October 2021 PPM Ratings Takeaways – Part One | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

October 2021 PPM Ratings Takeaways – Part One

| November 2, 2021

October 2021 PPM Data – Information for the October 2021 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.

Nielsen Audio’s October 2021 sweep covered September 16 – October 13.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are September 2021 – October 2021 (6+).

NEW YORK

News/Talk: Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” 2.2 – 2.4, +.2, #18 to #17

iHeartMedia-owned WOR “710 – The Voice of New York” 2.4 – 2.2, -.2, #16 to #18

News: Audacy’s WINS “1010 – All News/All The Time” flat at  2.8, #13 to #14 and co-owned WCBS-AM “News Radio 880” (Mets) 2.4 – 2.1, -.3, #16 to #19

Sports Talk: Audacy’s WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees and Giants) 2.7 – 3.3, +.6, #14 to #11

Public Radio News/Talk: WNYC Broadcasting Foundation-owned WNYC-FM 3.4 – 3.6, +.2, tenth to eighth

Number One 6+: iHeartMedia adult contemporary WLTW, third straight month, 8.3 – 7.0, -1.3

Largest 6+ September 2021 – October 2021 Increase: Spanish contemporary WXNY (+.8)

Largest 6+ September 2021 – October 2021 Decrease: adult contemporary WLTW (-1.3)

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” 3.8 – 3.2, -.6, seventh to tenth

News: Audacy’s KNX “1070 News Radio” 3.0 – 3.1, +.1, #10 to #11

Sports Talk: iHeartMedia-owned KLAC “AM 570 LA Sports” (Dodgers and Chargers) 2.1 – 2.5, +.4, #18 to #13

Public Radio News/Talk: Pasadena Area Community College’s KPCC 3.0 – 2.0, -1.0, #10 to #20

Number One 6+: iHeartMedia adult contemporary KOST, third successive month, 5.5 – 6.3, +.8

Largest 6+ September 2021 – October 2021 Increase: adult contemporary KOST (+.8)

Largest 6+ September 2021 – October 2021 Decrease: public radio news/talk KPCC (-1.0)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” 3.6 – 3.5, -.1, anchored at #9

News: Audacy-owned WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” (Bears) 6.6 – 6.7, +.1, #1

Sports Talk: Audacy’s WSCR “670 The Score” (Cubs) steady at 2.5, #16 to #14

Public Radio News/Talk: Chicago Public Media-owned WBEZ 4.3 – 4.9, +.6, fourth to third

Number One 6+: news WBBM-AM & WCFS, second straight month, 6.6 – 6.7, +.1

Largest 6+ September 2021 – October 2021 Increase: public radio news/talk WBEZ (+.6)

Largest 6+ September 2021 – October 2021 Decrease (Tie): hot AC WTMX; adult contemporary WRME-LP; and news/talk WLS-AM (-.6)

SAN FRANCISCO

News/Talk: Cumulus Media-owned KGO “810 AM” flat at 1.7, #18 to #19

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.5 – 6.0, -.5, locked at #3

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants and 49ers) 7.0 – 6.9, -.1, remains in second-place

Public Radio News/Talk: KQED, Inc.’s KQED 7.9 – 7.2, -.7, #1

Number One 6+: public radio news/talk KQED, tenth straight month, 7.9 – 7.2, -.7

Largest 6+ September 2021 – October 2021 Increase: rhythmic hot AC KRBQ (+.6)

Largest 6+ September 2021 – October 2021 Decrease (Tie): public radio news/talk KQED and regional Mexican KRZZ (-.7)

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 4.0 – 3.6, -.4, seventh to ninth

Sports Talk: Cumulus Media’s KTCK “Sports Radio The Ticket” 3.6 – 4.0, +.4, #11 to #5

Audacy-owned KRLD-FM “105.3 The Fan” (Cowboys) 1.8 – 2.3, +.5, #21 to #19

Public Radio News/Talk: North Texas Public Broadcasting-owned KERA 3.1 – 3.0, -.1, #14 to #15

Number One 6+: iHeartMedia CHR KHKS, third month in a row, 4.6 – 5.4, +.8

Largest 6+ September 2021 – October 2021 Increase: CHR KHKS (+.8)

Largest 6+ September 2021 – October 2021 Decrease (Tie): country KPLX and regional Mexican KZZA (-.5)

HOUSTON

News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” flat at 4.8, carries on at #7

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Houston-owned KUHF steady at 2.6, #19 to #18

Number One 6+: iHeartMedia adult contemporary KODA, sixth consecutive month, 6.6 – 6.5, -.1

Largest 6+ September 2021 – October 2021 Increase: regional Mexican KLTN (+.6)

