November 2021 PPM Ratings Takeaways – Part Two | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

November 2021 PPM Ratings Takeaways – Part Two

| December 3, 2021

November 2021 PPM Data – Information for the November 2021 sweep has been released for Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Nielsen Audio’s November 2021 survey period covered October 14 – November 10.

Managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are October 2021 – November 2021 (6+).

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” (Washington Football Team) 4.2 – 3.5, -.7, #8 to #13

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 8.3 – 7.7, -.6, repeats at #3

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” 1.8 – 1.6, -.2, continues at #17

Public Radio News/Talk: American University-owned WAMU 8.7 – 8.9, +.2, #1

Number One 6+: public radio news/talk WAMU, second month in a row, 8.7 – 8.9, +.2

Largest 6+ October 2021 – November 2021 Increase: urban AC WHUR (+2.2)*

Largest 6+ October 2021 – November 2021 Decrease: urban AC WMMJ (-2.3)**

*Represents the largest October 2021 – November 2021 increase (6+) of any station from these 12 PPM-markets

**Represents the largest October 2021 – November 2021 decrease (6+) of any station from these 12 PPM-markets

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 4.1 – 4.9, +.8, remains in eighth-place

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 6.2 – 7.4, +1.2, third to second

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (New England Patriots, Celtics, and Bruins) 8.0 – 8.7, +.7, #1

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” 3.9 – 3.4, -.5, #9 to #11

Public Radio News/Talk: Boston University’s WBUR 3.7 – 3.9, +.2, #11 to #10

WGBH Educational Foundation-owned WGBH 3.0 – 2.6, -.4, #12 to #13

Number One 6+: sports talk WBZ-FM, third successive month, 8.0 – 8.7, +.7

Largest 6+ October 2021 – November 2021 Increase: news – talk WBZ-AM (+1.2)

Largest 6+ October 2021 – November 2021 Decrease: rock WGIR (-1.0)

MIAMI

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 3.6 – 3.7, +.1, eighth to ninth

Number One 6+: Cox Media Group urban AC WHQT, first month, 8.4 – 9.3, +.9

Largest 6+ October 2021 – November 2021 Increase: urban AC WHQT (+.9)

Largest 6+ October 2021 – November 2021 Decrease: urban contemporary WMIB (-.7)

SEATTLE

News/Talk: Bonneville’s KIRO-FM “97.3 FM” (Seahawks) 6.8 – 6.5, -.3, #1

News: Lotus Communications’ KOMO-AM & KOMO-FM “Seattle News, Weather, Sports” 5.4 – 4.9, -.5, fourth to sixth

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Seahawks) 4.7 – 3.8, -.9, seventh to tenth

Public Radio News/Talk: Northwest Public Radio’s KUOW 5.5 – 5.8, +.3, locked at #3

Number One 6+: news/talk KIRO-FM, fifth straight month, 6.8 – 6.5, -.3

Largest 6+ October 2021 – November 2021 Increase: alternative KEXP (+1.0)

Largest 6+ October 2021 – November 2021 Decrease (Tie): sports talk KIRO-AM and country KKWF (-.9)

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 3.1 – 3.4, +.3, repeats at #14

News: Audacy-owned WWJ News Radio 950” (Pistons) steady at 5.7, continues in sixth-place

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Lions, Pistons, and Red Wings) 5.9 – 5.8, -.1, fourth to fifth

Public Radio News/Talk: Wayne State University-owned WDET 2.1 – 2.3, +.2, stays at #16

University of Michigan’s WUOM 1.8 – 2.1, +.3, carries on at #17

Number One 6+: Audacy classic hits-oldies WOMC, first month, 6.8 – 7.2, +.4

Largest 6+ October 2021 – November 2021 Increase: urban AC WDMK (+1.5)

Largest 6+ October 2021 – November 2021 Decrease: urban AC WMXD (-1.1)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 4.7 – 5.1, +.4, fourth to third

Bonneville-owned KTAR-FM “News 92.3 FM” (Arizona Cardinals and Sun) 3.8 – 3.4, -.4, #9 to #11

News: None in the top twenty

Sports Talk: Bonneville’s KMVP-FM “98.7 Arizona’s Sports Station” (Sun) flat at 2.5, #16 to #20

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 3.3 – 4.6, +1.3, #11 to #4

Number One 6+: iHeartMedia adult contemporary KESZ, thirteenth consecutive month, 6.6 – 6.7, +.1

Largest 6+ October 2021 – November 2021 Increase: public radio news/talk KJZZ (+1.3)

Largest 6+ October 2021 – November 2021 Decrease: rock KUPD (-.9)

MINNEAPOLIS

News/Talk: Audacy’s WCCO “News Talk 830” (Minnesota Timberwolves) 4.4 – 4.6, +.2, #12 to #11

iHeartMedia-owned KTLK-AM “Twin Cities News Talk AM 1130” flat at 3.2, #14 to #13

