show” (Cumulus Podcast Network).

 

TALKERS News Notes. According to data from Nielsen, Newsmax’s live coverage of former President Donald Trump’s Pennsylvania rally pushed the network ahead of CNN in audience viewership on Friday night (5/6). Newsmax says that it pulled 738,000 total viewers between 8:00 pm and 10:00 pm ET, with an evening prime-time average of 579,000 viewers. CNN peaked at 645,000 viewers during Anderson Cooper’s show, drawing an average audience of 545,000 on Friday night. Newsmax adds that for the past year, is has consistently held the position as the fourth-highest-rated cable news channel in the U.S. and a top-20 cable channel in daytime, according to Nielsen…..The Independent Broadcasters Association says it is delivering on its promise to provide an efficient way for members to share local talent in which all talent made available to members by members will be on a very affordable cash basis, eliminating the need for costly barter deals. IBA executive director Ron Stone comments, “One of the most costly expenditures for independent radio is paying for syndication, whether by cash, barter, or a combination thereof. Our goal is to provide our IBA members with an opportunity to choose cost-effective talent from other IBA members and eliminate the need to give local inventory to large networks that sell to the very clients we used to do business with nationally, and at far better prices than network pricing. This, I believe, is a huge opportunity to get back inventory used against us at extremely low prices.”

 

The Economy, Russia-Ukraine War, Mark Esper Book, Midterms/Trump & the GOP, Roe v Wade, Musk & Twitter, COVID-19, and Western Drought Among Top News/Talk Stories Yesterday (5/10). The state of the U.S. economy, the high cost of food and gasoline, and concerns about a recession; Russia’s invasion of Ukraine, rumors of Vladimir Putin’s poor health, and the U.S. House approves aid to Ukraine; former Defense Secretary Mark Esper’s book,  A Sacred Oath, that paints former President Donald Trump in an unflattering light; the Trump-approved primary candidates for the November midterms and Trump’s influence over the GOP; the protests over the leaked draft of a Supreme Court decision to overturn Roe v Wade; the controversial attempt by Elon Musk to acquire Twitter; the rate of COVID-19 cases in the U.S., concerns about new variants, and the Chinese zero-COVID policy; and the drought affecting the U.S. West were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Opinions

The Vastness of Night

by Walter Sterling
Talk Show Host

 

NEW YORK — The two most effective, engaging forms of advertising are in-theatre and overnight radio. Surrounded by darkness without distractions, the audience choses to receive the advertising message in the comfort of a bed, perfectly adjusted car seat, or reclining throne.

Overnight radio is 25% of the broadcast day. Twenty-five percent. A locally hosted all-night show in a major city is a gift to listeners and advertisers. The audience identifies with the references made by their neighbor, the radio host. Bonding is immediate.

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Front Page News Industry News

Tuesday, May 10, 2022

Townsquare Media Reports Q1 Net Revenue Up 13%; Tops Pre-COVID Net Revenue by 7%. For the first quarter of 2022, Townsquare Media is reporting net revenue of $100.2 million, an increase of 13% over the same period in 2021 and an increase of 7% over the same period in Q1 of 2019. Townsquare is also reporting net income of 2.74 million for Q1 of 2022 compared to the loss of $6.1 million it reported in the first quarter of last year. Townsquare reports in three segments: 1) Subscription Digital Marketing Solutions – including its subscription digital marketing solutions business, Townsquare Interactive. That segment reported revenue of $21.8 million, an increase of 15% over Q1 of 2021; 2) Digital Advertising – marketed externally as Townsquare Ignite that includes digital advertising on its owned and operated digital properties and its digital programmatic advertising platform. That segment reported revenue of $29.2 million, an increase of 16.6% over last year; and 3) Broadcast Advertising – including the company’s local, regional, and national advertising products and solutions delivered via terrestrial radio broadcast (plus other miscellaneous revenue associated with the broadcast advertising platform). That segment’s revenue was $48.1 million, an increase of 7.7% over the same period a year ago. Townsquare CEO Bill Wilson states, “I am proud to announce our strong start to 2022, with net revenue, Adjusted EBITDA and net income increasing year-over-year by +13%, +10%, and $8.9 million, respectively. In addition, net revenue and Adjusted EBITDA exceeded our previously issued guidance due to strong growth and strong margins. As a Digital First Local Media Company, our first quarter performance was driven by our digital platform and solutions, with total digital revenue increasing +16% year-over-year in the first quarter (representing 51% of our total Q1 net revenue) and total digital Adjusted Operating Income increasing +11% year-over year (representing 55% of our total Q1 Adjusted Operating Income). As we move forward, we expect double-digit digital net revenue growth to continue at strong margins, fueling our overall growth and subsequent debt reduction, from 4.66x net leverage today to 4.0x by year end. We are also pleased to re-affirm our 2022 guidance and our 2024 digital revenue target of at least $275 million. These results and confidence in our outlook are due, in part, to the fact that Townsquare is the only local media and digital marketing solutions company of scale focused principally on markets outside of the Top 50 in the United States, a vital differentiator for our company. Our new reporting segments highlight the profit characteristics of our digital platform, which is essentially equal to those of our broadcast platform, each with profit margins of approximately 30%. While we view local radio as an extremely valuable asset with significant and attractive cash flow properties, unparalleled consumer reach, and an important and trusted local connection to our audience and communities, it is not our primary growth driver. With approximately half of our total revenue and profit coming from digital today, we have a strong digital growth engine that will drive significant and consistent growth in the coming years. It is our belief that as a Digital First Local Media Company providing a detailed breakout of our digital revenue and digital profit, Townsquare should be afforded a sum-of-the-parts valuation that gives credit to our digital assets.”

 

MIW Launches State Broadcasters Partnership Program. The non-profit organization Mentoring and Inspiring Women in Radio, Inc., dedicated to the advancement of female leadership in radio broadcasting, announces a new national program designed to create mentorship opportunities in every state in the union. This three-to-five-year strategic plan exponentially expands the organization’s mentoring outreach across the United States. The first pilot program partners MIW with the Minnesota Broadcasters Association to create, “Mentoring and Inspiring Women in Minnesota.” MIW’s long term plan includes establishing close working relationships with leadership from all interested state broadcasters associations and broadcasters across the country to create mentorship curriculums for female professionals in radio broadcasting. With MIW’s guidance, these state-centered programs will be based on the tenets, structure, and best practices of MIWs broad array of successful and established mentoring opportunities. MIW Board president Ruth Presslaff says, “This program is designed to dramatically expand our mentorship outreach. We couldn’t ask for a better first partner than president Wendy Paulson and the Minnesota Broadcasters Association as we work toward a mentee in every state. Cheers to the first. Forty-nine to go!” Find out more here.

