May 2021 PPM Ratings Takeaways – Part Two | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

May 2021 PPM Ratings Takeaways – Part Two

| June 18, 2021

May 2021 PPM Data – Information for the May 2021 sweep has been released for Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Nielsen Audio’s May 2021 survey period covered April 29 – May 26.

Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty. He also cites each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are April 2021 – May 2021 (6+).

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” flat at 4.0, remains at #10

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” unchanged at 8.1, repeats in the runner-up slot

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Nationals) 2.1 – 2.2, +.1, continues at #15

Public Radio News/Talk: American University-owned WAMU 10.2 – 9.5, -.7, #1

Pacifica Foundation’s public radio news/talk – jazz WPFW 1.1 – 1.0, -.1, flat at #20

Number One 6+: public radio news/talk WAMU, fifth straight month, 10.2 – 9.5, -.7

Largest 6+ April 2021 – May 2021 Increase: urban AC WMMJ (+1.3)

Largest 6+ April 2021 – May 2021 Decrease: public radio news/talk WAMU (-.7)

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 4.3 – 3.9, -.4, eighth to ninth

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 6.6 – 5.9, -.7, fourth to fifth

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” 6.9 – 7.0, +.1, second to third

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” (Red Sox) 3.2 – 2.9, -.3, #12 to #11

Public Radio News/Talk: Boston University’s WBUR 4.1 – 4.2, +.1, ninth to eighth

WGBH Educational Foundation-owned WGBH 4.7 – 3.9, -.8, seventh to ninth

Number One 6+: iHeartMedia CHR WXKS-FM, second month in a row, 7.4 – 7.7, +.3

Largest 6+ April 2021 – May 2021 Increase: country WKLB (+1.2)

Largest 6+ April 2021 – May 2021 Decrease: public radio news/talk WGBH (-.8)

MIAMI

News/Talk: None in the top twenty

Spanish News/Talk: Univision Radio-owned WAQI “710 AM Radio Mambi” 2.9 – 3.1, +.2, steady at #11

Actualidad Media Group’s WURN-AM “Actualidad AM 1040” flat at 2.0, continues at #19

Fenix Broadcasting-owned WWFE “La Ponderosa” unchanged at 1.7, stays at #20

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 3.4 – 3.7, +.3, ninth to tenth

Number One 6+: Cox Media Group urban AC WHQT, second successive month, 9.0 – 8.5, -.5

Largest 6+ April 2021 – May 2021 Increase: CHR WHYI (+.8)

Largest 6+ April 2021 – May 2021 Decrease: adult contemporary WFEZ (-.6)

SEATTLE

News/Talk: In the Bonneville cluster, KIRO-FM “97.3 FM” 6.2 – 6.6, +.4, second to first and KTTH “AM 770 Conservative Talk Radio” 2.2 – 2.4, +.2, continues at #20

News: KOMO-AM & KOMO-FM “Seattle News, Weather, Sports” 4.1 – 4.3, +.2, repeats in eighth-place

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Mariners) 3.4 – 3.2, -.2, stays at #14

Public Radio News/Talk: Northwest Public Radio’s KUOW 5.4 – 6.0, +.6, fourth to third

Number One 6+: news/talk KIRO-FM, first month, 6.2 – 6.6, +.4

Largest 6+ April 2021 – May 2021 Increase (tie): public radio news/talk KUOW and jazz KNKX (+.6)

Largest 6+ April 2021 – May 2021 Decrease: alternative KEXP (-1.0)

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 4.6 – 4.4, -.2, seventh to ninth

News: Audacy-owned WWJ News Radio 950” 4.6 – 4.9, +.3, steady in seventh-place

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Tigers) flat at 5.2, fifth to sixth

Public Radio News/Talk: Wayne State University-owned WDET 2.5 – 2.0, -.5, #16 to #17

University of Michigan’s WUOM 1.7 – 1.9, +.2, #21 to #19

Number One 6+: Audacy classic hits-oldies WOMC, first month, 6.7 – 7.2, +.5

Largest 6+ April 2021 – May 2021 Increase (tie): classic hits-oldies WOMC; adult contemporary WNIC; and hot AC WDVD (+.5)

Largest 6+ April 2021 – May 2021 Decrease: rock WRIF (-.7)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 4.1 – 3.8, -.3, fifth to seventh

Bonneville-owned KTAR-FM “News 92.3 FM” 3.2 – 3.1, -.1, #13 to #12

News: None in the top twenty

Sports Talk: Bonneville’s KMVP-FM “Arizona Sports 98.7” 2.3 – 2.6, +.3, #21 to #17

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 3.3 – 3.1, -.2, flat at #12

Number One 6+: iHeartMedia adult contemporary KESZ, seventh straight month, 7.0 – 6.2, -.8

Largest 6+ April 2021 – May 2021 Increase (tie): classic rock KSLX and hot AC KMXP (+.7)

Largest 6+ April 2021 – May 2021 Decrease: Spanish adult hits KOMR (-1.1)

