October 2021 PPM Ratings Takeaways – Part Four | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

October 2021 PPM Ratings Takeaways – Part Four

| November 5, 2021

October 2021 PPM Data – Information for the October 2021 survey period has been released for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Nielsen Audio’s October 2021 sweep covered September 16 – October 13.

Managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are September 2021 – October 2021 (6+).

AUSTIN

News/Talk: Waterloo Media-operated KLBJ-AM “News Radio” 4.9 – 5.2, +.3, repeats in fourth-place

News: None in the top twenty

Sports Talk: Genuine Austin Radio’s KTXX “The Horn” 1.6 – 1.9, +.3, #17 to #16

Public Radio News/Talk: University of Texas-owned KUT 7.5 – 7.4, -.1, anchored at #2

Number One 6+: Waterloo Media-operated adult hits KBPA, eighth consecutive month, 11.0 – 9.0, -2.0

Largest 6+ September 2021 – October 2021 Increase: CHR KHFI (+1.8)

Largest 6+ September 2021 – October 2021 Decrease: adult hits KBPA (-2.0)

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 6.4 – 6.3, -.1, remains at #4

Curtis Media Group-owned WPTF “News Radio 680” 2.4 – 2.2, -.2, #14 to #15

News: None in the top twenty

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” 2.3 – 2.6, +.3, #15 to #14

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 10.9 – 9.2, -1.7, #1

Number One 6+: public radio news/talk WUNC, twelfth consecutive month, 10.9 – 9.2, -1.7

Largest 6+ September 2021 – October 2021 Increase: adult contemporary WMAG (+1.1)

Largest 6+ September 2021 – October 2021 Decrease: public radio news/talk WUNC (-1.7)

INDIANAPOLIS

News/Talk: Emmis’ WIBC “93.1 FM Indy’s Mobile News” 7.4 – 7.2, -.2, fourth to fifth

News: None in the top twenty

Sports Talk: Emmis-owned WIBC-HD2 “The Fan” (Colts) 5.5 – 5.1, -.4, seventh to eighth

iHeartMedia’s WNDE “Fox Sports 1260” .2 – .5, +.3, steady at #20

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting’s WFYI 6.9 – 6.0, -.9, fifth to sixth

Number One 6+: Cumulus Media adult hits WJJK, ninth successive month, 9.4 – 9.0 -.4

Largest 6+ September 2021 – October 2021 Increase: country WLHK (+1.3)

Largest 6+ September 2021 – October 2021 Decrease: public radio news/talk WFYI (-.9)

MILWAUKEE

News/Talk: Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Brewers and Green Bay Packers) 9.1 – 9.8, +.7, #1

iHeartMedia’s WISN “News Talk 1130” 8.9 – 9.3, +.4, repeats at #2

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” 1.3 – 1.8, +.5, unchanged at #15

Audacy-owned WSSP “1250 AM The Fan” .9 – 1.0, +.1, #16 to #17

Good Karma Brands’ WKTI “ESPN Milwaukee” .6 – .8, +.2, #22 to #18

iHeartMedia-owned WOKY “The Big 920” .7 – .8, +.1, flat at #18

Public Radio News/Talk: University of Wisconsin-owned WUWM 4.9 – 4.1, -.8, ninth to tenth

Wisconsin Educational Communications Board’s WHAD .7 – .8, +.1, steady at #18

Number One 6+: news/talk WTMJ, seventh straight month, 9.1 – 9.8, +.7

Largest 6+ September 2021 – October 2021 Increase (Tie): news/talk WTMJ; hot AC WMYX; and classic hits-oldies WZTI (+.7)

Largest 6+ September 2021 – October 2021 Decrease (Tie): alternative WLUM; public radio news/talk WUWM; and adult contemporary WLDB (-.8)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 7.8 – 7.3, -.5, first to second

iHeartMedia-owned WLAC “Talk Radio 1510” 2.9 – 2.5, -.4, #14 to #15

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” (Tennessee Titans) 4.8 – 6.0, +1.2, #11 to #7

Cromwell Radio Group-owned WPRT “102.5 The Game” 1.0 – 1.2, +.2, unchanged at #18

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM steady at 4.9, tenth to ninth

Number One 6+: Midwest Communications adult hits WCJK, tenth consecutive month, flat at 7.8

Largest 6+ September 2021 – October 2021 Increase: urban contemporary WUBT (+1.3)

Largest 6+ September 2021 – October 2021 Decrease: country WSM-FM (-1.2)

PROVIDENCE

News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 4.2 – 5.1, +.9, eighth to fifth

iHeartMedia-owned WHJJ “News Radio 920” .6 – .7, +.1, #21 to #20

News – Talk: iHeartMedia’s WBZ-AM “1030 News Radio” 1.8 – 1.5, -.3, remains at #12

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (New England Patriots) 4.3 – 5.0, +.7, seventh to sixth

Audacy’s WVEI “Sports Radio 103.7” 3.7 – 4.3, +.6, ninth to seventh

Public Radio News/Talk: WGBH Educational Foundation’s WGBH 2.4 – 2.5, +.1, #11 to #10

