November 2021 PPM Ratings Takeaways – Part Four | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

November 2021 PPM Ratings Takeaways – Part Four

| December 7, 2021

November 2021 PPM Data – Information for the November 2021 survey period has been released for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Nielsen Audio’s November 2021 sweep covered October 14 – November 10.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are October 2021 – November 2021 (6+).

AUSTIN

News/Talk: Waterloo Media-operated KLBJ-AM “News Radio” 5.2 – 5.0, -.2, fourth to fifth

News: None in the top twenty

Sports Talk: Genuine Austin Radio’s KTXX “The Horn” 1.9 – 2.0, +.1, unchanged at #16

Public Radio News/Talk: University of Texas-owned KUT 7.4 – 6.9, -.5, second to third

Number One 6+: Waterloo Media-operated adult hits KBPA, ninth consecutive month, 9.0 – 8.0, -1.0

Largest 6+ October 2021 – November 2021 Increase (Tie): adult contemporary KKMJ and Spanish adult hits KLJA (+1.0)

Largest 6+ October 2021 – November 2021 Decrease: adult hits KBPA (-1.0)

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 6.3 – 7.3, +1.0, continues in fourth-place

Curtis Media Group-owned WPTF “News Radio 680” 2.2 – 2.9, +.7, #15 to #12

News: None in the top twenty

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” (Carolina Hurricanes) flat at 2.6, steady at #14

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 9.2 – 8.1, -1.1, #1

Number One 6+: public radio news/talk WUNC, thirteenth consecutive month, 9.2 – 8.1, -1.1

Largest 6+ October 2021 – November 2021 Increase: gospel WNNL (+1.2)

Largest 6+ October 2021 – November 2021 Decrease: public radio news/talk WUNC (-1.1)

INDIANAPOLIS

News/Talk: Emmis’ WIBC “93.1 FM Indy’s Mobile News” 7.2 – 7.8, +.6, fifth to second

News: None in the top twenty

Sports Talk: Emmis-owned WIBC-HD2 “The Fan” (Colts and Pacers) 5.1 – 7.5, +.2.4, eighth to third

iHeartMedia’s WNDE “Fox Sports 1260” .5 – .6, +.1, remains at #20

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting’s WFYI 6.0 – 7.1, +1.1, stays in sixth-place

Number One 6+: Cumulus Media adult hits WJJK, tenth successive month, 9.0 – 9.6 +.6

Largest 6+ October 2021 – November 2021 Increase: sports talk WIBC-HD2 (+2.4)*

Largest 6+ October 2021 – November 2021 Decrease: country WLHK (-1.8)

*Represents the largest October 2021 – November 2021 increase (6+) of any station from these 12 PPM-markets

MILWAUKEE

News/Talk: iHeartMedia’s WISN “News Talk 1130” 9.3 – 10.3, +1.0, second to first

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Green Bay Packers and Bucks) 9.8 – 7.6, -2.2, first to second

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” 1.8 – 1.9, +.1, locked at #15

Audacy-owned WSSP “1250 AM The Fan” 1.0 – 1.3, +.3, #17 to #16

Good Karma Brands’ WKTI “ESPN Milwaukee” .8 – .9, +.1, #18 to #17

iHeartMedia-owned WOKY “The Big 920” .8 – .6, -.2, #18 to #20

Public Radio News/Talk: University of Wisconsin-owned WUWM 4.1 – 4.2, +.1, repeats at #10

Wisconsin Educational Communications Board’s WHAD .8 – .7, -.1, #18 to #19

Number One 6+: news/talk WISN, first month, 9.3 – 10.3, +1.0

Largest 6+ October 2021 – November 2021 Increase:; CHR WXSS (+1.5)

Largest 6+ October 2021 – November 2021 Decrease: news/talk WTMJ (-2.2)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 7.3 – 5.9, -1.4, second to fifth

iHeartMedia-owned WLAC “Talk Radio 1510” steady at 2.5, #15 to #14

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” (Tennessee Titans) 6.0 – 5.5, -.5, seventh to tenth

Cromwell Radio Group-owned WPRT “102.5 The Game” (Predators) flat at 1.2, repeats at #18

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 4.9 – 5.7, +.8, ninth to eighth

Number One 6+: Midwest Communications adult hits WCJK, eleventh consecutive month, 7.8 – 8.4, +.6

Largest 6+ October 2021 – November 2021 Increase: country WSIX (+1.8)

Largest 6+ October 2021 – November 2021 Decrease: news/talk WWTN (-1.4)

PROVIDENCE

News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 5.1 – 5.2, +.1, remains in fifth-place

iHeartMedia-owned WHJJ “News Radio 920” .7 – .8, +.1, #20 to #19

News – Talk: iHeartMedia’s WBZ-AM “1030 News Radio” flat at 1.5, steady at #12

Sports Talk: Audacy’s WVEI “Sports Radio 103.7” 4.3 – 4.4, +.1, repeats at #7

Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (New England Patriots, Celtics, and Bruins) 5.0 – 4.0, -1.0, sixth to ninth

