October 2021 PPM Ratings Takeaways – Part Two | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

October 2021 PPM Ratings Takeaways – Part Two

| November 3, 2021

October 2021 PPM Data – Information for the October 2021 sweep has been released for Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Nielsen Audio’s October 2021 survey period covered September 16 – October 13.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are September 2021 – October 2021 (6+).

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” (Washington Football Team) 3.2 – 4.2, +1.0, #13 to #8

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 8.5 – 8.3, -.2, second to third

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Nationals) 1.9 – 1.8, -.1, repeats at #17 and WJFK-FM’s internet stream, flat at .6, remains at #20

Public Radio News/Talk: American University-owned WAMU 7.4 – 8.7, +1.3, #3 to #1

Number One 6+: public radio news/talk WAMU, first month, 7.4 – 8.7, +1.3

Largest 6+ September 2021 – October 2021 Increase: public radio news/talk WAMU (+1.3)

Largest 6+ September 2021 – October 2021 Decrease: alternative WWDC (-.7)

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 3.9 – 4.1, +.2, ninth to eighth

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 6.6 – 6.2, -.4, remains in third-place

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (New England Patriots) 7.4 – 8.0, +.6, #1

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” (Red Sox) steady at 3.9, continues at #9

Public Radio News/Talk: Boston University’s WBUR 4.0 – 3.7, -.3, #8 to #11

WGBH Educational Foundation-owned WGBH 2.9 – 3.0, +.1, #13 to #12

Number One 6+: sports talk WBZ-FM, second successive month, 7.4 – 8.0, +.6

Largest 6+ September 2021 – October 2021 Increase: hot AC WWBX (+1.6)

Largest 6+ September 2021 – October 2021 Decrease: rhythmic hot AC WBQT and rhythmic CHR WJMN (-.6)

MIAMI

News/Talk: iHeartMedia’s WIOD “News Radio 610” 1.5 – 1.8, +.3, #23 to #20

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 3.5 – 3.6, +.1, ninth to eighth

Number One 6+: Cox Media Group adult contemporary WFEZ, first month, 7.6 – 8.5, +.9

Largest 6+ September 2021 – October 2021 Increase (Tie): adult contemporary WFEZ and urban contemporary WMIB (+.9)

Largest 6+ September 2021 – October 2021 Decrease: classic hits-oldies WMXJ (-.8)

SEATTLE

News/Talk: Bonneville’s KIRO-FM “97.3 FM” (Seahawks) 7.1 – 6.8, -.3, #1

News: Lotus Communications’ KOMO-AM & KOMO-FM “Seattle News, Weather, Sports” flat at 5.4, third to fourth

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Mariners and Seahawks) 3.9 – 4.7, +.8, ninth to seventh

Public Radio News/Talk: Northwest Public Radio’s KUOW 5.4 – 5.5, +.1, repeats at #3

Number One 6+: news/talk KIRO-FM, fourth straight month, 7.1 – 6.8, -.3

Largest 6+ September 2021 – October 2021 Increase (Tie): classic rock KZOK; sports talk KIRO-AM; and contemporary Christian KCMS-FM (+.8)

Largest 6+ September 2021 – October 2021 Decrease: alternative KEXP (-1.4)

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 3.8 – 3.1, -.7, #12 to #14

News: Audacy-owned WWJ News Radio 950” 5.5 – 5.7, +.2, fourth to sixth

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Tigers and Lions) 5.5 – 5.9, +.4, repeats in fourth-place

Public Radio News/Talk: Wayne State University-owned WDET 1.2 – 2.1, +.9, #21 to #16

University of Michigan’s WUOM 1.7 – 1.8, +.1, #18 to #17

Number One 6+ (Tie): Beasley Media Group classic rock WCSX, first month, 7.2 – 6.9, -.3 and iHeartMedia urban AC WMXD, first month, 6.7 – 6.9, +.2

Largest 6+ September 2021 – October 2021 Increase: adult contemporary WNIC (+1.5)

Largest 6+ September 2021 – October 2021 Decrease: news/talk WJR (-.7)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 4.5 – 4.7, +.2, fifth to fourth

Bonneville-owned KTAR-FM “News 92.3 FM” (Arizona Cardinals) 3.7 – 3.8, +.1, steady at #9

News: None in the top twenty

Sports Talk: Bonneville’s KMVP-FM “98.7 Arizona’s Sports Station” 2.1 – 2.5, +.4, #18 to #16

Public Radio News/Talk: Maricopa County Community College-owned KJZZ flat at 3.3, #10 to #11

Number One 6+: iHeartMedia adult contemporary KESZ, twelfth consecutive month, 7.3 – 6.6, -.7

Largest 6+ September 2021 – October 2021 Increase (Tie): classic rock KSLX; hot AC KMXP; and Spanish contemporary KQMR (+.6)

Largest 6+ September 2021 – October 2021 Decrease (Tie): adult hits KYOT; rock KUPD; and contemporary Christian KFLR (-.8)

