May 2021 PPM Ratings Takeaways – Part Three | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

May 2021 PPM Ratings Takeaways – Part Three

| June 20, 2021

May 2021 PPM Data – Information for the May 2021 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Nielsen Audio’s May 2021 sweep covered April 29 – May 26.

Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty. He also cites each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are April 2021 – May 2021 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 5.3 – 5.1, -.2, fourth to fifth

iHeartMedia-owned KEX “News Radio 1190” 3.5 – 2.9, -.6, #12 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 9.9 – 8.4, -1.5, #1

Number One 6+: Oregon Public Broadcasting public radio news/talk KOPB, fifth month in a row, 9.9 – 8.4, -1.5

Largest 6+ April 2021 – May 2021 Increase (tie): classic hits-oldies KLTH and regional Mexican KRYP (+.9)

Largest 6+ April 2021 – May 2021 Decrease: public radio news/talk KOPB (-1.5)

CHARLOTTE

News/Talk: Radio One-owned WBT AM & WBT-FM “Charlotte’s News Talk” 4.4 – 3.9, -.5, #8 to #11

News: None in the top twenty

Sports Talk: Audacy’s WFNZ “Sports Radio The Fan” 1.3 – 1.1, -.2, #17 to #19

Public Radio News/Talk: University Radio Foundation-owned WFAE 4.2 – 4.0, -.2, ninth to eighth

Number One 6+: iHeartMedia classic rock WRFX, second month in a row, 7.0 – 6.6, -.4

Largest 6+ April 2021 – May 2021 Increase (tie): adult contemporary WKQC and urban AC WBAV (+.6)

Largest 6+ April 2021 – May 2021 Decrease: urban contemporary WPEG (-.7)

 SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” 5.0 – 4.6, -.4, seventh to tenth

Alpha Media-owned KTSA “Stay Connected” 2.1 – 1.8, -.3, #15 to #17

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 4.3 – 4.9, +.6, #11 to #8

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, fifth consecutive month, 9.4 – 8.2, -1.2

Largest 6+ April 2021 – May 2021 Increase: rock KISS (+.7)

Largest 6+ April 2021 – May 2021 Decrease: classic hits-oldies KONO-FM (-1.2)

SACRAMENTO

News/Talk: In the iHeartMedia cluster, KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 8.7 – 8.6, -.1, first to second and KSTE “Talk 650” 3.7 – 3.1, -.6, flat at #11

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Capital Public Radio’s KXJZ unchanged at 5.2, remains in seventh-place

KQED, Inc.’s KQEI .8 – .9, +.1, steady at #18

Number One 6+: Bonneville adult contemporary KYMX, third successive month, 8.7 – 9.2, +.5

Largest 6+ April 2021 – May 2021 Increase: hot AC KZZO (+1.0)

Largest 6+ April 2021 – May 2021 Decrease: classic rock KYRV (-.7)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 4.2 – 3.9, -.3, remains at #10

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan – All Sports All The Time” (Pirates) unchanged at 6.9, continues in fourth-place

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 3.5 – 3.1, -.4, flat at #11

Number One 6+: iHeartMedia classic hits-oldies WWSW, second straight month, flat at 10.5

Largest 6+ April 2021 – May 2021 Increase: classic hits-oldies WKPL (+1.1)

Largest 6+ April 2021 – May 2021 Decrease: adult contemporary WSHH (-.6)

SALT LAKE CITY

News/Talk: Bonneville-owned KSL “News Radio” 8.3 – 6.8, -1.5, first to second

iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 6.3 – 5.8, -.5, fourth to sixth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 4.1 – 4.4, +.3, tenth to eighth

Number One 6+: iHeartMedia classic hits-oldies KODJ, first month, 5.8 – 7.7, +1.9

Largest 6+ April 2021 – May 2021 Increase: classic hits-oldies KODJ (+1.9)

Largest 6+ April 2021 – May 2021 Decrease: news/talk KSL (-1.5)

LAS VEGAS

News/Talk: Audacy’s KXNT “News Talk 840” 1.9 – 2.2, +.3, #21 to #20

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Nevada Public Radio Corporation-owned KNPR 2.3 – 2.7, +.4, #19 to #13

Number One 6+: Beasley Media Group classic hits-oldies KKLZ, second consecutive month, 7.0 – 7.1, +.1

