Tuesday, March 23, 2021 | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

Tuesday, March 23, 2021

| March 23, 2021

Premiere Networks to Continue ‘The Rush Limbaugh Show’; WBOB, Jacksonville First New Affiliate. The 12:00 noon to 3:00 pm ET broadcast of “The Rush Limbaugh Show” will continue with archival audio from Limbaugh’s 30-plus-year syndicated program augmented by familiar talk hosts. Chesapeake-Portsmouth Broadcasting Corporation’s WBOB-AM/W266CX is the first new affiliate station. In making the announcement, Premiere Networks says, “No one can replace Rush Limbaugh, and Premiere Networks will continue to provide millions of loyal listeners with the voice of Rush for the long term. We have a variety of familiar voices who are guiding the audio of Rush for all of the important issues of the day, including recent guest hosts Todd Herman, Ken Matthews, and Brett Winterble.” WBOB general manager Jonathan McClellan states, “Rush Limbaugh is a pioneering force in broadcasting. He redefined talk radio and shaped the conservative political message for our country. WBOB is excited to add Rush’s program to our lineup. We value the future of his legacy, and we believe his talented team will drive the momentum of the movement far into the future. We welcome this monumental voice.” Limbaugh’s program launched into national syndication on August 1, 1988, with 56 radio stations, was heard on more than 600 stations at the time of the icon’s passing at age 70 on February 17. TALKERS publisher Michael Harrison comments on this breaking story, “What an interesting turn of events. This is a multiple win for many elements of the industry. The winners include: 1) The fill-in hosts who’ve become familiar to the show’s regular listeners because they’ll continue to play a role in the show without having to carry the burden of being the ‘guy that followed the guy’ but never could fill his shoes; 2) Premiere, because they’ll continue to productively exploit the greatest brand in talk radio programming history and even though it could never be as big as it would have been with Rush alive, it certainly will maintain value and possibly evolve into something of lasting currency; 3) Other syndicated shows, because they now have a shot at being cleared in the valuable 12:00 noon to 3:00 pm space and get a viable piece of the pie. There are plenty of listeners and revenue to be shared in that huge mine; 4) Local hosts and programming because you can be sure many stations will turn inward during middays now that this big piece of real estate has opened; 5) Local stations, because they now have the options to choose from all of the above; and 6) the legacy of Rush Limbaugh, which will continue to live as a viable part of the national talk radio community. Bravo!”

Dana Loesch Inks New Multi-Year Deal with Radio America. Talk radio star Dana Loesch signs a new, multi-year contract extension with Radio America to continue to host her daily 12:00 noon to 3:00 pm program “The Dana Show” that she’s hosted since 2014. Radio America says Loesch is “the most listened to female talk show host in the country” and has “attracted a large and loyal following in syndication, expanding the news/talk audience to include more men and women in their 30s and 40s, something the aging format desperately needs.” Radio America COO Mike Paradiso says, “We’re excited to continue the explosive growth that Dana’s show has enjoyed over the last few years. Dana has done what few hosts have been able to do, expand the talk format’s audience to make it younger, while still performing very well with the core talk demo. We think she’s uniquely qualified to lead the way during this transitional time in the format.”

Round One of February PPM Ratings Released. The first of four rounds of ratings data from Nielsen Audio’s February 2021 PPM survey has been released for 12 markets including: New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s February 2021 sweep covered February 4 – March 3. TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets and reports that the unusual surge of listening to news and news/talk stations in January that was the result of the January 6 Capitol attack, its aftermath, and the beginning of the Joe Biden administration has leveled off. In New York, iHeartMedia’s news/talk WOR was flat at a 2.5 share (weekly 6+ AQH share) and Red Apple Media’s WABC was up three-tenths to a 1.9 share. In Los Angeles, iHeartMedia news/talk KFI was steady with a 5.0 share and the #3 rank while Entercom’s crosstown all-news KNX dipped four-tenths to a 2.9 share. Nexstar Media Group’s news/talk WGN-AM was flat with a 4.1 share but rises to the #6 rank and Entercom’s all-news WBBM-AM/WCFS-FM lost two-tenths to finish with a 7.1 share but remains ranked #1. You can see Mike Kinosian’s complete Ratings Takeaway for this group of markets here.

Report: WFAN’s Jastremski Leaving for The Ringer. According to a piece by Andrew Marchand in the New York Post, WFAN, New York evening host John Jastremski is leaving the Entercom sports talk station to join Spotify’s The Ringer. As Marchard notes, Bill Simmons sold The Ringer to Spotify for a reported $200 million but continues to lead the platform. Jastremski’s deal with The Ringer will begin next month and will include him doing three to four podcasts per week.

