September 2021 PPM Ratings Takeaways – Part Three | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

September 2021 PPM Ratings Takeaways – Part Three

| October 7, 2021

September 2021 PPM Data – Information for the September 2021 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Nielsen Audio’s September 2021 sweep covered August 19 – September 15.

Managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Also cited are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are August 2021 – September 2021 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 5.2 – 5.8, +.6, anchored at #4

iHeartMedia-owned KEX “News Radio 1190” 2.5 – 3.2, +.7, #18 to #15

News: None in the top twenty

Sports Talk: Audacy’s KFXX “1080 The Fan” 1.4 – 1.6, +.2, #22 to #20

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB flat at 8.1, #1 and KOPB’s internet stream 1.0 – 1.7, +.7, #23 to #19

Number One 6+: public radio news/talk KOPB, ninth month in a row, unchanged at 8.1

Largest 6+ August 2021 – September 2021 Increase: classic rock KFBW (+1.0)

Largest 6+ August 2021 – September 2021 Decrease: CHR KKRZ (-.9)

CHARLOTTE

News/Talk: Radio One-owned WBT AM & WBT-FM “Charlotte’s News Talk” (Carolina Panthers) 4.0 – 4.7, +.7, tenth to eighth

News: None in the top twenty

Sports Talk: Audacy’s WFNZ “Sports Radio The Fan”.8 – .9, +.1, stays at #18

Public Radio News/Talk: University Radio Foundation-owned WFAE 3.6 – 3.4, -.2, #11 to #13

South Carolina Educational Television Commission’s WNSC flat at .5, continues at #20

Number One 6+: iHeartMedia classic rock WRFX, first month, 6.0 – 6.7, +.7

Largest 6+ August 2021 – September 2021 Increase: alternative WEND (+.8)

Largest 6+ August 2021 – September 2021 Decrease: urban contemporary WPEG (-.8)

SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” 5.2 – 5.0, -.2, fifth to seventh

Alpha Media-owned KTSA “Stay Connected” 1.5 – 2.1, +.6, #19 to #17

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 3.7 – 3.6, -.1, repeats at #11

Number One 6+: Cox Media Group hot AC KSMG, second month in a row, 7.7 – 7.0, -.7

Largest 6+ August 2021 – September 2021 Increase: regional Mexican KROM (+1.3)

Largest 6+ August 2021 – September 2021 Decrease: classic hits-oldies KONO-FM (-1.0)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 8.7 – 9.8, +1.1, #1 and cluster-mate KSTE “Talk 650” 3.6 – 3.4, -.2, #10 to #12

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Capital Public Radio’s KXJZ 5.4 – 6.1, +.7, seventh to fourth

Number One 6+: news/talk KFBK AM & KFBK-FM, third straight month, 8.7 – 9.8, +1.1

Largest 6+ August 2021 – September 2021 Increase: news/talk KFBK AM & KFBK-FM (+1.1)

Largest 6+ August 2021 – September 2021 Decrease: country KNCI (-1.8)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 5.4 – 4.7, -.7, fifth to sixth

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 8.2 – 8.8, +.6, third to second

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 3.1 – 3.8, +.7, repeats at #11

Number One 6+: iHeartMedia rock WDVE, fourth consecutive month, 9.6 – 10.4, +.8

Largest 6+ August 2021 – September 2021 Increase:  adult hits WRRK (+1.6)

Largest 6+ August 2021 – September 2021 Decrease: news/talk KDKA-AM (-.7)

SALT LAKE CITY

News/Talk: Bonneville-owned KSL “News Radio” 6.8 – 8.2, +1.4, third to first

iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 5.0 – 6.3, +1.3, seventh to fourth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 5.0 – 4.7, -.3, repeats at #7

Number One 6+: news/talk KSL, first month, 6.8 – 8.2, +1.4

Largest 6+ August 2021 – September 2021 Increase: news/talk KSL (+1.4)

Largest 6+ August 2021 – September 2021 Decrease: classic hits-oldies KRSP (-1.9)

LAS VEGAS

News/Talk: Audacy’s KXNT “News Talk 840” 1.8 – 1.9, +.1, #20 to #19

News: None in the top twenty

Sports Talk: None in the top twenty

Number One 6+: iHeartMedia adult contemporary KSNE, first month, 6.0 – 7.5, +1.5

Largest 6+ August 2021 – September 2021 Increase (Tie): adult contemporary KSNE and country KWNR (+1.5)

