Monday Memo: Sound Bites | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

Monday Memo: Sound Bites

| April 12, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — To quote the immortal Yogi Berra: “You can observe a lot by just watching.” And listening! And shoptalk we hear reminds us to be agile WHILE doing-what-only-we-can-do:

 “It has the best-best of both worlds.”

SiriusXM CFO Sean Sullivan, telling the recent Deutsche Bank Annual Media, Internet & Telecom Conference how new two-way interactive 360L satellite radio receivers “can offer up other content, including podcasts and other things” such as Pandora, which SiriusXM bought two years ago, and Stitcher, acquired more recently. NOT among “other things:” Local news and personalities, which smart stations continue to offer.

“Listening on a mobile device now accounts for 30% of all time spent listening to audio by those age 13+ in the U.S., an increase of 67% since 2014.”

Edison Research “Share of Ear” research. AM/FM receivers still account for the largest share of audio consumption (35%), but has decreased the most since the survey began (49% in 2014).

“We’ve outgrown our name. It no longer fits who we are or where we are headed.”

Audacy (formerly Entercom) CEO David Field, interviewed by Axios

 “This year, we’ll be increasing our audio supply to help advertisers reach a broader audience, and we’ll be launching advertising within podcasts this year to allow advertisers to immerse their brand in premium audio content.”

Alan Moss, Amazon VP/Global Ad Sales, at the Interactive Advertising Bureau Annual Leadership Meeting

“We’ve expanded so much in radio and podcast, that’s our biggest expansion right now – we hope that that makes up a lot of it.”

MyPillow guy Mike Lindell, who says he’s lost $65 million in sales, shunned for his election fraud conspiracy theories by big box and other retailers, business traditionally TV-driven. “We’re going to look at other strategies to try and get that revenue back.”

“Retail corruption is now a breeze, since newspapers and other media can no longer afford enough reporters to cover all the key government meetings. You wake up one day, and they’re bulldozing 20 acres of pines at the end of your block to put up a Costco. Your kids ask what’s going on, and you can’t tell them because you don’t have a clue.”

Carl Hiaasen in his last column for The Miami Herald

“We will prosper because what we do cannot be replaced.”

Saga Communications CEO Ed Christian, who played an aircheck from one of his stations – about a kid with cancer, benefiting from a station public service campaign — on an earnings call with analysts.

“Bring on the skeptics, bring on the podcasts, bring on the satellites, bring on the music streamers, none can compete locally better than great local radio.”

Holland Cooke is the author of the E-book “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books (click the banner on this page). He is a consultant working at the intersection of broadcasting and the Internet.  And HC hosts “The Big Picture” TV show Friday nights at 7ET on RT America.  Follow HC on Twitter @HollandCooke

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Category: Advice

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