February 2021 PPM Ratings Takeaways – Part Three | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

February 2021 PPM Ratings Takeaways – Part Three

| March 25, 2021

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February 2021 PPM Data – Information for the February 2021 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Nielsen Audio’s February 2021 sweep covered February 4 – March 3.

In addition to providing “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty, managing editor Mike Kinosian notes each particular city’s #1 station (6+), as well as the most significant (6+) improvement and erosion.

All comparisons noted are January 2021 – February 2021 (6+).

PORTLAND

News/Talk: KXL 6.2 – 6.0, -.2, third to second and KEX 3.6 – 3.4, -.2, flat at #12

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KOPB 12.0 – 11.2, -.8, repeats at #1

Number One 6+ second month in a row: public radio news/talk KOPB 12.0 – 11.2, -.8

Largest 6+ January 2021 – February 2021 Increase: classic hits-oldies KLTH (+1.0)

Largest 6+ January 2021 – February 2021 Decrease: public radio news/talk KOPB (-.8)

CHARLOTTE

News/Talk: WBT AM & WBT-FM 6.6 – 5.5, -1.1, third to fourth

News: None in the top twenty

Sports Talk: WFNZ 1.1 – .7, -.4, #18 to #19

Public Radio News/Talk: WFAE flat at 5.1, unchanged at #6, and WNSC .7 – .6, -.1, #21 to #20

Number One 6+ fourth successive month: adult contemporary WKQC 7.3 – 7.5, +.2

Largest 6+ January 2021 – February 2021 Increase: hot AC WLNK (+.8)

Largest 6+ January 2021 – February 2021 Decrease: news/talk WBT AM & WBT-FM (-1.1)

SAN ANTONIO

News/Talk: WOAI 7.0 – 6.7, -.3, steady at #2 and KTSA 2.0 – 1.6, -.4, #17 to #19

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KSTX 4.4 – 3.7, -.7, #8 to #11

Number One 6+ second consecutive month: classic hits-oldies KONO-FM 7.8 – 8.3, +.5

Largest 6+ January 2021 – February 2021 Increase: adult hits KJXK (+1.4)

Largest 6+ January 2021 – February 2021 Decrease: hot AC KSMG (-1.0)

SACRAMENTO

News/Talk: KFBK 10.2 – 9.6, -.6, repeats at #1 and KSTE 2.2 – 1.9, -.3, flat at #13

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KXJZ 6.4 – 5.9, -.5, second to fifth and KQEI flat at .9, #19 to #16

Number One 6+ second straight month: news/talk KFBK 10.2 – 9.6, -.6

Largest 6+ January 2021 – February 2021 Increase: classic rock KSEG (+1.0); adult contemporary KYMX (+1.0); and urban-rhythmic oldies KHYL (+1.0)

Largest 6+ January 2021 – February 2021 Decrease: hot AC KZZO (-3.6, unlisted)

PITTSBURGH

News/Talk: KDKA-AM 5.6 – 5.3, -.3, flat at #5

News: None in the top twenty

Sports Talk: KDKA-FM 7.9 – 7.0, -.9, unchanged at #4

Public Radio News/Talk: WESA 4.4 – 4.1, -.3, steady at #9

Number One 6+ third month in a row: classic hits-oldies WWSW 10.1 – 10.0, -.1

Largest 6+ January 2021 – February 2021 Increase: country WOGI (+.7)

Largest 6+ January 2021 – February 2021 Decrease: classic country WLYI (-1.1, unlisted)

SALT LAKE CITY

News/Talk: KNRS 7.9 – 7.0, -.9, first to second and KSL unchanged at 7.0, remains at #2 (tied with KNRS)

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KUER 6.4 – 5.7, -.7, flat at #4

Number One 6+ first month: adult contemporary KSFI 7.0 – 7.1, +.1

Largest 6+ January 2021 – February 2021 Increase: hot AC KBZN (+.8)

Largest 6+ January 2021 – February 2021 Decrease: classic rock KAAZ (-1.1)

