Monday, October 4, 2021 | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

Monday, October 4, 2021

| October 4, 2021

Monday Memo: Copy Worth Copying, Part 3. Consultant Holland Cooke quips, “I’m a consultant. If you steal from me, you’ve stolen twice!’ And in this week’s column, he invites you to “emulate success” by passing along effective commercial copy points he’s squirreled-away. “Describe your advertisers – and your station, in promos – THIS well,” and HC says, “you’ll DO well.” Read it here.

 

Pending Business: Fake it ‘Till You Make it. Radio sales pro Steve Lapa writes in today’s column about “what happens when sellers go through their daily routine and focus on activities with no results? The daily no-results activity grind hides honest evaluation of performance and suddenly imaginary appointments fill the call report schedule.” He says that “as we move through the final quarter of 2021 and start the 2022 selling process, [sellers must] be honest with themselves about their 2021 performance and income.” He offers some simple questions to ask yourself in order to find that positive attitude that radio sales requires. Read it here.

WOSH-AM, Oshkosh Adds FM Translator. Oshkosh, Wisconsin news/talk outlet WOSK-AM adds an FM translator to its 1490 AM signal. Cumulus Media announces that W230DB at 93.9 FM went live this morning at 7:00 am local time during the “WOSH Morning News with Phil Cianciola” program. Cumulus Appleton-Oshkosh vice president and market manager John W. Rowe states, “This is an exciting day for local radio and for the Oshkosh, Wisconsin market. We are thrilled to continue the tradition of great local programming now on the FM dial.” WOSH program director Steve Edwards adds, “The proud history of 1490 WOSH continues with the addition of 93.9 on FM. This will expand the reach of WOSH into the homes and businesses of conservative news/talk consumers.”

Hurley in the Morning Charity Gala Raises $75,000. Pictured above at the 12th Annual Hurley in the Morning Charity Gala and Silent Auction at the Resorts Casino Hotel in Atlantic City in Friday (10/1) are (from l-r): president of sports and entertainment for Mohegan Gaming Entertainment Tom Cantone, singer Tony Orlando, WPG, Atlantic City morning host Harry Hurley, and actor and singer Gianni Russo. The event raised $75,000 with more money still coming in. Hurley says, “It was like a dream come true. We had 215 amazing people gather and celebrate Tom Cantone’s remarkable life and career. It was a magical evening.”

TALKERS News Notes. Progressive talk media personality Stephanie Miller announces that her “Sexy Liberal Survivors’ Tour” will do a one-show-only performance at the Barrymore Theater in Madison, Wisconsin. The show will feature Miller and her fellow comics Hal Sparks, Frangela, and John Fugelsang on Saturday, October 23 at 8:00 pm. Miller is making it possible for fans outside of Madison to see the show live via pay-per-view through MeetHook…..Conservative podcast platform Ricochet announces that Alex Rosenwald joins the company as vice president of marketing and community. Rosenwald was most recently senior director of strategic communications and branding for MediaDC, in which he led public relations efforts for the Washington Examiner, and formerly, the Weekly Standard and Red Alert Politics. Ricochet co-founder Rob Long says, “We’re excited to have Alex join the Ricochet team and turn his talents to our growing membership and audio-on-demand business. We’re a small operation with a large reach — over 4 million downloads per month across the network — and we’re thrilled to have Alex’s energy and know-how on board.”

FEMA and WBZ-AM, Boston to Unveil New Emergency Broadcast Studio. On Friday, October 15, FEMA and iHeartMedia Boston will host the unveiling of an all-hazards upgrade to the “Primary Entry Point” facility at WBZ NewsRadio 1030. The modernization to the emergency studio increases iHeartMedia’s WBZ NewsRadio 1030 Boston’s resiliency to continue broadcasting under all conditions, including natural disasters and acts of terrorism. This facility is one of 77 across the country that serve as a National Public Warning System Primary Entry Point (PEP) station, participating with FEMA to provide emergency alert and warning information to the public before, during and after incidents and disasters. WBZ is the 13th station in the country to work with FEMA to complete the all-hazards upgrade, which includes increased sheltering capabilities, expanded broadcast capacity, and sustainable power generation for all types of hazardous events. The event will include a tour of the facility and a live demonstration at the WBZ PEP station emergency studio in Hull, Massachusetts.

Biden Spending Bills/Rift Among Democrats, COVID-19, Supreme Court Agenda, Facebook ‘Whistleblower,’ California Oil Spill, and Pandora Papers Among Top News/Talk Stories Over the Weekend. Debate in congress over President Joe Biden’s $1 trillion infrastructure plan and his $3.5 trillion reconciliation bill and the fracture of Democratic solidarity on the bills; the rate of COVID-19 cases in the U.S., debate over boosters, mask & vaccine mandates; the Supreme Court’s session begins with abortion, guns, and religious liberty on the docket; Facebook “whistleblower” Frances Haugen appears on “60 Minutes” and says the company emphasizes profit over public safety; a pipeline breach off the coast of Southern California puts more than 120,000 gallons of crude into the sea; and the “Pandora Papers” data leak that shows where global elite hide their money were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

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Category: Front Page News, Industry News