April 2021 PPM Ratings Takeaways – Part One | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

April 2021 PPM Ratings Takeaways – Part One

| May 18, 2021

April 2021 PPM Data – Information for the April 2021 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.

Nielsen Audio’s April 2021 sweep covered April 1 – 28.

In addition to providing “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty, managing editor Mike Kinosian notes each particular city’s #1 station (6+), as well as loftiest (6+) upticks and drop-offs.

All comparisons noted are March 2021 – April 2021 (6+).

NEW YORK

News/Talk: iHeartMedia-owned WOR “710 – The Voice of New York” 2.3 – 2.0, -.3, #14 to #19

News: Audacy’s WINS “1010 – All News/All The Time” 3.4 – 3.2, -.2, #7 to #11

Co-owned WCBS-AM “News Radio 880” (Mets) 2.6 – 2.7, +.1, #12 to #15

Sports Talk: Audacy’s WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 2.4 – 3.1, +.7, #13 to #12

Public Radio News/Talk: WNYC Broadcasting Foundation-owned WNYC-FM flat at 4.3, fourth  to sixth

Number One 6+: iHeartMedia adult contemporary WLTW, sixth successive month, 7.1 – 6.3, -.8

Largest 6+ March 2021 – April 2021 Increase: sports talk WFAN-FM & WFAN-AM (+.7)

Largest 6+ March 2021 – April 2021 Decrease: adult contemporary WLTW (-.8)

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” steady at 5.7, remains at #2

News: Audacy-owned KNX “1070 News Radio” 3.4 – 3.0, -.4, #9 to #10

Sports Talk: None in the top twenty

Public Radio News/Talk: Pasadena Area Community College’s KPCC 3.2 – 2.7, -.5, #11 to #14

Number One 6+: Audacy classic hits-oldies KRTH, third consecutive month, 6.1 – 5.9, -.2

Largest 6+ March 2021 – April 2021 Increase: sports talk/Dodgers flagship KLAC (+.9)

Largest 6+ March 2021 – April 2021 Decrease: public radio news/talk KPCC (-.5)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” 3.5 – 3.4, -.1, flat at #9

News: Audacy-owned WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” 6.2 – 6.3, +.1, steady at #2

Sports Talk: Audacy’s WSCR “670 The Score” (Cubs) 2.4 – 2.6, +.2, #16 to #15

Public Radio News/Talk: Chicago Public Media-owned WBEZ 4.7 – 4.9, +.2, fourth to fifth

Number One 6+: iHeartMedia urban AC WVAZ, second straight month, 6.3 – 6.9, +.6

Largest 6+ March 2021 – April 2021 Increase: urban AC WVAZ (+.6)

Largest 6+ March 2021 – April 2021 Decrease: hot AC WTMX; country WUSN; and classical WFMT (all three tied with -.4)

SAN FRANCISCO

News/Talk: Cumulus Media-owned KGO “810” 1.8 – 1.9, +.1, #20 to #17

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.8 – 6.1, -.7, stays at #2

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants) 3.2 – 4.3, +1.1, seventh to fourth

Public Radio News/Talk: KQED, Inc.’s KQED 9.8 – 8.8, -1.0, repeats at #1

Number One 6+: public radio news/talk KQED, fourth straight month, 9.8 – 8.8, -1.0

Largest 6+ March 2021 – April 2021 Increase: sports talk KNBR (+1.1)

Largest 6+ March 2021 – April 2021 Decrease: public radio news/talk news KQED (-1.0)

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD-2 FM” 3.0 – 3.2, +.2, #14 to #12

Sports Talk: Cumulus Media’s KTCK “Sports Radio The Ticket” 2.6 – 3.5, +.9, #17 to #11

Public Radio News/Talk: North Texas Public Broadcasting-owned KERA 3.1 – 2.9, -.2, #13 to #15

Number One 6+: iHeartMedia classic rock KZPS, first month, 4.4 – 4.8, +.4

Largest 6+ March 2021 – April 2021 Increase: sports talk KTCK (+.9)

Largest 6+ March 2021 – April 2021 Decrease: regional Mexican KLNO (-1.3)

HOUSTON

News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” 5.8 – 5.5, -.3, fourth to fifth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Houston-owned KUHF 2.8 – 3.1, +.3, #17 to #15

Number One 6+: KSBJ Educational Foundation contemporary Christian KSBJ, first month, 5.9 – 6.8, +.9

Largest 6+ March 2021 – April 2021 Increase: contemporary Christian KSBJ (+.9)

Largest 6+ March 2021 – April 2021 Decrease: adult contemporary KODA and hot AC KHMX (both tied with -1.0)

