April 2021 PPM Ratings Takeaways – Part Two | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

April 2021 PPM Ratings Takeaways – Part Two

| May 19, 2021

April 2021 PPM Data – Information for the April 2021 sweep has been released for Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Nielsen Audio’s April 2021 survey period covered April 1 – 28.

In addition to providing “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty, TALKERS magazine managing editor Mike Kinosian notes each particular city’s #1 station (6+), as well as highest (6+) positive spikes and sharpest declines.

All comparisons noted are March 2021 – April 2021 (6+).

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” 3.9 – 4.0, +.1, ninth to tenth

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 9.0 – 8.1, -.9, remains in second-place

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Nationals) 1.7 – 2.1, +.4, #18 to #15

Public Radio News/Talk: American University-owned WAMU 9.7 – 10.2, +.5, repeating at #1

Pacifica Foundation’s public radio news/talk – jazz WPFW flat at 1.1, #19 to #20

Number One 6+: public radio news/talk WAMU, fourth straight month, 9.7 – 10.2, +.5

Largest 6+ March 2021 – April 2021 Increase: classic hits-oldies WWEG (+.7)

Largest 6+ March 2021 – April 2021 Decrease: news WTOP & WTLP (-.9)

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 4.4 – 4.3, -.1, unchanged at #8

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 6.4 – 6.6, +.2, steady at #4

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” flat at 6.9, remains in second-place

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” (Red Sox) 3.0 – 3.2, +.2, #11 to #12

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 4.4 – 4.7, +.3, eighth to seventh

Boston University’s WBUR 4.6 – 4.1, -.5, seventh to ninth

Number One 6+: iHeartMedia CHR WXKS-FM, first month, 6.8 – 7.4, +.6

Largest 6+ March 2021 – April 2021 Increase: hot AC WWBX (+.7)

Largest 6+ March 2021 – April 2021 Decrease: classic hits-oldies WROR (-.9)

MIAMI

Spanish News/Talk: Univision Radio-owned WAQI “710 AM Radio Mambi” 2.6 – 2.9, +.3, #13 to #11

Actualidad Media Group’s WURN-AM “Actualidad AM 1040” 2.2 – 2.0, -.2, #17 to #19

Fenix Broadcasting-owned WWFE “La Ponderosa” 1.6 – 1.7, +.1, #21 to #20

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 3.7 – 3.4, -.3, eighth to ninth

Number One 6+: Cox Media Group urban AC WHQT, first month, 8.2 – 9.0, +.8

Largest 6+ March 2021 – April 2021 Increase: urban AC WHQT and classic hits-oldies WMXJ (both +.8)

Largest 6+ March 2021 – April 2021 Decrease: adult contemporary WFEZ (-.8)

SEATTLE

News/Talk: Bonneville’s KIRO-FM “97.3 FM” 6.4 – 6.2, -.2, first to second

Co-owned KTTH “AM 770 Conservative Talk Radio” 2.6 – 2.2, -.4, #18 to #20

News: Sinclair Broadcast Group’s KOMO-AM & KOMO-FM “Seattle News, Weather, Sports” 5.0 – 4.1, -.9, fifth to eighth

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Mariners) 2.7 – 3.4, +.7, #17 to #14

Public Radio News/Talk: Northwest Public Radio’s KUOW 5.6 – 5.4, -.2, third to fourth

Number One 6+: Audacy rock KISW, first month, 6.0 – 6.3, +.3

Largest 6+ March 2021 – April 2021 Increase: sports talk KIRO-AM and CHR KBKS (both +.7)

Largest 6+ March 2021 – April 2021 Decrease: news KOMO (-.9)

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 4.3 – 4.6, +.3, tenth to seventh

News: Audacy-owned WWJ News Radio 950” unchanged at 4.6, eighth to seventh

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Tigers) 4.9 – 5.2, +.3, sixth to fifth

Public Radio News/Talk: Wayne State University-owned WDET 2.2 – 2.5, +.3, remains at #16

Number One 6+: Beasley Media Group classic rock WCSX, first month, 5.3 – 6.9, +1.6

Largest 6+ March 2021 – April 2021 Increase: classic rock WCSX (+1.6)

Largest 6+ March 2021 – April 2021 Decrease: urban AC WMXD (-.7)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 4.5 – 4.1, -.4, remains in fifth-place

Bonneville-owned KTAR-FM “News 92.3 FM” 3.6 – 3.2, -.4, #9 to #13

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 3.8 – 3.3, -.5, #8 to #12

Number One 6+: iHeartMedia adult contemporary KESZ, sixth straight month, 6.4 – 7.0, +.6

Largest 6+ March 2021- April 2021 Increase: rhythmic hot AC KZCE (+1.7)

Largest 6+ March 2021 – April 2021 Decrease: rock KUPD (-.7)

