March 2021 PPM Ratings Takeaways – Part Four | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

March 2021 PPM Ratings Takeaways – Part Four

| April 23, 2021

Warning: Illegal string offset 'video_embed' in /home/talkers/public_html/wp-content/themes/wp-prosper-prem/functions.php on line 1011

March 2021 PPM Data – Information for the March 2021 survey period has been released for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Nielsen Audio’s March 2021 sweep covered March 4 – 31.

In addition to providing “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty, managing editor Mike Kinosian notes each particular city’s #1 station (6+), as well as greatest (6+) gains and losses.

All comparisons noted are February 2021 – March 2021 (6+).

AUSTIN

News/Talk: Waterloo Media-operated KLBJ-AM “News Radio” 6.2 – 5.1, -1.1, remains at #4

News: None in the top twenty

Sports Talk: Genuine Austin Radio’s KTXX “The Horn” 1.3 – 1.2, -.1, #19 to #20

Public Radio News/Talk: University of Texas-owned KUT 10.1 – 8.9, -1.2, second to third

Number One 6+: Waterloo Media-operated adult hits KBPA, first month, 8.5 – 9.3, +.8

Largest 6+ February 2021 – March 2021 Increase: Spanish adult hits KLJA (+1.1)

Largest 6+ February 2021 – March 2021 Decrease: adult contemporary KKMJ (-1.6)

 

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 6.0 – 5.2, -.8, fifth to sixth

Curtis Media Group-owned WPTF “News Radio 680” 2.3 – 2.0, -.3, #14 to #16

News: None in the top twenty

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” 1.6 – 3.1, +1.5, #16 to #14

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 10.5 – 9.1, -1.4, repeating at #1

Number One 6+: public radio news/talk WUNC, fifth month in a row, 10.5 – 9.1, -1.4

Largest 6+ February 2021 – March 2021 Increase: sports talk WCMC (+1.5)

Largest 6+ February 2021 – March 2021 Decrease: public radio news/talk WUNC (-1.4)

 

INDIANAPOLIS

News/Talk: Emmis’ WIBC “93.1 FM Indy’s Mobile News” 8.2 – 7.2, -1.0, steady at #3

News: None in the top twenty

Sports Talk: Emmis-owned WFNI “The Fan” 4.2 – 4.7,+.5, remains at #8

iHeartMedia’s WNDE “Fox Sports 1260” .5 – .6, +.1, flat at #20

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting’s WFYI 5.7 – 5.1, -.6, steady at #7

Number One 6+: Cumulus Media adult hits WJJK, second straight month, 9.8 – 10.0, +.2

Largest 6+ February 2021 – March 2021 Increase: urban AC WTLC-FM (+.7)

Largest 6+ February 2021 – March 2021 Decrease: adult contemporary WYXB (-2.2)

 

MILWAUKEE

News/Talk: iHeartMedia’s WISN “News Talk 1130” 9.4 – 8.0, -1.4, first to second

Good Karma Brands-owned WTMJ  “Wisconsin’s Radio Station” 6.0 – 5.6, -.4, unchanged at #5

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” 1.0 – 1.1, +.1, steady at #18

Public Radio News/Talk: University of Wisconsin-owned WUWM 4.0 – 4.3, +.3, ninth to eighth

Number One 6+: Saga classic rock WKLH, first month, 8.7 – 8.8, +.1

Largest 6+ February 2021 – March 2021 Increase: rock WHQG (+.9)

Largest 6+ February 2021 – March 2021 Decrease: news/talk WISN (-1.4)

 

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 6.7 – 6.9, +.2, third to fourth

iHeartMedia-owned WLAC “Talk Radio 1510” 2.0 – 1.7, -.3, flat at #17

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” 3.3 – 3.5, +.2, #11 to #12

Cromwell Group-owned WPRT “The Game” .7 – .8, +.1, #20 to #19

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 5.4 – 4.0, -1.4, seventh to tenth

Number One 6+: Midwest Communications adult hits WCJK, third month in a row, 8.7 – 9.3, +.6

Largest 6+ February 2021 – March 2021 Increase: country WSIX (+1.5)

Largest 6+ February 2021 – March 2021 Decrease: public radio news/talk WPLN (-1.4)

 

PROVIDENCE

News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 5.9 – 5.1, -.8, fourth to fifth

News – Talk: iHeartMedia-owned WBZ-AM “1030 News Radio” 1.6 – 1.5, -.1, #14 to #15

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” 3.8 – 4.1, +.3, remains at #7

Audacy-owned WVEI “Sports Radio 103.7” flat at 2.8, tenth to ninth

Public Radio News/Talk: Rhode Island Public Radio-owned WNPN 2.8 – 2.7, -.1, flat at #10