WWO Blog: Podcasting Provides ‘Massive Head Start’ for New Radio Hosts. A study commissioned by Westwood One and conducted by Maru/Blue reveals “the extent to which Dan Bongino has used his podcast platform, social media presence, best-selling books, and TV appearances to build a strong brand among American talk radio listeners.” The study finds that a podcast star like Bongino enjoys a “massive head start and strong momentum” when launching an AM/FM radio show. It finds 64% of frequent news/talk radio listeners are aware of Dan Bongino and 78% of frequent news/talk radio listeners who are aware of Bongino rate him as excellent/good. Further the study finds, “An AM/FM radio show generates a new audience that is incremental to the podcast audience: the Maru/Blue study found that the Dan Bongino and Ben Shapiro audiences either listen to the podcast or the AM/FM radio show. Currently about 40% listen only to the podcast; 40% listen only to the Ben Shapiro and Dan Bongino shows on AM/FM radio. About 20% indicate they have listened both to the podcast and the AM/FM radio show in the last month.” See the blog here.

TALKERS News Notes. The COVID stimulus is getting a radio sweepstakes treatment from iHeartMedia as the company presents the “Double Your Stimulus” contest in numerous participating markets. iHeartMedia is giving listeners the chance to win another $1,400 “stimulus check” that could result in up to six nationwide winners each weekday now through April 2. The company says that “given today’s challenging times due to the pandemic, iHeartMedia is seeing a nearly 20% higher response rate than any other cash contests in the past with winners benefiting from all across the nation.”…..USA Radio Network’s “Classic Radio Theater” adds three new affiliate stations for Wyatt Cox’s historical presentation of radio’s greatest programs of the 20th century. The show is now heard on WMIC, Sandusky, Michigan; KRVN-AM, Lexington, Nebraska; and KGUM-AM, Hagåtña, Guam. Cox says, “It’s a pleasure to give people a dose of history as it really happened – unsanitized and factual. While some stations may be pulling away from presentations of radio’s past, I view it as critical for understanding where we came from and how we got here today… our ‘Classic Radio Theater’ programs are not only great entertainment, but they are set in a background of history that puts all these programs in the context of the times.”…..Cumulus Media’s Westwood One signs a deal with DCP Entertainment to distribute, market, and monetize the company’s new podcasts as well as its back catalogue. DCP Entertainment’s mission is to provide a platform for people of color, women, and LGBTQ communities, and to highlight stories around mental health, disability, and overcoming adversity. Current productions include “Say Their Name,” which was nominated for the 2021 Ambies Award “Podcast of the Year” and “Toure Show: The Central Park 5,” which was a 2020 Webby Award “Best Crime & Justice Episode” honoree.

‘The GRITIRON Show’ Starring Whitney Breaux Launches. The new podcast and YouTube show is being launched by former ESPN Baton Rouge radio host Jordy Culotta who expands his media network with the launch of “The GRITIRON Show” with Whitney Breaux – a show targeting women that premiered on International Women’s Day (3/8). The press release says “The GRITIRON Show” is a weekly podcast celebrating the perseverance, passion, and lifestyle of women on and off the football field. The show features Breaux and “a bevy of guests including women breaking the glass ceiling in sports from journalists, coaches, athletic administrators and sports executives to wives of players and coaches.” Breaux is a former Miss Teen Louisiana and global marketing executive. Culotta says, “We’re excited to add Whitney and ‘The GRITIRON Show’ to our network programming. I’m honestly shocked this is her first time behind a microphone. She’s a brilliant public speaker, her energy is infectious, and she’s always been passionate about sports.”

COVID-19/Spring Break, Border Troubles, Deadly Boulder Grocery Store Shooting, Biden Jobs & Infrastructure Proposal, Capitol Attack-Sedition Controversy, Cuomo on the Ropes, and Deshaun Watson Allegations Among Top News/Talk Stories Yesterday (3/22). The rising number of COVID-19 cases in numerous states, worries about variants, the vaccine rollout, and the enormous spring break gatherings; the immigration problems at the U.S.-Mexico border; the mass shooting at a grocery store in Boulder, Colorado that’s left 10 dead; the Biden administration plans to introduce a $3 trillion jobs & infrastructure bill; the investigation into the January 6 Capitol attack and the report that sedition charges may be leveled at some; the allegations of sexual harassment against New York Governor Andrew Cuomo; and the growing allegations of sexual impropriety by massage therapists against Texans quarterback Deshaun Watson were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

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