April 2021 PPM Ratings Takeaways – Part Four | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

April 2021 PPM Ratings Takeaways – Part Four

| May 21, 2021

April 2021 PPM Data – Information for the April 2021 survey period has been released for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Nielsen Audio’s April 2021 sweep covered April 1 – 28.

In addition to providing “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty, TALKERS magazine, managing editor Mike Kinosian notes each particular city’s #1 station (6+), as well as greatest (6+) gains and losses.

All comparisons noted are March 2021 – April 2021 (6+).

AUSTIN

News/Talk: Waterloo Media-operated KLBJ-AM “News Radio” 5.1 – 5.7, +.6, remains at #4

News: None in the top twenty

Sports Talk: Genuine Austin Radio’s KTXX “The Horn” 1.2 – 1.4, +.2, #20 to #19

Public Radio News/Talk: University of Texas-owned KUT steady at 8.9, third to second

Number One 6+: Waterloo Media-operated adult hits KBPA, second month in a row, 9.3 – 9.6, +.3

Largest 6+ March 2021 – April 2021 Increase: country KOKE-FM (+1.2)

Largest 6+ March 2021 – April 2021 Decrease: adult contemporary KKMJ (-2.4)

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 5.2 – 5.0, -.2, sixth to seventh

Curtis Media Group-owned WPTF “News Radio 680” 2.0 – 1.8, -.2, flat at #16

News: None in the top twenty

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” 3.1 – 2.3, -.8, stays at #14

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 9.1 – 9.6, +.5, repeats at #1

Number One 6+: public radio news/talk WUNC, sixth straight month, 9.1 – 9.6, +.5

Largest 6+ March 2021 – April 2021 Increase: CHR WDCG (+.8)

Largest 6+ March 2021 – April 2021 Decrease: gospel WNNL (-1.0)

INDIANAPOLIS

News/Talk: Emmis’ WIBC “93.1 FM Indy’s Mobile News” 7.2 – 6.6, -.6, third to fourth

News: None in the top twenty

Sports Talk: WIBC cluster-mate WFNI “The Fan” 4.7 – 5.9, +1.2, eighth to seventh

iHeartMedia’s WNDE “Fox Sports 1260” .6 – .5, -.1, flat at #20

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting’s WFYI 5.1 – 4.9, -.2, seventh to eighth

Number One 6+: Cumulus Media adult hits WJJK, third successive month, 10.0 – 10.8, +.8

Largest 6+ March 2021 – April 2021 Increase: sports talk WFNI (+1.2)

Largest 6+ March 2021 – April 2021 Decrease: urban AC WTLC-FM (-1.2)

MILWAUKEE

News/Talk: Good Karma Brands-owned WTMJ  “Wisconsin’s Radio Station” (Brewers) 5.6 – 9.7, +4.1, fifth to first

iHeartMedia’s WISN “News Talk 1130” 8.0 – 7.4, -.6, second to fourth

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” 1.1 – 1.3, +.2, #18 to #17

Good Karma Brands’ WKTI “ESPN Milwaukee” flat at .7, #22 to #20

Public Radio News/Talk: University of Wisconsin-owned WUWM 4.3 – 4.0, -.3, eighth to ninth

Number One 6+: Good Karma Brands news/talk WTMJ, first month, 5.6 – 9.7, +4.1

Largest 6+ March 2021 – April 2021 Increase: news/talk WTMJ (+4.1)*

Largest 6+ March 2021 – April 2021 Decrease: news/talk WISN and rock WHQG (both -1.0)

*Represents the highest (6+) gain by any station in all 48 PPM markets (March 2021 – April 2021)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 6.9 – 7.1, +.2, fourth to third

iHeartMedia-owned WLAC “Talk Radio 1510” 1.7 – 2.2, +.5, unchanged at #17

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” 3.5 – 3.1, -.4, flat at #12

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 4.0 – 3.8, -.2, steady at #10

Co-owned WPLN-HD3 Stream .6 – 1.0, +.4, #22 to #19

Number One 6+: Midwest Communications adult hits WCJK, fourth straight month, 9.3 – 8.7, -.6

Largest 6+ March 2021 – April 2021 Increase: country WSM-FM and urban contemporary WUBT (both +1.4)

Largest 6+ March 2021 – April 2021 Decrease: country WKDF and classic rock WNRQ (both -.7)

PROVIDENCE

News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 5.1 – 4.8, -.3, fifth to sixth

News – Talk: iHeartMedia-owned WBZ-AM “1030 News Radio” 1.5 – 1.3, -.2, #15 to #16

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” 4.1 – 4.2, +.1, locked at #7

Audacy-owned WVEI “Sports Radio 103.7” 2.8 – 3.2, +.4, unchanged at #9

Public Radio News/Talk: WGBH Educational Foundation’s WGBH 2.6 – 3.1, +.5, #11 to #10

