March 2022 PPM Ratings Takeaways – Part One | TALKERS magazine - talk media trade : TALKERS magazine – “The bible of talk media.”

March 2022 PPM Ratings Takeaways – Part One

| April 20, 2022

March 2022 PPM Data – Information for the March 2022 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.

Nielsen Audio’s March 2022 sweep covered March 3 – March 30

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are February 2022 – March 2022 (6+).

NEW YORK

News/Talk: Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” 2.9 – 3.8, +.9, #13 to #8

iHeartMedia-owned WOR “710 – The Voice of New York” 2.9 – 2.6, -.3, #13 to #16

News: Audacy’s WINS “1010 – All News/All The Time” 4.0 – 4.1, +.1, repeats in seventh-place and co-owned WCBS-AM “News Radio 880” 2.6 – 2.4, -.2, #16 to #18

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets) 2.6 – 3.1, +.5, #16 to #12

Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM 3.6 – 3.4, -.2, eighth to tenth

Number One 6+: Emmis urban AC WBLS, third consecutive month, 5.9 – 6.5, +.6

Largest 6+ February 2022 – March 2022 Increase: news/talk WABC (+.9)

Largest 6+ February 2022 – March 2022 Decrease: classical WQXR (-.5)

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” 4.0 – 4.7, +.7, seventh to fifth

News: Audacy-owned KNX-FM “News 97.1” 3.3 – 3.9, +.6, #11 to #7

Sports Talk: None in the top twenty

Public Radio News/Talk: Pasadena Area Community College’s KPCC 2.5 – 2.4, -.1, #14 to #16

Number One 6+: iHeartMedia adult contemporary KOST, ninth successive month, 5.8 – 5.5, -.3

Largest 6+ February 2022 – March 2022 Increase: news/talk KFI (+.7)

Largest 6+ February 2022 – March 2022 Decrease: Spanish adult hits KRCD (-.7)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” (Blackhawks) 4.6 – 3.5, -1.1, fifth to seventh

News: Audacy-owned WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” 5.1 – 5.5, +.4, third to second

Sports Talk: None in the top twenty

Public Radio News/Talk: Chicago Public Media-owned WBEZ 5.7 – 5.4, -.3, first to third

Number One 6+: iHeartMedia urban AC WVAZ, third consecutive month, 5.7 – 5.8, +.1

Largest 6+ February 2022 – March 2022 Increase (Tie): triple A WXRT and classical WFMT (+.7)

Largest 6+ February 2022 – March 2022 Decrease: news/talk WGN (-1.1)

SAN FRANCISCO

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.9 – 2.4, +.5, #18 to #14

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 7.3 – 7.0, -.3, continues in second-place

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” 2.2 – 2.1, -.1, repeats at #15

Public Radio News/Talk: KQED, Inc.’s KQED 7.9 – 9.0, +1.1, first

Number One 6+: public radio news/talk KQED, third straight month, 7.9 – 9.0, +1.1

Largest 6+ February 2022 – March 2022 Increase (Tie): public radio news/talk KQED and country KRTY (+1.1)

Largest 6+ February 2022 – March 2022 Decrease: adult contemporary KOIT-FM (-.8)

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 2.9 – 3.2, +.3, #14 to #12

News – Talk: Audacy’s KRLD-AM “News Radio 1080” 2.5 – 2.7, +.2, #18 to #15

Sports Talk: Cumulus Media-owned KTCK “Sports Radio The Ticket” (Stars) 3.4 – 3.5, +.1, #11 to #10

Audacy’s KRLD-FM “105.3 The Fan” 1.6 – 2.2, +.6, #23 to #18

Public Radio News/Talk: North Texas Public Broadcasting-owned KERA 3.6 – 3.8, +.2, steady in ninth-place

Number One 6+: Univision regional Mexican KLNO, second month in a row, 7.2 – 6.8, -.4

Largest 6+ February 2022 – March 2022 Increase: adult hits KJKK (+1.1)

Largest 6+ February 2022 – March 2022 Decrease: regional Mexican KZZA (-.7)

HOUSTON

News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” 4.8 – 4.3, -.5, flat at #7

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Houston-owned KUHF 2.8 – 2.7, -.1, repeats at #18

Number One 6+: iHeartMedia adult contemporary KODA, twelfth consecutive month, 8.1 – 7.5, -.6

Largest 6+ February 2022 – March 2022 Increase: classic rock KGLK (+.9)

Largest 6+ February 2022 – March 2022 Decrease: CHR KRBE (-1.0)

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 7.4 – 6.9, -.5, second to third

