Pending Business: Get Back | TALKERS magazine - talk media trade : TALKERS magazine – “The bible of talk media.”

Pending Business: Get Back

| November 15, 2021

By Steve Lapa
Lapcom Communications Corp


PALM BEACH GARDENS, Fla. — Meet The Beatles, again.

This time it’s Get Back, a three-part documentary that may shed some new light on the last days of arguably the greatest, most influential band in the history of pop music.

Many of us who were lucky enough to experience the magical connection between radio and the Beatles will enjoy another ride down memory lane. Consider the documentary’s premise: a new peak into the dynamic of the forces that lead to the break-up of the band that created the music that was the soundtrack as you held hands for the first time and traveled the long and winding road. From the great AM radio DJs to FM personalities, the voices that built the excitement of every new song and interviewed “the boys” also became an integral part of that magical radio connection that influenced millions world wide. Sorry, I may have buried the sales lead.

As this new Beatles documentary, premiering November 25-27, enjoys the turbo thrust of great marketers and promoters, almost every radio format on the air will somehow find a way to plug in. Hopefully, your talk radio talent will join in as the politics and problems of the world take a break from our daily banter and the musically influenced memories, which started on the radio, take precedence. There sits sales opportunity #1. If your station or an on-air talent is planning a show around this short-term revival of Beatlemania, you have an opportunity to package into one of the most powerful reasons we listen to radio: memories.

That wonderful, positive vibe that accompanies fun memories is the concept behind packaging talk radio that leans in on past pop culture, even if for one or two shows, it works. Everyone who experienced that unique connection to the music of The Beatles…oops and there is sales opportunity #2: connection. We all want to hear and talk about those life-changing experiences accompanied by The Beatles’ music, and what better forum than talk radio to come together around that electronic campfire and share.

It seems like only Yesterday when I would Drive My Car listening, singing, and dreaming of being that guy on the radio.

Still livin’ the dream, how about you?

Happy Selling!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at:

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Category: Sales