 

TALKERS News Notes. When the Radiodays Europe conference takes place in Malmö, Sweden May 15-17, Beasley Media Group CEO Caroline Beasley will take part in two sessions. She will participate in a special one-on-one session titled, “American Regional Radio in the Digital Age,” hosted by Benztown president Dave “Chachi” Denes. In addition, Beasley will take part in the “Audio Summit” panel, featuring Sibyle Veil (CEO Radio France), Linda Pamgren (CEO Bauer Media Sweden) and Cathinka Rondon (head of Radio-NRK). The session will be moderated by Folder Media creative director Matt Deegan…..The nationally syndicated, weekend shooting sports program “Tom Gresham’s Gun Talk” adds WBIN Media’s WTPL-FM, Hillsborough, New Hampshire and Berkshire Broadcasting Corp’s WLAD-AM/W231DJ, Danbury, Connecticut to its roster of affiliate stations. The program is syndicated by Talk Shows USA…..Chicago-based MediaTracks Incorporated sells “Radio Health Journal” and “Viewpoints Radio” to American Urban Radio Networks, LLC. The two weekly public affairs programs are syndicated on a total of nearly 1,500 stations in more than 200 U.S. markets. Bob Heymann of the Chicago office of Media Services Group served as the exclusive broker for the seller in this transaction…..Audio content, marketing, and advertising services firm Gemini XIII, joins forces with Diversion Podcasts through an investment that will grow Diversion’s offerings under a new premium podcast network called Diversion Audio. Diversion Audio will become Gemini XIII’s content division. The division will leverage sister company Diversion Books’ publishing assets and author relationships to offer a focused content model it says is unique to podcasting: expanding IP from books, authors, and personalities into the podcast medium as original audio content across both high-frequency episodic shows and engrossing narrative limited series. Gemini XIII co-founder and CEO Spencer Brown says, “Through Diversion Audio, we will build upon the successful franchises and proven track record that Scott [Waxman] and his talented team have created at Diversion Podcasts. Together with our recent acquisitions of Phantom Producer and The Infinite Agency, Gemini XIII is well-positioned to optimize these premium assets and capabilities to build and grow a new breed of audio company. The creation of Diversion Audio advances that strategy considerably. We think podcast listeners and readers alike will love what they hear as we launch new podcasts tied to Diversion’s expansive intellectual property library.”

 

The Economy, Russia-Ukraine War, Roe v Wade, Midterms/Trump & the GOP, COVID-19, Vicky White/Casey White Manhunt, and Western Drought/Texas Wildfire Among Top News/Talk Stories Yesterday (5/9). The falling Dow and NASDAQ, the high price of gas & food, and concerns about a full-blown recession; Russia’s invasion of Ukraine and concerns about Vladimir Putin’s health and willingness to use nuclear weapons; the aftermath of the leak of a draft of the Supreme Court’s ruling to overturn Roe v Wade; the November midterm elections and Donald Trump’s influence over the GOP; the rate of cases, hospitalizations & deaths from COVID-19; the manhunt for Alabama corrections officer Vicky White and convict Casey White ends; and the drought in the U.S. West and the Texas wildfires were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, May 9, 2022

Pending Business: Howdy Partner. Radio sales pro Steve Lapa writes today about the strange use of the word “partner” for the advertiser on a radio program. Lapa says, “Do our advertisers (customers) really want a partnership in the true sense of the word? Or do our advertisers want what everyone else wants: maximum value at the best price?” Aside from the inaccurate nomenclature, Lapa wonders if the “partner” designation affects the sales effort. Read his column here.

 

Monday Memo: “Gas cards? OR…Bitcoin?” “Imagine asking a contest winner to choose THAT?” consultant Holland Cooke asks. In this week’s column, he recalls “when radio stunts were fun,” and how a contest “will sound as big as you make it sound.” Read more here.

 

Audacy First Quarter Net Revenue Up 14%. For the first quarter of 2022, Audacy reports net revenue of $275.3 million, an increase of 14% over the same period in 2021. The company also saw its net loss shrink from $21.6 million in the first quarter of 2021 to $11 million in Q 1 of this year. Audacy provides financial data by segment and reports that spot revenue (national and local) was $173.9 million, while its digital segment (including podcasting) rose 16% to $53 million from the $41.6 million reported in the first quarter of 2021. Audacy also breaks down net revenue by format type and reports music radio revenue was $140.4 million; sports radio revenue was $53 million; and all-news & news/talk revenue was $48.3 million. Audacy president and CEO David Field comments, “I am pleased to report that Audacy posted strong first quarter results, delivering 152% growth in Adjusted EBITDA led by double digit revenue growth in both digital and spot radio. With our scaled, leadership position across broadcasting, podcasting and digital audio and our differentiated premium content offerings, we are well positioned to drive rapid evolution and innovation across the organization to capitalize on the outstanding growth opportunities in the dynamic audio marketplace. In Q1, we launched the Audacy Digital Audience Network, an addressable aggregate of 60 million listeners across our app, streaming content, and podcast lineup, enabling precision targeting at scale coupled with real-time optimization and reporting. We are looking forward to a number of exciting additional product and content launches and enhancements over the course of 2022 that will accelerate our audience growth and bolster our advertiser appeal.”

 

Beasley Broadcast Group Reports Q1 Net Revenue Increase of 15.6%. Reporting its financial data for the first quarter of 2022, Beasley Broadcast Group – parent company of Beasley Media Group – states that net revenue was $55.7 million, an increase of 15.6% over the same period in 2021. The company is also reporting an operating loss of $2.7 million in Q1 compared to an operating loss of $2.5 million in the first quarter of 2021. The increase in operating loss is primarily the result of an increase in operating expenses, which reflects additional cost of sales related to the revenue increase, other expenses related to sports and marketing, and additional expenses related to the company’s digital agency build out. Beasley’s net loss for the quarter fell to $3.7 million compared to the net loss of $10.7 million reported for the same period a year ago. Beasley CEO Caroline Beasley states, “First quarter results highlight ongoing progress toward our goal of returning all of our revenue sources to pre-pandemic levels. Net revenue rose 15.6% inclusive of a 35.5% rise in digital segment revenue, which accounted for 14% of total net revenue in the quarter, marking further success of our digital transformation strategies. Comparing our revenue performance to the first quarter of 2019, revenue was down $2.0 million, or 3.4%, as the 2019 results benefited from events and other revenue that has not fully recovered from the effects of the COVID-19 pandemic. Total outstanding debt as of March 31, 2022 was $300 million, as we did not have any scheduled debt payments during the quarter, and we had $50.7 million of cash and cash equivalents on hand at quarter end. We made an interest payment of approximately $12.9 million in February and repurchased $5 million of our 8.625% senior secured notes at a discount early in the second quarter. Our strong liquidity position enables us to make debt repayments while providing us with increased financial flexibility to pursue a potential acquisition or investment within the digital space, should an opportunity arise that could accelerate our digital growth, provide synergies or improve financial results. Looking ahead to the second quarter and second half of 2022, our focus remains on driving further revenue diversification and audience expansion, improving margins, benefiting from the return of the political cycle, maintaining a strong and flexible balance sheet, reducing net leverage and growing free cash flow. We expect progress on each of these fronts as we continue to close the gap on our pre-pandemic revenue and SOI levels and grow from there. I am extremely proud of our team members across the company for everything they have done and are doing to help us move past the challenges presented by the pandemic. We have clearly accomplished a lot and I believe we have many more opportunities ahead to build the company and enhance stockholder value.”

