November 2021 PPM Ratings Takeaways – Part Three | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

November 2021 PPM Ratings Takeaways – Part Three

| December 6, 2021

November 2021 PPM Data – Information for the November 2021 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Nielsen Audio’s November 2021 sweep covered October 14 – November 10.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are October 2021 – November 2021 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 5.5 – 7.1, +1.6, fourth to second

iHeartMedia-owned KEX “News Radio 1190” flat at 3.1, #13 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 7.8 – 6.9, -.9, second to fourth and KOPB’s internet stream 2.8 – 2.2, -.6, #17 to #19

Number One 6+: iHeartMedia classic hits-oldies KLTH, second straight month, 8.1 – 7.2, -.9

Largest 6+ October 2021 – November 2021 Increase: news/talk KXL (+1.6)*

Largest 6+ October 2021 – November 2021 Decrease (Tie): public radio news/talk KOPB and classic hits-oldies KLTH (-.9)

*Represents the largest October 2021 – November 2021 increase (6+) of any station from these 12 PPM-markets

CHARLOTTE

News/Talk: Radio One-owned WBT AM & WBT-FM “Charlotte’s News Talk” (Carolina Panthers) 3.9 – 4.5, +.6, #11 to #8

News: None in the top twenty

Sports Talk: Audacy’s WFNZ “Sports Radio The Fan” (Hornets) flat at 1.0, continues at #18

Public Radio News/Talk: University Radio Foundation-owned WFAE 3.8 – 4.1, +.3, #12 to #10

South Carolina Educational Television Commission’s WNSC .7 – .5, -.2, remains at #20

Number One 6+: iHeartMedia country WKKT, first month, 6.4 – 6.9, +.5

Largest 6+ October 2021 – November 2021 Increase: classical WDAV (+1.0)

Largest 6+ October 2021 – November 2021 Decrease (Tie): urban contemporary WPEG and CHR WNKS (-.5)

SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” (Spurs) 3.8 – 4.3, +.5, repeats at #10

Alpha Media-owned KTSA “Stay Connected” 2.5 – 2.1, -.4, stays at #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 2.8 – 3.3, +.5, unchanged at #13

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, second successive month, 7.2 – 8.2, +1.0

Largest 6+ October 2021 – November 2021 Increase: classic hits-oldies KONO-FM (+1.0)

Largest 6+ October 2021 – November 2021 Decrease: hot AC KSMG (-1.2)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 8.6 – 9.1, +.5, #1 and cluster-mate KSTE “Talk 650” 3.2 – 2.7, -.5, #13 to #14

News: None in the top twenty

Sports Talk: Audacy’s KIFM-AM “ESPN 1320” .8 – 1.0, +.2, #19 to #18

Bonneville-owned KHTK “Sacramento Sports 1140” (Kings) .7 – .8, +.1, #21 to #20

Public Radio News/Talk: Capital Public Radio’s KXJZ 5.4 – 4.9, -.5, fifth to seventh

Number One 6+: news/talk KFBK AM & KFBK-FM, fifth straight month, 8.6 – 9.1, +.5

Largest 6+ October 2021 – November 2021 Increase: adult contemporary KBEB (+1.0)

Largest 6+ October 2021 – November 2021 Decrease (Tie): adult contemporary KYMX and urban-rhythmic oldies KHYL (-1.0)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 4.4 – 4.1, -.3, repeats at #9

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” 8.5 – 8.7, +.2, third to fourth

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 2.9 – 3.3, +.4, #12 to #11

Number One 6+: iHeartMedia rock WDVE, sixth consecutive month, 10.8 – 9.7, -1.1

Largest 6+ October 2021 – November 2021 Increase:  alternative WXDX (+1.5)

Largest 6+ October 2021 – November 2021 Decrease: classic hits-oldies WWSW (-1.7)

SALT LAKE CITY

News/Talk: Bonneville-owned KSL “News Radio” 9.9 – 7.5, -2.4, #1

iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 6.8 – 7.2, +.4, steady in the runner-up slot

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 3.4 – 4.1, +.7, tenth to eighth

Number One 6+: news/talk KSL, third straight month, 9.9 – 7.5, -2.4

Largest 6+ October 2021 – November 2021 Increase: CHR KZHT (+1.0)