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 9.2 – 9.6, +.4, #1

News: None in the top twenty

Sports Talk: Audacy’s WZGC “92.9 The Game” 3.6 – 3.4, -.2, unchanged at #10

Dickey Broadcasting-owned WCNN “The Fan” (Braves) 1.5 – 2.4, +.9, #19 to #15

Public Radio News/Talk: Atlanta Public Schools’ WABE 3.2 – 2.9, -.3, flat at #11

Number One 6+: Cox Media Group news/talk WSB-AM, 23rd consecutive month, 9.2 – 9.6, +.4

Largest 6+ March 2021 – April 2021 Increase: classic hits-oldies WSRV (+1.1)

Largest 6+ March 2021 – April 2021 Decrease: urban contemporary WVEE (-.8)

PHILADELPHIA

News/Talk: Townsquare Media’s WKXW “New Jersey 101.5” 2.1 – 1.8, -.3, #17 to #18

Audacy-owned WPHT “Talk Radio 1210” 1.5 – 1.4, -.1, #19 to #20

News: Audacy’s KYW & WPHI “News Radio 1060 AM & 103.9 FM” 6.0 – 5.5, -.5, third to fifth

Sports Talk: Audacy-owned WIP “Sports Radio 94” (Phillies) 5.3 – 5.7, +.4, fifth to fourth

Beasley Media Group’s WPEN-FM “97.5 The Fanatic” 2.1 – 2.2, +.1, #17 to #16

Public Radio News/Talk: WHYY’s WHYY 4.6 – 4.2, -.4, flat at #9

Number One 6+: iHeartMedia urban AC WDAS-FM, fourth straight month, 8.1 – 8.6, +.5

Largest 6+ March 2021 – April 2021 Increase: classic hits-oldies WOGL (+.6)

Largest 6+ March 2021 – April 2021 Decrease: adult contemporary WISX (-1.1)

LONG ISLAND

News/Talk: iHeartMedia-owned WOR “710 – The Voice of New York” 3.4 – 3.0, -.4, #11 to #12

News: Audacy’s WCBS-AM “News Radio 880” (Mets) 2.6 – 2.9, +.3, #15 to #13

Co-owned WINS “1010 – All News/All The Time” 2.7 – 2.8, +.1, #13 to #14

Sports Talk: Audacy’s WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 4.0 – 4.7, +.7, seventh to fifth

Public Radio News/Talk: WNYC Broadcasting Foundation-owned WNYC-FM 2.4 – 2.5, +.1, #16 to #15

Number One 6+: Cox Media Group classic rock WBAB, second straight month, 6.1 – 6.5, +.4

Largest 6+ March 2021 – April 2021 Increase: sports talk WFAN-FM & WFAN-FM and rhythmic CHR WQHT (both tied with +.7)

Largest 6+ March 2021 – April 2021 Decrease: Spanish tropical WSKQ and triple A WFUV (both tied with -.6)

RIVERSIDE

News/Talk: iHeartMedia-owned KFI “AM 640” 5.0 – 3.7, -1.3, third to seventh

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Bernardino Community College’s KVCR .8 – 1.3, +.5, #19 to #17

Pasadena Area Community College-owned KPCC steady at .5, remains at #20

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, first month, 5.5 – 6.6, +1.1

Largest 6+ March 2021 – April 2021 Increase: classic hits-oldies KOLA (+1.1)

Largest 6+ March 2021 – April 2021 Decrease: news/talk KFI (-1.3)

SAN JOSE

News/Talk: Cumulus Media’s KGO “810” 2.0 – 2.4, +.4, #11 to #12

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 4.1 – 4.2, +.1, sixth to seventh

Sports Talk: Cumulus Media’s KNBR “The Sports Leader” (Giants) 1.8 – 2.8, +1.0, #14 to #10

Public Radio News/Talk: KQED, Inc.’s KQED 11.3 – 8.7, -2.6, repeats at #1

Number One 6+: public radio news/talk KQED, fourth straight month, 11.3 – 8.7, -2.6

Largest 6+ March 2021 – April 2021 Increase: sports talk KNBR (+1.0)

Largest 6+ March 2021 – April 2021 Decrease: public radio news/talk KQED (-2.6)

MIDDLESEX

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 3.9 – 3.8, -.1, sixth to eighth

News: Audacy’s WCBS-AM “News Radio 880” (Mets) 1.6 – 2.1, +.5, #22 to #19

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) unchanged at 2.5, steady at #17

Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM 3.1 – 3.0, -.1, #12 to #13

Number One 6+: iHeartMedia classic rock WAXQ, fourth month in a row, 8.7 – 9.2, +.5

Largest 6+ March 2021 – April 2021 Increase: hot AC WNEW-FM (+.7)

Largest 6+ March 2021 – April 2021 Decrease: classic hits-oldies WCBS-FM (-1.8)

Up next: April 2021 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis. Email managing editor Mike Kinosian at Mike.Kinosian@gmail.com.

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Category: Ratings Takeaways