February 2021 PPM Ratings Takeaways – Part Four | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

February 2021 PPM Ratings Takeaways – Part Four

| March 26, 2021

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February 2021 PPM Data – Information for the February 2021 survey period has been released for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Nielsen Audio’s February 2021 sweep covered February 4 – March 3.

In addition to providing “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty, managing editor Mike Kinosian notes each particular city’s #1 station (6+), as well as greatest (6+) gains and losses.

All comparisons noted are January 2021 – February 2021 (6+).

AUSTIN

News/Talk: KLBJ-AM 5.7 – 6.2, +.5, steady at #4

News: None in the top twenty

Sports Talk: KTXX 2.2 – 1.3, -.9, #17 to #19

Public Radio News/Talk: KUT 11.5 – 10.1, -1.4, first to second

Number One 6+ first month: adult contemporary KKMJ 9.8 – 10.6, +.8

Largest 6+ January 2021 – February 2021 Increase: adult hits KBPA (+1.9)

Largest 6+ January 2021 – February 2021 Decrease: public radio news/talk KUT (-1.4) and Spanish adult hits KLJA (-1.4)

RALEIGH

News/Talk: WTKK 7.0 – 6.0, -1.0, third to fifth and WPTF 2.5 – 2.3, -.2, flat at #14

News: None in the top twenty

Sports Talk: WCMC-FM 2.0 – 1.6, -.4, #17 to #16

Public Radio News/Talk: WUNC 11.3 – 10.5, -.8, repeating at #1

Number One 6+ fourth month in a row: public radio news/talk WUNC 11.3 – 10.5, -.8

Largest 6+ January 2021 – February 2021 Increase: adult hits WBBB (+2.0)

Largest 6+ January 2021 – February 2021 Decrease: classical WCPE (-3.3, unlisted)

INDIANAPOLIS

News/Talk: WIBC 8.9 – 8.2, -.7, first to third

News: None in the top twenty

Sports Talk: WFNI 4.0 – 4.2,+.2, ninth to eighth and WNDE .7 – .5, -.2, flat at #20

Public Radio News/Talk: WFYI 5.5 – 5.7, +.2, steady at #7

Number One 6+ first month: adult hits WJJK 7.6 – 9.8, +2.2

Largest 6+ January 2021 – February 2021 Increase: adult hits WJJK (+2.2)

Largest 6+ January 2021 – February 2021 Decrease: news/talk WIBC (-.7); triple A WTTS (-.7); alternative WOLT (-.7); and rock WNDX (-.7)

MILWAUKEE

News/Talk: WISN 11.0 – 9.4, -1.6, repeats at #1 and WTMJ 6.5 – 6.0, -.5, third to fifth

News: None in the top twenty

Sports Talk: WRNW 1.5 – 1.0, -.5, #13 to #18

Public Radio News/Talk: WUWM 3.4 – 4.0, +.6, steady at #9

Number One 6+ second consecutive month: news/talk WISN 11.0 – 9.4, -1.6

Largest 6+ January 2021 – February 2021 Increase: hot AC WMYX (+.9)

Largest 6+ January 2021 – February 2021 Decrease: news/talk WISN (-1.6) and classic rock WDRV (-1.6, unlisted)

NASHVILLE

News/Talk: WWTN 6.8 – 6.7, -.1, fourth to third and WLAC 2.4 – 2.0, -.4, #16 to #17

News: None in the top twenty

Sports Talk: WGFX 4.6 – 3.3, -1.3, #9 to #11 and WPRT 1.1 – .7, -.4, unchanged at #20

Public Radio News/Talk: WPLN-FM 6.5 – 5.4, -1.1, fifth to seventh

Number One 6+ second successive month: adult hits WCJK 8.6 – 8.7, +.1

Largest 6+ January 2021 – February 2021 Increase: CHR WRVW (+1.0)

Largest 6+ January 2021 – February 2021 Decrease: sports talk WGFX (-1.3) and classic rock WNRQ (-1.3)

PROVIDENCE

News/Talk: WPRO-AM 6.1 – 5.9, -.2, flat at #4

News – Talk: WBZ-AM steady at 1.6, unchanged at #14

Sports Talk: WBZ-FM 3.6 – 3.8, +.2, flat at #7 and WVEI even at 2.8, remains at #10