Largest 6+ October 2021 – November 2021 Decrease: news/talk KSL (-2.4)**

**Represents the largest October 2021 – November 2021 decrease (6+) of any station from these 12 PPM-markets

LAS VEGAS

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: Beasley Media Group classic hits-oldies KKLZ, second month in succession, 9.6 – 8.6, -1.0

Largest 6+ October 2021 – November 2021 Increase: contemporary Christian KSOS (+.5)

Largest 6+ October 2021 – November 2021 Decrease: CHR KLUC (-1.2)

@regional Mexican KYLI debuts with a 1.1

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 5.7 – 5.6, -.1, ninth to seventh

Cox Media Group-owned WDBO “Orlando’s News Talk” 2.6 – 2.1, -.5, #13 to #16

iHeartMedia’s WFLF “Orlando News Radio” 1.4 – 1.8, +.4, #19 to #18

News: None in the top twenty

Sports Talk: iHeartMedia-owned WYGM “96.9 The Game” (Magic) 1.8 – 2.3, +.5, #17 to #15

Public Radio News/Talk: Community Connections’ WMFE 2.3 – 2.5, +.2, #15 to #13

Number One 6+: Audacy classic hits-oldies WOCL, first month, 7.7 – 8.0, +.3

Largest 6+ October 2021 – November 2021 Increase: Spanish tropical WRUM (+.8)

Largest 6+ October 2021 – November 2021 Decrease: urban AC WCFB (-2.2)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” 13.2 – 11.8, -1.4, first to second and cluster-mate WKRC “55 KRC The Talk Station” 5.5 – 5.8, +.3, repeats in fourth-place

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” (Bengals) flat at 1.4, #18 to #17

Public Radio News/Talk: Cincinnati Public Radio-owned WVXU 3.3 – 3.9, +.6, #11 to #10

Number One 6+: Cumulus Media classic hits-oldies WGRR first month, 11.1 – 12.3, +1.2

Largest 6+ October 2021 – November 2021 Increase: classic hits-oldies WGRR (+1.2)

Largest 6+ October 2021 – November 2021 Decrease (Tie): news/talk WLW and rock WEBN (-1.4)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers) 5.4 – 4.7, -.7, eighth to ninth

News: iHeartMedia-owned WMMS-HD2 “BIN 99.1 Because Truth Matters” flat at .2, repeats at #18

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” (Browns) 4.3 – 5.5, +1.2, ninth to seventh

Public Radio News/Talk: Ideastream-owned WCPN 3.3 – 2.6, -.7, #12 to #13

Kent State University’s WKSU .9 – 1.3, +.4, #16 to #15

Number One 6+: Audacy classic rock WNCX fifth successive month, 11.1 – 9.9, -1.2

Largest 6+ October 2021 – November 2021 Increase: sports talk WKRK (+1.2)

Largest 6+ October 2021 – November 2021 Decrease: hot AC WQAL (-1.5)

KANSAS CITY

News/Talk: Audacy’s KMBZ-FM “98.1 FM News, Traffic, Weather” 4.6 – 5.0, +.4, seventh to sixth and cluster-mate KMBZ-AM “Talk 980 AM” flat at .9, stays at #20

Cumulus Media-owned KCMO-AM “Talk Radio 710 AM” .5 – .6, +.1, #22 to #20

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” 2.6 – 2.1, -.5, repeats at #16

Public Radio News/Talk: University of Missouri-owned KCUR 5.9 – 6.6, +.7, anchored in third-place

Number One 6+: Cumulus Media classic rock KCFX, second consecutive month, 8.6 – 8.9, +.3

Largest 6+ October 2021 – November 2021 Increase: contemporary Christian KJNW (+1.2)

Largest 6+ October 2021 – November 2021 Decrease: country KFKF (-.7)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 5.9 – 6.7, +.8, sixth to fourth

News: iHeartMedia’s WYTS “Columbus’ BIN 1230” .1 – .2, +.1, unchanged at #19

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 10.1 – 9.6, -.5, #1 and cluster-mate WBNS-AM “ESPN 1460 AM” flat at .6, #15 to #16

Public Radio News/Talk: Ohio State University’s WOSU 7.3 – 6.2, -1.1, third to sixth

Number One 6+: sports talk WBNS-FM, third successive month, 10.1 – 9.6, -.5

Largest 6+ October 2021 – November 2021 Increase: news/talk WTVN (+.8)

Largest 6+ October 2021 – November 2021 Decrease: adult hits WODC (-1.3)

 

Up next: November 2021 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

 

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

 

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Category: Ratings Takeaways