September 2021 PPM Ratings Takeaways – Part One | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

September 2021 PPM Ratings Takeaways – Part One

| October 5, 2021

September 2021 PPM Data – Information for the September 2021 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.

Nielsen Audio’s September 2021 sweep covered August 19 – September 15.

Managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty, as well as noting each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are August 2021 – September 2021 (6+).

NEW YORK

News/Talk: iHeartMedia-owned WOR “710 – The Voice of New York” 2.0 – 2.4, +.4, #18 to #16

Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” 1.9 – 2.2, +.3, #20 to #18

News: Audacy’s WINS “1010 – All News/All The Time” 2.6 – 2.8, +.2, #14 to #13 and co-owned WCBS-AM “News Radio 880” (Mets) 2.7 – 2.4, -.3, #13 to #16

Sports Talk: Audacy’s WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees and Giants) 3.0 – 2.7, -.3, #11 to #14

Public Radio News/Talk: WNYC Broadcasting Foundation-owned WNYC-FM flat at 3.4, remains at #10

Number One 6+: iHeartMedia adult contemporary WLTW, second straight month, 7.4 – 8.3, +.9

Largest 6+ August 2021 – September 2021 Increase: adult contemporary WLTW (+.9)

Largest 6+ August 2021 – September 2021 Decrease: CHR WHTZ (-.7)

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” 4.1 – 3.8, -.3, steady at #7

Salem Media Group-owned KRLA “AM 870 The Answer 2.4 – 2.0, -.4, #16 to #20

News: Audacy’s KNX “1070 News Radio” 2.9 – 3.0, +.1, repeats at #10

Sports Talk: iHeartMedia-owned KLAC “AM 570 LA Sports” (Dodgers and Chargers) 1.5 – 2.1, +.6, #27 to #18

Public Radio News/Talk: Pasadena Area Community College’s KPCC 2.5 – 3.0, +.5, #14 to #10

Number One 6+: iHeartMedia adult contemporary KOST, second successive month, 5.3 – 5.5, +.2

Largest 6+ August 2021 – September 2021 Increase: sports talk KLAC (+.6)

Largest 6+ August 2021 – September 2021 Decrease: regional Mexican KLAX (-.6)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” 3.4 – 3.6, +.2, continues in ninth-place

News: Audacy-owned WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” (Bears) 5.7 – 6.6, +.9, second to first

Sports Talk: Audacy’s WSCR “670 The Score” (Cubs) 2.9 – 2.5, -.4, #13 to #16

Public Radio News/Talk: Chicago Public Media-owned WBEZ 3.9 – 4.3, +.4, seventh to fourth

Number One 6+: news WBBM-AM & WCFS, first month, 5.7 – 6.6, +.9

Largest 6+ August 2021 – September 2021 Increase: news WBBM-AM & WCFS (+.9)

Largest 6+ August 2021 – September 2021 Decrease: classic hits-oldies WLS-FM (-.7)

SAN FRANCISCO

News/Talk: Cumulus Media-owned KGO “810 AM” 1.8 – 1.7, -.1, #20 to #18

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 5.7 – 6.5, +.8, remains in third-place

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants and 49ers) 6.0 – 7.0, +1.0, repeats at #2

Public Radio News/Talk: KQED, Inc.’s KQED 7.6 – 7.9, +.3, #1

Number One 6+: public radio news/talk KQED, ninth straight month, 7.6 – 7.9, +.3

Largest 6+ August 2021 – September 2021 Increase: sports talk KNBR (+1.0)

Largest 6+ August 2021 – September 2021 Decrease: hot AC KKIQ (-.6)

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” flat at 4.0, sixth to seventh

Sports Talk: Cumulus Media’s KTCK “Sports Radio The Ticket” steady at 3.6, stays at #11

Public Radio News/Talk: North Texas Public Broadcasting-owned KERA unchanged at 3.1, repeats at #14

Number One 6+: iHeartMedia CHR KHKS, second month in a row, 5.2 – 4.6, -.6

Largest 6+ August 2021 – September 2021 Increase: regional Mexican KLNO (+.6)

Largest 6+ August 2021 – September 2021 Decrease (Tie): CHR KHKS and classic rock KZPS (-.6)

HOUSTON

News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” 4.7 – 4.8, +.1, continues in seventh-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Houston-owned KUHF 2.8 – 2.6, -.2, #18 to #19

Number One 6+: iHeartMedia adult contemporary KODA, fifth consecutive month, 6.3 – 6.6, +.3

Largest 6+ August 2021 – September 2021 Increase (Tie): Spanish contemporary KLOL and regional Mexican KTMJ (+.6)

