December 2021 PPM Ratings Takeaways – Part Two | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

December 2021 PPM Ratings Takeaways – Part Two

| December 30, 2021

December 2021 PPM Data – Information for the December 2021 sweep has been released for Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Nielsen Audio’s December 2021 survey period covered November 11 – December 8.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are November 2021 – December 2021 (6+).

 

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” (Washington Football Team) 3.5 – 3.7, +.2, #13 to #11

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 7.7 – 6.8, -.9, third to fourth

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” 1.6 – 1.7, +.1, #17 to #16

Public Radio News/Talk: American University-owned WAMU 8.9 – 7.5, -1.4, first to third

Number One 6+: iHeartMedia adult contemporary WASH, first month, 7.2 – 11.3, +4.1

Largest 6+ November 2021 – December 2021 Increase: adult contemporary WASH (+4.1)

Largest 6+ November 2021 – December 2021 Decrease: public radio news/talk WAMU (-1.4)

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 4.9 – 4.1, -.8, repeats at #8

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 7.4 – 6.9, -.5, second to fourth

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (New England Patriots, Celtics, and Bruins) 8.7 – 8.5, -.2, #1

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” 3.4 – 3.2, -.2, continues at #11

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 2.6 – 3.2, +.6, #13 to #11

Boston University’s WBUR 3.9 – 2.9, -1.0, #10 to #15

Number One 6+: sports talk WBZ-FM, fourth successive month, 8.7 – 8.5, -.2

Largest 6+ November 2021 – December 2021 Increase: adult contemporary WMJX (+2.9)

Largest 6+ November 2021 – December 2021 Decrease: public radio news/talk WBUR (-1.0)

MIAMI

News/Talk: iHeartMedia’s WIOD “News Radio 610” 1.4 – 1.8, +.4, #23 to #20

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 3.7 – 3.6, -.1, carries on in ninth-place

Number One 6+: Cox Media Group urban AC WHQT, second month in a row, flat at 9.3

Largest 6+ November 2021 – December 2021 Increase (Tie): news/talk WIOD; adult contemporary WLYF; classic hits-oldies WMXJ; and urban contemporary WMIB (+.4)

Largest 6+ November 2021 – December 2021 Decrease: Spanish tropical WRTO (-.8)

SEATTLE

News/Talk: Bonneville’s KIRO-FM “97.3 FM” (Seahawks) 6.5 – 6.6, +.1, first to second

News: Lotus Communications’ KOMO-AM & KOMO-FM “Seattle News, Weather, Sports” 4.9 – 5.3, +.4, sixth to fourth

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Seahawks) 3.8 – 3.1, -.7, #10 to #14

Public Radio News/Talk: Northwest Public Radio’s KUOW 5.8 – 5.4, -.4, anchored in third-place

Number One 6+: Hubbard Broadcasting adult contemporary KRWM, first month, 5.0 – 7.9, +2.9

Largest 6+ November 2021 – December 2021 Increase: adult contemporary KRWM (+2.9)

Largest 6+ November 2021 – December 2021 Decrease (Tie): classic rock KZOK and adult contemporary KSWD (-.8)

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 3.4 – 2.8, -.6, continues at #14

News: Audacy-owned WWJ News Radio 950” (Pistons) 5.7 – 5.1, -.6, sixth to fifth

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Lions, Pistons, and Red Wings) 5.8 – 5.5, -.3, fifth to fourth

Public Radio News/Talk: University of Michigan’s WUOM 2.1 – 1.8, -.3, locked on #17

Wayne State University-owned WDET 2.3 – 1.6, -.7, #16 to #19

Number One 6+: iHeartMedia adult contemporary WNIC, first month, 7.0 – 16.8, +9.8

Largest 6+ November 2021 – December 2021 Increase: adult contemporary WNIC (+9.8)*

Largest 6+ November 2021 – December 2021 Decrease: classic hits-oldies WOMC (-1.6)

*Represents the largest November 2021 – December 2021 increase (6+) of any station from these 12 PPM-markets

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 5.1 – 4.6, -.5, third to fourth

Bonneville-owned KTAR-FM “News 92.3 FM” (Arizona Cardinals and Sun) 3.4 – 2.9, -.5, #11 to #12

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 4.6 – 4.8, +.2, fourth to third

Number One 6+: iHeartMedia adult contemporary KESZ, fourteenth consecutive month, 6.7 – 12.9, +6.2

Largest 6+ November 2021 – December 2021 Increase: adult contemporary KESZ (+6.2)

Largest 6+ November 2021 – December 2021 Decrease: hot AC KMXP (-1.0)

MINNEAPOLIS

News/Talk: Audacy’s WCCO “News Talk 830” (Minnesota Timberwolves) 4.6 – 4.5, -.1, #11 to #9

iHeartMedia-owned KTLK-AM “Twin Cities News Talk AM 1130” 3.2 – 3.1, -.1, #13 to #14