MINNEAPOLIS

News/Talk: Audacy’s WCCO News Talk 830” (Twins) 5.0 – 6.2, +1.2, eighth to fifth

iHeartMedia-owned KTLK “Twin Cities News Talk AM 1130” 4.0 – 3.5, -.5, #11 to #12

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” 6.7 – 6.6, -.1, flat at #3

Public Radio News/Talk: Minnesota Public Radio’s KNOW 7.1- 7.7, +.6, remains in second-place

Number One 6+: Hubbard Broadcasting hot AC KSTP-FM, third straight month, 9.2 – 9.1, -.1

Largest 6+ March 2021 – April 2021 Increase: news/talk WCCO (+1.2)

Largest 6+ March 2021 – April 2021 Decrease: news/talk KTLK and classic country KLCI (both -.5)

SAN DIEGO

News/Talk: iHeartMedia’s KOGO “News Radio 600” 5.4 – 5.5, +.1, fourth to fifth

Co-owned KGB-AM “760 AM” steady at 1.8, #19 to #20

News: None in the top twenty

Sports Talk: Audacy’s KWFN “97.3 The Fan” (Padres) 1.6 – 3.0, +1.4, #20 to #15

Public Radio News/Talk: San Diego State University-owned KPBS 6.3 – 4.8, -1.5, first to seventh

Number One 6+: Audacy classic hits-oldies KXSN, second successive month, 6.3 – 6.6, +.3

Largest 6+ March 2021 – April 2021 Increase: classic rock KGB-FM (+1.6)

Largest 6+ March 2021 – April 2021 Decrease: public radio news/talk KPBS (-1.5)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” 4.2 – 4.4, +.2, ninth to seventh

iHeartMedia-owned WFLA “News Radio 970” 3.9 – 4.0, +.1, steady at #10

News: None in the top twenty

Sports Talk: iHeartMedia’s WDAE “Tampa Bay’s Sports Radio” (Rays) 1.6 – 2.4, +.8, #19 to #18

Public Radio News/Talk: University of South Florida-owned WUSF unchanged at 3.3, #14 to #13

Number One 6+: Cox Media Group adult contemporary WDUV, 106th month in a row, 8.5 – 7.0, -1.5

Largest 6+ March 2021 – April 2021 Increase: sports talk WDAE (+.8)

Largest 6+ March 2021 – April 2021 Decrease: adult contemporary WDUV (-1.5)

DENVER

News/Talk: iHeartMedia’s KOA “News Radio 850” (Rockies) 2.2 – 3.4, +1.2, #15 to #10

Co-owned KDFD “Freedom 93.7” 2.6 – 2.8, +.2, #12 to #13

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” 2.2 – 2.1, -.1, #15 to #18

Public Radio News/Talk: Colorado Public Radio-owned KCFR 6.1 – 4.9, -1.2, second to third

Number One 6+: Bonneville country KYGO, third straight month, 6.8 – 6.9, +.1

Largest 6+ March 2021 – April 2021 Increase: news/talk KOA (+1.2)

Largest 6+ March 2021 – April 2021 Decrease: public radio news/talk KCFR (-1.2)

BALTIMORE

News/Talk: Hearst Television’s WBAL News Radio 1090” unchanged at 4.0, seventh to eighth

WCBM Maryland-owned WCBM “Talk Radio AM 680” 2.9 – 2.7, -.2, #13 to #15

News: None in the top twenty

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” (Orioles) 3.0 – 4.5, +1.5, #11 to #6

Public Radio News/Talk: Your Public Radio Corporation’s WYPR 2.9 – 3.4, +.5, #13 to #12

American University-owned WAMU 1.3 – 1.4, +.1, #17 to #19

Number One 6+: Radio One urban AC WWIN-FM, fourth consecutive month, 10.0 – 9.7, -.3

Largest 6+ March 2021 – April 2021 Increase: sports talk WJZ-FM (+1.5)

Largest 6+ March 2021 – April 2021 Decrease: rock WIYY (-.7)

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” (Cardinals) 4.0 – 5.3, +1.3, #11 to #7

Co-owned KFTK “Talk 97.1 FM” 3.2 – 3.4, +.2, #14 to #13

KFTK’s internet stream flat at .7, steady at #19

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” 3.6 – 3.3, -.3, #13 to #14

Public Radio News/Talk: University of Missouri-owned KWMU 3.0 – 2.5, -.5, flat at #15

Number One 6+: Hubbard Broadcasting rock KSHE, fourth month in a row, 12.8 – 12.7, -.1

Largest 6+ March 2021 – April 2021 Increase: news/talk KMOX (+1.3)

Largest 6+ March 2021 – April 2021 Decrease: adult hits WARH (-.7)

 

Up next: April 2021 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus. Email Mike Kinosian at Mike.Kinosian@gmail.com.

Tags: , , , , , , , , , , , , , , ,

Category: Ratings Takeaways