Monday, August 2, 2021 | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

Monday, August 2, 2021

| August 2, 2021

Monday Memo: “And While I Have You…” Even music stations can harness the power of talk radio, if enterprising local hosts use social media to “make the audience the show.” When you’re out-and-about – news people covering, for instance, the city council meeting – or hosts and DJs on the midway at the county fair – use that thing-in-your-pocket-we-used-to-call “a phone” to gather vox populi. Ask them…something else. In this week’s column, consultant Holland Cooke says this is a great way to make your hard work count twice and he outlines an on-air and digital sponsorship opportunity. Read it here.

Pending Business: Winners or Champions?. Sales pro Steve Lapa, president of Lapcom Communications Corp, says that a lot of radio sellers consider themselves “winners,” but it’s the “champions” who realize the most success year in and year out. What’s the difference? Lapa says, “Winners will focus on outperforming a competitor. In sales it simply means you will strive to be #1. How you get there – your sales skills, planning, organization, product knowledge, and daily motivation are all part of winning that #1 competitive ranking. Champions focus on setting a standard so high their focus is different. It isn’t just about outperforming the competitor. It’s about performing at a level so high only they know they can achieve.” Read six things he’s learned from champions here.

Bloomberg Black Business Beat Launches on 20 Affiliate Stations. The new specialty feature “Bloomberg Black Business Beat” from Bloomberg Radio and Key Networks is launching on 20 radio affiliates. In June, Key Networks and Bloomberg Radio announced that it had entered into an agreement with Superadio Networks, LLC, to make the “Bloomberg Black Business Beat” available to its affiliates across the U.S. Stations airing the program include: WLIB-FM, New York; WJBR-FM, Philadelphia; KDYA-AM, San Francisco; WNZN-FM, Cleveland; WRSV-FM, Raleigh; WABB-AM, Greenville, SC; WGRI-AM, Cincinnati; WCGL-AM and WWZR-FM in Jacksonville; as well as WBXB-FM and WJZU-AM in Norfolk, VA. The “Bloomberg Black Business Beat” is hosted by Renita Young, and is a daily look at the intersection of culture and commerce affecting Black American audiences. Topics range from the latest trends in Black-owned businesses and profiles of Black entrepreneurs, to a continuing look at diversity in the workplace and an inside look at the business of entertainment. Key Networks chief revenue officer Dennis Green says, “Once again, the leader in business and financial news has created top-notch content with the ‘Bloomberg Black Business Beat.’ We are proud to present timely, topical content of interest to the Black community and advertisers looking to reach this important audience.”

Kelly Lynch to Leave WGY-AM/FM, Albany for Opportunity Outside of Radio. After a career of more than a decade with iHeartMedia’s WGY-AM/FM, Albany in which she co-hosted the morning show with Chuck Custer, and more recently Doug Goudie, Kelly Lynch will exit the station after the September 3 program for an opportunity outside of radio. The station says that during her time there, she helped raise millions of dollars for the Bernard and Millie Duker Children’s Hospital at Albany Medical Center and for many Capital District children’s charities through WGY’s Christmas Wish Program. Lynch says, “I would like to thank WGY and iHeartMedia for allowing me to be a part of the tremendously important work we have done over the last 11 years. I have enjoyed having a front row seat to the biggest news stories of the last decade, and it has been an immense privilege to share these stories with our listeners. I have also had the honor of working alongside the most talented people in our industry and treasure the lasting friendships I have formed along the way.”

Larry Elder Holds Rally for Campaign to Recall Gavin Newsom. Pictured above is Salem Radio Network talk host Larry Elder at a rally at Will Rogers State Beach on Saturday (7/31). Elder is one of dozens appearing on the ballot for the September 14 recall election of California Governor Gavin Newsom. Elder addressed several hundred supporters in opposition to Governor Newsom, L.A. County District Attorney George Gascon, and local City Council member Mike Bonin.

TALKERS News Notes. The nationally syndicated “Erick Erickson Show” announces the program has added five new affiliate stations to its roster. The “Erick Erickson Show” airs live from 12:00 noon to 3:00 pm ET from Cox Media Group’s flagship news/talk WSB-AM/WSBB-FM, Atlanta. Now carrying the program are CMG O&Os WDBO-AM, Orlando; WOKV-FM, Jacksonville; KRMG-AM/FM, Tulsa; WHIO-AM/FM, Dayton; and WGAU-AM, Athens, Georgia…..SiriusXM is announcing a new program that will debut this fall called “Let’s Go!,” a weekly show starring NFL legends Tom Brady and Larry Fitzgerald. The one-hour show will feature back-to-back, in-depth conversations with Brady and Fitzgerald, conducted by Emmy Award-winning broadcaster Jim Gray. Gray has been interviewing both Brady and Fitzgerald since they came into the league, and for more than a decade when the three were together for the pregame and halftime of the NFL “Monday Night Football” broadcast. This year, their conversations will be in a longer format and will premiere exclusively on SiriusXM. The show will air Mondays at 6:00 pm ET on the Mad Dog Sports Radio channel during the NFL season…..WNRI, Woonsocket, Rhode Island talk host John DePetro is celebrating his accolades from Rhode Island Monthly’s 2021 annual reader’s poll in which he was honored with “Best Local News Site/Blog” and “Best Social Media” for his Twitter feed. In 2020, DePetro was named “Best Talk Radio Host.” DePetro, posing below with his recent honors, says, “Last year I was voted top radio talk show and this year I am pleased we extended to win in other platforms like my website and social media. Being recognized with radio awards is very gratifying but I am very pleased how we have extended my brand into other platforms like Facebook Live and Twitter because you have to be where the news is.”

Starnes Media Group Syndicating ‘Mid-South Gardening’ Program. Memphis-based Starnes Media Group is putting the “Mid-South Gardening” program into national syndication. Starnes Media Group says that the three-hour weekend program that airs live from 7:00 am to 10:00 am ET Saturdays is a caller-driven program hosted by master gardeners Jim Crowder, Vador Vance, and Ken Mabry. The show has been on the air in Memphis for more than 20 years. The program is available via XDS.

COVID-19 Delta Variant/Mask Policies, Trump Election Denial-GOP Influence, Infrastructure Bill, January 6 Investigation, Critical Race Theory, Urban Crime Spike, and the Olympics Among Top News/Talk Stories Over the Weekend. The rising cases of Delta variant COVID-19 in many places and the resurgence of mask guidelines; former President Donald Trump’s continuing insistence in the “stolen” election mantra and his influence over the Republican Party; the $1 trillion bi-partisan infrastructure bill; the House committee investigating the January 6 Capitol attack; the issue of critical race theory and protests against local school administrations; the dramatic rise in gun-related crime in America’s urban centers; and the Tokyo Olympics were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Category: Front Page News, Industry News