May 2021 PPM Ratings Takeaways – Part Four | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

May 2021 PPM Ratings Takeaways – Part Four

| June 21, 2021

May 2021 PPM Data – Information for the May 2021 survey period has been released for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Nielsen Audio’s May 2021 sweep covered April 29 – May 26.

Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty, as well as citing each particular city’s #1 station (6+) and loftiest (6+) upticks/drop-offs.

All comparisons noted are April 2021 – May 2021 (6+).

AUSTIN

News/Talk: Waterloo Media-operated KLBJ-AM “News Radio” 5.7 – 4.9, -.8, fourth to fifth

News: None in the top twenty

Sports Talk: Genuine Austin Radio’s KTXX “The Horn” 1.4 – 1.7, +.3, #19 to #17

Public Radio News/Talk: University of Texas-owned KUT 8.9 – 9.0, +.1, continues in second-place

Number One 6+: Waterloo Media-operated adult hits KBPA, third month in a row, 9.6 – 11.1, +1.5

Largest 6+ April 2021 – May 2021 Increase: adult hits KBPA (+1.5)

Largest 6+ April 2021 – May 2021 Decrease: adult contemporary KKMJ (-1.6)

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 5.0 – 5.2, +.2, seventh to sixth

Curtis Media Group-owned WPTF “News Radio 680” 1.8 – 2.1, +.3, #16 to #14

News: None in the top twenty

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” 2.3 – 1.8, -.5, #14 to #15

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 9.6 – 10.0, +.4, #1

Number One 6+: public radio news/talk WUNC, seventh straight month, 9.6 – 10.0, +.4

Largest 6+ April 2021 – May 2021 Increase (tie): urban AC WFXY; classic rock WQDR-AM; and triple A WCLY (+.5)

Largest 6+ April 2021 – May 2021 Decrease: adult hits WBBB (-1.5)

INDIANAPOLIS

News/Talk: Emmis’ WIBC “93.1 FM Indy’s Mobile News” 6.6 – 6.9, +.3, fourth to third

News: None in the top twenty

Sports Talk: Emmis-owned WFNI “The Fan” 5.9 – 5.7, -.2, remains at #7

iHeartMedia’s WNDE “Fox Sports 1260” .5 – .4, -.1, flat at #20

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting’s WFYI unchanged at 4.9, eighth to ninth

Number One 6+: Cumulus Media adult hits WJJK, fourth successive month, 10.8 – 10.4, -.4

Largest 6+ April 2021 – May 2021 Increase: hot AC WNTR (+.6)

Largest 6+ April 2021 – May 2021 Decrease (tie): CHR WZPL and rhythmic CHR WHHH (-.5)

MILWAUKEE

News/Talk: Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Brewers) 9.7 – 9.2, -.5, #1

iHeartMedia’s WISN “News Talk 1130” 7.4 – 6.6, -.8, fourth to third

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” 1.3 – 1.7, +.4, #17 to #14

Good Karma Brands’ WKTI “ESPN Milwaukee” .7 – .8, +.1, #20 to #19

Audacy-owned WSSP “1250 AM The Fan” .6 – .8, +.2, #24 to #19

Public Radio News/Talk: University of Wisconsin-owned WUWM 4.0 – 4.6, +.6, continues at #9

Wisconsin Educational Communication Board-owned WHAD .7 – .8, +.1, #20 to #19

Number One 6+: Good Karma Brands news/talk WTMJ, second straight month, 9.7 – 9.2, -.5

Largest 6+ April 2021 – May 2021 Increase: adult contemporary WLDB (+1.1)

Largest 6+ April 2021 – May 2021 Decrease (tie): classic rock WKLH and rock WHQG (-1.4)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 7.1 – 6.7, -.4, third to fourth

iHeartMedia-owned WLAC “Talk Radio 1510” 2.2 – 1.9, -.3, flat at #17

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” 3.1 – 3.3, +.2, #12 to #11

Cromwell Radio Group-owned WPRT “102.5 The Game” .7 – .9, +.2, #21 to #19

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 3.8 – 4.0, +.2, remains at #10 and the internet stream of co-owned WPLN-HD3 1.0 – .9, -.1, flat at #19

Number One 6+: Midwest Communications adult hits WCJK, fifth successive month, unchanged at 8.7

Largest 6+ April 2021 – May 2021 Increase: country WSM-FM (+1.0)

Largest 6+ April 2021 – May 2021 Decrease: urban AC WPRT-HD2 (-.7)

PROVIDENCE

News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 4.8 – 4.6, -.2, sixth to seventh

iHeartMedia-owned WHJJ “News Radio 920” .7 – .9, +.2, #21 to #19

News – Talk: iHeartMedia’s WBZ-AM “1030 News Radio” repeats at 1.3, #16 to #13

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” 4.2 – 5.4, +1.2, seventh to fifth

Audacy’s WVEI “Sports Radio 103.7” 3.2 – 2.8, -.4, ninth to tenth

Public Radio News/Talk: WGBH Educational Foundation’s WGBH 3.1 – 2.9, -.2, tenth to ninth