Largest 6+ April 2021 – May 2021 Increase: country KWNR (+1.0)

Largest 6+ April 2021 – May 2021 Decrease: hot AC KVGS (-1.0)

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 5.9 – 5.5, -.4, fifth to seventh

Cox Media Group-owned WDBO “Orlando’s News Talk” 2.9 – 2.2, -.7, #12 to #15

iHeartMedia’s WFLF “Orlando News Radio” 1.9 – 1.7, -.2, #16 to #17

Spanish News/Talk: Star Over Orlando’s WRSO “Acción 97.9” 1.0 – 1.3, +.3, #21 to #19

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Community Connections’ WMFE 3.5 – 3.7, +.2, remains at #10

Number One 6+: Audacy classic hits-oldies WOCL, fifth straight month, 10.2 – 9.0, -1.2

Largest 6+ April 2021 – May 2021 Increase: Spanish tropical WRUM (+1.4)

Largest 6+ April 2021 – May 2021 Decrease: classic hits-oldies WOCL (-1.2)

CINCINNATI

News/Talk: In the iHeartMedia cluster, WLW “700 Cincinnati’s News Radio” (Reds) 12.7 – 11.1, -1.6, #1 and WKRC “55 KRC The Talk Station” 4.2 – 4.3, +.1, unchanged at #8

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” .7 – .8, +.1, #20 to #19

Public Radio News/Talk: Cincinnati Public Radio-owned WVXU 2.9 – 3.7, +.8, #12 to #9

Number One 6+: iHeartMedia news/talk WLW second successive month, 12.7 – 11.1, -1.6

Largest 6+ April 2021 – May 2021 Increase: classic rock WOFX (+1.0)

Largest 6+ April 2021 – May 2021 Decrease: news/talk WLW (-1.6)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Indians) 8.6 – 8.1, -.5, remains at #3

News: iHeartMedia-owned WMMS-HD2 “BIN 99.1 Because Truth Matters” flat at .1, continues at #19

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” 3.2 – 4.3, +1.1, #12 to #10

Public Radio News/Talk: Ideastream-owned WCPN 3.4 – 3.3, -.1, steady at #11

Kent State University’s WKSU .7 – .5, -.2, unchanged at #17

Number One 6+: Audacy classic rock WNCX, third month in a row, 10.7 – 10.3, -.4

Largest 6+ April 2021 – May 2021 Increase: sports talk WKRK (+1.1)

Largest 6+ April 2021 – May 2021 Decrease: urban contemporary WAKS-HD2 (-.7)

KANSAS CITY

News/Talk: Audacy’s KMBZ-FM “98.1 FM News, Traffic, Weather” 6.0 – 5.8, -.2, third to fourth

News: None in the top twenty

Sports Talk: Audacy-owned KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) 3.5 – 3.4, -.1, #11 to #12

Union Broadcasting’s WHB “Sports Radio 810” 2.3 – 3.0, +.7, #16 to #14

Public Radio News/Talk: University of Missouri’s KCUR 5.2 – 6.1, +.9, fifth to third

Number One 6+: Cumulus Media classic hits-oldies KCMO-FM, sixth consecutive month, flat at 9.1

Largest 6+ April 2021 – May 2021 Increase: public radio news/talk KCUR (+.9)

Largest 6+ April 2021 – May 2021 Decrease: urban contemporary KPRS (-1.4)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 7.0 – 6.8, -.2, remains at #4

News: None in the top twenty

Sports Talk: Tegna’s WBNS-FM “97.1 FM The Fan” 4.5 – 4.6, +.1, seventh to sixth and cluster-mate WBNS-AM “ESPN 1460 AM” .2 – .4, +.2, #20 to #18

Public Radio News/Talk: Ohio State University’s WOSU 5.8 – 6.9, +1.1, fifth to third

Number One 6+: iHeartMedia country WCOL, fifth successive month, 10.6 – 8.8, -1.8

Largest 6+ April 2021 – May 2021 Increase: public radio news/talk WOSU (+1.1)

Largest 6+ April 2021 – May 2021 Decrease: country WCOL (-1.8)

 

Up next: May 2021 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford. Email Mike Kinosian at Mike.Kinosian@gmail.com.  

Category: Ratings Takeaways