August 2021 PPM Ratings Takeaways – Part Two | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

August 2021 PPM Ratings Takeaways – Part Two

| September 10, 2021

August 2021 PPM Data – Information for the August 2021 sweep has been released for Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Nielsen Audio’s August 2021 survey period covered July 22 – August 18.

Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty. He also cites each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are July 2021 – August 2021 (6+).

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” 3.7 – 3.3, -.4, #11 to #10

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 8.8 – 9.2, +.4, #1

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Nationals) 1.5 – 1.9, +.4, steady at #18

Public Radio News/Talk: American University-owned WAMU 7.5 – 6.6, -.9, third to fourth

Number One 6+: news WTOP & WTLP, second straight month, 8.8 – 9.2, +.4

Largest 6+ July 2021 – August 2021 Increase: urban AC WMMJ (+1.9)

Largest 6+ July 2021 – August 2021 Decrease: adult contemporary WASH (-1.1)

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 3.5 – 3.8, +.3, locked at #9

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 5.9 – 6.2, +.3, fifth to third

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” 5.4 – 5.8, +.4, repeats at #6

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” (Red Sox) 2.9 – 3.4, +.5, continues at #11

Public Radio News/Talk: Boston University’s WBUR 4.2 – 4.1, -.1, flat at #8

WGBH Educational Foundation-owned WGBH 3.4 – 3.2, -.2, #10 to #12

Number One 6+: Beasley Media Group classic hits-oldies WROR, third successive month, 9.1 – 7.5, -1.6

Largest 6+ July 2021 – August 2021 Increase (Tie): CHR WXKS-FM and rhythmic hot AC WBQT (+.7)

Largest 6+ July 2021 – August 2021 Decrease: classic hits-oldies WROR (-1.6)

MIAMI

News/Talk: None in the top twenty

Spanish News/Talk: Univision Radio-owned WAQI “710 AM Radio Mambi” 2.9 – 3.6, +.7, #12 to #10

Actualidad Media Group’s WURN-AM “Actualidad AM 1040” 2.3 – 2.5, +.2, steady at #15

Fenix Broadcasting-owned WWFE “La Ponderosa” 1.8 – 1.7, -.1, flat at #20

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 3.2 – 3.3, +.1, #10 to #11

Number One 6+: Cox Media Group adult contemporary WFEZ, third consecutive month, 9.6 – 8.6, -1.0

Largest 6+ July 2021 – August 2021 Increase (Tie): Spanish news/talk WAQI and CHR WFLC (+.7)

Largest 6+ July 2021 – August 2021 Decrease: adult contemporary WFEZ (-1.0)

SEATTLE

News/Talk: Bonneville’s KIRO-FM “97.3 FM” 7.8 – 7.3, -.5, #1

News: Sinclair Broadcast Group‘s KOMO-AM & KOMO-FM “Seattle News, Weather, Sports” 6.3 – 5.8, -.5, fourth to third

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Mariners) 2.7 – 3.9, +1.2, #16 to #9

Public Radio News/Talk: Northwest Public Radio’s KUOW 4.2 – 4.7, +.5, repeats at #6

Number One 6+: news/talk KIRO-FM, second straight month, 7.8 – 7.3, -.5

Largest 6+ July 2021 – August 2021 Increase: sports talk KIRO-AM (+1.2)

Largest 6+ July 2021 – August 2021 Decrease: classic rock KZOK (-1.0)

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 3.8 – 4.6, +.8, #12 to #10

News: Audacy-owned WWJ News Radio 950” 5.8 – 5.7, -.1, third to fourth

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Tigers) 5.5 – 5.4, -.1, flat at #5

Public Radio News/Talk: Wayne State University-owned WDET 1.5 – 1.7, +.2, #21 to #18

University of Michigan’s WUOM 1.7 – 1.6, -.1, #20 to #19

Number One 6+ (Tie): Beasley Media Group classic rock WCSX, third month in a row, 7.1 – 7.2, +.1 and Audacy classic hits-oldies WOMC, first month, 6.2 – 7.2, +1.0

Largest 6+ July 2021 – August 2021 Increase: urban AC WMXD (+1.1)

Largest 6+ July 2021 – August 2021 Decrease: rock WRIF (-.9)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 3.8 – 5.0, +1.2, eighth to second

Bonneville-owned KTAR-FM “News 92.3 FM” 2.9 – 3.4, +.5, #13 to #10

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 2.5 – 3.2, +.7, #18 to #11

Number One 6+: iHeartMedia adult contemporary KESZ, tenth month in a row, 6.6 – 6.7, +.1

Largest 6+ July 2021 – August 2021 Increase: news/talk KFYI (+1.2)

Largest 6+ July 2021 – August 2021 Decrease: sports talk KMVP-FM (-3.9)

MINNEAPOLIS

News/Talk: Audacy’s WCCO “News Talk 830” (Twins) 5.4 – 4.8, -.6, seventh to eighth

iHeartMedia-owned KTLK “Twin Cities News Talk AM 1130” 3.5 – 3.2, -.3, remains at #14

