September 2021 PPM Ratings Takeaways – Part Two | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

September 2021 PPM Ratings Takeaways – Part Two

| October 6, 2021

September 2021 PPM Data – Information for the September 2021 sweep has been released for Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Nielsen Audio’s September 2021 survey period covered August 19 – September 15.

Managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Also cited are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are August 2021 – September 2021 (6+).

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” (Washington Football Team) 3.3 – 3.2, -.1, #10 to #13

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 9.2 – 8.5, -.7, first to second

Sports Talk: In the Audacy cluster, WJFK-FM “106.7 The Fan” (Nationals) steady at 1.9, #18 to #17; WJFK-FM’s internet stream, .5 – .6, +.1, #24 to #20; and WTEM “980 The Team” (Washington Football Team) .4 – .6, +.2, #20

Public Radio News/Talk: American University-owned WAMU 6.6 – 7.4, +.8, fourth to third

Number One 6+: Radio One urban AC WMMJ, first month, 8.9 – 8.8, -.1

Largest 6+ August 2021 – September 2021 Increase (Tie): public radio news/talk WAMU; classic hits-oldies WIAD; and CHR WIHT (+.8)

Largest 6+ August 2021 – September 2021 Decrease: urban AC WHUR (-1.3)

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 3.8 – 3.9, +.1, anchored in ninth-place

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 6.2 – 6.6, +.4, repeats at #3

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (New England Patriots) 5.8 – 7.4, +1.6, sixth to first

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” (Red Sox) 3.4 – 3.9, +.5, #11 to #9

Public Radio News/Talk: Boston University’s WBUR 4.1 – 4.0, -.1, unchanged at #8

WGBH Educational Foundation-owned WGBH 3.2 – 2.9, -.3, #12 to #13

Number One 6+: sports talk WBZ-FM, first month, 5.8 – 7.4, +1.6

Largest 6+ August 2021 – September 2021 Increase: sports talk WBZ-FM (+1.6)

Largest 6+ August 2021 – September 2021 Decrease: CHR WXKS-FM (-1.0)

MIAMI

News/Talk: None in the top twenty

Spanish News/Talk: Univision Radio-owned WAQI “710 AM Radio Mambi” 3.6 – 3.4, -.2, #10 to #11

Actualidad Media Group’s WURN-AM “Actualidad AM 1040” 2.5 – 2.2, -.3, #15 to #18

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 3.3 – 3.5, +.2, #11 to #9

Number One 6+: Cox Media Group urban AC WHQT, first month, 7.7 – 8.7, +1.0

Largest 6+ August 2021 – September 2021 Increase: urban AC WHQT (+1.0)

Largest 6+ August 2021 – September 2021 Decrease: adult contemporary WFEZ (-1.0)

SEATTLE

News/Talk: Bonneville’s KIRO-FM “97.3 FM” (Seahawks) 7.3 – 7.1, -.2, #1

News: Lotus Communications’ KOMO-AM & KOMO-FM “Seattle News, Weather, Sports” 5.8 – 5.4, -.4, repeats at #3

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Mariners and Seahawks) flat at 3.9, remains in ninth-place

Public Radio News/Talk: Northwest Public Radio’s KUOW 4.7 – 5.4, +.7, sixth to third

Number One 6+: news/talk KIRO-FM, third straight month, 7.3 – 7.1, -.2

Largest 6+ August 2021 – September 2021 Increase: alternative KEXP (+.8)

Largest 6+ August 2021 – September 2021 Decrease: rock KISW (-1.4)

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 4.6 – 3.8, -.8, #10 to #12

News: Audacy-owned WWJ News Radio 950” 5.7 – 5.5, -.2, repeats in fourth-place

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Tigers and Lions) 5.4 – 5.5, +.1, fifth to fourth

Public Radio News/Talk: University of Michigan’s WUOM 1.6 – 1.7, +.1, #19 to #18

Number One 6+: Audacy classic hits-oldies WOMC, second month in a row, 7.2 – 7.4, +.2

Largest 6+ August 2021 – September 2021 Increase: urban AC WMXD (+.5)

Largest 6+ August 2021 – September 2021 Decrease: news/talk WJR (-.8)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 5.0 – 4.5, -.5, second to fifth

Bonneville-owned KTAR-FM “News 92.3 FM” (Arizona Cardinals) 3.4 – 3.7, +.3, tenth to ninth

News: None in the top twenty

Sports Talk: Bonneville’s KMVP-FM “98.7 Arizona’s Sports Station” 2.2 – 2.1, -.1, #22 to #18

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 3.2 – 3.3, +.1, #11 to #10

Number One 6+: iHeartMedia adult contemporary KESZ, eleventh consecutive month, 6.7 – 7.3, +.6

Largest 6+ August 2021 – September 2021 Increase: adult hits KYOT (+1.1)

Largest 6+ August 2021 – September 2021 Decrease: classic hits-oldies KOAI (-1.1)