Hubbard Broadcasting’s KTMY “My Talk 107.1” 1.7 – 2.0, +.3, #18 to #16

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Vikings and Minnesota Wild) 7.0 – 6.6, -.4, steady at #4

Public Radio News/Talk: Minnesota Public Radio’s KNOW 7.3 – 8.0, +.7, #3 to #1

Number One 6+: public radio news/talk KNOW, first month, 7.3 – 8.0, +.7

Largest 6+ October 2021 – November 2021 Increase: contemporary Christian KTIS-FM (+1.7)

Largest 6+ October 2021 – November 2021 Decrease: triple A KCMP (-1.2)

SAN DIEGO

News/Talk: In the iHeartMedia cluster, KOGO “News Radio 600” 4.9 – 5.0, +.1, sixth to fifth; KFI “AM 640” 2.1 – 2.3, +.2, steady at #16; and KGB-AM “760 AM” 2.1 – 1.9, -.2, #16 to #18

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Diego State University-owned KPBS 5.1 – 4.7, -.4, fourth to sixth

Number One 6+: Audacy classic hits-oldies KXSN, second month in succession, 6.2 – 6.7, +.5

Largest 6+ October 2021 – November 2021 Increase (Tie): classic hits-oldies KXSN, country KSON, and Spanish contemporary XHFG (+.5)

Largest 6+ October 2021 – November 2021 Decrease: sports talk KWFN (-.7)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” 4.3 – 4.2, -.1, fifth to eighth

iHeartMedia-owned WFLA “News Radio 970” (Lightning) 2.9 – 3.1, +.2, #15 to #13

News: None in the top twenty

Sports Talk: iHeartMedia’s WDAE “Tampa Bay’s Sports Radio” 2.8 – 2.0, -.8, #17 to #19

Public Radio News/Talk: University of South Florida-owned WUSF 3.0 – 3.1, +.1, #14 to #13

Number One 6+: Cox Media Group adult contemporary WDUV, second month in a row, 8.5 – 7.5, -1.0

Largest 6+ October 2021 – November 2021 Increase: adult contemporary WWRM (+1.0)

Largest 6+ October 2021 – November 2021 Decrease: adult contemporary WDUV (-1.0)

DENVER

News/Talk: In the iHeartMedia cluster, KOA “News Radio 850” (Broncos) 3.3 – 3.2, -.1, flat at #11; KHOW “Talk Radio 630” 2.8 – 2.7, -.1, #13 to #15; and KDFD “Freedom 93.7” 2.0 – 2.1, +.1, #19 to #18

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” (Nuggets) 3.5 – 3.3, -.2, repeats in tenth-place

Public Radio News/Talk: Colorado Public Radio-owned KCFR 4.4 – 4.5, +.1, stays at #7

Number One 6+: Bonneville country KYGO, third month in a row, 6.1 – 6.2, +.1

Largest 6+ October 2021 – November 2021 Increase: classic hits-oldies KXKL (+.9)

Largest 6+ October 2021 – November 2021 Decrease: adult contemporary KOSI (-.9)

BALTIMORE

News/Talk: WCBM Maryland-owned WCBM “Talk Radio AM 680” 2.9 – 3.2, +.3, #15 to #12

Hearst Television’s WBAL News Radio 1090” (Ravens) 3.4 – 2.9, -.5, #12 to #15

News: None in the top twenty

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 5.0 – 5.4, +.4, fifth to fourth

Public Radio News/Talk: Your Public Radio Corporation’s WYPR 3.7 – 4.3, +.6, ninth to sixth

American University-owned WAMU 1.0 – 2.5, +1.5, #19 to #16

Number One 6+: Radio One urban AC WWIN-FM, eleventh consecutive month, 8.8 – 8.5, -.3

Largest 6+ October 2021 – November 2021 Increase: public radio news/talk WAMU (+1.5)

Largest 6+ October 2021 – November 2021 Decrease: urban contemporary WERQ (-.9)

ST. LOUIS

News/Talk: Audacy’s KFTK “Talk 97.1 FM” 3.3 – 3.8, +.5, #14 to #13 and co-owned KMOX “The Voice Of St. Louis” 5.8 – 3.8, -2.0, #8 to #13

iHeartMedia-owned KTLK-FM “104.9 The Patriot” .9 – 1.1, +.2, repeats at #18

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” (Blues) 5.3 – 6.3, +1.0, ninth to eighth

Public Radio News/Talk: University of Missouri-owned KWMU 2.6 – 2.3, -.3, remains at #15

Number One 6+: Hubbard Broadcasting rock KSHE, eleventh consecutive month, 9.6 – 9.2, -.4

Largest 6+ October 2021 – November 2021 Increase (Tie): sports talk WXOS and alternative KPNT (+1.0)

Largest 6+ October 2021 – November 2021 Decrease: news/talk KMOX (-2.0)

 

Up next: November 2021 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

 

Email Mike Kinosian at Mike.Kinosian@gmail.com.

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Category: Ratings Takeaways