May 2021 PPM Ratings Takeaways – Part One | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

May 2021 PPM Ratings Takeaways – Part One

| June 17, 2021

May 2021 PPM Data – Information for the May 2021 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.

Nielsen Audio’s May 2021 sweep covered April 29 – May 26.

Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty. He also cites each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are April 2021 – May 2021 (6+).

NEW YORK

News/Talk: iHeartMedia-owned WOR “710 – The Voice of New York” 2.0 – 1.8, -.2, continues at #19

News: In the Audacy cluster, WINS “1010 – All News/All The Time” 3.2 – 2.7, -.5, #11 to #14 and WCBS-AM “News Radio 880” (Mets) 2.7 – 2.4, -.3, #15 to #16

Sports Talk: Audacy’s WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) steady at 3.1, #12 to #11

Public Radio News/Talk: WNYC Broadcasting Foundation-owned WNYC-FM 4.3 – 3.9, -.4, sixth to seventh

Number One 6+: iHeartMedia adult contemporary WLTW, seventh successive month, 6.3 – 6.7, +.4

Largest 6+ April 2021 – May 2021 Increase (tie): adult contemporary WLTW and rhythmic CHR WKTU (+.4)

Largest 6+ April 2021 – May 2021 Decrease: news WINS (-.5)

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” 5.7 – 4.8, -.9, second to third

News: Audacy-owned KNX “1070 News Radio” flat at 3.0, unchanged at #10

Sports Talk: None in the top twenty

Public Radio News/Talk: Pasadena Area Community College’s KPCC steady at 2.7, #14 to #13

Number One 6+: Audacy classic hits-oldies KRTH, fourth consecutive month, 5.9 – 5.3, -.6

Largest 6+ April 2021 – May 2021 Increase: CHR KNOU (+.4)

Largest 6+ April 2021 – May 2021 Decrease: news/talk KFI (-.9)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” 3.4 – 3.2, -.2, stays at #9

News: Audacy-owned WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” 6.3 – 5.9, -.4, flat at #2

Sports Talk: Audacy’s WSCR “670 The Score” (Cubs) 2.6 – 2.8, +.2, #15 to #13

Public Radio News/Talk: Chicago Public Media-owned WBEZ 4.9 – 4.2, -.7, unchanged at #5

Number One 6+: iHeartMedia urban AC WVAZ, third straight month, 6.9 – 7.1, +.2

Largest 6+ April 2021 – May 2021 Increase: classical WFMT (+.6)

Largest 6+ April 2021 – May 2021 Decrease: public radio news/talk WBEZ (-.7)

SAN FRANCISCO

News/Talk: Cumulus Media-owned KGO “810” 1.9 – 1.6, -.3, #17 to #19

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.1 – 6.4, +.3, remains at #2

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants) 4.3 – 5.1, +.8, fourth to third

Audacy’s KGMZ-FM “95.7 The Game” 1.0 – 1.6, +.6, #26 to #19

Public Radio News/Talk: KQED, Inc.’s KQED 8.8 – 8.2, -.6, #1

Number One 6+: public radio news/talk KQED, fifth straight month, 8.8 – 8.2, -.6

Largest 6+ April 2021 – May 2021 Increase: urban AC KBLX (+1.1)

Largest 6+ April 2021 – May 2021 Decrease: public radio news/talk news KQED (-.6)

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 3.2 – 3.4, +.2, continues at #12

Sports Talk: Cumulus Media’s KTCK “Sports Radio The Ticket” 3.5 – 3.6, +.1, stays at #11

Audacy-owned KRLD-FM “105.3 The Fan” 1.9 – 2.1, +.2, #21 to #20

Public Radio News/Talk: North Texas Public Broadcasting‘s KERA flat at 2.9, #15 to #14

Number One 6+: Audacy classic hits-oldies KLUV, first month, 4.4 – 4.9, +.5

Largest 6+ April 2021 – May 2021 Increase: classic hits-oldies KLUV (+.5)

Largest 6+ April 2021 – May 2021 Decrease (tie): classic rock KZPS and CHR KHKS (-.5)

HOUSTON

News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” 5.5 – 4.9, -.6, fifth to seventh

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Houston-owned KUHF 3.1 – 3.0, -.1, #15 to #17

Number One 6+: iHeartMedia adult contemporary KODA, first month, 6.7 – 6.9, +.2

Largest 6+ April 2021 – May 2021 Increase: country KKBQ (+.7)

Largest 6+ April 2021 – May 2021 Decrease: news/talk KTRH (-.6)