Rhode Island Public Radio-owned WNPN 2.9 – 2.2, -.7, #10 to #11

Number One 6+: iHeartMedia rock WHJY, third straight month, 12.2 – 13.9, +1.7

Largest 6+ September 2021 – October 2021 Increase: rock WHJY (+1.7)

Largest 6+ September 2021 – October 2021 Decrease: adult contemporary WWLI (-1.7)

NORFOLK

News/Talk: Commonwealth Radio’s WNIS “News Talk AM 790” 2.3 – 2.6, +.3, unchanged at #14

News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” 1.0 – .8, -.2, #17 to #20

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” 1.0 – 1.2, +.2, #17 to #18

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, 36th consecutive month, 11.8 – 10.6, -1.2

Largest 6+ September 2021 – October 2021 Increase: hot AC WPTE (+1.5)

Largest 6+ September 2021 – October 2021 Decrease: urban AC WVKL (-1.2)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” steady at 8.2, third to second

News: None in the top twenty

Sports Talk: Cox Media Group-owned WOKV-AM “ESPN Jacksonville 690 AM” unchanged at .6, #20 to #18

Public Radio News/Talk: WJCT, Inc.’s WJCT  4.4 – 4.1, -.3, eighth to ninth

Number One 6+: Renda Broadcasting adult contemporary WEJZ, third consecutive month, 10.1 – 8.9, -1.2

Largest 6+ September 2021 – October 2021 Increase: country WGNE (+1.7)

Largest 6+ September 2021 – October 2021 Decrease (Tie): adult contemporary WEJZ and urban contemporary WJBT (-1.2)

WEST PALM BEACH

News/Talk: iHeartMedia’s WJNO “News Radio 1290” 2.5 – 2.9, +.4, #12 to #9

Hubbard Broadcasting-owned WFTL “News Talk 850” 2.2 – 2.1, -.1, #14 to #13

iHeartMedia’s WZZR “92.1 Real Radio” 1.5 – .8, -.7, #17 to #19

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 4.2 – 3.4, -.8, fifth to sixth

Number One 6+: Hubbard Broadcasting hot AC WRMF, first month, 8.0 – 9.2, +1.2

Largest 6+ September 2021 – October 2021 Increase: classic rock WKGR (+1.7)

Largest 6+ September 2021 – October 2021 Decrease: adult contemporary WFEZ (-1.0)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 3.9 – 4.5, +.6, ninth to seventh

News: None in the top twenty

Sports Talk: Curtis Media Group-owned WSJS & WPCM 600 AM & 920 AM” flat at .4, #15 to #16 and co-owned WMFR “Triad Sports Network,” .1, #17; WMFR last appeared in print in April 2021 (.1, 6+)

Public Radio News/Talk: Wake Forest University’s WFDD 3.9 – 2.9, -1.0, ninth to tenth

University of North Carolina at Chapel Hill-owned WUNC 2.0 – 1.7, -.3, remains at #13

Number One 6+: Audacy urban AC WQMG, fifth month in a row, 11.0 – 11.9, +.9

Largest 6+ September 2021 – October 2021 Increase: country WTQR (+1.1)

Largest 6+ September 2021 – October 2021 Decrease (Tie): public radio news/talk WFDD and rock WVBZ (-1.0)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 4.8 – 3.6, -1.2, eighth to tenth

News: None in the top twenty

Sports Talk: Audacy cluster-mates WMFS “Sports Radio 92.9” 4.3 – 4.1, -.2, remains at #9; WMFS’ internet stream .5 – .3, -.2, #17 to #18; and WMC-AM “ESPN 790 AM” steady at .3, #19 to #18

Public Radio News/Talk: Mid-South Public Communications’ WKNO 1.9 – 2.1, +.2, #14 to #13

Number One 6+: iHeartMedia urban AC KJMS, eighth consecutive month, 10.9 – 11.3, +.4

Largest 6+ September 2021 – October 2021 Increase: urban-rhythmic oldies WRBO (+1.9)

Largest 6+ September 2021 – October 2021 Decrease: news/talk WREC (-1.2)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 6.2 – 6.0, -.2, sixth to seventh

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” 1.0 – .8, -.2, remains at #14

iHeartMedia’s WPOP “News Radio 1410 AM & 100.9 FM” anchored at .2, #20 to #18

News: None in the top twenty

Sports Talk: iHeartMedia-owned WUCS “97.9 ESPN” .6 – .8, +.2, #16 to #14

Public Radio News/Talk: Connecticut Educational Communications’ WNPR 7.7 – 7.4, -.3, continues in third-place

New England Public Media’s WFCR .6 – .4, -.2, repeats at #16

Number One 6+: Audacy adult contemporary WRCH, nineteenth successive month, 9.7 – 10.3, +.6

Largest 6+ September 2021 – October 2021 Increase (Tie): adult contemporary WRCH; hot AC WTIC-FM; CHR WKSS; classic hits-oldies WHCN; and alternative WMRQ (+.6)

Largest 6+ September 2021 – October 2021 Decrease: classic rock WDRC-FM (-.4)

 

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

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Category: Ratings Takeaways