Monday Memo: “Try to Sell Everyone You Talk to.” Regardless of your stated occupation, you’re in sales, “especially if you’re in radio, where, lately,” consultant Holland Cooke observes, “return on investment in talent is calculated ruthlessly.” In this week’s column, HC recommends a read that he says, “changed my life decades ago, no less than a master class in the way we deal with each other day to day.” Read it here.
Pending Business: Killing the Customer. Radio sales pro Steve Lapa writes in today’s column about handling the situation in which management puts the kibosh on a sale after it’s been consummated. How does a radio seller preserve the relationship with the client? Lapa offers some thoughts on handling this delicate situation. Read more here.
Key Networks and Summit Technology Group Partner for ATMOS Weather Reporting Syndication. This deal between Key Networks and Summit Technology Group will offer ATMOS Weather Reporting to radio stations of all formats and market sizes for no additional barter. Key says ATMOS Weather Reporting is an advanced routine and emergency weather reporting system developed by Summit Technology Group that uses artificial intelligence to generate a script and natural text-to-speech synthesis to deliver a customized, localized weather forecast in a broadcast quality voice. The result is seamless, accurate and as personable as a real meteorologist. With ATMOS Weather Reporting, all advertising inventory is contained in the weather forecasts that are delivered, so stations can sell the forecasts to local sponsors and others. Key Networks chief revenue officer Dennis Green comments, “Key Networks’ mission is to bring innovative products and services to the market that you cannot find anywhere else. Mission accomplished with ATMOS Weather powered by Key Networks. Stations will get precise and accurate weather forecasts without having to give up additional inventory outside the content. That is a game changer. This service works on any station in any format and you’ll want to sign up soon, as there is additional cutting-edge technology coming that will provide even more localization to your weather forecast. Prepare to be wowed and provide your local listeners and advertisers with weather forecasts around the clock and branded as you desire. I’m beyond excited to get stations on board!”
Churchill Author to Keynote Bold Gold Broadcast & Media Foundation’s 6th Annual Event and Dinner. The non-profit arm of the Bold Gold Media Group, the Bold Gold Broadcast & Media Foundation, which supports educational programs that help students prepare for careers in broadcast journalism, announces that professor Andrew Roberts, author of the 2018 international best-seller, Churchill: Walking With Destiny, will keynote the organization’s 6th Annual Event & Dinner taking place on November 19 at Mohegan Sun Pocono in Wilkes-Barre. The theme of the event is: Celebrating the Leadership of Winston Churchill – Defender of Free Speech and Western Civilization and once again focuses on the importance of freedom of speech, the press and First Amendment rights. Bold Gold Foundation president Vince Benedetto says, “Winston Churchill used the power of speech and the power of radio to rally his nation and the world to fight against tyranny. Churchill also confronted many of the dangerous ideologies that we see reemerging today… ideologies that are a threat to individual freedom and self-government, and he vanquished them. Professor Roberts is going to talk about how he defeated them, and what lessons we can learn from his leadership that are applicable in our time.” Also at this year’s event, the Bold Gold Foundation will honor Northeast PA business leader, Rob Grimm, of Grimm Construction, with The Atlas Award for Citizenship, presented to individuals who, through their hard work and bold actions, show what is possible to achieve in a free society, and who exhibit extraordinary dedication to the highest ideals of character, community service, entrepreneurialism, patriotism, leadership, and virtue. For more info about this event and to reserve your place, visit www.BoldGold.org
Altitude Ventures Transitions KKSE-AM, Denver to Sports Betting Format. Denver sports talk outlet KKSE-AM, “Altitude Sports Radio 950 AM,” is transitioning to a 24/7 sports betting information format, airing VSiN The Sports Betting Network content. Altitude Sports Radio general manager and SVP Dave Fleck says, “With hundreds of millions of dollars bet on sports in Colorado, credible sports betting information and analysis is increasingly valuable to Denver sports fans. Our listeners have repeatedly told us that they want informative, quality content focused on sports gaming. We’re responding to those listeners by bringing them some of the most knowledgeable sports betting talk in the business, as we become the home of VSiN in Denver.” Air talent include morning talk personalities Mitch Moss and Pauly Howard, former Denver Bronco and Denver radio host Mike Pritchard, sports betting analytics expert Gill Alexander, former pro football executive Michael Lombardi and sportscasting legend Brent Musburger.
El Dorado Broadcasters Names Ashley Gorniak Promotions Director in Victor Valley. For its Victor Valley, California radio station cluster, El Dorado Broadcasters announces that Ashley Gorniak is the new promotions manager. The cluster includes talk KIXW-AM “Talk 960” and five music brands. Gorniak is an upstate New York native who recently relocated to California to pursue a career in the entertainment industry. El Dorado VP of programming Mark Mitchell says, “Ms. Gorniak started as promotions assistant in August and has shown the ability to take on this new role with the station. Ashley has the drive and focus to help our station grow and achieve great things. We welcome her addition to our organization. She is exactly what we need to make the Victor Valley stations sing.”
TALKERS News Notes. The USA Radio nationally syndicated Wayne Allyn Root show moves from its six-year Las Vegas flagship affiliate Silver State Broadcasting’s KBET-AM to Kemp Communications’ crosstown news/talk KMZQ-AM in the 3:00 pm to 6:00 pm daypart…..Salem Radio Network announces its Election Night 2021 coverage that includes the two high-profile gubernatorial elections in Virginia and New Jersey, as well as key mayoral races in New York, Boston, Minneapolis, and Philadelphia. SRN News and TOWNHALL News are providing live updates during newscasts at the top of each hour as well as Live Special Reports each hour. The one-minute Live Special Reports will air at 30-minutes past the hour beginning at 7:30 pm, ET and continuing until least 11:30 pm, ET or longer if either contest remains undecided…..FOX News Channel names Carley Shimkus co-host of “FOX & Friends First” (weekdays 4:00 am to 6:00 am ET). Shimkus made her debut alongside co-host Todd Piro this morning (11/1). Host Jillian Mele left the position to return home to Philadelphia to focus on her MBA program at La Salle University. In making the announcement, FNC VP of morning programming Gavin Hadden says, “Carley brings great experience to this role developed over nearly a decade at FOX News Media and we are excited to have her join ‘FOX & Friends First.’ We wish Jillian all the best as she returns home to Philadelphia and thank her for her outstanding contribution and dedication to the FOX & Friends franchise.”
Biden Spending Bills, January 6 Investigation/Trump Election Fraud Claims, COVID-19, COP26 Summit, VA Governor’s Race, SCOTUS Abortion Case, and World Series Among Top News/Talk Stories Over the Weekend. The fate of President Joe Biden’s $1.2 trillion infrastructure bill and $1.75 trillion economic plan and Congress likely to act on them this week; the investigation into the January 6 Capitol attack and former President Donald Trump’s ongoing claims of election fraud; the rate of COVID-19 cases in the U.S., mask & vaccine mandates, and school board tensions; this week’s COP26 Summit in Glasgow and the issue of climate change policies; Democrats are sweating the Virginia gubernatorial race between Democrat Terry McAuliffe and Republican challenger Glenn Youngkin; the U.S. Supreme Court will begin hearing the case of Texas’ restrictive abortion law; and the World Series between the Atlanta Braves and the Houston Astros were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.