March 2022 PPM Ratings Takeaways – Part Four | TALKERS magazine - talk media trade : TALKERS magazine – “The bible of talk media.”

March 2022 PPM Ratings Takeaways – Part Four

| April 25, 2022

March 2022 PPM Data – Information for the March 2022 survey period has been released for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Nielsen Audio’s March 2022 sweep covered March 3 – March 30

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are February 2022 – March 2022 (6+).

AUSTIN

News/Talk: Waterloo Media-operated KLBJ-AM “News Radio” 4.7 – 4.8, +.1, ninth to seventh

News: None in the top twenty

Sports Talk: Genuine Austin Radio’s KTXX “The Horn” 2.2 – 1.7, -.5, #15 to #17

Public Radio News/Talk: University of Texas-owned KUT 6.3 – 6.8, +.5, third to second

Number One 6+: Waterloo Media-operated adult hits KBPA, third month in a row, 8.7 – 10.0, +1.3

Largest 6+ February 2022 – March 2022 Increase: adult hits KBPA (+1.3)

Largest 6+ February 2022 – March 2022 Decrease: classical KMFA (-1.8)

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 7.6 – 6.7, -.9, third to fourth

Curtis Media Group-owned WPTF “News Radio 680” 2.0 – 1.9, -.1, repeats at #13

News: None in the top twenty

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” (Carolina Hurricanes) 1.8 – 2.5, +.7, #15 to #12

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 8.5 – 7.8, -.7, first to third

Number One 6+: Capitol Broadcasting adult contemporary WRAL, first month, 7.7 – 8.4, +.7

Largest 6+ February 2022 – March 2022 Increase: classic rock WRDU (+1.3)

Largest 6+ February 2022 – March 2022 Decrease: news/talk WTKK (-.9)

INDIANAPOLIS

News/Talk: Emmis’ WIBC “93.1 FM Indy’s Mobile News” 9.7 – 9.5, -.2, locked in the runner-up slot

News: None in the top twenty

Sports Talk: Emmis-owned WIBC-HD2 “The Fan” (Pacers) 3.9 – 3.3, -.6, repeats in tenth-place

iHeartMedia’s WNDE “Fox Sports 1260” flat at .9, continues at #19

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 5.9 – 4.7, -1.2, sixth to seventh

Number One 6+: Cumulus Media classic hits-oldies WJJK, third successive month, 12.1 – 12.4 +.3

Largest 6+ February 2022 – March 2022 Increase (Tie): country WLHK and alternative WOLT (+.7)

Largest 6+ February 2022 – March 2022 Decrease: public radio news/talk WFYI (-1.2)

MILWAUKEE

News/Talk: iHeartMedia’s WISN “News Talk 1130” 9.5 – 8.3, -1.2, continues at #2

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Bucks) 7.6 – 8.2, +.6, fourth to third

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” 1.6 – 1.5, -.1, flat at #15

Good Karma Brands-owned WKTI “ESPN Milwaukee” 1.5 – 1.2, -.3, repeats at #16

Audacy’s WSSP “1250 AM The Fan” .8 – 1.0, +.2, steady at #19

Public Radio News/Talk: University of Wisconsin-owned WUWM 5.6 – 5.9, +.3, sixth to fifth

Number One 6+: Saga Communications classic rock WKLH, first month, 8.8 – 8.9, +.1

Largest 6+ February 2022 – March 2022 Increase: news/talk WTMJ (+.6)

Largest 6+ February 2022 – March 2022 Decrease: classic hits/oldies WRIT (-2.0)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 7.2 – 6.8, -.4, repeats in the runner-up slot

iHeartMedia-owned WLAC “Talk Radio 1510” 3.3 – 3.1, -.2, #11 to #12

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” 2.4 – 2.8, +.4, steady at #14

Cromwell Radio Group-owned WPRT “102.5 The Game” (Predators) .7 – 1.0, +.3, remains at #20

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 6.0 – 5.5, -.5, sixth to seventh

Number One 6+: Midwest Communications adult hits WCJK, third month in a row, 8.2 – 7.5, -.7

Largest 6+ February 2022 – March 2022 Increase (Tie): alternative WBUZ and contemporary Christian WFFH (+.8)

Largest 6+ February 2022 – March 2022 Decrease: CHR WRVW (-.9)

PROVIDENCE

News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 6.9 – 6.7, -.2, stays in fourth-place

iHeartMedia-owned WHJJ “News Radio 920” flat at .8, repeats at #17

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (Celtics, and Bruins) 3.7 – 3.9, +.2, steady in eighth-place

Audacy’s WVEI “Sports Radio 103.7” 3.6 – 3.7, +.1, unchanged at #9

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 2.9 – 3.1, +.2, anchored in tenth-place