MINNEAPOLIS

News/Talk: Audacy’s WCCO “News Talk 830” (Twins) 5.2 – 4.4, -.8, #6 to #12

iHeartMedia-owned KTLK-AM “Twin Cities News Talk AM 1130” 3.3 – 3.2, -.1, locked at #14

Hubbard Broadcasting’s KTMY “My Talk 107.1” 1.3 – 1.7, +.4, #21 to #18

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Vikings) 4.7 – 7.0, +2.3, #11 to #4

Public Radio News/Talk: Minnesota Public Radio’s KNOW 7.5 – 7.3, -.2, continues at #3

Number One 6+: Hubbard Broadcasting hot AC KSTP-FM, first month, 7.6 – 8.2, +.6

Largest 6+ September 2021 – October 2021 Increase: sports talk KFXN (+2.3)

Largest 6+ September 2021 – October 2021 Decrease: contemporary Christian KTIS-FM (-1.4)

SAN DIEGO

News/Talk: In the iHeartMedia cluster, KOGO “News Radio 600” 4.7 – 4.9, +.2,  fourth to sixth; KFI “AM 640” 2.0 – 2.1, +.1, #18 to #16; and KGB-AM “760 AM” flat at 2.1, remains at #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Diego State University-owned KPBS 5.2 – 5.1, -.1, third to fourth

Number One 6+: Audacy classic hits-oldies KXSN, first month, 5.7 – 6.2, +.5

Largest 6+ September 2021 – October 2021 Increase: country KSON (+.9)

Largest 6+ September 2021 – October 2021 Decrease: rhythmic hot AC XHRM (-.9)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” 4.4 – 4.3, -.1, sixth to fifth

iHeartMedia-owned WFLA “News Radio 970” 3.3 – 2.9, -.4, #11 to #15

News: None in the top twenty

Sports Talk: iHeartMedia’s WDAE “Tampa Bay’s Sports Radio” (Rays) flat at 2.8, unchanged at #17

Public Radio News/Talk: University of South Florida-owned WUSF 3.2 – 3.0, -.2, #12 to #14

Number One 6+: Cox Media Group adult contemporary WDUV*, first month, 7.5 – 8.5, +1.0

Largest 6+ September 2021 – October 2021 Increase: classic hits-oldies WXGL (+1.6)

Largest 6+ September 2021 – October 2021 Decrease: contemporary Christian WCIE (-1.5)

*WDUV held – or shared – the lead for 109 successive months before being overtaken by WCIE in August 2021

DENVER

News/Talk: In the iHeartMedia cluster, KOA “News Radio 850” (Rockies and Broncos) 2.9 – 3.3, +.4, #15 to #11; KHOW “Talk Radio 630” 2.5 – 2.8, +.3, #16 to #13; and KDFD “Freedom 93.7” 2.3 – 2.0, -.3, #18 to #19

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” 3.0 – 3.5, +.5, #13 to #10

Public Radio News/Talk: Colorado Public Radio-owned KCFR 5.3 – 4.4, -.9, third to seventh

Number One 6+ (Tie): Bonneville country KYGO, second month in a row, 7.1 – 6.1, -1.0 and adult contemporary cluster-mate KOSI first month, 5.9 – 6.1, +.2

Largest 6+ September 2021 – October 2021 Increase: hot AC KIMN (+1.2)

Largest 6+ September 2021 – October 2021 Decrease: country KYGO (-1.0)

BALTIMORE

News/Talk: Hearst Television’s WBAL News Radio 1090” (Ravens) 3.7 – 3.4, -.3, #9 to #12

WCBM Maryland-owned WCBM “Talk Radio AM 680” flat at 2.9, remains at #15

News: None in the top twenty

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” (Orioles) 4.3 – 5.0, +.7, seventh to fifth

Public Radio News/Talk: Your Public Radio Corporation’s WYPR 3.5 – 3.7, +.2, #11 to #9

American University-owned WAMU 1.4 – 1.0, -.4, #17 to #19

Number One 6+: Radio One urban AC WWIN-FM, tenth consecutive month, 8.6 – 8.8, +.2

Largest 6+ September 2021 – October 2021 Increase: country WPOC (+1.1)

Largest 6+ September 2021 – October 2021 Decrease: adult hits WQSR (-.8)

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” (Cardinals) 6.0 – 5.8, -.2, repeats at #8 and co-owned KFTK “Talk 97.1 FM” 3.7 – 3.3, -.4, continues at #14

iHeartMedia-owned KTLK-FM “104.9 The Patriot” .5 – .9, +.4 #19 to #18

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” 3.8 – 5.3, +1.5, #12 to #9

Public Radio News/Talk: University of Missouri-owned KWMU 4.2 – 2.6, -1.6, #10 to #15

Number One 6+: Hubbard Broadcasting rock KSHE, tenth consecutive month, 11.0 – 9.6, -1.4

Largest 6+ September 2021 – October 2021 Increase: sports talk WXOS (+1.5)

Largest 6+ September 2021 – October 2021 Decrease: public radio news/talk KWMU (-1.6)

 

Up next: October 2021 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

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Category: Ratings Takeaways