MINNEAPOLIS

News/Talk: Audacy’s WCCO “News Talk 830” (Twins) 4.8 – 5.2, +.4, eighth to sixth

iHeartMedia-owned KTLK-AM “Twin Cities News Talk AM 1130” 3.2 – 3.3, +.1, remains at #14

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Vikings) 4.2 – 4.7, +.5, #12 to #11

Public Radio News/Talk: Minnesota Public Radio’s KNOW 7.2 – 7.5, +.3, repeats in third-place

Number One 6+: iHeartMedia classic hits-oldies KQQL, third successive month, 7.9 – 8.7, +.8

Largest 6+ August 2021 – September 2021 Increase: classic hits-oldies KQQL (+.8)

Largest 6+ August 2021 – September 2021 Decrease: contemporary Christian KTIS-FM (-1.0)

SAN DIEGO

News/Talk: In the iHeartMedia cluster, KOGO “News Radio 600” 4.2 – 4.7, +.5, eighth to fourth; KGB-AM “760 AM” 1.4 – 2.1, +.7, #22 to #16; and KFI “AM 640” 1.9 – 2.0, +.1, #20 to #18

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Diego State University-owned KPBS 4.6 – 5.2, +.6, fourth to third

Number One 6+: Local Media San Diego-programmed rhythmic hot AC XHRM, second consecutive month, 6.1 – 6.8, +.7

Largest 6+ August 2021 – September 2021 Increase (Tie): rhythmic hot AC XHRM and news/talk KGB-AM (+.7)

Largest 6+ August 2021 – September 2021 Decrease: CHR KHTS (-1.3)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” 3.7 – 4.4, +.7, ninth to sixth

iHeartMedia-owned WFLA “News Radio 970” 2.8 – 3.3, +.5, #14 to #11

News: None in the top twenty

Sports Talk: iHeartMedia’s WDAE “Tampa Bay’s Sports Radio” (Rays) 2.6 – 2.8, +.2, locked at #17

Public Radio News/Talk: University of South Florida-owned WUSF 2.8 – 3.2, +.4, #14 to #12

Number One 6+: contemporary Christian WCIE, third month in a row, 7.8 – 8.6, +.8

Largest 6+ August 2021 – September 2021 Increase: contemporary Christian WCIE (+.8)

Largest 6+ August 2021 – September 2021 Decrease: hot AC WMTX (-1.4)

DENVER

News/Talk: In the iHeartMedia cluster, KOA “News Radio 850” (Rockies and Broncos) 2.8 – 2.9, +.1, #13 to #15; KHOW “Talk Radio 630” 2.2 – 2.5, +.3, #20 to #16; and KDFD “Freedom 93.7” 2.2 – 2.3, +.1, #20 to #18

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” 2.5 – 3.0, +.5, #15 to #13

Public Radio News/Talk: Colorado Public Radio-owned KCFR 4.5 – 5.3, +.8, fourth to third

Number One 6+: Bonneville country KYGO, first month, 6.4 – 7.1, +.7

Largest 6+ August 2021 – September 2021 Increase: public radio news/talk KCFR (+.8)

Largest 6+ August 2021 – September 2021 Decrease: classic rock KRFX (-1.2)

BALTIMORE

News/Talk: Hearst Television’s WBAL News Radio 1090” (Ravens) 3.9 – 3.7, -.2, anchored in ninth-place

WCBM Maryland-owned WCBM “Talk Radio AM 680” 3.1 – 2.9, -.2, #13 to #15

News: None in the top twenty

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” (Orioles) 4.5 – 4.3, -.2, repeats at #7

Public Radio News/Talk: Your Public Radio Corporation’s WYPR 3.9 – 3.5, -.4, #9 to #11

Number One 6+: Radio One urban AC WWIN-FM, ninth consecutive month, 8.1 – 8.6, +.5

Largest 6+ August 2021 – September 2021 Increase: classic rock WZBA (+.8)

Largest 6+ August 2021 – September 2021 Decrease: urban contemporary WERQ (-.9)

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” (Cardinals) flat at 6.0, seventh to eighth and co-owned KFTK “Talk 97.1 FM” 4.5 – 3.7, -.8, #10 to #14

iHeartMedia-owned KTLK-FM “104.9 The Patriot” 2.1 – .5, -1.6 #17 to #19

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” 3.5 – 3.8, +.3, #13 to #12

Public Radio News/Talk: University of Missouri-owned KWMU 3.3 – 4.2, +.9, #15 to #10

Number One 6+: Hubbard Broadcasting rock KSHE, ninth consecutive month, 11.1 – 11.0, -.1

Largest 6+ August 2021 – September 2021 Increase: urban AC WFUN (+1.0)

Largest 6+ August 2021 – September 2021 Decrease: news/talk KTLK-FM (-1.6)

Note: Three days before the start of the September 2021 sweep (8/16), iHeartMedia flipped urban AC KMJM to news/talk KTLK-FM.

 

Up next: September 2021 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

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Category: Ratings Takeaways