Wednesday, June 23, 2021 | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

Wednesday, June 23, 2021

| June 23, 2021

The Power of Talk Radio Has Never Been Stronger. Sales pro and Howie Carr Radio Network president Kathy Carr writes in a column today that in order to make the title this piece a reality, talk radio sellers must use all the weapons in their arsenal. “We are radio, but we are most effective when we take advantage of all the new technology that is now available to us. As an industry, we need to keep up with all the advanced marketing vehicles and provide them to our clients to increase their business and stay current with the times. We need to supplement the live reads with text messages, social media, and eblasts. The live reads should be synchronized with the blasts and texts. Adding your clients’ ads to your podcasts gives them an added bang for their buck.” Read more here.

Rose Tennent Show Gone from WJAS-AM, Pittsburgh. According to a story at Patch.com, the Rose Tennent program has exited St. Barnabas Broadcasting’s WJAS-AM, Pittsburgh after three months on the air. Westwood One’s “Dan Bongino Show” is now airing in the 12:00 noon to 3:00 pm slot formerly occupied by Tennent. Both Tennent – a longtime Pittsburgh radio personality who worked alongside Jim Quinn on “The War Room” morning show on former talk outlet WPGB-FM – and Wendy Bell joined the station in March. Bell, a former KDKA-TV newscaster and former KDKA-AM talk host, exited the station in April and was replaced in the 9:00 am to 12:00 noon slot by Premiere NetworksGlenn Beck. St. Barnabas Broadcasting has not issued a public statement about the change and it’s unclear what the reason was for the change.

iHeartMedia Pre-Pays $250 Million of Term Loan Facilities. The company announces that its indirect, wholly-owned subsidiary, iHeartCommunications, Inc., is voluntarily prepaying a portion of both its $2.075 million Term Loan and its $447 million Incremental Term Loan, utilizing cash on hand, while concurrently repricing the Incremental Term Loan. iHeartMedia chairman and CEO Bob Pittman says, “We are pleased to announce that we will voluntarily pay down $250 million of our Term Loan facilities, demonstrating the encouraging momentum we are seeing across all of our businesses. At iHeart, we are committed to deleveraging and strengthening our balance sheet, reducing interest expense and further increasing our free cash flow while still maintaining ample liquidity. We continue to evaluate all possible opportunities to reduce our cost of capital, and we have taken advantage of the current favorable market conditions to reprice our Incremental Term Loan as well.” The prepayment, which will be applied to the two Term Loan facilities on a pro-rata basis, and the repricing, are each expected to close in mid-July, subject to customary closing conditions.

Bill O’Reilly Programs Hit 250-Station Threshold. The Key Networks nationally syndicated programs featuring Bill O’Reilly hit the 250-station mark in just over two years with the addition of news affiliates including: WRNN-FM, Myrtle Beach; WDAY-AM, Fargo; KLJY-HD3, St. Louis; KDXE-FM, Little Rock; and WBOB-AM, Jacksonville. O’Reilly comments, “We are very pleased with our expanding radio lineup. In this time of political and societal chaos, ‘The O’Reilly Update’ brings clarity and honest reporting. We also have fun with the ‘something you might not know’ segment. Sometimes the good guys actually win and that’s what’s happening with the ‘Update.’” Key Networks offers three O’Reilly programs – “The O’Reilly Update” in middays, “The O’Reilly Update Morning Edition” and “The O’Reilly Update Weekend Edition.” Key Networks chief revenue officer Dennis Green says, “Two Hundred fifty stations in two years shows that Bill O’Reilly’s popularity remains strong. ‘The O’Reilly Update’ provides commentary unlike anyone in media today. The information is timely, topical and most importantly, sellable as local stations are generating revenue from content that is second to none. For those stations that have not signed up for The O’Reilly Update, the time is now!”

Voting Rights Bill Killed, COVID-19/Delta Variant, Spike in Violent Crime, Critical Race Theory, Employer Woes, Iran Politics/Nuclear Deal, Russian War Games, and NYC Mayoral Race Among Top News/Talk Stories Yesterday (6/22). Republicans use the filibuster to block Joe Biden’s For the People Act voting bill; the slowing rate of vaccinations and concerns about a fall/winter rise of the COVID-19 Delta variant; the spike in violent crime and gun violence in America’s urban areas; the pushback against the teaching of “critical race theory” by parents; hospitality industry employers’ desperate need for workers; the election of hardliner Ebrahim Raisi as Iran’s president and his refusal to meet with Biden over Iran’s ballistic missile program; Russia’s largest military exercises program since the Cold War; and the New York City mayoral primary race were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

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Category: Front Page News, Industry News