August 2021 PPM Ratings Takeaways – Part Four | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

August 2021 PPM Ratings Takeaways – Part Four

| September 14, 2021

August 2021 PPM Data – Information for the August 2021 survey period has been released for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Nielsen Audio’s August 2021 sweep covered July 22 – August 18.

Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty. He also cites each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are July 2021 – August 2021 (6+).

AUSTIN

News/Talk: Waterloo Media-operated KLBJ-AM “News Radio” 4.2 – 5.0, +.8, sixth to fifth

News: None in the top twenty

Sports Talk: Genuine Austin Radio’s KTXX “The Horn” 1.7 – 1.5, -.2, #16 to #18

Public Radio News/Talk: University of Texas-owned KUT 8.7 – 9.0, +.3, locked in second-place

Number One 6+: Waterloo Media-operated adult hits KBPA, sixth month in a row, 11.9 – 10.4, -1.5

Largest 6+ July 2021 – August 2021 Increase (Tie): Spanish adult hits KLJA and alternative KROX (+1.2)

Largest 6+ July 2021 – August 2021 Decrease: adult hits KBPA (-1.5)

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 5.6 – 4.8, -.8, sixth to seventh

Curtis Media Group-owned WPTF “News Radio 680” 1.9 – 3.6, +1.7, #14 to #12

News: None in the top twenty

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” 1.6 – 1.9, +.3, #17 to #15

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 9.3 – 9.8, +.5, #1

Number One 6+: public radio news/talk WUNC, tenth straight month, 9.3 – 9.8, +.5

Largest 6+ July 2021 – August 2021 Increase: news/talk WPTF (+1.7)

Largest 6+ July 2021 – August 2021 Decrease: adult hits WBBB (-1.6)

INDIANAPOLIS

News/Talk: Emmis’ WIBC “93.1 FM Indy’s Mobile News” 8.2 – 8.0, -.2, second to third

News: None in the top twenty

Sports Talk: Emmis-owned WIBC-HD2 (formerly WFNI) “The Fan” 4.5 – 4.4, -.1, flat at #8

iHeartMedia’s WNDE “Fox Sports 1260”.5 – .3, -.2, stays at #20

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting’s WFYI 7.4 – 6.7, -.7, third to fifth

Number One 6+: Cumulus Media adult hits WJJK, seventh successive month, 9.5 – 9.4, -.1

Largest 6+ July 2021 – August 2021 Increase: urban AC WTLC-FM (+2.2)

Largest 6+ July 2021 – August 2021 Decrease: alternative WOLT (-.8)

MILWAUKEE

News/Talk: Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Brewers) 8.9 – 8.2, -.7, #1

iHeartMedia’s WISN “News Talk 1130” 6.8 – 7.2, +.4, fourth to third

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” 1.5 – 1.9, +.4, steady at #15

Audacy-owned WSSP “1250 AM The Fan” 1.1 – .8, -.3, #16 to #18

Good Karma Brands’ WKTI “ESPN Milwaukee” 1.0 – .6, -.4, #17 to #20

iHeartMedia-owned WOKY “The Big 920” .5 – .6, +.1, #22 to #20

Public Radio News/Talk: University of Wisconsin-owned WUWM 3.7 – 4.6, +.9, #11 to #10

Wisconsin Educational Communications Board’s WHAD .7 – .8, +.1, #20 to #18

Number One 6+: Good Karma Brands news/talk WTMJ, fifth straight month, 8.9 – 8.2, -.7

Largest 6+ July 2021 – August 2021 Increase: public radio news/talk WUMW (+.9)

Largest 6+ July 2021 – August 2021 Decrease (Tie): news/talk WTMJ and hot AC WMYX (-.7)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 6.3 – 7.8, +1.5, fifth to second

iHeartMedia-owned WLAC “Talk Radio 1510” 1.9 – 2.1, +.2, unchanged at #16

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” 3.2 – 4.2, +1.0, #11 to #10

Cromwell Radio Group-owned WPRT “102.5 The Game” .7 – .8, +.1, steady at #20

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 3.2 – 3.9, +.7, #11 to #12

Number One 6+: Midwest Communications adult hits WCJK, eighth straight month, 8.4 – 8.5, +.1

Largest 6+ July 2021 – August 2021 Increase: news/talk WWTN (+1.5)

Largest 6+ July 2021 – August 2021 Decrease (Tie): adult contemporary WJXA and CHR WNFN (-1.4)

PROVIDENCE

News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” flat at 4.2, seventh to eighth

iHeartMedia-owned WHJJ “News Radio 920” 1.1 – .6, -.5, #18 to #20

News – Talk: iHeartMedia’s WBZ-AM “1030 News Radio” 1.6 – 1.8, +.2, #15 to #12

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” 4.0 – 4.3, +.3, eighth to seventh

Audacy’s WVEI “Sports Radio 103.7” 3.1 – 3.4, +.3, anchored in ninth-place

Public Radio News/Talk: WGBH Educational Foundation’s WGBH 2.7 – 2.8, +.1, continues at #10