Rhode Island Public Radio-owned WNPN 2.7 – 2.0, -.7, #10 to #11

Number One 6+: iHeartMedia rock WHJY, fourth consecutive month, 9.2 – 8.4, -.8

Largest 6+ March 2021 – April 2021 Increase: CHR WPRO-FM (+.9)

Largest 6+ March 2021 – April 2021 Decrease: rock WHJY (-.8)

NORFOLK

News/Talk: Commonwealth Radio’s WNIS “News Talk AM 790” 3.6 – 4.0, +.4, tenth to eighth

News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” .9 – 1.3, +.4, #21 to #18

Sports Talk: Max Broadcast Group Holdings’ WVSP “ESPN 94.1 FM” 1.6 – 1.3, -.3, #17 to #18

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, 30th consecutive month, 13.4 – 13.3, -.1

Largest 6+ March 2021 – April 2021 Increase: classic rock WAFX (+.7)

Largest 6+ March 2021 – April 2021 Decrease: rhythmic hot AC WMOV (-.9)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 7.9 – 7.8, -.1, unchanged at #3

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WJCT, Inc.-owned WJCT  5.6 – 5.3, -.3, remains in seventh-place

Number One 6+: Cox Media Group classic hits-oldies WJGL, second month in a row, 9.6 – 10.3, +.7

Largest 6+ March 2021 – April 2021 Increase: adult contemporary WEZI (+1.1)

Largest 6+ March 2021 – April 2021 Decrease: country WGNE (-.5)

WEST PALM BEACH

News/Talk: iHeartMedia’s WJNO “News Radio 1290” 3.1 – 3.0, -.1, stays at #9

Hubbard Broadcasting-owned WFTL “News Talk 850” 2.1 – 2.0, -.1, flat at #13

iHeartMedia’s WZZR “92.1 Real Radio” 1.9 – 2.0, +.1, #14 to #13

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 3.9 – 4.3, +.4, seventh to sixth

Number One 6+: Hubbard Broadcasting hot AC WRMF, 13th straight month, 8.4 – 10.4, +2.0

Largest 6+ March 2021 – April 2021 Increase: hot AC WRMF (+2.0)

Largest 6+ March 2021 – April 2021 Decrease: classic hits-oldies WEAT (-1.0)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 3.5 – 4.1, +.6, locked at #9

News: None in the top twenty

Sports Talk: Curtis Media Group-owned WSJS & WPCM 600 AM & 920 AM” .4 – .5, +.1, steady at #15

Co-owned WMFR “Triad Sports Network” .0 – .1, +.1, #17

Public Radio News/Talk: Wake Forest University’s WFDD 3.5 – 3.0, -.5, #9 to #11

University of North Carolina at Chapel Hill-owned WUNC 1.7 – 2.4, +.7, unchanged at #13

Number One 6+: Audacy urban AC WQMG, fourth straight month, 11.5 – 10.0, -1.5

Largest 6+ March 2021 – April 2021 Increase: rhythmic CHR WJMH (+.8)

Largest 6+ March 2021 – April 2021 Decrease: urban AC WQMG (-1.5)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 3.6 – 3.7, +.1, eighth to tenth

News: None in the top twenty

Sports Talk: Audacy-owned WMFS “Sports Radio 92.9” 3.0 – 3.5, +.5, #11 to #12

Co-owned WMC-AM “ESPN 790 AM” .2 – .3, +.1, flat at #18

WMFS’ internet stream .2 – .1, -.1, #18 to #19

Public Radio News/Talk: Mid-South Public Communications’ WKNO 2.0 – 1.9, -.1, #13 to #14

WKNO-HD2’s internet stream .2 – .1, -.1, #18 to #19

Number One 6+: iHeartMedia urban AC KJMS, second consecutive month, 9.5 – 9.9, +.4

Largest 6+ March 2021 – April 2021 Increase: gospel WHAL (+1.3)

Largest 6+ March 2021 – April 2021 Decrease: urban contemporary WHRK (-.4)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 5.7 – 5.1, -.6, seventh to eighth

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” .7 – 1.0, +.3, #16 to #15

iHeartMedia’s WPOP “News Radio 1410 AM & 100.9 FM” flat at .2, #19 to #18

News: None in the top twenty

Sports Talk: iHeartMedia-owned WUCS “97.9 ESPN” 1.3 – 1.1, -.2, #13 to #14

Public Radio News/Talk: Connecticut Educational Communications’ WNPR 7.2 – 5.7, -1.5, second to seventh

New England Public Media’s WFCR .4 – .6, +.2, #18 to #16

Number One 6+: Audacy adult contemporary WRCH, 13th month in a row, 13.8 – 13.9, +.1

Largest 6+ March 2021 – April 2021 Increase: classic hits-oldies WHCN (+1.1)

Largest 6+ March 2021 – April 2021 Decrease: public radio news/talk WNPR (-1.5)

 

Email managing editor Mike Kinosian at Mike.Kinosian@gmail.com.  

 

Tags: , , , , , , , , , , , , , , , , , ,

Category: Ratings Takeaways