 

Ramsey Solutions Wins Webby Award for Borrowed Future Documentary. The documentary film Borrowed Future – produced by Ramsey Solutions – will be recognized as the Best Video Documentary in the Longform category of the 2022 Annual Webby Awards. Known as the “best of the Internet,” the Webby Awards are presented by the International Academy of Digital Arts and Sciences, the leading international awards organization honoring excellence on the Internet. Borrowed Future was originally released as a podcast in 2019 and reveals the inner workings of the predatory student loan industry that keeps borrowers trapped in debt. Directed by David DiCicco, the story follows college graduates who owe between $9,000 and $1 million in student loans, a college graduate who paid cash for college, and a group of high schoolers who haven’t made their choice yet. Leading voices like Mike Rowe, Seth Godin and Dave Ramsey are also featured. For weeks, the film held top spots on multiple streaming platform charts: #1 documentary on Google Play, #2 documentary on Apple TV and #5 documentary (rent or buy category) on Amazon Prime Video. Dave Ramsey says, “There’s no doubt we stirred up a holy ruckus with this documentary, and I’m so proud of the team that put it together. The student loan industry is downright evil. We definitely can’t bank on student loan forgiveness, and it’s about time America said, ‘I’ve had it!’” Webby Awards executive director Claire Graves comments, “Borrowed Future has set the standard for innovation and creativity on the Internet. This award is a testament to the skill, ingenuity, and vision of its creators.” The 26th Annual Webby Awards will take place in New York City on May 16. See more about the film here.

 

Brandon Tatum Joins Salem Radio Network for Syndicated Radio Program. Conservative media figure and former Tucson police officer Brandon Tatum is joining the Salem Radio Network to fill the slot Larry Elder held until his retirement from radio in early April. He will assume duties as host of the 6:00 pm to 9:00 pm ET program on May 16. The third hour of the program will be repurposed into a podcast. Salem SVP of spoken word Phil Boyce says, “Salem conducted a nationwide search, and some very big names were interested in taking this important slot. Brandon brings a unique talent to Salem, and has a strong following among the nation’s youth, with his involvement with Turning Point USA. His compelling story is riveting.” Tatum has been serving as director of urban outreach for Turning Point USA and hosts the popular program “The Officer Tatum Show” on social media platforms including YouTube. Tatum says, “Words cannot describe what a blessing it is to be a part of the Salem family. I am incredibly humbled and honored to continue the legacy of the great Larry Elder. My mission in life is to serve God with the gifts he has given me. Being the voice of and for the people is one of those gifts.” Additionally, Tatum co-founded Blexit with Candace Owens, an organization “dedicated to changing the narrative in the black community through education, community outreach, and empowerment.” Carl Jackson, who has been subbing as guest host in Elder’s absence both last summer when he ran for governor, and more recently after Elder’s decision to retire from radio, will continue as a regular sub for Tatum.

 

TALKERS News Notes. Philadelphia sports media legend and Pro Football Hall of Famer Ray Didinger announces he’s retiring from his weekend radio program on Audacy’s WIP, Philadelphia. The station reports that Didinger said on yesterday’s program that he co-hosts with Glen Macnow, “Sunday, May 29th will be my final show. I am ready to transition from Ray Didi to grandpop.” Audacy says Didinger covered the NFL for The Philadelphia Bulletin and The Philadelphia Daily News for over 25 years and in 1995 his name was added to writer’s honor roll in the Pro Football Hall Of Fame. Didinger also worked as a senior producer at NFL Films, as an Eagles TV analyst on NBC Sports Philadelphia…..SiriusXM announces that Jessica Casano-Antonellis joins the company as SVP and head of communications, reporting to chief marketing officer Denise Karkos. In this role, she will be responsible for all aspects of the company’s communications function, including strategic communications, brand reputation management and media relations. Karkos adds, “Jessica is a valued and respected leader who brings a wealth of strategic communications experience in the media, entertainment and technology industries to SiriusXM. She will be an incredible asset to the company and will play a key role as we continue to tell the story of SiriusXM as a leader in audio entertainment.”…..Former KQQZ, St. Louis station owner Bob Romanik – whose self-given nickname was “The Grim Reaper of Radio” – has died at age 72 while in hospice. According to his obit in the Belleville News-Democrat, Romanik served as an East St. Louis police officer and chief of police in both Washington Park and Valmeyer, Illinois during his career. He was a notorious raconteur who liberally used racial epithets on the air and referred to his programming as W.A.R. or White Awareness Radio. In 2020, after attempting to conceal his ownership of KQQZ and failing to show up for FCC hearings on the matter, the Commission permanently dismissed his application for renewal.

 

The Economy, Roe v Wade, COVID-19, Russia-Ukraine War, Midterms/Trump & the GOP, January 6 Investigation, and Musk & Twitter Among Top News/Talk Stories Over the Weekend. The sinking Dow and NASDAQ, the high price of food & gas, and the ongoing supply chain woes; the reactions to the leaked draft of a Supreme Court decision to reverse Roe v Wade; the rising rate of COVID cases in some parts of the U.S., concerns about new variants, and the ongoing lockdowns in China; Russia’s war in Ukraine and Vladimir Putin’s propaganda; the November midterm elections and Donald Trump’s influence over the GOP; the Justice Department’s investigation into the January 6 Capitol attack; and Elon Musk’s attempt to acquire Twitter were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Sales

Pending Business: Howdy Partner

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Somewhere along the line someone changed the lyrics.
Our advertisers, our customers, became “partners.” Now that’s weird.

Do our advertisers (customers) really want a partnership in the true sense of the word? Or do our advertisers want what everyone else wants: maximum value at the best price?

Supermarkets don’t call shoppers partners, yet we are regular spenders seeking value for the dollar, same with the gas station. No partners at the produce section or the gas pump, just us regular customers.

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Advice

Monday Memo: Gas Cards? Or… Bitcoin?

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — In the past 12 months, Bitcoin has bounced between just-under $32K to just-over $65K. And saying “free gas” is the new “SQUIRREL!” So promoting a contest which awards the winner this prize choice WILL earn your station immeasurable word-of-mouth and could multiply Time Spent Listening.
If $65K has you coughing-up-blood, exhale:

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Front Page News Industry News

Friday, May 6, 2022

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled, “Mothers of Contention,” looks back at this past week of 5/2 to 5/6. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERSHarry Hurley, talk show host, WPG, Atlantic City; Thom Hartmann, talk show host, WYD MediaTodd Feinburg, talk show host, WTIC, Hartford; and Gregg Stebben, correspondent, beamz.live. The show airs weekends on WONK-FM, Washington, DC; WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; SuperTalk 99.7 WTN, Nashville; KMZQ, Las Vegas;  WTPL, Manchester, NH; WEMJ, Laconia, NH; WTSN, Dover-Portsmouth, NH; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; the Virginia Talk Radio NetworkCRN Digital Talk Radio NetworkPodcast Radio UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

 

iHeartMedia Reports Q1 2022 Consolidated Revenue Up 19.4%. Financial results from the first quarter of 2022 for iHeartMedia Inc. reveal consolidated revenue of $843 million, an increase of 19.4% over the same period a year ago. The company’s net loss shrank during the first quarter to $48.7 million from the $242 million net loss posted during Q1 of 2021. iHeartMedia posted operating income of $12.3 million for the first quarter, compared to the operating loss of $76.4 million it reported in Q1 of 2021. Looking at the company’s reporting by segment, broadcast radio was up 16.2% on revenue of $416.5 million, and networks was up 2.1% on revenue of $117.6 million. Those, along with sponsorships & events, comprise the company’s Multiplatform Group. The Digital Audio Group consists of digital excluding podcasting, which reported revenue of $145.7 million (up 22.2%), and podcasting, which reported revenue of $68.5 million (an increase of 78.7%). The company’s Audio & Media Services Group reported revenue of $60.9 million (up 10.4%) for the quarter. iHeartMedia chairman and CEO Bob Pittman states, “We’re pleased to report another quarter of strong results, and believe our performance is further evidence of the successful execution of our digital transformation and multiplatform strategy, and the power of our position as the #1 audio company in America across broadcast radio, digital radio, and podcasting. We remain committed to building on iHeart’s transformation into a data-led, digitally focused business; to investing in areas with high-growth potential; and to continuing our focus on innovation and being at the forefront of new technologies and digital platforms which create incremental growth opportunities for Audio.”