Hubbard Broadcasting’s KTMY “My Talk 107.1” 2.0 – 1.6, -.4, #16 to #17

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Vikings and Minnesota Wild) 6.6 – 7.2, +.6, fourth to third

Public Radio News/Talk: Minnesota Public Radio’s KNOW 8.0 – 7.8, -.2, first to second

Number One 6+: iHeartMedia classic hits-oldies KQQL, first month, 6.7 – 10.5, +3.8

Largest 6+ November 2021 – December 2021 Increase: classic hits-oldies KQQL (+3.8)

Largest 6+ November 2021 – December 2021 Decrease: contemporary Christian KTIS-FM (-1.1)

SAN DIEGO

News/Talk: iHeartMedia’s KOGO “News Radio 600” 5.0 – 4.4, -.6, fifth to seventh and cluster-mate KFI “AM 640” 2.3 – 1.8, -.5, #16 to #18

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Diego State University-owned KPBS 4.7 – 5.3, +.6, sixth to fourth

Number One 6+: Audacy classic hits-oldies KXSN, third month in succession, 6.7 – 7.1, +.4

Largest 6+ November 2021 – December 2021 Increase: adult contemporary KYXY (+2.0)

Largest 6+ November 2021 – December 2021 Decrease: regional Mexican KLNV (-1.2)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” 4.2 – 3.4, -.8, #8 to #12

iHeartMedia-owned WFLA “News Radio 970” (Lightning) 3.1 – 2.8, -.3, #13 to #16

News: None in the top twenty

Sports Talk: iHeartMedia’s WDAE “Tampa Bay’s Sports Radio” 2.0 – 1.8, -.2, flat at #19

Public Radio News/Talk: University of South Florida-owned WUSF 3.1 – 2.3, -.8, #13 to #18

Number One 6+: Cox Media Group adult contemporary WDUV, third month in a row, 7.5 – 8.5, +1.0

Largest 6+ November 2021 – December 2021 Increase: hot AC WMTX (+1.7)

Largest 6+ November 2021 – December 2021 Decrease: classic hits-oldies WRBQ (-1.4)

DENVER

News/Talk: In the iHeartMedia cluster, KOA “News Radio 850” (Broncos) 3.2 – 2.9, -.3, unchanged at #11; KHOW “Talk Radio 630” 2.7 – 2.3, -.4, #15 to #17; and KDFD “Freedom 93.7” flat at 2.1, #18 to #19

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” (Nuggets) 3.3 – 3.1, -.2, continues at #10

Public Radio News/Talk: Colorado Public Radio-owned KCFR steady at 4.5, repeats at #7

Number One 6+: Bonneville adult contemporary KOSI, first month, 5.2 – 7.7, +2.5

Largest 6+ November 2021 – December 2021 Increase: adult contemporary KOSI (+2.5)

Largest 6+ November 2021 – December 2021 Decrease: country KYGO (-1.1)

BALTIMORE

News/Talk: WCBM Maryland-owned WCBM “Talk Radio AM 680” 3.2 – 3.5, +.3, #12 to #10

Hearst Television’s WBAL News Radio 1090” (Ravens) 2.9 – 2.3, -.6, #15 to #16

News: None in the top twenty

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 5.4 – 4.5, -.9, repeats in fourth-place

Public Radio News/Talk: Your Public Radio Corporation’s WYPR 4.3 – 3.8, -.5, sixth to seventh

American University-owned WAMU 2.5 – 3.2, +.7, #16 to #12

Number One 6+: Audacy adult contemporary WLIF, first month, 6.5 – 12.3, +5.8

Largest 6+ November 2021 – December 2021 Increase: adult contemporary WLIF (+5.8)

Largest 6+ November 2021 – December 2021 Decrease: urban AC WWIN-FM (-1.8)**

**Represents the largest November 2021 – December 2021 decrease (6+) of any station from these 12 PPM-markets

ST. LOUIS

News/Talk: Audacy’s KFTK “Talk 97.1 FM” 3.8 – 3.1, -.7, flat at #13 and co-owned KMOX “The Voice Of St. Louis” 3.8 – 3.0, -.8, #13 to #14

iHeartMedia-owned KTLK-FM “104.9 The Patriot” flat at 1.1, #18 to #19 and KFTK’s internet stream – which had been unlisted the past five months – .6, #20

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” (Blues) 6.3 – 5.3, -1.0, repeats at #8

Public Radio News/Talk: University of Missouri-owned KWMU 2.3 – 2.2, -.1, #15 to #17

Number One 6+: Audacy adult contemporary KEZK, first month, 6.4 – 12.5, +6.1

Largest 6+ November 2021 – December 2021 Increase: adult contemporary KEZK (+6.1)

Largest 6+ November 2021 – December 2021 Decrease: contemporary Christian KLJY (-1.1)

 

Up next: December 2021 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

 

Email Mike Kinosian at Mike.Kinosian@gmail.com

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Category: Ratings Takeaways