August 2021 PPM Ratings Takeaways – Part One | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

August 2021 PPM Ratings Takeaways – Part One

| September 9, 2021

August 2021 PPM Data – Information for the August 2021 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.

Nielsen Audio’s August 2021 sweep covered July 22 – August 18.

Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty, as well as noting each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are July 2021 – August 2021 (6+).

NEW YORK

News/Talk: iHeartMedia-owned WOR “710 – The Voice of New York” 1.8 – 2.0, +.2, #20 to #18

Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” flat at 1.9, #19 to #20

News: Audacy’s WCBS-AM “News Radio 880” (Mets) 2.5 – 2.7, +.2, #15 to #13 and co-owned WINS “1010 – All News/All The Time” 2.7 – 2.6, -.1, #12 to #14

Sports Talk: Audacy’s WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 2.6 – 3.0, +.4, #13 to #11

Public Radio News/Talk: WNYC Broadcasting Foundation-owned WNYC-FM 3.6 – 3.4, -.2, unchanged at #10

Number One 6+: iHeartMedia adult contemporary WLTW, first month, 6.6 – 7.4, +.8

Largest 6+ July 2021 – August 2021 Increase: adult contemporary WLTW (+.8)

Largest 6+ July 2021 – August 2021 Decrease (Tie): Spanish contemporary WPAT and urban AC WBLS (-.6)

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” 4.0 – 4.1, +.1, sixth to seventh

Salem Media Group-owned KRLA “AM 870 The Answer 2.0 – 2.4, +.4, #19 to #16

News: Audacy’s KNX “1070 News Radio” 2.8 – 2.9, +.1, #11 to #10

Sports Talk: None in the top twenty

Public Radio News/Talk: Pasadena Area Community College’s KPCC 2.6 – 2.5, -.1, #13 to #14

Number One 6+ (Tie): iHeartMedia adult contemporary KOST first month, 4.8 – 5.3, +.5 and Audacy classic hits-oldies KRTH, seventh consecutive month, 5.9 – 5.3, -.6

Largest 6+ July 2021 – August 2021 Increase: adult contemporary KOST (+.5)

Largest 6+ July 2021 – August 2021 Decrease: classic hits-oldies KRTH (-.6)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” 3.1 – 3.4, +.3, tenth to ninth

News: Audacy-owned WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” 6.7 – 5.7, -1.0, first to second

Sports Talk: Audacy’s WSCR “670 The Score” (Cubs) steady at 2.9, #12 to #13

Public Radio News/Talk: Chicago Public Media-owned WBEZ 3.4 – 3.9, +.5, eighth to seventh

Number One 6+: iHeartMedia urban AC WVAZ, first month, 5.8 – 6.3, +.5

Largest 6+ July 2021 – August 2021 Increase (Tie): urban AC WVAZ; public radio news/talk WBEZ; regional Mexican WLEY; sports talk WMVP; and contemporary Christian WCKL (+.5)

Largest 6+ July 2021 – August 2021 Decrease: news WBBM-AM & WCFS (-1.0)

SAN FRANCISCO

News/Talk: Cumulus Media-owned KGO “810 AM” 1.6 – 1.8, +.2, #22 to #20

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.0 – 5.7, -.3, second to third

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants) 5.1 – 6.0, +.9, third to second

Public Radio News/Talk: KQED, Inc.’s KQED 7.9 – 7.6, -.3, #1

Number One 6+: public radio news/talk KQED, eighth straight month, 7.9 – 7.6, -.3

Largest 6+ July 2021 – August 2021 Increase: sports talk KNBR (+.9)

Largest 6+ July 2021 – August 2021 Decrease: 1980’s hits KOSF (-.6)

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 3.7 – 4.0, +.3, ninth to sixth

Sports Talk: Cumulus Media’s KTCK “Sports Radio The Ticket” 2.4 – 3.6, +1.2, #19 to #11

Public Radio News/Talk: North Texas Public Broadcasting-owned KERA 2.6 – 3.1, +.5, #17 to #14

Number One 6+: iHeartMedia CHR KHKS, first month, 4.3 – 5.2 +.9

Largest 6+ July 2021 – August 2021 Increase: sports talk KTCK (+1.2)

Largest 6+ July 2021 – August 2021 Decrease: adult hits KJKK (-.7)

HOUSTON

News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” 4.5 – 4.7, +.2, eighth to seventh

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Houston-owned KUHF 2.6 – 2.8, +.2, remains at #18

Number One 6+: iHeartMedia adult contemporary KODA, fourth consecutive month, 7.3 – 6.3, -1.0

Largest 6+ July 2021 – August 2021 Increase (Tie): contemporary Christian KSBJ and urban contemporary KQBT (+.4)

Largest 6+ July 2021 – August 2021 Decrease: adult contemporary KODA (-1.0)

