Monday Memo: Copy Worth Copying | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

Monday Memo: Copy Worth Copying

| March 29, 2021

By Holland Cooke


BLOCK ISLAND, RI — Make copy you craft for local retailers THIS crisp, and you and they will make money.

“Used cars never felt so new.”

Tag line from TV commercial.

“Find local dentists who take your insurance.”

“Today’s the day.”

TV spot for, where famous experts explain things.

  • Do that for your advertisers.
  • Stations can make local service retailers pre-eminent, by crafting podcasts and/or YouTube videos in which the client explains things.
  • That digital content resides on the staton’s and/or the advertiser’s web site, and is linked to Tweets that include “you” and/or “your.”

 “Ready to explore again?”

Subject line in Email from Amtrak.

“Sometimes the greatest destinations aren’t far away.”

UTTERLY pandemic-pertinent tag line in TV spot with happy people enjoying’s array of home/patio goods.

“Making your outdoor space your favorite place.”

Radio copy for The Patio Center at East Texas Brick.

 “Get your business back with Valpak.”

Insert in that envelope stuffed fulla retailers’ coupons, which boasts that “53% of Americans have tried a new business because of direct mail.” And there’s a QR code the recipient can scan to redeem for “FREE MAILING!”

Holland Cooke is the author of the E-book “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books (click the banner on this page). He is a consultant working at the intersection of broadcasting and the Internet.  And HC hosts “The Big Picture” TV show Friday nights at 7ET on RT America.  Follow HC on Twitter @HollandCooke

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Category: Advice