WGBH Educational Foundation’s WGBH 3.4 – 2.6, -.8, #8 to #11

Number One 6+: iHeartMedia rock WHJY, third successive month, steady at 9.2

Largest 6+ February 2021 – March 2021 Increase: adult contemporary WWLI (+1.6)

Largest 6+ February 2021 – March 2021 Decrease: country WCTK (-.9)

 

NORFOLK

News/Talk: Commonwealth Radio’s WNIS “News Talk AM 790” 4.0 – 3.6, -.4, eighth to tenth

News: None in the top twenty

Sports Talk: Max Broadcast Group Holdings’ WVSP “ESPN 94.1 FM” 1.4 – 1.6, +.2, unchanged at #17

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, 29th consecutive month, steady at 13.4

Largest 6+ February 2021 – March 2021 Increase: classic rock WAFX (+.6)

Largest 6+ February 2021 – March 2021 Decrease: adult hits WNOB (-.9)

 

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 8.6 – 7.9, -.7, flat at #3

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WJCT, Inc.-owned WJCT  6.5 – 5.6, -.9, fourth to seventh

Number One 6+: Cox Media Group classic hits-oldies WJGL, first month, 9.0 – 9.6, +.6

Largest 6+ February 2021 – March 2021 Increase: Three tied with +.6 (classic hits-oldies WJGL; urban AC WSOL; and urban contemporary WJBT)

Largest 6+ February 2021 – March 2021 Decrease: public radio news/talk WJCT (-.9)

 

WEST PALM BEACH

News/Talk: iHeartMedia’s WJNO “News Radio 1290” 3.4 – 3.1, -.3, eighth to ninth

Hubbard Broadcasting-owned WFTL “News Talk 850” 2.2 – 2.1, -.1, #14 to #13

iHeartMedia’s WZZR “92.1 Real Radio” 1.0 – 1.9, +.9, #20 to #14

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 4.4 – 3.9, -.5, sixth to seventh

Number One 6+: Hubbard Broadcasting hot AC WRMF, 12th straight month, 8.5 – 8.4, -.1

Largest 6+ February 2021 – March 2021 Increase: classic hits-oldies WEAT (+1.9)

Largest 6+ February 2021 – March 2021 Decrease: Spanish contemporary WZTU (-1.3)

 

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 4.2 – 3.5, -.7, flat at #9

News: None in the top twenty

Sports Talk: Curtis Media Group-owned WSJS & WPCM 600 AM & 920 AM” .5 – .4, -.1, remains at #15

Public Radio News/Talk: Wake Forest University’s WFDD 3.8 – 3.5, -.3, tenth to ninth

University of North Carolina at Chapel Hill-owned WUNC 2.3 – 1.7, -.6, #12 to #13

Number One 6+: Audacy urban AC WQMG, third successive month, 11.2 – 11.5, +.3

Largest 6+ February 2021 – March 2021 Increase: rhythmic CHR WJMH (+1.3)

Largest 6+ February 2021 – March 2021 Decrease: news/talk WPTI (-.7)

 

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 4.0 – 3.6, -.4, steady at #8

News: None in the top twenty

Sports Talk: Audacy-owned WMFS “Sports Radio 92.9” 3.4 – 3.0, -.4, #9 to #11

Co-owned WMC-AM “ESPN 790 AM” .4 – .2, -.2, flat at #18

WMFS’ internet stream .6 – .2, -.4, #16 to #18

Public Radio News/Talk: Mid-South Public Communications’ WKNO 2.9 – 2.0, -.9, #12 to #13

WKNO-HD2’s internet stream .4 – .2, -.2, stays at #18

Number One 6+: iHeartMedia urban AC KJMS, first month, 9.4 – 9.5, +.1

Largest 6+ February 2021 – March 2021 Increase: adult contemporary WRVR (+1.6)

Largest 6+ February 2021 – March 2021 Decrease: gospel WHAL (-1.6)

 

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 6.2 – 5.7, -.5, fourth to seventh

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” 1.0 – .7, -.3, #15 to #16

iHeartMedia’s WPOP “News Radio 1410 AM & 100.9 FM” .0 – .2, +.2, #19

News: None in the top twenty

Sports Talk: iHeartMedia-owned WUCS “97.9 ESPN” 1.4 – 1.3, -.1, flat at #13

Public Radio News/Talk: Connecticut Educational Communications’ WNPR 6.8 – 7.2, +.4, third to second

New England Public Media’s WFCR .2 – .4, +.2, #16 to #18

Number One 6+: Audacy adult contemporary WRCH, 12th month in a row, 13.9 – 13.8, -.1

Largest 6+ February 2021 – March 2021 Increase: country WWYZ (+1.3)

Largest 6+ February 2021 – March 2021 Decrease: classic hits-oldies WHCN (-1.4)

 

Email managing editor Mike Kinosian at Mike.Kinosian@gmail.com.  

 

Tags: , , , , , , , , , , , , , , , , , ,

Category: Ratings Takeaways