MINNEAPOLIS

News/Talk: Audacy’s WCCO “News Talk 830” (Twins) 6.2 – 5.8, -.4, fifth to seventh

iHeartMedia-owned KTLK “Twin Cities News Talk AM 1130” 3.5 – 3.9, +.4, #12 to #13

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” 6.6 – 6.0, -.6, third to fifth

Public Radio News/Talk: Minnesota Public Radio’s KNOW 7.7- 6.6, -1.1, second to third

Number One 6+: Hubbard Broadcasting hot AC KSTP-FM, fourth straight month, 9.1 – 9.0, -.1

Largest 6+ April 2021 – May 2021 Increase: classic hits-oldies KQQL (+.7)

Largest 6+ April 2021 – May 2021 Decrease: public radio news/talk KNOW (-1.1)

SAN DIEGO

News/Talk: Up two-tenths (each) are iHeartMedia siblings KOGO “News Radio 600” 5.5 – 5.7, fifth to second; KGB-AM “760 AM” 1.8 – 2.0, #20 to #19; and KFI “AM 640” 1.6 – 1.8, #21 to #20

News: None in the top twenty

Sports Talk: Audacy’s KWFN “97.3 The Fan” (Padres) 3.0 – 2.8, -.2, remains at #15

Public Radio News/Talk: San Diego State University-owned KPBS 4.8 – 5.0, +.2, seventh to fifth

Number One 6+: Audacy classic hits-oldies KXSN, third straight month, 6.6 – 7.0, +.4

Largest 6+ April 2021 – May 2021 Increase: country KSON-FM (+1.1)

Largest 6+ April 2021 – May 2021 Decrease: CHR KHTS (-1.2)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” steady at 4.4, seventh to fifth

iHeartMedia-owned WFLA “News Radio 970” unchanged at 4.0, tenth to eighth

News: None in the top twenty

Sports Talk: iHeartMedia’s WDAE “Tampa Bay’s Sports Radio” (Rays) 2.4 – 2.5, +.1, #18 to #19

Public Radio News/Talk: University of South Florida-owned WUSF 3.3 – 3.1, -.2, #13 to #14

Number One 6+: Cox Media Group adult contemporary WDUV, 107th month in a row, 7.0 – 7.2, +.2

Largest 6+ April 2021 – May 2021 Increase: rock WXTB (+.5)

Largest 6+ April 2021 – May 2021 Decrease: rhythmic CHR WLLD (-1.1)

DENVER

News/Talk: In the iHeartMedia cluster, KOA “News Radio 850” (Rockies) 3.4 – 3.2, -.2, flat at #10; KDFD “Freedom 93.7” 2.8 – 2.5, -.3, #13 to #15; and KHOW “Talk Radio 630” 1.7 – 2.0, +.3, #21 to #18

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” 2.1 – 3.0, +.9, #18 to #12

Public Radio News/Talk: Colorado Public Radio-owned KCFR 4.9- 4.3, -.6, third to eighth

Number One 6+: Bonneville country KYGO, fourth straight month, 6.9 – 7.1, +.2

Largest 6+ April 2021 – May 2021 Increase: sports talk KKFN (+.9)

Largest 6+ April 2021 – May 2021 Decrease: Spanish adult hits KJMN (-1.2)

BALTIMORE

News/Talk: Hearst Television’s WBAL News Radio 1090” 4.0 – 3.9, -.1, eighth to tenth

WCBM Maryland-owned WCBM “Talk Radio AM 680” 2.7 – 2.4, -.3, #15 to #14

News: None in the top twenty

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” (Orioles) 4.5 – 4.9, +.4, sixth to seventh

Public Radio News/Talk: Your Public Radio Corporation’s WYPR 3.4 – 2.3, -1.1, #12 to #15

American University-owned WAMU flat at 1.4, #19 to #17

Number One 6+: Radio One urban AC WWIN-FM, fifth consecutive month, 9.7 – 10.8, +1.1

Largest 6+ April 2021 – May 2021 Increase: urban AC WWIN-FM (+1.1)

Largest 6+ April 2021 – May 2021 Decrease: public radio news/talk WYPR (-1.1)

ST. LOUIS

News/Talk: In the Audacy cluster, KMOX “The Voice Of St. Louis” (Cardinals) 5.3 – 5.4, +.1, seventh to sixth; KFTK “Talk 97.1 FM” 3.4 – 3.5, +.1, #13 to #12; and KFTK’s internet stream .7 – .5, -.2, steady at #19

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” 3.3 – 3.4, +.1, #14 to #13

Public Radio News/Talk: University of Missouri-owned KWMU 2.5 – 2.8, +.3, #15 to #14

Number One 6+: Hubbard Broadcasting rock KSHE, fifth month in a row, 12.7 – 13.0, +.3

Largest 6+ April 2021 – May 2021 Increase: alternative KPNT (+1.0)

Largest 6+ April 2021 – May 2021 Decrease (tie): adult hits WARH and contemporary Christian KLJY-FM (-.4)

 

Up next: May 2021 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus. Email Mike Kinosian at Mike.Kinosian@gmail.com.

Category: Ratings Takeaways