 

‘Toucher & Rich’ Morning Show Expands to Springfield, Mass. Market. The “Toucher & Rich” morning program based at Beasley Media Group’s sports talk WBZ-FM, Boston “98.5 The Sports Hub” will be heard on rock Saga Communications WLZX-FM/W253CD in the Springfield-Northampton, Massachusetts market beginning on May 9. The program, hosted by Fred Toucher (left) and Rich Shertenlieb (right), began expanding to affiliate stations throughout New England last fall. This is an uncommon move for Saga, which has a history of keeping its morning drive programs live and local. Toucher & Rich comment, “We’re excited to be launching ‘Toucher & Rich’ in Springfield and Northampton on ‘Lazer 99.3 and 98.5’ with our new friends at Saga Communications. We’re fortunate to have some of the most loyal listeners in radio and look forward to introducing our show to a whole new audience of potential T&R diehards.”

 

Moms & Media 2022. “Two years into COVID,” Moms’ media consumption is changed. “The Research Moms” at Edison Research updated their annual report in a Thursday webinar consultant Holland Cooke attended; and HC’s “one-sentence version” is: “To reach Mom, use smartphones, Alexa, Facebook, and TikTok.” Click here for his notes, and links to download the report and watch a video of the narrated presentation. Read more here.

 

WJR-AM, Detroit Celebrates 100 Years on the Air. On Wednesday (5/4), Cumulus Media’s news/talk WJR-AM, Detroit kicked off a year-long Centennial celebration. WJR signed on for the first time on May 4, 1922, as WCX, which changed a few years later to WJR to reflect the ownership of the Jewett Radio and Phonograph Company. Cumulus says, “The station has served the community with excellence for 100 years, with a 50,000-watt signal that can be heard across nearly half the country at night, providing the city of Detroit, the state of Michigan, and the Upper Midwest with news, music, sports, and information by some of the most talented people in the radio industry. Through the years, WJR’s legendary lineup has featured broadcasting giants such as Paul W. Smith, Jack Parr, Mitch Albom, J.P. McCarthy, Frank Beckmann, Ernie Harwell, Guy Gordon, and Rush Limbaugh.” In the last several months leading up to Wednesday’s 100th year birthday, WJR has presented dozens of on-air vignettes that mark memorable moments, tell interesting stories, and feature the unique sound and talented people from WJR’s history. In addition, the station has populated www.wjr.com with archival video, audio and photos that tell the story of WJR’s first 100 years. Cumulus Detroit VP and market manage Steve Finateri comments, “Being at WJR is like being part of an all-star team at every position in this famous Fisher Building. WJR is iconic because of the extremely high standards set by so many world class broadcasters over the past 100 years. Today, those same high standards and our ‘blow torch coverage’ is what still attracts top newsmakers from around the Great Lakes Region and is the reason for our continued success. We take great pride in our programming, our business and civic relationships, and serve the community by raising millions every year for numerous worthy charities that improve the quality of life in Detroit. The best-of-the-best seem to find their way to WJR, and I know that tradition will continue on for the next 100 years.”

 

TALKERS News Notes. Chicago media writer Robert Feder reports that Windy City media personality and former WGN-AM, Chicago morning drive host Steve Cochran is going to be heard on Cumulus Media’s WLS-AM in mornings next week. Cochran will guest host the program that is without a permanent host since Bruce St. James exited the station last month. Since exiting WGN, Cochran has been producing a twice-weekly podcast titled, “Live from My Office.”…..Audio streaming service TuneIn names Tom Fuelling chief financial officer. Fuelling has served as CFO for Hulu, OpenX, ARTISTdirect and most recently, Spokeo, Inc. TuneIn CEO Richard Stern says, “Tom is an incredible addition to our growing leadership team. His experience scaling global media businesses that consumers love is unparalleled. Working in a competitive landscape, TuneIn has emerged as a leader in live audio streaming and we look forward to working with Tom as he’ll help us sustain and maintain our growth both domestically and abroad.”…..FOX News Media, in partnership with the National Merit Scholarship Program, announces the selection of the recipients of the third annual Dr. Charles Krauthammer Memorial Scholarship. This year’s scholarships will be endowed to Emmett Gaffney, son of vice president of documentary programming, Brian Gaffney and Grace LeCroy, the daughter of FOX News assignment desk manager Lillian LeCroy and FOX News Edge photojournalist Phil LeCroy. The winners will be featured on the network’s evening newscast, “Special Report with anchor Bret Baier,” on which Dr. Krauthammer was a fixture over the years. Additionally, Daniel Krauthammer will appear on the program tonight to discuss his father’s legacy. In making the announcement, FOX News Media CEO Suzanne Scott says, “We are pleased to continue the tradition of honoring Charles Krauthammer’s extraordinary and celebrated career. Emmett and Grace are exceptional students whose many talents extend beyond the classroom. It is our hope that Charles’ brilliant intellect, integrity and courage will serve as an inspiration for them throughout their next endeavors in higher education. Congratulations to Emmett, Grace, and their families.”

 

Roe v Wade Top News/Talk Story for Week of May 2-6. The leak of a draft decision indicating the Supreme Court will overturn Roe v Wade was the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was partisan politics tied with the 2022 and 2024 elections, followed by January 6 committee activity tied with Donald Trump’s influence over the GOP at #3. The Talkers TenTM is a weekly chart of the stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Analysis

Moms and Media 2022

Webinar notes by
consultant Holland Cooke

 

BLOCK ISLAND, RI — JUST in time to remind the otherwise-forgetful that Her special day is just yonder, “The Research Moms” at Edison Research update their annual report. You can download it – or watch a video of Thursday’s narrated presentation – at EdisonResearch.com.
This survey defines “Mom” as having a child 18 or younger at home. Her average age 41. And her media habits are changed since – and because of – the pandemic.