Hubbard Broadcasting’s KTMY “MY Talk 107.1” 1.3 – 1.5, +.2, #21 to #20

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” 4.6 – 4.2, -.4, #8 to #12

Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.2 – 7.2, +1.0, fourth to third

Number One 6+ (Tie): iHeartMedia classic hits-oldies KQQL, second successive month, 8.1 – 7.9, -.2 and Hubbard Broadcasting hot AC KSTP-FM, first month, steady at 7.9

Largest 6+ July 2021 – August 2021 Increase: public radio news/talk KNOW (+1.0)

Largest 6+ July 2021 – August 2021 Decrease: triple A KCMP (-.8)

SAN DIEGO

News/Talk: iHeartMedia’s KOGO “News Radio 600” 4.5 – 4.2, -.3, repeats at #8 and co-owned KFI “AM 640” 2.4 – 1.9, -.5, #15 to #20

News: None in the top twenty

Sports Talk: Audacy’s KWFN “97.3 The Fan” (Padres) 1.9 – 2.2, +.3, #19 to #16

Public Radio News/Talk: San Diego State University-owned KPBS 4.4 – 4.6, +.2, tenth to fourth

Number One 6+: Local Media San Diego-programmed rhythmic hot AC XHRM, first month, 5.1 – 6.1, +1.0

Largest 6+ July 2021 – August 2021 Increase (Tie): rhythmic hot AC XHRM and rock KIOZ (+1.0)

Largest 6+ July 2021 – August 2021 Decrease (Tie): classic rock KGB-FM and regional Mexican KLNV (-1.6)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” 3.5 – 3.7, +.2, #12 to #9

iHeartMedia-owned WFLA “News Radio 970” 2.6 – 2.8, +.2, #16 to #14

News: None in the top twenty

Sports Talk: iHeartMedia’s WDAE “Tampa Bay’s Sports Radio” (Rays) 2.4 – 2.6, +.2, continues at #17

Public Radio News/Talk: University of South Florida-owned WUSF 3.0 – 2.8, -.2, #15 to #14

Number One 6+: contemporary Christian WCIE, second month in a row, 6.6 – 7.8, +1.2

Noteworthy: Cox Media Group adult contemporary WDUV had held sole possession of #1 – or a share of the lead – in each of the past 109 survey periods.

Largest 6+ July 2021 – August 2021 Increase: contemporary Christian WCIE (+1.2)

Largest 6+ July 2021 – August 2021 Decrease: CHR WPOI (-.7)

DENVER

News/Talk: In the iHeartMedia cluster, KOA “News Radio 850” (Rockies) flat at 2.8, #11 to #13; KDFD “Freedom 93.7” 2.0 – 2.2, +.2, #19 to #20; and KHOW “Talk Radio 630” 1.9 – 2.2, +.3, #21 to #20

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” 2.1 – 2.5, +.4, #18 to #15

Public Radio News/Talk: Colorado Public Radio-owned KCFR 4.8 – 4.5, -.3, fifth to fourth

Number One 6+: Bonneville adult contemporary KOSI, first month, 5.7 – 6.5, +.8

Largest 6+ July 2021 – August 2021 Increase (Tie): adult contemporary KOSI and Spanish adult hits KJMN (+.8)

Largest 6+ July 2021 – August 2021 Decrease (Tie): classic rock KQMT and classic hits-oldies KXKL (-.7)

BALTIMORE

News/Talk: Hearst Television’s WBAL News Radio 1090” 4.0 – 3.9, -.1, repeats at #9

WCBM Maryland-owned WCBM “Talk Radio AM 680” 2.6 – 3.1, +.5, #14 to #13

News: None in the top twenty

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” (Orioles) 3.7 – 4.5, +.8, #11 to #7

Public Radio News/Talk: Your Public Radio Corporation’s WYPR 4.2 – 3.9, -.3, eighth to ninth

Number One 6+: Radio One urban AC WWIN-FM, eighth consecutive month, 8.6 – 8.1, -.5

Largest 6+ July 2021 – August 2021 Increase: adult contemporary WLIF (+.9)

Largest 6+ July 2021 – August 2021 Decrease: classic rock WZBA (-1.5)

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” (Cardinals) 5.5 – 6.0, +5, eighth to seventh and co-owned KFTK “Talk 97.1 FM” 3.1 – 4.5, +1.4, #14 to #10

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” 3.1 – 3.5, +.4, #14 to #13

Public Radio News/Talk: University of Missouri-owned KWMU 3.5 – 3.3, -.2, #13 to #15

Number One 6+: Hubbard Broadcasting rock KSHE, eighth consecutive month, 12.8 – 11.1, -1.7

Largest 6+ July 2021 – August 2021 Increase: news/talk KFTK (+1.4)

Largest 6+ July 2021 – August 2021 Decrease: rock KSHE (-1.7)

 

Up next: August 2021 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus. Email Mike Kinosian at Mike.Kinosian@gmail.com.

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Category: Ratings Takeaways