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 8.3 – 9.0, +.7, #1

News: None in the top twenty

Sports Talk: Audacy’s WZGC “92.9 The Game” 2.9 – 2.5, -.4, #12 to #16

Dickey Broadcasting-owned WCNN “The Fan” (Braves) 1.5 – 1.8, +.3, #20 to #17

Public Radio News/Talk: Atlanta Public Schools’ WABE 2.5 – 2.8, +.3, #15 to #12

Number One 6+: Cox Media Group news/talk WSB-AM, 27th consecutive month, 8.3 – 9.0, +.7

Largest 6+ July 2021 – August 2021 Increase (Tie): news/talk WSB-AM; urban contemporary WRDG; and Spanish contemporary WBZY (+.7)

Largest 6+ July 2021 – August 2021 Decrease: urban contemporary WVEE (-.7)

PHILADELPHIA

News/Talk: Townsquare Media’s WKXW “New Jersey 101.5” flat at 1.8 and unchanged at #17

Audacy-owned WPHT “Talk Radio 1210” steady at 1.3, #22 to #20

News: Audacy’s KYW & WPHI “News Radio 1060 AM & 103.9 FM” 5.5 – 5.0, -.5, anchored at #6

Sports Talk: Audacy-owned WIP “Sports Radio 94” (Phillies) 5.8 – 5.6, -.2, third to fourth

Beasley Media Group’s WPEN-FM “97.5 The Fanatic” 1.4 – 1.7, +.3, #19 to #18

Public Radio News/Talk: WHYY’s WHYY 4.1 – 4.7, +.6, ninth to seventh

Number One 6+: iHeartMedia urban AC WDAS-FM, eighth straight month, 8.6 – 8.3, -.3

Largest 6+ July 2021 – August 2021 Increase: classic rock WMGK (+1.0)

Largest 6+ July 2021 – August 2021 Decrease (Tie): news KYW and Spanish tropical WEMG (-.5)

LONG ISLAND

News/Talk: iHeartMedia-owned WOR “710 – The Voice of New York” 3.0 – 2.4, -.6, #13 to #16

News: Audacy’s WCBS-AM “News Radio 880” (Mets) 3.3 – 3.0, -.3, #10 to #12 and cluster-mate WINS “1010 – All News/All The Time” 3.5 – 3.0, -.5, #8 to #12

Sports Talk: Audacy’s WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 4.8 – 4.9, +.1, remains at #3

Public Radio News/Talk:  None in the top twenty

Number One 6+ (Tie): Audacy classic hits-oldies WCBS-FM, first month, 4.7 – 5.1, +.4 and Connoisseur adult contemporary WKJY, first month, 5.0 – 5.1, +.1

Largest 6+ July 2021 – August 2021 Increase: classic hits-oldies WBZO (+.9)

Largest 6+ July 2021 – August 2021 Decrease: classic rock WAXQ (-1.0)

RIVERSIDE

News/Talk: iHeartMedia-owned KFI “AM 640” 3.6 – 3.0, -.6, sixth to tenth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, fifth straight month, 7.7 – 9.5, +1.8

Largest 6+ July 2021 – August 2021 Increase: classic hits-oldies KOLA (+1.8)

Largest 6+ July 2021 – August 2021 Decrease: urban-rhythmic oldies KDAY (-1.8)

SAN JOSE

News/Talk: Cumulus Media-owned KGO “810 AM” 1.4 – 1.8, +.4, #21 to #16

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 3.9 – 3.8, -.1, carries on in seventh-place

Sports Talk: Cumulus Media’s KNBR “The Sports Leader” (Giants) 3.7 – 5.1, +1.4, eighth to third

Public Radio News/Talk: KQED, Inc.’s KQED 9.0 – 8.7, -.3, #1

Number One 6+: public radio news/talk KQED, eighth month in a row, 9.0 – 8.7, -.3

Largest 6+ July 2021 – August 2021 Increase: sports talk KNBR (+1.4)

Largest 6+ July 2021 – August 2021 Decrease: regional Mexican KXZM (-1.1)

MIDDLESEX

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 3.8 – 3.9, +.1, eighth to ninth

News: Audacy’s WCBS-AM “News Radio 880” (Mets) 1.8 – 2.0, +.2, unchanged at #20

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 2.9 – 3.3, +.4, #13 to #12

Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM 3.2 – 3.0, -.2, #11 to #13

Number One 6+: Emmis urban AC WBLS, first month, flat at 6.8

Largest 6+ July 2021 – August 2021 Increase: adult contemporary WLTW (+.9)

Largest 6+ July 2021 – August 2021 Decrease: classic rock WAXQ (-1.8)

Up next: August 2021 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis. Email Mike Kinosian at Mike.Kinosian@gmail.com.

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Category: Ratings Takeaways