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Front Page News Industry News

Thursday, May 5, 2022

Urban One First Quarter 2022 Net Revenue Rises 23%. Reporting financial data for the first quarter of 2022, Urban One, Inc. – parent of Radio One – says its net revenue was approximately $112.3 million, an increase of 23% from the same period in 2021. Broadcast and digital operating income was approximately $48.4 million, an increase of 33% from the same period in 2021. Net income was approximately $16.4 million or $0.32 per share (basic) compared to $7,000 or $0.00 per share (basic) for the same period in 2021. Urban One CEO and president Alfred C. Liggins, III, states, “We had extremely strong first quarter performance across the platform, with advertising revenues up double-digit percentages in all of our operating segments. Digital revenues were up 49.5%, cable TV advertising revenues were up 46.9%, and radio advertising, excluding political and digital, was up 17.4%. This enabled us to grow Adjusted EBITDA by 38.9% year-over-year, and by $14.3 million or 51.6% vs. Q1 2019. Looking back at pre-pandemic revenues, when we aggregate our radio broadcasting, syndication, events and digital operations, net revenues were up 11.5% compared to Q1 2019. Second quarter core radio advertising is pacing up mid-single digits, as we start to lap the tougher comps from 2021. Our balance sheet continues to strengthen, with $166.4 million of cash and net leverage down to 4.07x.”

 

Cumulus Announces $25 Million Stock Buyback. On the heels of yesterday’s first quarter financial report and the board’s authorization of a $50 million buyback program, Cumulus Media Inc. announces its intention to commence a “modified Dutch auction” tender offer to purchase up to $25 million of shares of its Class A common stock, or such lesser number of shares of its Class A common stock as are properly tendered and not properly withdrawn, at a price not greater than $16.50 and not less than $14.50 per share of Class A common stock, to the tendering shareholder in cash, less any applicable withholding taxes and without interest (the “Offer”). Cumulus president and CEO Mary G. Berner says, “Following yesterday’s announcement of the board’s authorization of a $50 million share buyback program, we are launching this tender as a first step in our capital return plan. This action is underpinned by our strong financial and operating momentum, our continued belief that the company is significantly undervalued and our desire to allow shareholders who seek it the ability to take advantage of the liquidity we can provide them. It is also our expectation that, even with this tender offer, we will be below our target of 3.5x net leverage by year end with significant continuing liquidity and financial flexibility for accretive M&A.” Cumulus will conduct the Offer by means of a procedure commonly called a “modified Dutch auction.” This procedure allows shareholders to select the price, within a price range specified by Cumulus, and the number of shares they are willing to sell at that price (or, should a higher price be determined as the “purchase price,” such higher price). The Offer is being made under Cumulus’s previously announced $50 million share repurchase program.

 

Saga Communications Net Revenue Increases 12% in Q1 of 2022. For the first three months of 2022, Saga Communications, Inc. net revenue increased 12% to $25 million compared to $22.3 million for the same period in 2021. Station operating income increased 17.8% to $5.6 million and operating income was $1.7 million compared to $883,000 for same period a year ago. Saga reports net income of $1.2 million compared to net income of $758 thousand for Q1 of 2021. The company paid a quarterly dividend of $0.16 per share on April 8, 2022. The aggregate amount of the quarterly dividend was approximately $970 thousand. Additionally, the company paid a quarterly dividend of $0.16 per share and a special dividend of $0.50 per share on January 14, 2022. To date Saga has paid over $78 million in dividends to shareholders since the first special dividend was paid in 2012. Saga Communications reports that it had $55.2 million in cash on hand as of March 31, 2022.

 

Russia-Ukraine War Correspondent Gregg Stebben is This Week’s Guest on Harrison Podcast. Veteran media editor/reporter Gregg Stebben is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Stebben is a former longtime editor of Men’s Health magazine who served 20 years as its radio spokesperson. He is currently reporting on a volunteer basis back to the U.S. via the beamz.live platform from Poland and Ukraine where he has been interviewing refugees and local citizens in both adjacent nations in addition to doing whatever he can to provide comfort and support to the frightened, displaced people in conjunction with international humanitarian groups. Harrison caught up with Stebben on the Ukrainian side of the border on May 2. They discuss the human element of the crisis and the catastrophic impact and escalating deadly potential of the war. Harrison states, “Not only is the information being gathered by Stebben of great value, he is a shining example of independent talk radio reporting in action serving as a one-man field unit reporting on the war while supporting Ukraine as a volunteer. I find his effort truly inspirational.” To listen to the podcast in its entirety, please click here.

 

 

Premiere of 2,000 Mules Takes Place at Mar-a-Lago. The premiere of Dinesh D’Souza’s documentary film 2,000 Mules took place last night (5/4) at Mar-a-Lago in Palm Beach, Florida as former president Donald J. Trump presided over the event. The film was executive produced by Salem Media Group and a number of its current and former talk hosts appear in the documentary. Pictured above are (from l-r): D’Souza, Sebastian Gorka, Eric Metaxas, Trump, Larry Elder, Charlie Kirk, and Dennis Prager.

 

Triton Digital Streaming Metrics Ranker for March 2022 Released. The Streaming Metrics Ranker for the U.S. for March of this year has been released by Triton Digital. The ranker is based on Average Active Sessions and charts the top 25 performing digital audio publishers. For the daypart 6am-12am Mon-Sun, iHeartMedia leads the pack with 303,162 AAS. Some of the other radio-related companies appearing in the ranker include at #2 NPR Member Stations (81,035 AAS), #3 Audacy (69,281 AAS), #4 Cumulus Streaming Network (42,569 AAS), #7 Beasley Broadcasting Corporate (19,203 AAS), #8 Hubbard Broadcasting (15,233 AAS), #11 Salem Communications (9,591 AAS), #12 Urban One (8,577 AAS), and #13 Bonneville International 7,612 AAS). See the complete ranker here.

 

WCKG-AM, Chicago Owner Buying Time on WLS-AM to Reach Voters for U.S. Senate Campaign. Chicagoland radio station owner Matt Dubiel – whose company DuPage Radio LLC owns and operates talk outlet WCKG-AM, Elmhurst – is running for the U.S. Senate as a Republican and is taking an interesting tack in his campaign. He says in a press release that “in the spirit of former presidential candidate and businessman Ross Perot, Illinois businessman Matt Dubiel has purchased airtime on Cumulus Media news/talk WLS 890-AM.” He will host a two-hour show every Saturday afternoon from 3:00 pm to 5:00 pm until the primary election on June 28. Dubiel adds, “Nothing can replace the reach of radio. I’m consistently being shadow-banned on social media, corporate media refuses to cover my campaign, and the issues we need to discuss like CRT/SEL in schools, medical freedom, and other hot topics are virtually banned on social platforms that censor We the People, in America! The Illinois GOP even has me blocked on Twitter, and I’m running on their ticket! Hosting my own show on the radio home of Bongino, Shapiro, and Levin will allow Dubiel to speak directly to the people. The people in every county across Illinois need to know they have a guy who will actually represent them for a change. I am looking forward to talking to ALL Illinoisians about the issues that matter to them.” The 45-year-old Dubiel says he began his career in radio at 17, interning for the legendary Steve Dahl. He worked his way up through the radio ranks in Chicago, serving as a producer and talent, before transitioning into management.

 

Jeff Katz Show Honored by Virginia Governor Glenn Youngkin. Pictured above is WRVA, Richmond afternoon drive talk host Jeff Katz (right) with Virginia Governor Glenn Youngkin (left) as the governor recognizes the 6th anniversary of Katz’s “Lt. Jan McTernan Blue Friday Honors Program” that pays tribute to Central Virginia police officers by highlighting their positive contributions.