LAS VEGAS

News/Talk: KXNT 2.9 – 2.2, -.7, #11 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KNPR 3.1 – 2.9, -.2, #8 to #11

Number One 6+ fourth month in a row: adult contemporary KSNE steady at 8.1

Largest 6+ January 2021 – February 2021 Increase: classic rock KXPT (+.6) and rhythmic CHR KVEG (+.6)

Largest 6+ January 2021 – February 2021 Decrease: news/talk KXNT (-.7) and urban AC KCEP (-.7, unlisted)

ORLANDO

News/Talk: WTKS 6.1 – 6.4, +.3, flat at #4; WDBO 3.2 – 3.3, +.1, #11 to #12; and WFLF 1.9 – 1.7, -.2, unchanged at #18

News: None in the top twenty

Sports Talk: WYGM 1.9 – 1.3, -.6, #18 to #19

Public Radio News/Talk: WMFE 4.9 – 3.6, -1.3, seventh to tenth

Number One 6+ second straight month: classic hits-oldies WOCL 10.6 – 10.9, +.3

Largest 6+ January 2021 – February 2021 Increase: Spanish tropical WRUM (+1.5)

Largest 6+ January 2021 – February 2021 Decrease: adult contemporary WMGF (-2.5)

CINCINNATI

News/Talk: WLW 7.9 – 8.8, +.9, second to first and WKRC 5.8 – 5.5, -.3, sixth to fifth

News: None in the top twenty

Sports Talk: WCKY .8 – .9, +.1, #20 to #19

Public Radio News/Talk: WVXU 3.9 – 3.2, -.7, #9 to #12

Number One 6+ first month: news/talk WLW 7.9 – 8.8, +.9

Largest 6+ January 2021 – February 2021 Increase: news/talk WLW (+.9)

Largest 6+ January 2021 – February 2021 Decrease: country WHKO (-1.2, unlisted)

CLEVELAND

News/Talk: WTAM 6.0 – 6.3, +.3, sixth to seventh

News: WMMS-HD2 flat at .1, #20 to #18

Sports Talk: WKRK 4.3 – 3.4, -.9, #11 to #12

Public Radio News/Talk: WCPN 4.3 – 3.8, -.5, flat at #10 and WKSU unchanged at .6, #19 to #17

Number One 6+ third consecutive month: classic hits-oldies WMJI 10.0 – 10.5, +.5

Largest 6+ January 2021 – February 2021 Increase: country WGAR (+1.3)

Largest 6+ January 2021 – February 2021 Decrease: rock WONE (-1.7, unlisted)

KANSAS CITY

News/Talk: KMBZ-FM 5.1 – 5.7, +.6, sixth to fifth and KMBZ-AM 1.5 – 1.3, -.2, flat at #20

News: None in the top twenty

Sports Talk: WHB 3.0 – 2.4, -.6, #14 to #15 and KCSP 2.1 – 1.8, -.3, steady at #19

Public Radio News/Talk: KCUR 6.1 – 5.7, -.4, third to fifth

Number One 6+ third successive month: classic hits-oldies KCMO-FM 8.4 – 10.0, +1.6

Largest 6+ January 2021 – February 2021 Increase: classic hits-oldies KCMO-FM (+1.6)

Largest 6+ January 2021 – February 2021 Decrease: contemporary Christian KJNW (-.9)

COLUMBUS

News/Talk: WTVN 8.5 – 7.5, -1.0, flat at #4

News: None in the top twenty

Sports Talk: WBNS-FM 6.0 – 4.7, -1.3, fifth to sixth and WBNS-AM flat at .2, #17 to #19

Public Radio News/Talk: WOSU 8.6 – 7.6, -1.0, first-place tie to third

Number One 6+ second straight month: country WCOL 8.6 – 10.0, +1.4

Largest 6+ January 2021 – February 2021 Increase: country WCOL (+1.4)

Largest 6+ January 2021 – February 2021 Decrease: sports talk WBNS-FM (-1.3)

Up next: February 2021 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford. Email managing editor Mike Kinosian at Mike.Kinosian@gmail.com.  

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Category: Ratings Takeaways