News: None in the top twenty

Sports Talk: Audacy’s WZGC “92.9 The Game” (Hawks) 1.6 – 2.0, +.4, #18 to #17

Dickey Broadcasting-owned WCNN “The Fan” 1.5 – 1.7, +.2, #20 to #17

Public Radio News/Talk: Atlanta Public Schools-owned WABE 3.1 – 3.5, +.4, #13 to #8

Number One 6+: Cox Media Group classic hits-oldies WSRV, third successive month, 8.8 – 8.1, -.7

Largest 6+ February 2022 – March 2022 Increase: urban AC WALR (+.8)

Largest 6+ February 2022 – March 2022 Decrease: contemporary Christian WFSH (-1.2)

PHILADELPHIA

News/Talk: Townsquare Media’s WKXW “New Jersey 101.5” 1.4 – 1.3, -.1, #19 to #20

News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 4.9 – 4.7, -.2, sixth to seventh

Sports Talk: Audacy’s WIP “Sports Radio 94” 3.7 – 3.9, +.2, locked in ninth-place

Beasley Media Group-owned WPEN-FM “97.5 The Fanatic” (76ers and Flyers) 3.6 – 2.5, -1.1, #10 to #13

WIP’s internet stream, 2.0 – 1.9, -.1, #15 to #16

Public Radio News/Talk: WHYY-owned WHYY 6.1 – 6.9, +.8, fourth to third

Number One 6+: iHeartMedia urban AC WDAS-FM, second successive month, 8.0 – 8.2, +.2

Largest 6+ February 2022 – March 2022 Increase: urban contemporary WUSL (+1.2)

Largest 6+ February 2022 – March 2022 Decrease: Spanish contemporary WUMR (-1.7)

Note: Eight days into the March 2022 sweep (3/11), adult contemporary WISX became Spanish contemporary WUMR.

LONG ISLAND

News/Talk: iHeartMedia-owned WOR “710 – The Voice of New York” 4.1 – 3.7, -.4, sixth to seventh

Red Apple Media-owned WABC-AM & WLIR-FM “77 Talk Radio” 1.9 – 2.7, +.8, #18 to #13

News: Audacy’s WINS “1010 – All News/All The Time” 2.8 – 3.0, +.2, #12 to #11 and cluster-mate WCBS-AM “News Radio 880” 2.5 – 2.7, +.2, #14 to #13

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets) 2.4 – 2.6, +.2, #16 to #15

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia classic rock WAXQ, first month, 6.1 – 6.8, +.7

Largest 6+ February 2022 – March 2022 Increase: news/talk WABC-AM & WLIR-FM (+.8)

Largest 6+ February 2022 – March 2022 Decrease: classic hits-oldies WCBS-FM (-1.3)

RIVERSIDE

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Bernardino Community College District’s KVCR, flat at .4, #20 to #19

Pasadena Area Community College’s KPCC .3 – .2, -.1, #21 to #20

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, third consecutive month, 9.5 – 7.5, -2.0

Largest 6+ February 2022 – March 2022 Increase: rock KCAL-FM (+.9)

Largest 6+ February 2022 – March 2022 Decrease: classic hits-oldies KOLA (-2.0)*

*Represents the largest February 2022 – March 2022 decrease (6+) of any station from these 12 PPM-markets

SAN JOSE

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.3 – 1.8, +.5, #22 to #13 and cluster-mate KGO “810 AM” 1.8 – 1.7, -.1, repeats at #14

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 5.0 – 4.4, -.6, fifth to fourth

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: Empire country KRTY second straight month 7.5 – 10.9, +3.4

Largest 6+ February 2022 – March 2022 Increase: country KRTY (+3.4)**

Largest 6+ February 2022 – March 2022 Decrease (Tie): Spanish adult hits KBRG and classic rock KUFX (-1.0)

**Represents the largest February 2022 – March 2022 increase (6+) of any station from these 12 PPM-markets

MIDDLESEX

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 6.3 – 6.8, +.5, first

News: Audacy’s WCBS-AM “News Radio 880” 2.1 – 1.6, -.5, #14 to #18 and cluster-mate WINS “1010 – All News/All The Time” 1.3 – 1.2, -.1, repeats at #20

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets) 2.5 – 3.0, +.5, #13 to #9

Public Radio News/Talk: None in the top twenty

Number One 6+: news/talk WKXW, second month in succession, 6.3 – 6.8, +.5

Largest 6+ February 2022 – March 2022 Increase (Tie): news/talk WKXW; classic hits-oldies WCBS-FM; contemporary Christian WAWZ; sports talk WFAN; and the internet stream of Spanish tropical WSKQ (+.5)

Largest 6+ February 2022 – March 2022 Decrease: CHR WHTZ (-1.1)

Up next: March 2022 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

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Category: Ratings Takeaways