Wednesday, November 24, 2021 | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

Wednesday, November 24, 2021

| November 24, 2021

TALKERS magazine Offices Closed for the Thanksgiving Holiday. The offices of TALKERS magazine will be closed from the end of business today (11/24) through the weekend. TALKERS will reopen on Monday (11/29). The staff of TALKERS hopes that everyone enjoys a relaxing and enjoyable weekend with family and friends. Happy Thanksgiving!

NOW POSTED: This Thanksgiving Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS magazine, is now posted. This new episode titled, “Thanksgiving Weekend,” looks back at this past week of 11/22 – 11/26. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERSDr. Daliah Wachs, talk show host, Genesis Communications Network/physician; Lars Larson, talk show host, Compass Media NetworksDr. Murray Sabrin, professor emeritus of finance, Ramapo College of New Jersey; Harry Hurley, talk show host, WPG, Atlantic City; Richard Neer, talk show host, WFAN, New York; and Victoria Jones, executive director, DC Radio Company. The show airs each week on its flagship, WONK-FM, Washington, DC, Friday evenings at 6:00 pm ET. It also airs throughout the weekend on WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; “SuperTalk 99.7” WTN, Nashville; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; KBKW, Aberdeen, WA; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; the Virginia Talk Radio NetworkCRN Digital Talk Radio Network; the iHeart Podcast Network; Pioneer Valley Radio, Springfield, MA; Podcast Radio, UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS magazine topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

WWO: Radio and Podcast Revenues to Rise in 2022. This week’s blog post from the CUMULUS MEDIA | Westwood One Audio Active Group, assesses leading revenue forecasts and key trends to watch for in the coming year. The piece predicts that 2020 AM/FM radio revenue will grow 6% to 8% while podcast revenue will grow 31%. Of the big 10 categories that represent 60% of local revenue for radio stations, the five to watch are: auto, TV/cable, healthcare, home improvement, and communications/cellular. Travel and entertainment should also surge. At the network level, look for continued growth in pharmaceutical, financial, business-to-business brands, recruitment, consumer packaged goods, restaurants, insurance, and auto. The post predicts that when it comes to ad-supported audio, AM/FM radio will remain dominant, AM/FM radio streaming will surpass Pandora and Spotify, podcasts will continue to explode, and Pandora will collapse.

Sarah Quinn Named Marketing Director for iHeartMedia Greensboro. Radio and marketing pro Sarah Quinn joins iHeartMedia Greensboro, North Carolina as marketing director for the cluster that includes news/talk WPTI-FM and seven music brands. Quinn comes to iHeartMedia from Alpha Media’s Canton, Ohio operations where she was marketing and promotions director and an air personality. iHeartMedia Greensboro SVP of programming Zac Davis says, “We had some great candidates from different backgrounds apply for this integral position, but Sarah possessed a unique skill set that really stood out to us. Her beliefs and work ethic align well with what we’re doing here in Greensboro and she’s going to hit the ground running!”

Alliance for Women in Media Unveils New Mentoring Program. The Alliance for Women in Media announces the launch of a new program – “AWM Connects presented by the Ford Motor Company Fund and Ziploc Accessory Bags.” This new program is “an exciting new virtual mentoring program that will connect young/new professionals with senior level executives throughout television, radio, and digital media.” The event takes place on December 15 from 12:00 noon to 1:00 pm and includes an opportunity for mentees and mentors to interact. Mentees will also be connected with mentors for a one-on-one conversation following the conclusion of the event. Mentors will be members of the AWM and AWM Foundation Board of Directors as well as high-level executives specifically selected to match up with the mentees that apply for the program. Mentees interested in participating in this inaugural program should apply by December 1. AWM president Becky Brooks says, “The Alliance for Women in Media has been connecting, educating and recognizing women in all forms of media for 70 years and this is the next opportunity to fulfill our important mission. We strongly encourage up and coming women in radio, television and digital medias to apply for an opportunity to experience this unique mentoring program and stay engaged with AWM as we move into the next 70 years.”