 

TALKERS News Notes. Radio pro Jon Zaghloul is being promoted to sports director at DuPage Radio LLC’s WCKG-AM, Elmhurst, Illinois. In this new role, Zaghloul will continue to host his weekend program “Sports Talk Chicago” on the station. He says, “I am honored to be a part of this exciting new challenge with WCKG. Over the past two years with the station, I’ve thoroughly enjoyed the chance to provide Chicagoans with hard-hitting sports opinions and insightful interviews. Now, it is time to expand our iconic brand, and I am actively on the hunt for both fresh, and established local sports talent to bolster our daily lineup.”…..Los Angeles Comic Con, partners with iHeartRadio to produce the podcast, “Comic Con Meta*Pod.” The show launched on Wednesday (5/4) with a “May the 4th Star Wars” special featuring “Mandalorian” actor Giancarlo Esposito, “Clone Wars” and “Bad Batch” composer Kevin Kiner, and more. The podcast is hosted by Hector Navarro and art/culture critic Joelle Monique…..Pictured below is “Florida Man Radio” afternoon drive host Shannon Burke (left) with former New York City police chief Bernard Kerik (right). Kerik appeared on Burke’s radio show on Wednesday (5/4) and the two discussed Kerik’s former police chief role in New York City, working with Donald Trump, the January 6 Committee, and more. “Florida Man Radio” is broadcast on WDYZ-AM/W288CJ, Orlando and WZLB-FM, Fort Walton Beach.

 

Roe v Wade Leak/Protests, Fed Raises Interest Rates/Economy, Midterm Primaries/Trump & the GOP, Russia-Ukraine War, January 6 Investigation, COVID-19, and Dave Chapelle Attack Among Top News/Talk Stories Yesterday (5/4). The leak of a draft Supreme Court ruling that would overturn Roe v Wade and the protests taking place around the country; the Fed raises interest rates a half percent and the effect of high gas and food prices; the primary elections for November’s midterm races and Donald Trump’s influence over the GOP; Russia’s ongoing invasion of Ukraine and its effects on Europe and the global economy; Donald Trump Jr. sits for testimony before the January 6 committee; concerns about new Omicron variants causing a summer wave of infections; and Dave Chapelle is attacked while on stage at the Hollywood Bowl were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Wednesday, May 4, 2022

Cumulus Media 2022 First Quarter Net Revenue Rises 15%. Reporting financial data for the first quarter of 2022, Cumulus Media’s total net revenue for the period was $232 million, an increase of 15% over the same period in 2021. The company says it was the fifth straight quarter of sequential improvement in revenue performance versus a comparable quarter in 2019. Cumulus also reports a Q1 net loss of just $0.9 million, down from the net loss of $21.9 million reported in the first quarter of 2021. The broadcast radio segment is broken into two parts – spot, which rose 11.9% over the same period a year ago, and network, which was up 5.2%. The company’s digital segment was up 18%, led by digital marketing services (+35%) and podcasting (+22%). Cumulus president and CEO Mary G. Berner says, “Our outstanding first quarter results once again demonstrate the positive impacts of our ‘audio-first’ strategy to transform the company from a one-dimensional radio broadcaster to a multi-dimensional audio media company. Following a strong 2021 performance, this quarter’s results underscore our ability to deliver value to our shareholders through sustained profitable top- and bottom-line growth and balance sheet de-levering. We delivered sequential revenue improvement for the fifth straight quarter versus the comparable 2019 quarter, grew EBITDA by 250% year-over-year, and generated continued strong cash from operations, which collectively allowed us to achieve the company’s lowest net leverage in over a decade. Given our best-among-peers balance sheet, strong financial momentum and the company’s positive 2022 outlook, we expect ongoing cash flow generation that will support a meaningful return of capital to shareholders now and in the future. Accordingly, as a first step, today we are announcing a $50 million share repurchase program with a plan to commence share repurchases in the near-term. This capital return program is underpinned by our continued belief that the company is significantly undervalued.”

 

Cumulus Rejects Unsolicited Acquisition Bid. The last sentence of Cumulus Media president and CEO Mary Berner’s statement outlining its first quarter results says it all: “The company is significantly undervalued.” That was also the theme of a memo from Berner to Cumulus shareholders regarding the unsolicited offer from a consortium led by Connoisseur Media CEO Jeffrey Warshaw to acquire Cumulus. Berner says, “The company recently received an indication of interest in acquiring the company for $15 to $17 per share. After a careful and thorough review, conducted in consultation with our financial and legal advisors, the board unanimously concluded that the indication of interest significantly undervalues the company and is not in the best interests of its shareholders. The company’s board is open to all paths that continue to drive superior shareholder value. Our strong momentum across business lines, multiple digital revenue growth drivers, operational efficiency and superior cash flow provide the company with substantial untapped upside that it expects to continue to realize on behalf of its shareholders. Given these facts and circumstances, the board unanimously believes execution of the company’s strategy will deliver significantly more value to shareholders than this indication of interest.”

 

Bill O’Reilly’s ‘No Spin News’ Debuts This Week. The Bill O’Reilly-hosted program from Key Networks debuts this week on 58 stations across the U.S. Key Networks says “No Spin News” is “a full hour of trailblazing journalist and bestselling author O’Reilly’s fair, smart, fact-based analysis” airing every weeknight. The one-hour show has been airing in New York on 77 WABC for over a year under the title, “Common Sense with Bill O’Reilly.” The program now joins the suite of shows syndicated by Key Networks that includes: “The O’Reilly Update,” “The O’Reilly Update – Morning Edition,” and “The O’Reilly Update – Weekend Edition.” O’Reilly says, “We are beyond happy that radio stations from coast-to-coast are spreading the ‘No Spin’ mantra. We provide something that’s badly needed in the USA: honest fact-based analysis.” Key Networks COO Dennis Green comments, “Based on the success of ‘The O’Reilly Update,’ the marketplace was ready for more content from Bill O’Reilly. ‘No Spin News’ provides analysis on what is happening in the world that listeners want to hear. This is content you won’t get anywhere else, and I expect stations to add Bill O’Reilly’s ‘No Spin News’ in large numbers!”

 

WABC-TV, New York Opens Long Island Bureau at Hofstra University. New York City’s WABC-TV is opening a new, Long Island bureau today (5/4) inside the Lawrence Herbert School of Communication at Hofstra University. The small bureau will have a full-time reporter and two production trucks in Long Island, New York. WABC has a history of supporting the journalism program at the university, donating significant quantities of valuable equipment and providing internship and career opportunities for many students. Hofstra students will have regular exposure to WABC journalists, expanded internships, guest lectures and seminars held by WABC professionals. The Long Island bureau, located in the newsroom of Hofstra’s award-winning, student-run radio station, WRHU-88.7 FM, reinforces WABC-TV’s commitment to Long Island, as well as the Herbert School’s commitment to community journalism, including the newly launched community news site, LongIslandAdvocate.com. Lawrence Herbert School of Communication dean Mark Lukasiewicz states, “Our journalism program emphasizes experiential, hands-on learning and encourages our student journalists to engage with Long Island communities to tell impactful stories. The Eyewitness News Long Island bureau, located alongside WRHU’s newsroom, will provide that kind of hands-on opportunity – a daily chance for students to observe and learn from great local journalists doing the work of New York’s top broadcast news operation.”