Largest 6+ September 2021 – October 2021 Decrease (Tie): urban AC KMJQ; Spanish contemporary KLOL; and regional Mexican KTJM (-.5)

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 9.7 – 9.6, -.1, #1

News: None in the top twenty

Sports Talk: Audacy’s WZGC “92.9 The Game” (Falcons) flat at 2.9, #10 to #11

Dickey Broadcasting-owned WCNN “The Fan” (Braves) 1.9 – 2.2, +.3, repeats at #17

Public Radio News/Talk: Atlanta Public Schools’ WABE 2.3 – 2.4, +.1, unchanged at #14

Number One 6+: news/talk WSB-AM, 29th consecutive month, 9.7 – 9.6, -.1

Largest 6+ September 2021 – October 2021 Increase: gospel WPZE (+1.3)

Largest 6+ September 2021 – October 2021 Decrease: CHR WWPW (-1.2)

PHILADELPHIA

News/Talk: Audacy-owned WPHT “Talk Radio 1210” 1.6 – 1.4, -.2, continues at #20

News: Audacy’s KYW & WPHI “News Radio 1060 AM & 103.9 FM” 5.4 – 5.3, -.1, fourth to sixth

Sports Talk: Audacy-owned WIP “Sports Radio 94” (Phillies and Eagles) 4.8 – 5.5, +.7, seventh to fifth

Beasley Media Group’s WPEN-FM “97.5 The Fanatic” 1.7 – 1.8, +.1, #18 to #17

The internet stream of Audacy-owned WIP 1.6 – 1.4, -.2, flat at #20

Public Radio News/Talk: WHYY’s WHYY 5.1 – 5.6, +.5, fifth to fourth

Number One 6+: iHeartMedia urban AC WDAS-FM, tenth straight month, 8.3 – 8.7, +.4

Largest 6+ September 2021 – October 2021 Increase: sports talk WIP (+.7)

Largest 6+ September 2021 – October 2021 Decrease: CHR WIOQ (-.6)

LONG ISLAND

News/Talk: iHeartMedia-owned WOR “710 – The Voice of New York” 3.1 – 2.7, -.4, #14 to #15

News: Audacy’s WCBS-AM “News Radio 880” (Mets) 3.2 – 2.9, -.3, #13 to #12 and cluster-mate WINS “1010 – All News/All The Time” 3.5 – 2.8, -.7, #12 to #13

Sports Talk: Audacy’s WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees and Giants) 4.4 – 4.9, +.5, repeats at #4

Public Radio News/Talk:  None in the top twenty

Number One 6+: Audacy classic hits-oldies WCBS-FM, third straight month, 5.4 – 6.3, +.9

Largest 6+ September 2021 – October 2021 Increase: classic hits-oldies WCBS-FM (+.9)

Largest 6+ September 2021 – October 2021 Decrease (Tie): news WINS and rhythmic CHR WQHT (-.7)

RIVERSIDE

News/Talk: iHeartMedia-owned KFI “AM 640” 2.9 – 2.7, -.2, #11 to #14

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, seventh straight month, 8.7 – 8.6, -.1

Largest 6+ September 2021 – October 2021 Increase: urban-rhythmic oldies KDAY (+1.3)

Largest 6+ September 2021 – October 2021 Decrease: classic hits-oldies KRTH (-1.4)

SAN JOSE

News/Talk: Cumulus Media-owned KGO “810 AM” steady at 2.1, #16 to #15

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 5.5 – 5.7, +.2, repeats at #2

Sports Talk: Cumulus Media’s KNBR “The Sports Leader” (Giants and 49ers) 4.9 – 4.0, -.9, third to sixth

Public Radio News/Talk: KQED, Inc.’s KQED 7.8 – 7.9, +.1, #1

Number One 6+: public radio news/talk KQED, ninth month in a row, 7.8 – 7.9, +.1

Largest 6+ September 2021 – October 2021 Increase: classical KDFC (+1.0)

Largest 6+ September 2021 – October 2021 Decrease: classic hits-oldies KBAY (-1.1)

MIDDLESEX

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 4.4 – 3.7, -.7, sixth to tenth

News: Audacy’s WCBS-AM “News Radio 880” (Mets) 2.1 – 1.7, -.4, #19 to #20

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees and Giants) 2.8 – 3.0, +.2, #14 to #12

Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM 4.1 – 3.9, -.2, repeats at #9

Number One 6+: Spanish Broadcasting System Spanish tropical WSKQ, second month in a row, 6.9 – 7.4, +.5

Largest 6+ September 2021 – October 2021 Increase: adult contemporary WLTW (+2.4)

Largest 6+ September 2021 – October 2021 Decrease: classic rock WAXQ (-1.1)

Up next: October 2021 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

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Category: Ratings Takeaways