Public Radio News/Talk: WGBH 3.5 – 3.4, -.1, flat at #8 and WNPN 2.5 – 2.8, +.3, #11 to #10

Number One 6+ second successive month: rock WHJY 10.4 – 9.2, -1.2

Largest 6+ January 2021 – February 2021 Increase: variety WERS (+1.2)

Largest 6+ January 2021 – February 2021 Decrease: adult contemporary WWLI (-1.4)

NORFOLK

News/Talk: WNIS 4.1 – 4.0, -.1, sixth to eighth

News: WNOH 1.2 – 1.0, -.2, #17 to #19

Sports Talk: WVSP 1.3 – 1.4, +.1, #15 to #17

Public Radio News/Talk: None in the top twenty

Number One 6+ 28th month in a row: urban AC WVKL 13.7 – 13.4, -.3

Largest 6+ January 2021 – February 2021 Increase: rock WNOR (+.8)

Largest 6+ January 2021 – February 2021 Decrease: urban contemporary WOWI (-.6)

JACKSONVILLE

News/Talk: WOKV-FM 9.2 – 8.6, -.6, second to third

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WJCT 6.2 – 6.5, +.3, steady at #4

Number One 6+ fourth consecutive month: adult contemporary WEJZ 9.4 – 9.2, -.2

Largest 6+ January 2021 – February 2021 Increase: country WGNE (+1.3)

Largest 6+ January 2021 – February 2021 Decrease: rock WWJK (-.9)

WEST PALM BEACH

News/Talk: WJNO 3.5 – 3.4, -.1, seventh to eighth and WFTL 1.9 – 2.2, +.3, #16 to #14

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WLRN 4.8 – 4.4, -.4, fifth to sixth

Number One 6+ (Tie): hot AC WRMF (11th straight month) 8.7 – 8.5, -.2 and adult contemporary WOLL (first month) 6.4 – 8.5, +2.1

Largest 6+ January 2021 – February 2021 Increase: adult contemporary WOLL (+2.1)

Largest 6+ January 2021 – February 2021 Decrease: urban AC WHQT (-2.5, unlisted) and classic hits-oldies WMXJ (-2.5, unlisted)

GREENSBORO

News/Talk: WPTI 4.7 – 4.2, -.5, flat at #9

News: None in the top twenty

Sports Talk: WSJS .4 – .5, +.1, #19 to #15

Public Radio News/Talk: WFDD 4.3 – 3.8, -.5, unchanged at #10 and WUNC 1.9 – 2.3, +.4, #13 to #12

Number One 6+ second successive month: urban AC WQMG 10.6 – 11.2, +.6

Largest 6+ January 2021 – February 2021 Increase: classic rock WKRR (+1.9)

Largest 6+ January 2021 – February 2021 Decrease: adult contemporary WMAG (-2.0)

MEMPHIS

News/Talk: WREC 3.6 – 4.0, +.4, remains at #8

News: None in the top twenty

Sports Talk: WMFS 3.1 – 3.4, +.3, tenth to ninth; WMFS internet stream .5 – .6, +.1, #18 to #16; and WMC-AM .3 – .4, +.1, #19 to #18

Public Radio News/Talk: WKNO 2.6 – 2.9, +.3, steady at #12 and WKNO-HD2 internet stream .2 – .4, +.2, #20 to #18

Number One 6+ first month: gospel WHAL even at 9.6

Largest 6+ January 2021 – February 2021 Increase: urban AC KJMS (+1.2)

Largest 6+ January 2021 – February 2021 Decrease: urban-rhythmic oldies WRBO (-2.4)

HARTFORD

News/Talk: WTIC-AM 6.8 – 6.2, -.6, third to fourth and WDRC-AM (1.2 – 1.0, -.2, #14 to #15

News: None in the top twenty

Sports Talk: WUCS .6 – 1.4, +.8, #16 to #13

Public Radio News/Talk: WNPR flat at 6.8, remains at #3 and WFCR unchanged at .2, #17 to #16

Number One 6+ 11th month in a row: adult contemporary WRCH 14.1 – 13.9, -.2

Largest 6+ January 2021 – February 2021 Increase: sports talk WUCS (+.8)

Largest 6+ January 2021 – February 2021 Decrease: adult contemporary WMAS-FM (-1.2, unlisted)

 

Email managing editor Mike Kinosian at Mike.Kinosian@gmail.com.

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Category: Ratings Takeaways