Monday Memo: “America Is Running Out of Everything.” Dealers want to buy your car. Paper towels and toilet paper are getting scarce again. Need to replace the dishwasher you KO’d during the shutdown? “Lotsa luck,” says consultant Holland Cooke, as conveyor belts that shut-down during the shutdown are slow-to-start. “Like the pandemic that precipitated it, the supply chain interruption is a years-long event that will interrupt and change listeners lives.” In this week’s column, HC outlines the opportunity for radio and its advertisers. Read it here.
Pending Business: Who Cares? Sales pro Steve Lapa writes today about avoiding that very response from your prospect. Imagine you’ve prepared a proposal with your best pitch points and “every #1 position you can muster is so baked into your pitch you can recite the numbers in your sleep. If your station is not in the business of ratings, you find another #1 strategy. Your talent bios show a spectrum of photos that range from influential guests to family photos that warm the coldest hearts… but has your proposal passed the ‘Who Cares?’ test when it comes to all these perceived salient points? Have you considered what is truly relevant to this advertiser?” Read more here.
Sterling: Actions That Get You Booked. If your goal is to get booked on a talk radio program, consider the wise counsel in this piece from nationally syndicated talk host Walter Sterling. It will help you avoid mistakes that turn hosts off to you. Sterling says, “A compelling, appealing guest is very valuable to every radio show. It doesn’t matter if you are famous or have lived in the White House. To get booked on major radio shows requires a few fairly simple actions. Once a host ‘likes’ you it won’t take long for you to quickly become a go-to guest.” Read more here.
Audacy Adds Mark Willard to Midday Show. The new “Willard and Dibs” midday show – starring Mark Willard and incumbent midday host Dan Dibley – debuts on Audacy’s KGMZ-FM, San Francisco “95.7 The Game” today (10/11). Willard comes to Audacy from his most recent position with Cumulus Media’s crosstown sports talker KNRB. “95.7 The Game” brand manager Matt Nahigian says, “I am absolutely thrilled that Mark is joining us. He is a great talent that understands this fan base as well as anyone in the market. He solidifies a new lineup that I think the Bay Area is going to love.” Willard comments, “I’m beyond excited to join ‘95.7 The Game’ and continue to talk about our home town teams with the fans I love. I look forward to getting started at such an exciting time in Bay Area sports.” Willard also currently serves as a studio host for Pac-12 Network and hosts the “Inside Giant Moments Podcast.”
‘Because of Anita’ Podcast Debuts from Audacy. This new podcast from The Meteor and Audacy’s Pineapple Street Studios is the premiere of an exclusive first conversation between professor Anita Hill and Dr. Christine Blasey Fordon the third episode of the “Because of Anita” series. Hosted by The New York Times’ Dr. Salamishah Tillet and Cindi Leive, co-founder of The Meteor, the four-part series examines the impact of Hill’s testimony, from 1991 to 2021 and “looking at how far we’ve come, or haven’t, in making the world and the workplace safer for all. It digs into the aftermath of the hearings and their enduring impact 30 years later on everything from our political systems to our journalism to our ideas about violence, safety, race, and gender.”
Biden’s Infrastructure & Reconciliation Bills, COVID-19, Border Crisis, January 6 Investigation, Trump Rally, Columbus Day Controversy, Virginia Governor Race and Southwest Woes Among Top News/Talk Stories Over the Weekend. The status of President Joe Biden’s $1 trillion Infrastructure bill and his $3.5 trillion Reconciliation bill; the declining rate of COVID cases in the U.S., mask & vaccine mandates, and Merck’s anti-viral pill; the crisis at the U.S.-Mexico border; the investigation into the January 6 Capitol attack; former President Donald Trump’s weekend rally in Iowa and his intentions in 2024; the controversy over Columbus Day versus Indigenous People’s Day; the high-profile Virginia Gubernatorial race between Democrat Terry McAuliffe and Republican Glenn Youngkin; and Southwest Airlines cancels 2,000 flights were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.