Largest 6+ August 2021 – September 2021 Decrease: rock KOMP (-.9)

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 5.9 – 6.1, +.2, locked at #7

Cox Media Group-owned WDBO “Orlando’s News Talk” 2.2 – 2.5, +.3, #16 to #15

iHeartMedia’s WFLF “Orlando News Radio” 1.9 – 1.5, -.4, #17 to #19

Spanish News/Talk: Star Over Orlando’s WRSO “Acción 97.9” 1.4 – .9, -.5, repeats at #20

News: None in the top twenty

Sports Talk: iHeartMedia-owned WYGM “96.9 The Game” flat at 1.7, #19 to #17

Public Radio News/Talk: Community Connections’ WMFE 3.2 – 2.7, -.5, #11 to #13

Number One 6+ (Tie): Audacy classic hits-oldies WOCL, ninth successive month, 7.5 – 7.6, +.1 and iHeartMedia CHR WXXL, first month, 6.9 – 7.6, +.7

Largest 6+ August 2021 – September 2021 Increase: rock WJRR (+.8)

Largest 6+ August 2021 – September 2021 Decrease: Spanish contemporary WOEX (-.9)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds) 14.1 – 14.5, +.4, #1 and cluster-mate WKRC “55 KRC The Talk Station” 4.7 – 4.5, -.2, fifth to seventh

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” (Bengals) .8 – 1.3, +.5, #19 to #18

Public Radio News/Talk: Cincinnati Public Radio-owned WVXU 4.1 – 3.8, -.3, #9 to #11

Number One 6+: news/talk WLW sixth successive month, 14.1 – 14.5, +.4

Largest 6+ August 2021 – September 2021 Increase: rock WEBN (+1.0)

Largest 6+ August 2021 – September 2021 Decrease: classic hits-oldies WGRR (-1.5)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Indians) 6.4 – 6.6, +.2, seventh to eighth

News: iHeartMedia-owned WMMS-HD2 “BIN 99.1 Because Truth Matters” .2 – .1, -.1, flat at #19

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” (Browns) 3.3 – 3.4, +.1, repeats at #10

Public Radio News/Talk: Ideastream-owned WCPN 2.8 – 3.0, +.2, steady at #13

Kent State University’s WKSU .9 – .7, -.2, #16 to #17

Number One 6+: Audacy classic rock WNCX third successive month, 10.2 – 9.6, -.6

Largest 6+ August 2021 – September 2021 Increase: hot AC WQAL (+.9)

Largest 6+ August 2021 – September 2021 Decrease (Tie): classic rock WNCX; classic hits-oldies WMJI; and adult contemporary WDOK (-.6)

KANSAS CITY

News/Talk: Audacy’s KMBZ-FM “98.1 FM News, Traffic, Weather” 5.2 – 4.5, -.7, fourth to fifth and cluster-mate KMBZ-AM “Talk 980 AM” 1.0 – .9, -.1, flat at #20

News: None in the top twenty

Sports Talk: Audacy-owned KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) steady at 2.8, #16 to #15

Public Radio News/Talk: University of Missouri’s KCUR 5.3 – 5.7, +.4, carries on in third-place

Number One 6+: Cumulus Media classic hits-oldies KCMO-FM, third successive month, 9.4 – 10.1, +.7

Largest 6+ August 2021 – September 2021 Increase: country WDAF (+1.0)

Largest 6+ August 2021 – September 2021 Decrease: country KFKF (-.9)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.7 – 6.9, +.2, repeats in fourth-place

News: iHeartMedia’s WYTS “Columbus’ BIN 1230” .1, #20 (WYTS appears in print for the first time since April 2021)

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” 5.6 – 8.1, +2.5, sixth to first and cluster-mate WBNS-AM “ESPN 1460 AM” .6 – .5, -.1, flat at #16

Public Radio News/Talk: Ohio State University’s WOSU 8.1 – 7.9, -.2, first to second

Number One 6+: sports talk WBNS-FM, first month, 5.6 – 8.1, +2.5

Largest 6+ August 2021 – September 2021 Increase: sports talk WBNS-FM (+2.5)

Largest 6+ August 2021 – September 2021 Decrease: classical WOSA (-1.2)

 

 

Up next: September 2021 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

 

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Category: Ratings Takeaways