Rhode Island Public Radio-owned WNPN 2.0 – 2.7, +.7, unchanged at #11

Number One 6+: iHeartMedia rock WHJY, first month, 7.2 – 11.7, +4.5

Largest 6+ July 2021 – August 2021 Increase: rock WHJY (+4.5)

Largest 6+ July 2021 – August 2021 Decrease: classic hits-oldies WCIB (-1.2)

NORFOLK

News/Talk: Commonwealth Radio’s WNIS “News Talk AM 790” 2.3 – 2.2, -.1, #13 to #14

News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” 1.0 – 1.1, +.1, remains at #19

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” flat at .9, repeats at #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, 34th consecutive month, 12.8 – 12.1, -.7

Largest 6+ July 2021 – August 2021 Increase: urban contemporary WOWI (+1.2)

Largest 6+ July 2021 – August 2021 Decrease (Tie): country WGH-FM and classic rock WAFX (-1.1)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 8.1 – 7.9, -.2, anchored in third-place

News: None in the top twenty

Sports Talk: Cox Media Group-owned WOKV-AM “ESPN Jacksonville 690 AM” .1 – .3, +.2, steady at #20

Public Radio News/Talk: WJCT, Inc.’s WJCT  3.7 – 4.8, +1.1, ninth to eighth

Number One 6+ (Tie): Cox Media Group classic hits-oldies WJGL, sixth month in a row, 10.7 – 9.9, -.8 and Renda Broadcasting adult contemporary WEJZ, first month, 8.5 – 9.9, +1.4

Largest 6+ July 2021 – August 2021 Increase: adult contemporary WEJZ (+1.4)

Largest 6+ July 2021 – August 2021 Decrease: country WGNE (-1.2)

WEST PALM BEACH

News/Talk: iHeartMedia’s WJNO “News Radio 1290” 3.5 – 2.7, -.8, #7 to #11

Hubbard Broadcasting-owned WFTL “News Talk 850” flat at 2.0, repeats at #15

iHeartMedia’s WZZR “92.1 Real Radio” 1.2 – 1.4, +.2, #20 to #19

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 4.2 – 4.1, -.1, fourth to fifth

Number One 6+: Hubbard Broadcasting hot AC WRMF, 17th straight month, 9.2 – 8.3, -.9

Largest 6+ July 2021 – August 2021 Increase: contemporary Christian WAYF (+1.1)

Largest 6+ July 2021 – August 2021 Decrease (Tie): hot AC WRMF and adult contemporary WOLL (-.9)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 3.7 – 3.8, +.1, steady at #9

News: None in the top twenty

Sports Talk: Curtis Media Group-owned WSJS & WPCM 600 AM & 920 AM” unchanged at .4, continues at #15

Public Radio News/Talk: Wake Forest University’s WFDD 3.4 – 3.5, +.1, flat at #10

University of North Carolina at Chapel Hill-owned WUNC 1.8 – 2.1, +.3, stays at #13

Number One 6+: Audacy urban AC WQMG, third month in a row, 11.9 – 11.3, -.6

Largest 6+ July 2021 – August 2021 Increase: adult hits WSMW (+.8)

Largest 6+ July 2021 – August 2021 Decrease: adult contemporary WMAG (-1.2)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 4.3 – 4.1, -.2, repeats at #8

News: None in the top twenty

Sports Talk: Audacy cluster-mates WMFS “Sports Radio 92.9” 3.2 – 4.0, +.8, #11 to #9; WMFS’ internet stream .5 – .6, +.1, #18 to #16; and WMC-AM “ESPN 790 AM” .3 – .5, +.2, #19 to #18

Public Radio News/Talk: Mid-South Public Communications’ WKNO flat at 1.7, remains at #14

Number One 6+: iHeartMedia urban AC KJMS, sixth consecutive month, 10.0 – 10.6, +.6

Largest 6+ July 2021 – August 2021 Increase: hot AC WMC-FM (+.9)

Largest 6+ July 2021 – August 2021 Decrease (Tie): urban-rhythmic oldies WDIA and classic rock WEGR (-.6)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 6.9 – 6.0, -.9, third to sixth

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” 1.0 – .8, -.2, #13 to #14

iHeartMedia’s WPOP “News Radio 1410 AM & 100.9 FM” unchanged at .2, repeats at #17

News: None in the top twenty

Sports Talk: iHeartMedia-owned WUCS “97.9 ESPN” .8 – .6, -.2, stays at #15

Public Radio News/Talk: Connecticut Educational Communications’ WNPR 6.9 – 7.8, +.9, steady at #3

New England Public Media’s WFCR flat at .6, #16 to #15

Number One 6+: Audacy adult contemporary WRCH, 17th successive month, 12.4 – 10.8, -1.6

Largest 6+ July 2021 – August 2021 Increase: country WWYZ (+1.1)

Largest 6+ July 2021 – August 2021 Decrease: adult contemporary WRCH (-1.6)

 

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

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Category: Ratings Takeaways