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 9.6 – 8.6, -1.0, #1

News: None in the top twenty

Sports Talk: Audacy’s WZGC “92.9 The Game” flat at 3.4, #10 to #11

Dickey Broadcasting-owned WCNN “The Fan” (Braves) 2.4 – 1.8, -.6, #15 to #17

Public Radio News/Talk: Atlanta Public Schools’ WABE 2.9 – 2.8, -.1, #11 to #13

Number One 6+: Cox Media Group news/talk WSB-AM, 24th consecutive month, 9.6 – 8.6, -1.0

Largest 6+ April 2021 – May 2021 Increase: CHR WWPW (+1.0)

Largest 6+ April 2021 – May 2021 Decrease: news/talk WSB-AM (-1.0)

PHILADELPHIA

News/Talk: Townsquare Media’s WKXW “New Jersey 101.5” 1.8 – 1.6, -.2, remains at #18

News: Audacy’s KYW & WPHI “News Radio 1060 AM & 103.9 FM” 5.5 – 5.0, -.5, fifth to sixth

Sports Talk: Audacy-owned WIP “Sports Radio 94” (Phillies) 5.7 – 5.8, +.1, continues at #4

Beasley Media Group’s WPEN-FM “97.5 The Fanatic” 2.2 – 2.4, +.2, #16 to #14

Public Radio News/Talk: WHYY’s WHYY 4.2 – 4.6, +.4, ninth to seventh

Number One 6+: iHeartMedia urban AC WDAS-FM, fifth straight month, 8.6 – 7.2, -1.4

Largest 6+ April 2021 – May 2021 Increase (tie): public radio news/talk WHYY and adult hits WBEN-FM (+.4)

Largest 6+ April 2021 – May 2021 Decrease: urban AC WDAS-FM (-1.4)

LONG ISLAND

News/Talk: iHeartMedia-owned WOR “710 – The Voice of New York” 3.0 – 2.6, -.4, #12 to #15

News: In the Audacy cluster, WINS “1010 – All News/All The Time” 2.8 – 3.0, +.2, #14 to #12 and WCBS-AM “News Radio 880” (Mets) unchanged at 2.9, continues at #13

Sports Talk: Audacy’s WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 4.7 – 5.3, +.6, fifth to fourth

Public Radio News/Talk: WNYC Broadcasting Foundation-owned WNYC-FM 2.5 – 1.8, -.7, #15 to #19

Number One 6+: Cox Media Group classic rock WBAB, third straight month, 6.5 – 6.2, -.3

Largest 6+ April 2021 – May 2021 Increase (tie): sports talk WFAN-FM & WFAN-AM; Spanish tropical WSKQ; and rhythmic CHR WKTU (+.6)

Largest 6+ April 2021 – May 2021 Decrease: sports talk WFAN-FM’s internet stream (-.8)

RIVERSIDE

News/Talk: iHeartMedia-owned KFI “AM 640” 3.7 – 3.6, -.1, unchanged at #7

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Bernardino Community College’s KVCR 1.3 – .5, -.8, #17 to #19

Pasadena Area Community College-owned KPCC .5 – .3, -.2, continues at #20

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, second straight month, 6.6 – 8.4, +1.8

Largest 6+ April 2021 – May 2021 Increase: classic hits-oldies KOLA (+1.8)

Largest 6+ April 2021 – May 2021 Decrease: Spanish adult hits KLYY (-1.3)

SAN JOSE

News/Talk: Cumulus Media’s KGO “810” 2.4 – 1.7, -.7, #12 to #17

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 4.2 – 4.7, +.5, seventh to fifth

Sports Talk: Cumulus Media’s KNBR “The Sports Leader” (Giants) 2.8 – 3.6, +.8, tenth to seventh

Public Radio News/Talk: KQED, Inc.’s KQED 8.7 – 7.4, -1.3, #1

Number One 6+: public radio news/talk KQED, fifth month in a row, 8.7 – 7.4, -1.3

Largest 6+ April 2021 – May 2021 Increase: adult contemporary KOIT-FM (+1.0)

Largest 6+ April 2021 – May 2021 Decrease: public radio news/talk KQED (-1.3)

MIDDLESEX

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 3.8 – 4.1, +.3, eighth to seventh

iHeartMedia’s WOR “710 – The Voice of New York” flat at 1.8, #21 to #20

News: None in the top twenty

Sports Talk: Audacy’s WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 2.5 – 2.8, +.3, #17 to #14

Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM 3.0 – 2.9, -.1, continues at #13

Number One 6+: iHeartMedia classic rock WAXQ, fifth consecutive month, 9.2 – 9.1, -.1

Largest 6+ April 2021 – May 2021 Increase: adult contemporary WLTW (+1.5)

Largest 6+ April 2021 – May 2021 Decrease: Spanish tropical WSKQ (-.8)

Up next: May 2021 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis. Email Mike Kinosian at Mike.Kinosian@gmail.com.

Category: Ratings Takeaways