 

TALKERS News Notes. The nationally syndicated “Rob Carson Show” joins the 1400 Investments, LLC-owned Nevada Talk Network. The program, syndicated by Newsmax and airing in the 12:00 noon to 3:00 pm ET daypart, is being heard on KELY-AM, Ely; KNNR-AM, Sparks-Carson City; KDJJ-FM, Fernley-Fallon; KPKK-FM, Amargosa Valley; KAVB-FM, Hawthorne; and KPVM-TV 25.6, Pahrump…..The syndicated “Todd Starnes Show” – airing live from 12:00 noon to 3:00 pm ET – adds new affiliate station KTXW-AM/FM, Austin “The Bridge” to its roster of affiliate stations…..FOX Nation – FOX News Media’s “on-demand streaming service designed to complement the FOX News Channel experience with a members-only destination for its most passionate and loyal super fans” – is premiering a documentary series about music and television industry star Sharon Osbourne in September. Titled “Sharon Osbourne: To Hell & Back,” the four-part program features “a candid and heartfelt look into Osbourne’s personal and professional life, highlighting how she found herself in the crosshairs of the cancel culture movement after exiting CBS’s ‘The Talk.’”…..SiriusXM is presenting nationwide, comprehensive coverage of the Kentucky Derby this Saturday (5/7). The wire-to-wire race broadcast of the Kentucky Derby is provided by NBC Sports Audio Network.

 

Roe v Wade Leak, Midterm Primaries/Trump & the GOP, the Economy, Russia-Ukraine War, COVID-19 Among Top News/Talk Stories Yesterday (5/3). Reactions to the leak of a draft of the Supreme Court’s decision to overturn Roe v Wade; the primary elections in Ohio and Indiana, the battle for control of Congress in November’s midterm elections, and Donald Trump’s influence over the GOP; the activity on the world’s financial markets, the supply chain woes, and concerns about a recession; Russia’s ongoing invasion of Ukraine and the effects across the globe; and concerns about new Omicron variants and the possibility of a serious summer COVID wave were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Tuesday, May 3, 2022

Joe Gallagher to Return to WGY, Albany for Weekend Shows. The Albany Times-Union reports that talk host Joe Gallagher is returning to iHeartMedia’s news/talk WGY-AM/FM, Albany to host a one-hour program at 9:00 am on Saturday and Sunday mornings. Gallagher was let go from the station in 2020. He’d served as the station’s afternoon drive host for years and was hosting weekends when he departed in pandemic-related staff reductions. WGY news and program director Jeff Wolf says, “He’s been gone about two years, and pretty much on a weekly basis I get listener feedback saying ‘Bring Joe back.'” Gallagher hosted a few special programs earlier this year and that started the ball rolling in getting him back on a scheduled show. Wolf adds, “We were thrilled. He was all about it and, obviously, we are too.”

 

Wilson Named Operations Manager for Cumulus Media Mobile. Radio programming pro Vincent “Mojo” Wilson joins Cumulus Media’s Mobile, Alabama station group that consists of news/talk WXQW-AM and four music brands as operations manager. He’ll also serve as PD for WXQW-AM and CHR WABD-FM. Wilson was most recently director of operations for Southern Broadcasting in Florence/Muscle Shoals, Alabama. Cumulus Mobile VP and market manager Don Boyd says, “‘Mojo’ is a talented programmer and on-air personality with a strong track record leading urban, CHR, Gospel and news/talk stations. He will be an excellent addition to our top performing team in Mobile as operations manager of our five-station group.”

 

Greta Van Susteren to Moderate Newsmax’s Pennsylvania Senate Primary Debate. News/talk television personality Greta Van Susteren is moderating tomorrow’s Newsmax debate between the top contenders for the GOP nomination for Pennsylvania’s open U.S. Senate seat that’s being vacated by retiring Senator Pat Toomey. The debate will take place on the campus of Grove City College in Western Pennsylvania in which Van Susteren will moderate candidates Dr. Mehmet Oz, David McCormick, Ambassador Carla Sands, Kathy Barnette, and Jeff Bartos. Newsmax CEO Chris Ruddy says, “Pennsylvania is one of the most important states on the national map. And this race will have national implications, so we’ll be hosting this Newsmax debate live for all Americans to watch.”

 

TALKERS News Notes. Chicago media writer Robert Feder reports that former Chicago Bears great Olin Kreutz has been let go from his contributor role at the new digital sports venture CHGO Sports after he physically attacked a fellow staffer on Monday (5/2). Kreutz is also a contributor to Audacy’s sports talk WSCR “The Score” and NBC Sports Chicago. Kreutz is apparently not disputing the incident. He tweeted a picture of Mike Tyson with the text: “Social media made y’all way too comfortable with disrespecting people and not getting punched in the face for it.”…..The National Association of Broadcasters announces that Alex Siciliano is joining the organization as senior communications strategist. Siciliano reports to NAB chief of staff and EVP of public affairs Michelle Lehman. In this newly created position, Siciliano will lead NAB’s public relations efforts on key advocacy issues, developing and implementing media relations strategies to advance broadcasters’ policy agenda before Congress and the Federal Communications Commission. Siciliano was most recently VP of communications at The Petrizzo Group. NAB president and CEO Curtis LeGeyt says, “Alex has years of experience in shaping and executing effective messaging campaigns on policy issues. Broadcasters will benefit from his deep advocacy background as he shapes NAB’s communications on the most important issues facing our industry. We are thrilled to welcome him to NAB.”…..The Freakonomics Radio Network names Neal Carruth as EVP and general manager. Carruth most recently led NPR’s news podcasting strategy, and his responsibilities at Freakonomics Radio Network will include helping to set the strategic and editorial direction of the organization. His hiring follows the March appointment of Gabriel Roth from Slate as editorial director. Carruth says, “For years now, I’ve been a serious fan of the work that Stephen Dubner and the team have done on the Freakonomics Radio podcast. I love the podcast’s combination of curiosity, rigor, and delight. I can’t wait to work with the team to grow the audience for the current slate of shows and to help them develop new properties. I’m so excited about this opportunity to help increase the reach and the impact of the Freakonomics Radio Network.”…..SiriusXM announces that entrepreneur, investor, best-selling author, and founder and CEO of Zuckerberg Media, Randi Zuckerberg, will host a new SiriusXM original podcast titled, “Crypto Café With Randi Zuckerberg.” SiriusXM says, “With cryptocurrency being a hotly debated topic, Zuckerberg’s new podcast will feature both casual and educational conversations with metaverse experts, tech futurists, and top business executives who will share industry tips and explain the skills and foundational knowledge necessary to navigate the crypto ecosystem safely and successfully.”

 

The Economy, January 6 Conviction, Roe v Wade Leak, Midterm Primaries/Trump & the GOP, Russia-Ukraine War, COVID-19, Musk & Twitter, and Western Drought Among Top News/Talk Stories Yesterday (5/2). The state of the U.S. economy, including falling stock and bond prices, ongoing supply chain issues and employment; a retired New York cop is convicted of assaulting a police officer in the January 6 Capitol attack; the unprecedented leak of a draft decision indicating the Supreme Court will overturn Roe v Wade; the primary battles ahead of the November midterm elections and Donald Trump’s influence over the GOP; Russia’s ongoing invasion of Ukraine; concerns about the rising rate of COVID-19 cases in some parts of the U.S.; Elon Musk’s attempt to acquire Twitter; and the impact of the Western drought on cities in the U.S. West were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, May 2, 2022

Monday Memo: R.I.P. Bill Balls. “He’s the Central Casting baritone, shouting or growling-through whatever promo copy the station sends.” And consultant Holland Cooke warns that “because radio ratings – and your advertisers’ results – are a memory test, conformity is detrimental to station imaging.” In this week’s column – and now that we’re a Month into the MLB season – HC points to baseball’s unlikeliest success story as a template for freshening station imaging. Read it here.