Rhode Island Public Radio’s WNPN flat at 2.3, steady at #11

Number One 6+: iHeartMedia rock WHJY, second straight month, 11.1 – 11.3, +.2

Largest 6+ February 2022 – March 2022 Increase: CHR WPRO-FM (+.4)

Largest 6+ February 2022 – March 2022 Decrease (Tie): country WKLB and classic hits-oldies WSKP (-.4)

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” 2.3 – 2.5, +.2, #14 to #13

News: None in the top twenty

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” 1.1 – 1.0, -.1, #18 to #19

Sinclair’s WTAR “Sports Radio 850” .3 – .4, +.1, continues at #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, third month in succession, 10.6 – 10.4, -.2

Largest 6+ February 2022 – March 2022 Increase: rock WNOR (+1.2)

Largest 6+ February 2022 – March 2022 Decrease: adult contemporary WVBW (-1.5)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 10.2 – 10.5 +.3, #1

News: None in the top twenty

Sports Talk: Cox Media Group-owned WOKV-AM “ESPN Jacksonville 690 AM” 1.2 – .7, -.5, #16 to #18

Public Radio News/Talk: WJCT, Inc.’s WJCT  flat at 3.7, #10 to #11

Number One 6+: news/talk WOKV-FM, third consecutive month, 10.2 – 10.5 +.3

Largest 6+ February 2022 – March 2022 Increase: country WQIK (+1.6)*

Largest 6+ February 2022 – March 2022 Decrease: urban contemporary WJBT (-.9)

*Represents the largest February 2022 – March 2022 increase (6+) of any station from these 12 PPM-markets

WEST PALM BEACH

News/Talk: iHeartMedia’s WJNO “News Radio 1290” flat at  2.3, repeats in ninth-place

Hubbard Broadcasting-owned WFTL “News Talk 850” 1.7 – 1.3, -.4, #11 to #13

iHeartMedia’s WZZR “92.1 Real Radio” 1.3 – 1.1, -.2, flat at #14

News: None in the top twenty

Sports Talk: Hubbard Broadcasting-owned WMEN “Fox Sports 640 AM South Florida” .6 – .4, -.2, #17 to #18

Public Radio News/Talk: Dade County School Board’s WLRN 3.2 – 3.8, +.6, seventh to sixth

Number One 6+: Hubbard Broadcasting hot AC WRMF, third month in succession, flat at 9.6

Largest 6+ February 2022 – March 2022 Increase: country WIRK (+.9)

Largest 6+ February 2022 – March 2022 Decrease: classic hits-oldies WEAT (-2.5)**

**Represents the largest February 2022 – March 2022 decrease (6+) of any station from these 12 PPM-markets

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 5.7 – 5.1, -.6, carries on in fifth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 3.6 – 3.4, -.2, ninth to tenth

University of North Carolina at Chapel Hill-owned WUNC 1.6 – 1.5, -.1, remains at #14

Number One 6+: Audacy urban AC WQMG, third month in a row, steady at 13.4

Largest 6+ February 2022 – March 2022 Increase: CHR WMKS (+.6)

Largest 6+ February 2022 – March 2022 Decrease: country WPAW (-.8)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 3.0 – 2.5, -.5, #13 to #14

News: None in the top twenty

Sports Talk: Audacy-owned WMFS “Sports Radio 92.9” (Grizzlies) 3.5 – 3.4, -.1, repeats in tenth-place and WMFS’ internet stream .7 – 1.0, +.3, #18 to #19

Public Radio News/Talk: Mid-South Public Communications’ WKNO 1.3 – 1.8, +.5, #17 to #16

Number One 6+: Cumulus Media urban-rhythmic oldies WRBO, third successive month, 12.4 – 13.6, +1.2

Largest 6+ February 2022 – March 2022 Increase: urban-rhythmic oldies WRBO (+1.2)

Largest 6+ February 2022 – March 2022 Decrease: adult contemporary WRVR (-1.6)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 5.3 – 5.1, -.2, seventh to ninth

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” 1.1 – 1.0, -.1, #14 to #15

The internet stream of Audacy’s WTIC-AM, 1.5 – .6, -.9, #13 to #18

News: None in the top twenty

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 1.1 – 1.0, -.1, #14 to #15

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 9.6 – 10.1, +.5, anchored in the runner-up slot

New England Public Media’s flat at .4, #19 to #20

Number One 6+: Audacy adult contemporary WRCH, 25th successive month, unchanged at 10.9

Largest 6+ February 2022 – March 2022 Increase: rhythmic CHR WZMX (+1.0)

Largest 6+ February 2022 – March 2022 Decrease: hot AC WTIC-FM (-1.5)

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

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Category: Ratings Takeaways