Monday, December 6, 2021 | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

Monday, December 6, 2021

| December 6, 2021

Monday Memo: Humans’ Hubris. With “data now undeniable” about two super-human threats, media continue sending mixed messages instead of what consultant Holland Cooke calls “survival information.” And in this week’s column, he blames corporate cost cuts for confusion broadcasters are causing, and suggests how stations can “earn a reputation, get quoted, drive clicks, and sell sponsorships.” Read it here.

 

Pending Business: Inspect What You Expect. Radio sales pro Steve Lapa says that to “inspect what you expect” is “still one of the foundations of sales, sales management, and beyond. How about in your personal sales work? Do you inspect what you expect of yourself?” In today’s column, Lapa shares a quick study guide in how the “better-change-more” system works. Read it here.

Round Three of November PPMs Released. The third of four rounds of ratings information from Nielsen Audio’s November 2021 PPM survey has been released for 12 markets including: Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s November 2021 sweep covered October 14 – November 10. Today, TALKERS magazine managing editor Mike Kinosian presents his Rating Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM soars to the #2 rank after climbing 1.6 share for a 7.1 share (weekly, 6+ AQH share) finish while iHeartMedia’s crosstown news/talk KEX is flat at a 3.1 share but falls to the #16 rank. Radio One’s news/talk WBT-AM/FM, Charlotte is up six-tenths for a 4.5 share finish and climbs to the #8 rank. iHeartMedia’s news/talk KFBK-AM/FM, Sacramento continues in the #1 rank after tacking on five-tenths for a 9.1 share finish. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM remains in the #1 spot even though it shed 2.4 shares for a 7.5 share finish while iHeartMedia’s crosstown news/talk KNRS-AM/FM added four-tenths for a 7.2 share good for the #2 rank. You can see Mike Kinosian’s complete Ratings Takeaways for this group of markets (as well as the first two rounds) here.

Amy Crossman to Lead ESPN Cleveland. Sales and management pro Amy Crossman is promoted to market manager for Good Karma Brands’ ESPN Cleveland, taking over for Sam Pines who rises to SVP within the organization. Crossman most recently served as director of sales & marketing. In this new role, Crossman will oversee all content, marketing, and sales strategy for ESPN Cleveland and The Land on Demand. She says, “I appreciate the trust Sam Pines and the Good Karma Brands’ leadership team has put in me to lead and continue to grow a legacy brand. ESPN Cleveland has a passionate fanbase, loyal advertising partners and a dedicated team that we will continue to build in 2021 and beyond.” Pines says, “Amy embodies Good Karm Brands’ core values and takes a marketing first approach for our fans, advertising partners and teammates. She directly impacted our growth during a difficult and unique two years. I am excited for the future of ESPN Cleveland and our continued growth with Amy as Market Manager.”

Third Annual Podcast Super Listener Study Results to Be Revealed. On December 15, the results of the third annual Super Listeners study will be revealed during a webinar from Edison Research, iHeartMedia and Ad Results Media. The press release states that “Super Listeners” listen to five or more hours of podcasts weekly and are the people most likely to hear podcasting ads, and to have an opinion about them. Attendees will get an exclusive look at those who spend the most time listening to podcasts, their attitudes towards podcast advertising, and how they view podcasting in the greater media landscape. This year’s in-depth analysis of podcast super listeners further explores the perceptions of podcast advertising with specific insights on how super listeners feel about the number of ads in podcasts and the length of ad breaks; attitudes about host-read ads versus pre-recorded ads versus sponsorships; how podcast advertising affects intent to purchase and other brand fit measures; and ad-skipping behavior. You can register for the webinar here.

NuVoodoo: Omicron Raises Concern About COVID. According to the results of a recent NuVoodoo Media Services Quick Turn Study on Americans’ initial perceptions of the new Omicron variant of COVID-19, among people 18-64, 65% report being at least partially vaccinated for COVID-19, with nearly 1 in 5 who also report having had a booster shot. Of those surveyed who are either undecided, intend to get jabbed but haven’t yet done so, or who have no plans to get the shot, more than one-third of the study sample are still not vaccinated. Geographically, NuVoodoo found that respondents from the U.S. Midwest and South lag the rest of the country in total levels of inoculation but lead with better than 1 in 5 who do not intend to get vaccinated. NuVoodoo president Carolyn Gilbert comments, “The massive Omicron media coverage over the past few days has led to an overall increase in concern about COVID. It’s one-in-four in our sample overall, but increased concern among the vaccinated (29%) nearly doubles the concern among those who have not received their shot (17%). It may not seem intuitive based on the regional breakouts shown earlier, but increased concern since news of Omicron broke is most pronounced in the less-vaccinated South (28%), eclipsing concerns even in the highly vaccinated Northeastern U.S. (25%).” You can see more here.

COVID-19 Omicron Variant, CNN Fires Chris Cuomo, SCOTUS Abortion Arguments, Michigan School Shooting Case, January 6 Investigation, Chinese Military Aggression, Russia-Ukraine Concerns, and Bob Dole Dies Among Top News/Talk Stories Over the Weekend. The rising number of COVID-19 cases in the U.S. and the new Omicron variant; CNN fires Chris Cuomo as it investigates his role in protecting his brother, former New York Governor Andrew Cuomo; the Supreme Court’s hearing of arguments in the challenge to Mississippi’s 2018 restrictive abortion law; the twists and turns in the deadly Michigan school shooting; the House investigation into the January 6 Capitol attack and witnesses pleading “the Fifth”; China’s ongoing military build-up and aggression toward Taiwan; the concern over reports of Russian troops amassing at the Ukraine border; and former U.S. Senator and presidential candidate Bob Dole dies at 98 were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

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Category: Front Page News, Industry News