Largest 6+ August 2021 – September 2021 Decrease: CHR KRBE (-.6)

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 9.0 – 9.7, +.7, #1

News: None in the top twenty

Sports Talk: Audacy’s WZGC “92.9 The Game” (Falcons) 2.5 – 2.9, +.4, #16 to #10

Dickey Broadcasting-owned WCNN “The Fan” (Braves) 1.8 – 1.9, +.1, steady at #17

Public Radio News/Talk: Atlanta Public Schools’ WABE 2.8 – 2.3, -.5, #12 to #14

Number One 6+: news/talk WSB-AM, 28th consecutive month, 9.0 – 9.7, +.7

Largest 6+ August 2021 – September 2021 Increase: CHR WWPW (+1.0)

Largest 6+ August 2021 – September 2021 Decrease: CHR WWWQ (-.8)

PHILADELPHIA

News/Talk: Audacy-owned WPHT “Talk Radio 1210” 1.3 – 1.6, +.3, repeats at #20

News: Audacy’s KYW & WPHI “News Radio 1060 AM & 103.9 FM” 5.0 – 5.4, +.4, sixth to fourth

Sports Talk: Audacy-owned WIP “Sports Radio 94” (Phillies and Eagles) 5.6 – 4.8, -.8, fourth to seventh

Beasley Media Group’s WPEN-FM “97.5 The Fanatic” flat at 1.7, continues at #18

Audacy-owned WIP’s internet stream 1.0 – 1.6, +.6, #23 to #20

Public Radio News/Talk: WHYY’s WHYY 4.7 – 5.1, +.4, seventh to fifth

Number One 6+: iHeartMedia urban AC WDAS-FM, ninth straight month, flat at 8.3

Largest 6+ August 2021 – September 2021 Increase: CHR WTDY (+1.0)

Largest 6+ August 2021 – September 2021 Decrease: sports talk WIP (-.8)

LONG ISLAND

News/Talk: iHeartMedia-owned WOR “710 – The Voice of New York” 2.4 – 3.1, +.7, #16 to #14

News: Audacy’s WINS “1010 – All News/All The Time” 3.0 – 3.5, +.5, remains at #12 and cluster-mate WCBS-AM “News Radio 880” (Mets) 3.0 – 3.2, +.2, #12 to #13

Sports Talk: Audacy’s WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees and Giants) 4.9 – 4.4, -.5, third to fourth

Public Radio News/Talk:  None in the top twenty

Number One 6+: Audacy classic hits-oldies WCBS-FM, second straight month, 5.1 – 5.4, +.3

Largest 6+ August 2021 – September 2021 Increase: urban AC WBLS (+1.4)

Largest 6+ August 2021 – September 2021 Decrease: adult contemporary WKJY (-1.1)

RIVERSIDE

News/Talk: iHeartMedia-owned KFI “AM 640” 3.0 – 2.9, -.1, #10 to #11

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, sixth straight month, 9.5 – 8.7, -.8

Largest 6+ August 2021 – September 2021 Increase: classic hits-oldies KRTH (+1.4)

Largest 6+ August 2021 – September 2021 Decrease: Spanish adult hits KLYY (-1.3)

SAN JOSE

News/Talk: Cumulus Media-owned KGO “810 AM” 1.8 – 2.1, +.3, steady at #16

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 3.8 – 5.5, +1.7, seventh to second

Sports Talk: Cumulus Media’s KNBR “The Sports Leader” (Giants and 49ers) 5.1 – 4.9, -.2, repeats at #3

Public Radio News/Talk: KQED, Inc.’s KQED 9.0 – 8.7, -.3, #1

Number One 6+: public radio news/talk KQED, eighth month in a row, 8.7 – 7.8, -.9

Largest 6+ August 2021 – September 2021 Increase: news KCBS-AM & KFRC (+1.7)

Largest 6+ August 2021 – September 2021 Decrease (Tie): public radio news/talk KQED and classic hits-oldies KBAY (-.9)

MIDDLESEX

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 3.9 – 4.4, +.5, ninth to sixth

News: Audacy’s WCBS-AM “News Radio 880” (Mets) 2.0 – 2.1, +.1, #20 to #19

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees and Giants) 3.3 – 2.8, -.5, #12 to #14

Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM 3.0 – 4.1, +1.1, #13 to #9

Number One 6+: Spanish Broadcasting System Spanish tropical WSKQ, first month, 6.2 – 6.9, +.7

Largest 6+ August 2021 – September 2021 Increase: classic rock WAXQ (+1.4)

Largest 6+ August 2021 – September 2021 Decrease: Spanish contemporary WPAT (-.9)

 

Up next: September 2021 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Category: Ratings Takeaways