Rhode Island Public Radio-owned WNPN 2.0 – 2.1, +.1, steady at #11

Number One 6+: iHeartMedia rock WHJY, fifth consecutive month, 8.4 – 8.5, +.1

Largest 6+ April 2021 – May 2021 Increase: sports talk WBZ-FM (+1.2)

Largest 6+ April 2021 – May 2021 Decrease: variety WERS (-.7)

NORFOLK

News/Talk: Commonwealth Radio’s WNIS “News Talk AM 790” 4.0 – 2.8, -1.2, #8 to #11

News: None in the top twenty

Sports Talk: Max Broadcast Group Holdings’ WVSP “ESPN 94.1 FM” 1.3 – 1.2, -.1, #18 to #19

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, 31st consecutive month, 13.3 – 12.4, -.9

Largest 6+ April 2021 – May 2021 Increase: country WUSH (+1.0)

Largest 6+ April 2021 – May 2021 Decrease: news/talk WNIS (-1.2)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 7.8 – 8.7, +.9, continues at #3

News: None in the top twenty

Sports Talk: Cox Media Group-owned WOKV-AM “ESPN Jacksonville 690 AM” .4 – .5, +.1, #21 to #19

Public Radio News/Talk: WJCT, Inc.’s WJCT  5.3 – 4.5, -.8, seventh to eighth

Number One 6+: Cox Media Group classic hits-oldies WJGL, third month in a row, 10.3 – 10.2, -.1

Largest 6+ April 2021 – May 2021 Increase (tie): news/talk WOKV-FM and urban contemporary WJBT (+.9)

Largest 6+ April 2021 – May 2021 Decrease: adult contemporary WEZI (-1.5)

WEST PALM BEACH

News/Talk: iHeartMedia’s WJNO “News Radio 1290” 3.0 – 3.5, +.5, ninth to seventh

Hubbard Broadcasting-owned WFTL “News Talk 850” flat at 2.0, remains at #13

iHeartMedia’s WZZR “92.1 Real Radio” 2.0 – 1.2, -.8, #13 to #17

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 4.3 – 4.5, +.2, unchanged at #6

Number One 6+: Hubbard Broadcasting hot AC WRMF, 14th straight month, 10.4 – 9.8, -.6

Largest 6+ April 2021 – May 2021 Increase: classic hits-oldies WEAT (+1.3)

Largest 6+ April 2021 – May 2021 Decrease: CHR WLDI (-1.1)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 4.1 – 3.4, -.7, ninth to tenth

News: None in the top twenty

Sports Talk: Curtis Media Group-owned WSJS & WPCM 600 AM & 920 AM” flat at .5, unchanged at #15

Public Radio News/Talk: Wake Forest University’s WFDD 3.0 – 3.6, +.6, #11 to #9

University of North Carolina at Chapel Hill-owned WUNC steady at 2.4, continues at #13

Number One 6+: Dick Broadcasting classic rock WKRR, first month, flat at 9.7

Largest 6+ April 2021 – May 2021 Increase: adult contemporary WMAG (+.9)

Largest 6+ April 2021 – May 2021 Decrease: country WPAW (-1.2)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 3.7 – 3.4, -.3, #10 to #12

News: None in the top twenty

Sports Talk: In the Audacy cluster, WMFS “Sports Radio 92.9” 3.5 – 4.2, +.7, #12 to #9; WMFS’ internet stream .1 – .3, +.2, #19 to #18; and WMC-AM “ESPN 790 AM” .3 – .2, -.1, #18 to #19

Public Radio News/Talk: Mid-South Public Communications’ WKNO 1.9 – 2.0, +.1, unchanged at #14

Number One 6+: iHeartMedia urban AC KJMS, third consecutive month, steady at 9.9

Largest 6+ April 2021 – May 2021 Increase (tie): urban-rhythmic oldies WDIA and country WLFP (+.9)

Largest 6+ April 2021 – May 2021 Decrease: gospel WHAL (-1.0)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 5.1 – 4.7, -.4, remains at #8

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” 1.0 – .8, -.2, flat at #15

iHeartMedia’s WPOP “News Radio 1410 AM & 100.9 FM” locked at .2, #18 to #17

News: None in the top twenty

Sports Talk: iHeartMedia-owned WUCS “97.9 ESPN” steady at 1.1, unchanged at #14

Public Radio News/Talk: Connecticut Educational Communications’ WNPR 5.7 – 7.0, +1.3, seventh to third

New England Public Media’s WFCR .6 – .4, -.2, continues at #16

Number One 6+: Audacy adult contemporary WRCH, 14th month in a row, 13.9 – 13.4, -.5

Largest 6+ April 2021 – May 2021 Increase: public radio news/talk WNPR (+1.3)

Largest 6+ April 2021 – May 2021 Decrease: adult contemporary WRCH (-.5)

Email managing editor Mike Kinosian at Mike.Kinosian@gmail.com.  

Category: Ratings Takeaways