 

Pending Business: Drop These Excuses to Earn More. Radio sales pro Steve Lapa writes in today’s column about two tired old excuses that no seller should be uttering in today’s media landscape. When negotiating rates, are you still arguing with your client using the phrases, “We don’t give it away” and “We have hard costs?” If so, Steve explains why this is dated and is only harming your potential commission. Read more here.

 

Sarah van Mosel Named EVP of iHeart Audience Network. Digital audio revenue pro Sarah van Mosel is named executive vice president for iHeartMedia’s iHeart Audience Network. She was most recently chief revenue officer at Stitcher, where she led podcast revenue strategy across SiriusXM, Pandora and Stitcher. The iHeart Audience Network is iHM’s new audience-based buying service that provides advertisers with inventory “sourced from the expansive iHeartRadio database and other premium publishers across streaming and podcasting.” In her new role, van Mosel will assist with iAN sales operations, publisher development and podcast slate partnerships and will report to Conal Byrne, CEO of the iHeartMedia Digital Audio Group. Byrne says, “The iHeart Audience Network is the first and only audio marketplace that seamlessly unifies all forms of audio with one common set of audiences, and we’re thrilled Sarah is bringing her expertise, vision and talent to take these unique capabilities to their full potential for advertisers and publishers. She’s been at the forefront of innovation in podcasting from the very beginning and her unique perspective on the rapidly growing medium will ensure this venture becomes the premier service for all brands. The team is looking forward to seeing where she takes iAN next.”

 

Cumulus Media Ups Brian Philips to Chief Content Officer. Rising to chief content officer for Cumulus Media is Brian Philips, who has been serving the company as EVP of content and audience since 2019. Cumulus president and CEO Mary G. Berner says, “Brian Philips is an exceptional executive and the perfect choice to lead our programming efforts as we continue to execute our audio-first strategy, which is transforming the company from a traditional radio broadcaster into a multi-dimensional audio media company. This promotion reflects Brian’s tremendous contributions, and I have full confidence in his creative vision, operational expertise, and savvy leadership to guide us through this critical evolution.”

 

TALKERS TIP.  Excellent Correspondent Available for Interviews from War. News directors and talk show hosts take note. Gregg Stebben, who spent years being interviewed every month by talk stations all over the country as an editor for Men’s Health magazine, is now in Poland and Ukraine as a volunteer doing radio interviews about the Ukraine situation. He’s available to be “Your-Man-in-Poland/Ukraine.” In an interview, he can talk about the situation with refugees in Poland and all over Europe, his personal experiences with Ukrainian refugees, and the mood in Poland and Western Ukraine. Are the Polish overwhelmed by absorbing almost 3 million refugees and/or terrified they might be next on Putin’s list? He can also talk about his trip to the Ukraine border, and what he’s seen and heard in Poland that makes him fear this Russian invasion will turn into a global conflict if Putin is successful in Ukraine. To schedule an interview with him: Gregg@Stebben.com, 843.722.3100 (cell or text).

 

WBAP, Fort Worth/Dallas Celebrates 100 Years of Service. Fort Worth/Dallas news/talk station WBAP-AM begins celebrating its 100th year of service to the market today (5/2) from its Victory Park studios. Station program director Bruce Collins says, “We begin the celebration today and have exciting things planned throughout the year to celebrate. WBAP has meant so much to the DFW community. It is going to be a fun year.” The celebration was kicked off this morning as the “WBAP Morning News” team featuring Hal Jay and Brian Estridge welcomed back notable contributors, including former on-air talent and executives that “helped WBAP become a trusted leader in Dallas-Fort Worth.” The station plans to continue its centennial celebration with historical audio clips played on the station daily, the launch of a podcast series highlighting the key figures in the station’s 100 years, and a celebration in the fall. WBAP signed on for the first time under the direction of famed Fort Worth businessman Amon G. Carter on Tuesday, May 2, 1922, operating at 10 watts of power. Within the first six months, WBAP established itself as a service to the community, becoming the first station to air livestock market reports and weekly church services. As the station continued to evolve, WBAP would become the first to broadcast a rodeo, air remote broadcasts, and send a war correspondent to Europe in the early days of World War II. Additionally, WBAP was the first station with regularly scheduled newscasts. Today, WBAP operates as a 50,000-watt, clear-channel station operated by Cumulus Media.

 

Tom Webster to Leave EVP Role with Edison Research. Announced in his “I Hear Things” blog on Friday (4/29), Edison Research SVP Tom Webster will be stepping away from his role with the company next month. He outlines his new professional goals, saying, “…I want to continue to work to establish a podcast industry: a place where established networks and independent podcasters alike have fair access to information, revenue, and opportunity. I think there are some structural issues in podcasting, and some information arbitrage, as well. I want to work on both of these issues, and help to create the sandbox I wish to continue to play in for years to come.” You can read it here.

 

The Economy, White House Correspondents Dinner, Midterms/Trump & the GOP, Russia-Ukraine War/Pelosi Visit, Elon Musk & Twitter, COVID-19, NFL Draft, and Naomi Judd Dies Among Top News/Talk Stories Over the Weekend. The state of the U.S. economy, high gas & food prices, and threats of a recession; Saturday evening’s White House Correspondents Dinner; the primary races leading up to the November mid-term elections and Donald Trump’s influence over the GOP; Russia’s ongoing invasion of Ukraine and Nancy Pelosi’s visit with Volodymyr Zelensky; the controversy surrounding Elon Musk’s attempt to acquire Twitter; the rate of COVID-19 infections in the U.S., the debate over masks, and China’s zero-COVID policy; the weekend’s 2022 NFL Draft; and the death of country legend Naomi Judd after a long battle with mental illness were some of the most-talked-about stars on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Sales

Pending Business: Drop These Excuses and Earn More

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Here is a tip or two to help you increase your income.

Drop these two old school excuses from your sales banter and get closer to the winning side of your business interactions.

I am as serious as your commission check. What I am about to share, fresh from the field, is as old as your first pocket calculator with the same limitations of performance, yet I hear this day after day in my marketing work. It’s old, tired, and needs to go.

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Advice

Monday Memo: RIP Bill Balls

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — The 1970s-sounding “Star Wars” type lasers and WHOOSH that still plague sound-alike station imaging now seem as dated as those 1960s TV “Batman” fight-scene graphics: “POW!” And doggedly dodging them all is the Central Casting baritone, shouting or growling-through whatever copy the station sends.

“To stand out, take whatever you think is normal, and do the exact opposite.”

50 years ago, I was an English teacher; and I’ve been assigning reading ever since. And here’s a page-turner that will not only inform your station’s on-air marketing, it may inspire your career.

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