Public Radio News/Talk: Rhode Island Public Radio-owned WNPN 2.2 – 3.0, +.8, #11 to #10

WGBH Educational Foundation’s WGBH 2.5 – 2.4, -.1, #10 to #11

Number One 6+: iHeartMedia rock WHJY, fourth straight month, 13.9 – 11.3, -2.6

Largest 6+ October 2021 – November 2021 Increase: adult contemporary WWLI (+1.8)

Largest 6+ October 2021 – November 2021 Decrease: rock WHJY (-2.6)**

**Represents the largest October 2021 – November 2021 decrease (6+) of any station from these 12 PPM-markets

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” 2.6 – 2.8, +.2, #14 to #12

News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” .8 – .5, -.3, repeats at #20

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” 1.2 – 1.1, -.1, #18 to #19

Sinclair-owned WTAR “Sports Radio 850” flat at .5, #21 to #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, 37th consecutive month, 10.6 – 11.0,+.4

Largest 6+ October 2021 – November 2021 Increase: classic rock WAFX (+1.2)

Largest 6+ October 2021 – November 2021 Decrease: adult hits WNOB (-1.4)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 8.2 – 8.0, -.2, second to third

News: None in the top twenty

Sports Talk: Cox Media Group-owned WOKV-AM “ESPN Jacksonville 690 AM”.6 – .4, -.2, repeats at #18

Public Radio News/Talk: WJCT, Inc.’s WJCT  4.1 – 3.0, -1.1, #9 to #12

Number One 6+: Cox Media Group classic hits-oldies WJGL, first month, 7.9 – 9.4, +1.5

Largest 6+ October 2021 – November 2021 Increase: classic hits-oldies WJGL (+1.5)

Largest 6+ October 2021 – November 2021 Decrease: public radio news/talk WJCT (-1.1)

WEST PALM BEACH

News/Talk: Hubbard Broadcasting-owned WFTL “News Talk 850” 2.1 – 2.4, +.3, #13 to #12

iHeartMedia’s WJNO “News Radio 1290” 2.9 – 2.4, -.5, #9 to #12

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 3.4 – 2.7, -.7, sixth to ninth

Number One 6+: Hubbard Broadcasting hot AC WRMF, second month in a row, 9.2 – 9.7, +.5

Largest 6+ October 2021 – November 2021 Increase: country WIRK (+.8)

Largest 6+ October 2021 – November 2021 Decrease: contemporary Christian WAYF (-.8)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 4.5 – 4.6, +.1, continues in seventh-place

News: None in the top twenty

Sports Talk: Curtis Media Group-owned WSJS & WPCM 600 AM & 920 AM” steady at .4, flat at #16

Public Radio News/Talk: Wake Forest University’s WFDD 2.9 – 3.7, +.8, tenth to ninth

University of North Carolina at Chapel Hill-owned WUNC 1.7 – 1.5, -.2, stays at #13

Number One 6+: Audacy urban AC WQMG, sixth month in a row, 11.9 – 12.1, +.2

Largest 6+ October 2021 – November 2021 Increase: public radio news/talk WFDD (+.8)

Largest 6+ October 2021 – November 2021 Decrease: CHR WKZL (-.3)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 3.6 – 3.8, +.2, repeats at #10

News: None in the top twenty

Sports Talk: Audacy cluster-mates WMFS “Sports Radio 92.9” (Grizzlies) 4.1 – 4.2, +.1, ninth to eighth; WMFS’ internet stream .3 – .5, +.2, #18 to #17; and WMC-AM “ESPN 790 AM” .3 – .2, -.1, #18 to #19

Public Radio News/Talk: Mid-South Public Communications’ WKNO 2.1 – 2.6, +.5, #13 to #12

Number One 6+: iHeartMedia urban AC KJMS, ninth consecutive month, 11.3 – 12.0, +.7

Largest 6+ October 2021 – November 2021 Increase: urban AC KJMS (+.7)

Largest 6+ October 2021 – November 2021 Decrease (Tie): urban-rhythmic oldies WRBO and similarly-formatted WDIA (-.9)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 6.0 – 5.7, -.3, repeats in seventh-place

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” flat at .8, stays at #14

iHeartMedia’s WPOP “News Radio 1410 AM & 100.9 FM” locked at .2, carries on at #18

News: None in the top twenty

Sports Talk: iHeartMedia-owned WUCS “97.9 ESPN” unchanged at .8, remains at #14

Public Radio News/Talk: Connecticut Educational Communications’ WNPR 7.4 – 7.0, -.4, anchored at #3

New England Public Media’s WFCR flat at .4, repeats at #16

Number One 6+: Audacy adult contemporary WRCH, 20th successive month, 10.3 – 10.8, +.5

Largest 6+ October 2021 – November 2021 Increase: classic hits-oldies WHCN (+1.0)

Largest 6+ October 2021 – November 2021 Decrease: CHR WKSS (-.9)

 

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

 

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Category: Ratings Takeaways