South Carolina Radio Station Holds ‘On-Air Job Fair.’ WCRS, Greenwood, South Carolina owner Anne Eller (pictured at right with Jay Logan of the local Reagan Flooring company) recently held an “On-Air Job Fair” to assist in matching up employers with open positions with people looking for work. Eller tells TALKERS magazine that one employer needed as many as 30 people to care for clients with disabilities and special needs. Another was seeking flooring installers. An international company in the healthcare field had manufacturing and other specialized jobs available. She says she’s been hearing local stories from businesses, industries, and service providers about the increasing lack of employees for jobs, many of which offered good starting salaries and benefits. She adds, “Although this is a nationwide problem, the lack of workers has been impacting our economy for months. Restaurants had shorter hours or were closing on more days. People needing home and other repairs had long waits. The stories were endless, and I knew that I had to do something to help.” Connecting with the Greenwood SC Chamber of Commerce, she asked the Chamber to promote the idea to its members and in return, she would provide a business with 10 minutes of free air time to discuss their business or organization, the types of services it provides and the employees and skills needed for the positions. She had one requirement: employers had to give a phone number so that people could call and discuss the position because she believes many people are intimidated by filling out job applications online. She says the job fair was a success as employers received calls after their air time from potential employees and other businesses began calling to find out when the next job fair would be held. Eller says, “We will monitor the demand in the community. I am passionate about serving the needs of my listeners and advertisers, and I would love to see this happen again.”

TALKERS News Notes. San Antonio-based, nationally syndicated talk radio host Joe “Pags” Pagliarulo is sitting in for Premiere Networks afternoon drive talk host Sean Hannity on today’s program. Pags tells TALKERS, “I’m extremely thankful and thrilled to crack the mic for broadcasting superstar Sean Hannity. Huge shoes to fill.”…..Edison Research announces the debut of The Infinite Dial 2021 UK, sponsored by Bauer Media and Spotify, debuting in a webinar on Thursday, December 2. Edison Research president Larry Rosin says, “We are excited to add the UK to the list of countries around the world investigating digital audio, podcasting, and social media usage via The Infinite Dial franchise. Thanks to Bauer Media and Spotify for bringing this beneficial research to the media community in the UK.”…..PodcastOne announces the launch of “Melissa Gorga On Display,” a new pop culture podcast hosted by the reality star and influencer. Gorga, who has spent a decade on the immensely popular Bravo series “Real Housewives of New Jersey,” brings to the podcast her expertise in all things marriage, motherhood, fashion and, of course, reality television. PodcastOne president Kit Gray says, “There is absolutely no denying the immense popularity of Melissa Gorga and the impact her presence has had on pop culture around the world. Her podcast is exactly what audiences want in a celebrity-hosted podcast, and listeners will not be disappointed.”…..Hubbard Radio’s all-news WTOP, Washington, in partnership with EagleBank and 4giving, announces the conclusion of its inaugural Week of Giving holiday charity campaign aimed at raising money and awareness for local charities. The WTOP Week of Giving Campaign ran for one week from Monday, November 8 through Friday, November 12 and raised $9,054 for local charities. WTOP also matched donations made as part of an internal employee match program encouraging employees, as well as their friends and family, to donate during the Week of Giving. WTOP general manager Joel Oxley says, “We’re so honored to be able to give back to our community in this way and thankful for the giving spirit of our loyal audience. We couldn’t help these charities and the people they support without them.”

Inflation-Gas Prices/Supply Chain, January 6 Investigation, California Looting Spree, Charlottesville Jury Awards Damages, COVID-19, Ohio Opioid Verdict, Ahmaud Arbery Case, and Thanksgiving Holiday Among Top News/Talk Stories Yesterday (11/23). The soaring prices of food and gasoline and the broken supply chain; the investigation into the January 6 Capitol attack and the subpoenas issued for Donald Trump adviser Roger Stone and media figure Alex Jones; the rising number of smash-and-grab mall looting cases in California; a jury in Charlottesville awards $26 million in damages stemming from the deadly 2017 Unite the Right rally; the rising rate of COVID-19 cases in the U.S. and abroad and the battle over mask & vaccine mandates; an Ohio jury finds CVS, Walgreens and Walmart liable in the opioid epidemic; the jury considers the evidence in the trial of three men in the death of Ahmaud Arbery; and the Thanksgiving holiday were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

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